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Copyright 2011 Nobot Inc. All Rights Reserved.
Japanese iPhone/Android users survey
07/2011
by Nobot Inc.
Nobot Inc.
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2Copyright 2011 Nobot Inc. All Rights Reserved.
Survey Period : 06/10/2011 ~ 06/18/2011
Survey Method : A banner displayed inside the application
which directed users to the survey page.
Surveyed Area : All countries
Target Demographic : iPhone/Android users using the application
Valid Responses : iPhone user surveys: 446, Android user surveys : 423
For this study, we put out a survey from June 10th, 2011 to June 18th, 2011 toiPhone/Android users with AdMaker installed. We received a total of 869responses from iPhone and Android users combined.
[Summary]
Summary
About this questionnaire
This is a questionnaire periodically carried out by Nobot in order to better understandsmartphone users. It was last conducted in March, 2011 and the results have been publishedbelow.http://www.slideshare.net/kozuhiko/admakeruserenquete
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Age and Gender
10,
10.4%
10,
2.8%
20,
17.9%
20,
12.7%
30,
21.5%
30, 7.5%
40,
16.5%
40, 4.5%
50, 4.2%
50, 0.5%
60,1.4%
60,
0.0%
0% 5% 10% 15% 20% 25%
10,
10.1%
10,
2.7%
20,
19.3%
20,
13.5%
30,
18.8%
30, 7.4%
40,
16.1%
40, 5.6%
50, 4.5%
50, 0.9%
60,0.7%
60,
0.4%
0%5%10%15%20%25%
Male69.5%
Female30.5%
Male71.9%
Female28.1%
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Professions
67.3% 71.7%
20.9%19.6%
6.7%4.5%
5.2% 4.2%
0%
20%
40%
60%
80%
100%
Others
Homemaker
Student
Employed
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48.0%39.7%
52.0%60.3%
0%
20%
40%
60%
80%
100%
Never
married
Married
(including
divorced/wid
owed) 43.9%39.5%
34.5%37.6%
16.8% 16.3%
4.3% 4.7%
0.4% 1.9%
0%
20%
40%
60%
80%
100%
Other
Corporate
housing/dormitory
Home owned by self
Rental
Home owned by the
family
Q. Are you married now? Q. Tell us about your residence.
Marriage Status, Residence
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Individual income, Household income
Q. Tell us about your own annual income.
30.5% 28.8%
47.1% 50.6%
16.4%16.8%
2.7% 1.2%
3.4% 2.6%
0%
20%
40%
60%
80%
100%I don't know
10 million Yens
or more
Less than 10
million Yens
Less than 5
million Yens
Less than 1
million Yens
6.3% 7.1%
35.7% 36.4%
30.0% 29.1%
10.5% 10.2%
17.5% 17.3%
0%
20%
40%
60%
80%
100%
I don't know
10 million Yens or
more
Less than 10
million Yens
Less than 5 million
Yens
Less than 1 million
Yens
Q. Tell us about the income of allmembers of your family.
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Viewing of ads inside free apps
4.3% 3.3%
13.0% 15.8%
34.1%37.6%
37.4%32.2%
11.2% 11.1%
0%
20%
40%
60%
80%
100%
Never before
Few times
Sometimes
Often
Every time
Q. How much do you look at ads displayed inside free apps?
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About your clicking the ads in free apps
2.5% 1.2%3.1% 4.3%
28.5% 30.0%
51.3% 49.4%
14.6% 15.1%
0%
20%
40%
60%
80%
100%
Never before
Few times
Sometimes
Often
Every time
Q. How often do you click ads on free apps?
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Number of free apps downloads
1.6% 0.7%
50.4% 55.0%
30.3%30.0%
11.4%9.7%
3.1% 1.9%
3.1% 2.8%
0%
20%
40%
60%
80%
100%
More than 31
21-30
11-20
6-10
1-5
0
Q. About how many free apps do you download each month?
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Number of paid apps downloads
41.9%
68.6%
53.1%
29.2%
4.5% 1.4%0.2% 0.5%
0.2% 1.0%
0%
20%
40%
60%
80%
100%
More than 31
21-30
11-20
6-10
1-5
0
Q. About how many paid apps do you download each month?
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Regarding action taken after reading the advertisement
Q: After viewing/clicking the advertisement, what did you do next?
16.6%
15.9%
8.5%
7.4%
1.3%
3.1%
51.8%
19.6%
15.4%
8.0%
4.7%
1.2%
3.1%
49.9%
0% 10% 20% 30% 40% 50% 60%
Carried out an Internet search
Visited the product/service website in order
to find out more
Looked for information on web forums
Took steps towards purchasing/applying
Introduced it on Twitter or Facebook
Other
No action taken
iPhone
Android
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41.0% 56.0%
20.4%
23.8%
18.6%
12.5%3.1%
1.9%16.8%5.4%
0%
20%
40%
60%
80%
100%more than 10
6-9
3-5
1-2
0
Regarding your purchasing experience
Q. Have you ever purchased anything using a smartphone?
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Regarding what you have bought
5.6%
13.2%
34.1%
16.1%
11.4%
5.2%
4.3%
4.3%
2.2%
5.4%
11.7%
9.9%
4.7%
10.6%
20.8%
13.7%
5.7%
3.5%
1.9%
1.9%
0.7%
4.0%
4.3%
7.6%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Cosmetics / Perfume
Fashion
Books / CDs / DVDs
Consumer electronics / TVs / PCs
Food / Drinks / Alcohol
Furniture / Interior Furnishings
Health Foods
Kids / Babies
Pets / Flowers
Sports / Outdoors
Travel / Tickets
Others
iPhone
Android
Q. Please tell us what you have bought using a smartphone.
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Regarding Social Media You Often Use
Q. Regarding Social Media You Often Use
17.3%
20.6%
46.4%
54.5%
30.3%
1.6%
19.7%
31.0%
30.7%
47.8%
45.6%
18.7%
0.5%
21.7%
0% 10% 20% 30% 40% 50% 60%
mobage
GREE
mixi
Nothing
iPhone
Android
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Apps Categories
41.5%
16.8%
68.6%
9.2%
39.5%
34.8%
7.0%
33.2%
40.6%
10.3%
22.2%
31.6%
15.0%
3.8%
28.7%
4.7%
18.6%
12.6%
8.5%
18.2%
39.2%
5.7%
51.5%
6.1%
32.9%
16.5%
6.4%
27.9%
40.2%
4.0%
20.1%
41.8%
11.1%
5.0%
28.4%
2.8%
13.9%
9.5%
6.4%
19.1%
0% 10% 20% 30% 40% 50% 60% 70% 80%
EntertainmentEducation
Games
Healthcare & Fitness
Productivity
Photography
Sports
Social Networking
WeatherBooks
Navigation
News
Business
Finance
Music
Medical
Utilities
Lifestyle
Travel
Reference
iPhone
Android
Q. What categories of apps do you use frequently?
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Security of Android
Q. What do you think about security of Android?
18.6%
44.8%
23.3%
11.1%2.1%
Very concerned
Somewhat concerned
Neither concerned or
unconcerned
Not very concerned
Not concerned at all
16Copyright 2011 Nobot Inc. All Rights Reserved.