Languages
Pages
Legal
ADVANCED LINKBUILDINGSTRATEGIESPatrick AltoftDirector of Search
Goal of Linkbuilding
Create just enough links to rank number 1 for your target keywords without putting site at risk
DON’T BUILD LINKS WITHOUT
IMPROVING THE SITE
Automated Content Ideas From Analytics
Send To Your Writers
Vary Anchor Text
Choose Landing Pages Not Keywords• Do keyword research• Allocate keywords to landing pages• Prioritise pages by sum of keyword search
volume• Vary anchor text across all keywords• Mix in brand variations for good measure
Google Suggest & Keyword Toolused carsused cars for saleused cars for sale ukautotraderauto traderauto trader carsautotrader carscarscars for salecars for sale ukclick here for used carsused car search
Linkbuilding process
Competitor
Analysis
Search Google
Shortlist sites
QA process
Story ideas
Pitch stories
Content productio
n
Place links
QA process
Promote links
Track links
The News MethodMonday News
Brainstorm
Shortlist Target Sites
Press Release
Blog PostSocialSyndicate
Rewrite Publish
Competitor Analysis• Use searchmetrics to find most shared
content
Twitition.com
Competitor Analysis• Use Open Site Explorer for link data too
Creating Social Hitlist• List all infographic sites• List all industry blogs• List all sites that have published a similar
infographic in the pasto Find using searcho Find using “search by image”
• You need to personally email 100+ websites• Seed by asking influential users to share via
social media
Infographics
Create Seed Socially
Paid Social Campaign
Email Infographic
Sites
Email Industry
Sites
Pay For Coverage?
TOOLS
Integration• Choose professional developers to build
reliable tools
Link Monitoring
Link Crawle
r
Moz Metrics
PageRank
Anchor Text
Count External
Links
Bad Words
Indexed
Target URL
Financial Modelling• How much is a link worth? Remember time =
money
hreflang
Questions?
• www.blogstorm.co.uk• www.branded3.com
• twitter.com/patrickaltoft• [email protected]
• We do free link analysis and link strategy for those who email me
Top Related