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Adonis Medical Systems Pvt.
Ltd.
October 2011
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2
Executive Summary
Factsheet
Offices &
Centres
Business Model
Key People
SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Appendix
Contents
Adonis Medical Systems Pvt.
Ltd.
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Executive Summary
Company
Description
• Adonis Medical Systems Pvt. Ltd. (Adonis) is a manufacturer of medical equipments and has its
manufacturing base in Mohali
• The company has also established a A and B network to promote and provide maintenance facility for its
products
Business Model • It primarily generates revenue through its product in the domains of category 1 and category 2
SWOT Analysis
• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
• Adonis can reap significant benefits owing to opportunity 1 while threat 1 may result in stiff competition,
thereby having
an
adverse
affect
on
the
strategic
initiatives
and
growth
prospects
of
the
organization
Financial Profile
• Adonis Medical Systems Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ from INR
B mn in FY 20‐‐. It earned a net profit of INR C mn in FY 20‐‐, while it reported a net profit of INR D mn in FY
20‐‐
• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key
financial figures for FY 20‐‐ and 20‐‐ along with an analysis of its key ratios that informs about the financial
health and capacity to run its operations
Industry Analysis
• Medical Equipments market is estimated at INR E bn in FY 20‐‐ and expected to grow at a CAGR of x per
cent to reach INR F bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as G, H, I and J
• Imaging and
Diagnostic
Device
market
in
India
is
estimated
at
INR
K
bn
in
FY
20
‐‐and
is
expected
to
grow
at
a CAGR of y per cent to reach INR L bn in FY 20‐‐
• The major imaging devices are M, N, O, P, Q
Competitive
Landscape
• Key competitors of Adonis can be enlisted as: Competitor 1 and Competitor 2
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S A M P L E
FactsheetBasic Information
• Adonis Medical Systems Pvt. Ltd. (Adonis) is a manufacturer of
medical equipments
and has
its
manufacturing
base
in
P
The company has also established a Q and R to promote and provide S for
its products
• Its product portfolio includes providing T and U
• Adonis practices a mechanism of V thereby assuring W to its
clients
The company is ISO ‐‐‐‐: ‐‐‐‐ and ISO ‐‐‐‐: ‐‐‐‐ certified
Its products are certified by X for Y
A has approved all products of the company
Its products are D and conforms to the norms of E
• Adonis has
a
wide
client
base
which
includes
F,
G,
H
and
other
eminent private players
Brief Description
Industry ‐‐
Corporate Address
‐‐
Tel No. ‐‐
Fax No. ‐‐
Website‐‐
Year Founded ‐‐
Year of Incorporation ‐‐
Ownership ‐‐
Revenue‐‐
Fiscal Year End ‐‐
Auditor ‐‐
Competitors ‐‐
Brief History
•19‐‐
:
Source:
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5
S A M
P L E Offices & Centres – India
HQ Office
Presence
Note:
Source:
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S A M P L E
Adonis
Medical
Systems
Pvt.
Ltd.
Format 1
Business ModelThe company generates revenue through its products which include :
This segment
can
be
further divided into two
sub – segments
•‐‐
•‐‐
Category 2
Source:
Format 2
Products offered under
this category
are:
•‐‐
•‐‐
Category 1
Products offered under
this category
are:
•‐‐
•‐‐
•‐‐
This segment
can
be
further subdivided into
two parts
•‐‐
•‐‐
Category 1 Category 2
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S A M P L E
Key PeopleShareholders of the Company
Source:
Key Executives
Name Designation AgeYear of
Joining
‐‐ ‐‐ ‐‐ ‐‐
‐‐ ‐‐ ‐‐ ‐‐
Name No. of Shares held
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
Note:
Total Paid‐up Capital INR A
Number of Shareholders ‐
Ownership Structure
Share Holding Pattern
a%
b%
B
A
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SWOT Analysis (1/2)
Source:
Internal
Factors
• Strength
1
• Strength 2
• Weakness 1
Strengths Weakness
S A M P L E
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SWOT Analysis (2/2)
Source:
External
Factors
• Opportunity 1
• Opportunity 2
• Threat 1
• Threat 2
Opportunities Threats
S A M P L E
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S A M P L E
Financial Profile
0
10
20
30
40
50
60
70
20‐‐
D
C
20‐‐
B
A
INR mn
Financial Snapshot Profit & Loss Statement
Note:
Financial Summary
Source:
Net Profit/Loss
Total Income
• Analysis Point 1
• Analysis Point
2
• Analysis Point 3
Particulars
20‐‐
20‐‐
Income from Operations ‐ ‐
Non Operating Income ‐ ‐
Total Income ‐ ‐
Total Expenditure ‐ ‐
Profit/(Loss) before Tax ‐ ‐
Profit/(Loss) after Tax ‐ ‐
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S A M P L E
Ratio AnalysisKey Ratios
Note:
Key Ratio Analysis
Improved Decline
Particulars y‐o‐y change
(2010‐09)2010 2009
Profitability Ratios
Operating Margin ‐ ‐ ‐
Net Margin ‐ ‐ ‐
Profit Before Tax Margin ‐ ‐ ‐
Return on Equity ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐
Return on Assets ‐ ‐ ‐
Return on Fixed Assets ‐ ‐ ‐
Cost Ratios ‐ ‐ ‐
Operating costs ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐
Current Ratio ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐
Leverage Ratios ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐
Source:
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point
6
• Analysis Point 7
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S A M P L E
Annual Financial Ratios
0.0
0.5
1.0
1.5
2.0
2009 2010
0
2
4
6
8
10
2009 2010
Profitability Ratios
0
1
2
3
4
5
6
2009 2010
0
5
10
15
20
2009 2010
Source:
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S A M P L E
Industry AnalysisMedical Equipment Industry – Overview
Source:
• The Medical Equipment market is estimated at INR A bn in FY
20‐‐ and expected to grow at a CAGR of x per cent to reach INR B
bn by
FY
20
‐‐
• This market can be classified into segments such as C, D, E and F
• Indian medical equipment market imports y per cent of its
medical equipments from countries such as M, N, O, P
• Major trends observed in the medical equipment market are:
Trend 1
Trend 2
Trend 3
Trend 4
Trend 5
• Some of the key drivers of the medical equipment market are:
Driver 1
Driver 2
Driver 3
Driver 4
Driver 5
• Some of the Government initiatives towards the Medical
equipment market were:
Point 1
Point 2
0
20
40
60
80
100
INR bn
x%
20‐‐e
G
20‐‐e
F
20‐‐e
E
20‐‐e
D
20‐‐e
C
20‐‐
B
20‐‐
A
Market Size & Growth (20‐‐ ‐20‐‐e)
Market Segmentation
(FY
20
‐‐)
a%
d%
c%b% P
O
N
M
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S A M P L E
Industry AnalysisImaging and Diagnostic Device Market – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
Source:
Import‐Export Pattern of Major Imaging Devices
(20‐‐
)
• The Imaging and Diagnostic device market in India is estimated
at INR P bn in FY 20‐‐ and is expected to grow at a CAGR of y per
cent to reach INR Q bn by FY 20‐‐
• Major segments of Imaging devices include:
Segment 1
Segment 2
Segment 3
Segment 4
Segment 5
• Some of the trends observed in the Imaging Devices market are:
Trend 1
Trend 2
Trend 3
Trend 4
49%12%
0
20
40
60
20‐‐e
Y
20‐‐e
Xp%
20‐‐e
U
20‐‐
T
20‐‐
S
INR bn
20‐‐e
V
20‐‐e
W
0
500
1,000
1,500
2,000
2,5003,000
3,500
4,000
EF
Segment 1
D
INR mn
G
Segment 5
ML
Segment 4
KJ
Segment 3
I
H
Segment 2
Z
Y
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Competitive Landscape (1/3)
Company Name Description
Company 1 • ‐‐
• ‐‐
• ‐‐
• ‐‐
Company 2 • ‐‐
• ‐‐
• ‐‐
• ‐‐
Company 3 • ‐‐
• ‐‐
• ‐‐
• ‐‐
Source: Company Websites
S A M P L E
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SAMPLE
Competitive Landscape (3/3)
Source:
Competitive Scenario
‐
‐
Shimadzu
‐
‐
Recorders
‐
‐
NiDEK
‐
‐
MediRay
‐
‐
Medion
‐
‐
Adonis
Patient
Monitoring
Doppler
Ventilators
ECG
Machines
Medical X –
Ray Machines
OT Surgery
Equipment
Ultrasound
Imaging
Medical
Equipments:
Net
Profit/(loss)
Total
Revenue
Company
Name
Trivitron Vision
Financial Information (INR mn – FY 2010)
‐ ‐
‐ ‐
Major Market Segmentation (Medical Equipments)
Offered Not Offered H: High; L: Low; M: Medium
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17
S A M P L E
Competitive Benchmarking
‐30
‐20
‐10
0
10
%
C
H
B
GF
A
ED
RQ
‐60
‐40‐
20
0
20
%
C
M
B
LK
A
JI
TS
• Analysis Point 7
• Analysis Point 8
• Analysis Point 4
• Analysis Point
5
• Analysis Point 6
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
Key Financial Ratios – FY 2010 (1/2)
0
50
100
150
%
C
P
B
O
A
N
U
Source:
h k f h i
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