Key Features
Medallia for Digital’s Adobe Analytics Cloud integration lets customers understand the ‘why’ behind the ‘what’.
Our market leading Digital Voice of Customer solution allows companies to collect actionable, targeted feedback that reveals user intent, sentiment, wants and needs.
Combined with Adobe's insights into user behavior, this enriched data uncovers optimization opportunities that can produce true bottom line results and improve digital customer experience significantly.
Medallia for Digital’s Adobe Analytics Cloud integration can be enabled in minutes and requires no coding.
ADOBE ANALYTICS CLOUD INTEGRATION
Understand feedback interaction in detail
Medallia for Digital sends detailed
feedback interaction data to
Adobe Analytics Cloud in real
time, to enable segmentation and
reporting within Adobe Analytics
Cloud. Events such as ‘survey
displayed,’ ‘survey submitted,’
‘always on survey triggered’ and
more are sent to Adobe Analytics
Cloud, allowing users to filter and
report on analytics data by
various dimensions.
Analyze user behavior using qualitative feedback data
Medallia for Digital’s Adobe
Analytics Cloud integration
supports sending NPS and CSAT
scores to Adobe to enable
filtering and reporting of data,
based on user sentiment. NPS
and CSAT scores are sent to
Adobe in real time - as users
submit responses.
Use Adobe Segments for survey targeting
Medallia for Digital allows
customers to dynamically and
contextually intercept users in real
time based on session data,
behavior patterns and metadata.
With the Adobe Analytics Cloud
integration, customers can include
Adobe Segments data as part of
the targeting and intercept logic
for surveys. Ask the right users,
the right questions, at the right
time, every time.
@medallia www.medallia.com/digital +1 866 562 1834
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* Medallia for Digital is featured as part of the Adobe Exchange Program — official technology partner ecosystem.
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