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BE AN EXPERT IN

GUAYAQUIL

ADDITIONAL INFORMATION TO THE

WEBINAR

ALL YOU NEED IS ECUADOR

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ESQUEMA GENERAL DE CONTENIDOS 3er WEBINAR GENERAL CONTENTS

1. The City of Guayaquil

Location

Essential information

Origins & history

City recognitions

2. Guayaquil Tourist Areas

Malecón Simón Bolívar (Riverfront)

Cerro Santa Ana, Barrio Las Peñas & Puerto Santa Ana

Downtown

El Estero Salado

3. Guayaquil for Special Interests

Entertainment

Culture

Squares, Parks & public spaces

Shopping in the city

Business in the city

Nightlife & events

Sports

Congresses & Conventions

4. Guayaquil & its areas of influence

Samborondón

Durán

Santay Island

Panoramic Guayaquil

5. Infrastructure & Services in the City

Accommodation

Gastronomy

Transportation

6. Visiting Guayaquil

Guayaquil Surroundings

Guayaquil in 3 days

From Guayaquil to other destinations within Ecuador

Price range to visit the city

Main reasons for selling Guayaquil

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THE CITY OF GUAYAQUIL

LOCATION IN ECUADOR

Located in the south coast of the Pacific Ocean, at the banks of Guayas River and crossed by several estuaries such as “El Salado”. ESSENTIAL INFORMATION

Main Port of the country Population: More than 2’600,000 Altitude: 4 m. (13 ft.) in average Warm climate with average temperatures from 23 °C (73 °F) to 32 °C (89°F). Humidity: 70%- 75%

GUAYAQUIL, THE CITY, ITS ORIGINS & HISTORY Huancavilca Culture (500 DC-1530)

In the pre-Columbian era, Guayaquil region was inhabited by several settlements which included diverse cultures, religions and chiefdoms. The people who settled near the river were the product of migration that occurred from the “Manteña” Culture so they became known as the “Southern Manteños” or “Huancavilca” Culture.

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Spanish Colonization (1538-1820 After two earlier attempts, it is said that Francisco de Orellana founded the city of Guayaquil for the third time on the 25th of July 1538 at the foot of Santa Ana hill also known as “Cerro de la Culata”. From this settlement, the city did not move anymore and started a process of urban expansion, suffering several pirates’ attacks as well as many fires.

Independence (1820-1822) Once in other parts of the Royal Audience of Quito, failed attempts of emancipation were held, on the 9th of October 1820, Guayaquil declared its independence from the Spanish empire, joining thus the independence cause of the other continent’s regions.

Guayaquil Division or South District of The Great Colombia (1822-1830) Bolívar and San Martín meeting, known as the “Liberators meeting”, took place on the 26th of July, 1822, and resulted in the agreements of the definition for the Peruvian independence and the annexation of Guayaquil to the Great Colombia. On July 31st 1822, this city became the Department of Guayaquil which was part of the Great Colombia’s Southern District.

Guayaquil, economic engine of the republic (1830-1985) Since 1830, Guayaquil became part of the Republic of Ecuador, going though different political periods: “Flores” administration, Periods: “marcista”, then “garcianismo”. The liberal revolution began in 1895 under the administration of the President Eloy Alfaro, and in 1896 Guayaquil’s great fire burns and destroys half of the city.

In the 20th Century, Guayaquil showed economic and demographic growth, although the city had to withstand the effects of the great depression; the Second World War; and, the ravages of the 1941 Peru-Ecuador war. Political instability lasted until late 20th Century.

The 21st Century City In the year 2000, the “Guayaquil Siglo XXI” foundation sees the light in order to be in charge of the urban regeneration process, which among other activities include: the reconstruction, refurbishment, transformation or improvement of the city assets for public use; the improvement and transformation of buildings under public or private domain; the administration with conservation aim, maintenance and improvement of the urban regeneration works.

Malecón Simón Bolívar in the past Current view of Malecón Simón Bolívar

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CITY RECOGNITIONS Over the years, the city of Guayaquil has been worthy of national and international recognitions, among them we can mention:

Cradle of Liberty, October 9th, 1820.

Model of Human Development and Urban Regeneration, UNDP, 2003.

Prize to the best system of “sustainable transportation in a developing country”,

United Nations Centre for Regional Development, 2007

GUAYAQUIL TOURIST AREAS Guayaquil spreads along the Guayas River; in this area lays the center of the city where the main tourist areas are to be found as follows: Malecón Simón Bolívar (Riverfront) Las Peñas, Cerro Sta. Ana & Pto. Santa Ana Downtown El Estero Salado

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MALECÓN SIMÓN BOLÍVAR

The Malecón or Riverwalk Simón Bolívar has become one of the most successful projects of urban recovery in America. It features more than 2.5 km of public areas, culture, entertainment, green spaces, history and more. This Riverwalk, a good representative of the city’s tradition and modernity was recognized as a “Healthy Public Space” by the Pan-American Health Organization (PAHO) and by the World Health Organization (WHO). Four main areas can be distinguished in the Malecón Simón Bolívar: SOUTH AREA In this area there are conventions areas and spaces, shopping options and local fast food restaurants; among some of the interesting places are: Latin-American Integration Square Cristal Palace Handcrafts Market, Mall and restaurants area

Square Next to Cristal Palace

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CENTRAL ZONE Symbolic historical places and monuments are to be found in the Malecón’s central zone; they display some characteristics of Guayaquil’s traditions and culture; among them: Moorish Tower Pier of Morgan Boat Monument to the 4 elements The Civic Square

La Rotonda *Mintur THE “MALECÓN” GARDENS

A charming green area in front of the

Guayas River, it has open air squares from where you can appreciate the great diversity of plant species that serve as a refuge for many birds which are attracted by the lush greenery of this area as well as for its small lagoon.

“Malecón” Gardens

NORTH ZONE Art, Culture, sports and entertainment options meet in the northern area of the Riverwalk “Malecón Simón Bolívar”; some of the most relevant places and activities are: Museum of miniatures Guayaquil in

history MAAC (Museum of contemporary arts

and anthropology) Cinema Malecón IMAX Food court Open areas for dancing and exercises.

Área Norte Malecón Simón Bolívar

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LAS PEÑAS, CERRO SANTA ANA & PUERTO SANTA ANA

The past, the present and the future of the city merge in only one place, sharing in relative

small area their unique and special characteristics that represent Guayaquil’s different faces,

from its foundation to our days.

The areas that merge here are:

Las Peñas, the neighborhood located at the foot of the hill where Guayaquil was born

This is the first neighborhood of Guayaquil;

it is approximately 400 years old and is

characterized by its wooden houses in

bright colors with the traditional

architectural style of the beginning of the

20th century and for its narrow cobbled-

stone streets.

Numa Pompillo Llona Street

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Santa Ana Hill, example of the recovery of the city and witness of Guayaquil’s current

days

Climbing the 444 steps and passing by

colorful buildings, several local

businesses, squares, and the Navy

Museum El Fortin, you get to the top of

this 60 meters high hill. From this point

visitors have a 360-degree view of the

city.

Santa Ana Hill Stairs

Santa Ana Port, Future projection of Guayaquil

This is an area of urban development of 4

hectares approximately. In this modern

architecture area, there are some squares,

fountains, theme museums such as: Julio

Jaramillo Popular Music Museum and the

Beer Museum. It also features a Riverwalk

in front of the Guayas River. To the north, a

complex of buildings called “Ciudad del Río”

rises, this place boasts the most modern

buildings, including: “The Point”; with 36

floors and 137 meters high, currently, the

highest skyscraper in Ecuador.

Santa Ana Port, The Point

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DOWNTOWN

This is the area where the order and urban growth of the City started. It is located in front of Malecón Simón Bolívar and has several interesting places to visit, such as:

Seminario Park

Named after Manuel Suárez Seminario who contributed for its reconstruction in 1895, this park was originally called “Simón Bolívar” because of the monument dedicated to “El Libertador” located in the central area of the park; this French-style park is known as “Parque de las Iguanas” due to the large amount of land iguanas that live freely in this place. The Metropolitan Cathedral is located in front of this park.

Plaza de la Administración

This square is a pedestrian walk where you can see several heritage buildings like:

Municipal Palace, Palace of “La Gobernación”, and the Aviles Martin building (former

Hotel Crillon); they are all located around the central square with a monument

dedicated to “Mariscal Antonio José de Sucre”. In this area also lies Nahim Isaias

Museum.

San Francisco Square

This square from the XVIII century is surrounded by one of the busiest areas of Guayaquil; it is one of the oldest squares in the city, and encompasses a church with the same name on one side and a fountain on the other one. It also has a monument dedicated to Vicente Rocafuerte, Ecuador’s second president in the history.

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Centenario Square

This square is one of the largest in the city, with an area of 8,875 m2. It was open on

October 9, 1920 to celebrate 100 years of Guayaquil independence. In the central part

rises an imposing monument, called "La Columna de los Próceres".

9 de Octubre Boulevard

This is the main avenue in the commercial area of the city; named after the date of the Revolution of October 9, 1820. Along the avenue you can find some of the tallest buildings in the city. It is considered as a commercial hub of Guayaquil downtown, where big stores, banks, first class hotels, embassies, and other businesses are located.

THE “ESTERO SALADO” CIRCUIT

This circuit is the union between a 400m Marine Style riverfront and several spaces as: squares, fountains, gardens, relax areas and other public areas that allow visitors to enjoy this estuary known as the Estero Salado.

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With a surface of 12 hectares; a commercial and touristic area is being developed on the banks of the “Estero Salado” which is surrounded by tropical gardens. The main spot is a 55m long pedestrian bridge that links the north and south blocks.

In the north side, Rodolfo Baquerizo Moreno square is placed, which features a big and modern area for conventions and events, located next to a monument surrounded by a little lake. In the south side, there are pedestrian paths with several tribute elements to different famous people for the city, like the commemorative crystal plaques to the “literatos guayaquileños”, where the names of famous Ecuadorian writers are engraved.

In the lake located between “Estero Salado” and the circuit along the estuary, there is a fountain, the so-called “Fuente Monumental de Aguas Danzantes” where a show of lights and video projection, is displayed along with traditional music of Guayaquil.

GUAYAQUIL FOR SPECIAL INTERESTS

ENTERTAINMENT More than 10 theatres, Movies, IMAX and other options in an active city, such as: Sánchez Aguilar Theatre “Centro de Arte” Theatre MAAC (Art and Anthropology Museum) Cinema Malecón IMAX “Centro Cívico” Theatre

Fuente Monumental

Cinema Malecón IMAX

Malecón del Salado

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CULTURE IN THE CITY Arts and Culture are exposed in more than 14 Museums featuring different themes, such as: Municipal Museum Nahím Isaías Museum Firemen Museum Beer Museum Julio Jaramillo Popular Music Museum MAAC Museum Navy Museum

SQUARES, PARKS AND PUBLIC SPACES Being a warm weather city all year long, Guayaquil features more than 23 parks and squares, 3 main riverfront views with a wide offer of public spaces, such as:

Malecón Simón Bolívar Malecón del Salado Los Samanes Recreational Area Seminario or Iguanas Park Botanical Garden Malecón Simón Bolívar Gardens Centenario Square Plaza de la Administración San Francisco Square Music Square Latin-American Integration Square

SHOPPING IN GUAYAQUIL Being the main port of the country, Guayaquil has many options for shopping: More than 14 important and big shopping centers and special interests stores with a wide offer are distributed along the city, such as: Riocentros (in several districts of the city) Mall del Sol San Marino Unicentro City Mall

Julio Jaramillo Popular Music Museum

Parque de las Iguanas

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Policentro Albán Borja Village Plaza Outlet Terminal Terrestre Centro Comercial Malecón Malecón Simón Bolívar Handcrafts Market BUSSINESS IN THE CITY Guayaquil is the commercial pole for business travel; 80% of imports and exports go through this city, which is also the head office for 39% of the 1000 most important companies in Ecuador. Guayaquil is also Ecuador’s main port where many international cargo ship and cruise lines ship arrive all year long. NIGHTLIFE & EVENTS In the city, there is a wide offer for entertainment, fun and night events for all kind of rhythms: from classic bars with tropical music to the most modern infrastructure and equipment for electronic music. SPORTS A great passion is felt for the 2 soccer teams of the city: Barcelona & Emelec, they both feature their own stadium: George Capwell, Emelec Stadium Monumental Banco del Pichincha, Barcelona Stadium There are also facilities for the practice of other sports, like: Aquatic Parks Public and private pools Skate Park Samanes Recreational Area Forestal Park Puerto Hondo Recreational Center and Pools Malecón Estero Salado CONGRESSES & CONVENTIONS Guayaquil is becoming a stronger city in the development of Congresses and Conventions because of its facilities and infrastructure. Some of the main places to hold an event in Guayaquil are:

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Simón Bolívar Conventions Center Plaza Rodolfo Baquerizo Moreno

Exhibitions Center Cristal Palace GUAYAQUIL & ITS AREAS OF INFLUENCE The city of Guayaquil is close to other cities and natural areas. Because of the connectivity and short distances to reach them Guayaquil becomes even more attractive to be visited. Samborondón, Durán and Santay Island are some of the areas of influence of Guayaquil.

SAMBORONDÓN “Trendy” Zone for different amusement, entertainment, shopping and gastronomy options. This city has become the new center of urban and commercial development. It actually features 13 shopping centers, more than 520 stores like: offices, cafes, bars, restaurants of different nationalities and specialties; among the main spots, you can visit:

A. Baquerizo MorenoConvention Center

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Guayaquil Historical Park: It has 8 hectares with a permanent exhibition of the Guayaquil Province History, divided in 3 areas: Wildlife Zone: It features a 1 Km long boardwalk where different kind of coast

environments and species of animals are exhibited. Urban and architectural area: It is a representation of the ancient city of Guayaquil;

during the 80’ significant buildings that used to be at 9 de Octubre Boulevard and Malecón Simón Bolívar Avenue were rescued and rebuilt in this place.

Traditional area: It shows the traditional style of life in the farms and plantations of the pacific coast countryside.

Plaza Lagos: A place to live an urban experience; shops, cafes and restaurants, all located

around a large square that integrates offices, stores and apartment complexes with a design that allows visitors and residents having a memorable experience.

Sánchez Aguilar Theatre: It was born because of Samborondon growth in the last years; it saw the light as a cultural, innovative and responsible project. On a land of 24,000 m2 and a building area of 6,100 m2, the theatre features a main theatre with 952 seats, and a smaller theatre for 150 guests.

DURÁN Connected to Guayaquil with the 6Km long bridge “Puente de la Unidad Nacional”, Durán offers several touristic spots like its Riverwalk, clubs and docks, among others.

Wildlife zone Urban and architectural area

Durán Train Station

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One of Duran’s highlights is the Train Station that is connected to the boardwalk. From this train station visitors can take one of the following routes:

“Tren Crucero” (4 days/3nights tour to Quito); and,

“Tren de la Dulzura” (1 day route: Durán - Yaguachi – Bucay go and back) ISLA SANTAY

Santay Island is located on Guayas River, 800m away from Guayaquil; Guayaquil and Santay are connected by a 840m long pedestrian and cycling bridge. Visitors can also arrive to the island by waterway. This National Recreational Area has 2179 hectares (5384 acres), its main attraction is the ecological environment with endemic flora and fauna, and it features ecological “plastic wood” paths to walk.

PANORAMIC GUAYAQUIL GUAYAQUIL VISIÓN: 1h30’’ tours for Panoramic Visits on board the double deck buses to see the city’s main tourist attractions, such as: Malecón Simón Bolívar, Las Peñas, Malecón del Estero Salado, among others. MORGAN BOAT: It is a river ride aboard a pirate ship that sails near iconic spots like: Puerto Santa Ana, las Peñas neighborhood, Malecón Simón Bolívar, Santay Island, etc.

Isla Santay *Google Earth

Guayaquil Visión Morgan Boat

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INFRASTRUCTURE & SERVICES IN THE CITY ACCOMMODATION In Guayaquil there is a wide range of hotels distributed in strategic places in the city: from 5 star hotels for visitors who like luxury, executive people in business trips in the commercial area, hotels in the north area, close to the airport, touristic hotels in the downtown to the most modern hotel infrastructure in the area of Puerto Santa Ana. Further information about the city’s hotel network can be found in the Directory of Services in the following link: http://trade.allyouneedisecuador.travel/en/directory GASTRONOMY Being a Port and because of its location close to cacao, rice and banana plantations, Guayaquil offers a wide variety of seafood, national and international food in different kind of restaurants distributed along the city. Further information about the city’s gastronomy and restaurants network can be found in the Directory of Services in the following link: http://trade.allyouneedisecuador.travel/en/directory TRANSPORTATION AIR TRANSPORTATION José Joaquín de Olmedo International Airport has been awarded with more than 17 international recognitions between 2007-2014, including the Best Regional Airport in South America, World Airport Awards, SKYTRAX 2014. It has service to more than 21 destinations: 7 nationals; and, more than 14 internationals. TRANSPORT IN THE CITY Tourist transport options

There are several private tourist transport companies commonly used by the tour operators for the transport of their passengers in the different tours and circuits operated not only in the city but in the whole country.

José Joaquín Olmedo Airport

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Taxis & Car rentals

Visitors can easily have access to taxis from: the Main Bus Station, the International Airport José Joaquín de Olmedo, shopping centers and hotels. It is advised not to use informal yellow taxis from the street.

Metrovía, Regular Buses & Bus Rapid Transit systems (BTRs)

Guayaquil’s Bus Rapid Transit system features 3 exclusive lanes, 4 Main Stations, and 59 covered bus stops distributed in the city. Because of its organization, it has been awarded as the best system of “sustainable transportation in a developing country”, by the United Nations Centre for Regional Development, 2007

FOR FURTHER INFORMATION ABOUT GUAYAQUIL AND ECUADOR

Visit the Tourism Directory in the following link: http://trade.allyouneedisecuador.travel/es/directorio

Aeropuerto Metrovia Stop

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VISITING GUAYAQUIL GUAYAQUIL SURROUNDINGS

THE BEACH CIRCUIT SALINAS

Located 138Km or 1 hour 45 minutes car drive from Guayaquil, Salinas Beach is a major tourist destination for its beautiful beaches and warm atmosphere. It has first-class hotels and clubs, casinos, bars, clubs and sports centers.

Salinas *MINTUR

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MONTAÑITA Located 200Km or 2 hours 15 minutes drive from Guayaquil, this beach was named Montañita for its location in a cove surrounded by hills and coastal vegetation. It became a meeting point, especially for foreigners from all over the world involved in surfing and alternative movements looking for a fun place, to rest and be in contact with nature at the same time. MACHALILLA NATIONAL PARK

Located 147Km or 2h30 drive from Guayaquil, this National Park is part of the National Network of Protected Areas; de la Plata Island, (known as Little Galapagos) and Los Frailes Beach are among the main interesting places to visit in this park.

Cacao & Banano Farms

Close to Guayaquil in the way to Cuenca, many farms with plantations of cacao and banana are located. It is possible to visit those farms to see and learn about their production, the distribution and exportation process.

Manglares Churute Ecological Reserve

It was named after the little mountain chain called Churute which boasts 7 hills. The

reserve has 49.383 acres, 35,000 of them are mangrove areas and the other 14,383 acres

belong to the area of the hills. Canoe excursions among the mangroves let the observation

of many unique species of animals. Hiking is another available activity there.

Gulf of Guayaquil This is the biggest estuary of the Pacific Ocean, where salty water of the Pacific merges

with fresh water coming from the Andes. This characteristic make this zone very rich in

flora and fauna related to this kind of mangrove ecosystems that surround the whole

area. The westernmost points are Cabo Blanco in Peru and Punta de Santa

Elena in Ecuador, covering a distance of 230 Km.

Montañita *MINTUR

Los Frailes *MINTUR

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GUAYAQUIL IN 3 DAYS DAY 01 09h00 Malecón Simón Bolívar Transfer from hotel to Cristal Palace to start a 2.5km walk along Malecon Simon Bolivar and its main spots: Latin-American Integration Square, Moorish Tower, Monument to the 4 elements, The Civic Square, Malecon Gardens until reaching the area of the IMAX Cinema. Lunch in a restaurant of this area.

14h00 Las Peñas, Cerro Sta. Ana & Pto. Santa Ana In the afternoon, the tour continues with a walk to reach the top of Cerro Santa Ana through its 444 stairs, then a walk to Las Peñas and Puerto Santa Ana areas. This first day can close with a great panoramic tour on board Morgan Boat

DAY 02 09h00 Downtown Downtown walk to see among others: “Plaza de la Admiistración”, Boulevard 9 de Octubre, San Francisco square, Seminario Park and Centenario Square. Lunch in the city 14h00 Santay Island A Walk or a bike ride on the bridge connecting Guayaquil with Santay Island, then a tour on the island and return to the city to enjoy a panoramic visit on board the Double Decker tour bus. Finish the day with a walk on El Estero Salado circuit. DAY 03 09h00 Historical Park Transfer to Samborondon to visit the Historical Park and its 3 areas: Wildlife area, urban and architectural area; and, traditional area. Lunch in Samborondón 14h00 Samborondón Transfer to Plaza Lagos to enjoy its shopping, entertainment and further facilities.

Cerro Santa Ana *MINTUR

Plaza Lagos

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FROM GUAYAQUIL TO OTHER DESTINATIONS WITHIN ECUADOR “Tren Crucero” to Quito: 4 days / 3 nights tour by train Galápagos: 1h30 flight Cuenca: 25 minutes flight Amazon: Flight to Quito in 45 minutes, from there another 30-45 minutes domestic flight.

PRICE RANGE TO VISIT GUAYAQUIL For a half-day or full day visit of the city there are price ranges going from:

• 6,00 USD per person (Double Decker tour Bus) • 7,00 USD per person (panoramic visit on board a local boat) • 25,00 USD in sharing basis • From 50,00 to 200,00 USD on private basis, depending on the type of transport, tour

guide, language, lunch and included entry tickets to museums and attractions. MAIN REASONS FOR SELLING GUAYAQUIL

Pleasant warm climate all year round. A City located at the sea level offering services, facilities and activities without the high

altitude problems Close to great natural areas and many important beaches within Ecuador’s Pacific

coast. Great business and shopping opportunities Well connected with other Ecuador’s highlights.

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General Concept

GREAT EXPERIENCE Rodrigo Salas

Presidente

Editorial Board

MINTUR Cristina Rivadeneira

Subsecretaria de Mercados Irene Landívar

Directora de Mercados Internacionales Óscar López

Coordinador de Mercados Internacionales

EKOS Verónica Sevilla

Coordinadora General Cristina Recalde

Community Manager y Medios Digitales Alejandra Benitez

Asistente Administrativa Alejandro Romero

Gerente de Proyectos Web Diego Álvarez

Director de Tecnologías e Innovación Digital

Speakers Rodrigo Salas (ES)

Francisco Dousdebes (EN) Roberto Alonso-Rohde (DE)

Paúl Salazar (FR; PT)

Maps and Images Courtesy of:

“The communication campaign to the international industry All You Need Is Ecuador

is a promotional action of the Ecuadorian Ministry of Tourism”

* Except