BLUE COAT SYSTEMS CONFIDENTIAL2
Blue Coat Products
Application Delivery NetworkEnd-to-End User Experience Control
ProxySGGet Focused
Director
ProxyAV
Reporter
WebFilter
Policy Based Control
Management & Reporting
Application Acceleration
Application & User Security
Application Visibility & Monitoring
Application QoSPacketShaperGo Wide
IntelligenceCenter
PolicyCenter
ProxyClient
BLUE COAT SYSTEMS CONFIDENTIAL3
Blue Coat Solutions
ProxySG
Secure Web Gateway WAN Optimization
Malware Prevention Content Delivery Networks
SSL Visibility and Control Remote Acceleration
Web Content Filtering Application Acceleration
Remote Web Control Server Virtualisation
IM and P2P Control Server Consolidation
Information Leak Prevention D2D / V2V Replication
PacketShaper
Application Visibility & QOS
Application Performance Monitoring
P2P Traffic Shaping
Application Visibility
MPLS Migration
Bandwidth Management
VoIP Deployment
BLUE COAT SYSTEMS CONFIDENTIAL
Application Delivery:The Network Group’s Cycle of Pain
RemoteOffice
Data Center
External Applications / Software as a Service
Traditional Applications
Voice and Unified Communications
Video
Desktop Virtualization
Recreational Traffic
Web 2.0 and mashups
Server Consolidationand Mobile Workers
BLUE COAT SYSTEMS CONFIDENTIAL
Application Delivery: Mapping Pain toProxySG and PacketShaper Solutions
Server Consolidationand Mobile Workers
Recreational Traffic
Web 2.0 and mashups
External Applications / Software as a Service
Traditional Applications
Voice and Unified Communications
Video
Desktop Virtualization
Key Needs:ProxySG Accelerate internal traffic CIFS and MAPI acceleration HTTP/HTTPS acceleration Byte and Object Caching Compression
Key Needs: PacketShaper Visibility, Application Performance Monitoring Bandwidth Management Policy and Control of P2P and “bursty” traffic
Key Needs: ProxySG Secure Web Gateway and Security Policy and control of all web traffic
Key Needs: PacketShaper Monitoring, SLAs/metrics Transaction Protection VoIP Call protection Enhanced MPLS
Key Needs: ProxySG Optimize CDN Video Streaming Video QoS Optimize streams
Key Needs: ProxySG Accelerate external apps Optimize SSL Per application policy
Key Needs:ProxySG Client Acceleration Caching Security
BLUE COAT SYSTEMS CONFIDENTIAL
Application Delivery: Mapping Pain toProxySG and PacketShaper Solutions
Server Consolidationand Mobile Workers
Recreational Traffic
Web 2.0 and mashups
External Applications / Software as a Service
Traditional Applications
Voice and Unified Communications
Video
Desktop Virtualization
Key Needs:ProxySG Accelerate internal traffic CIFS and MAPI acceleration HTTP/HTTPS acceleration Byte and Object Caching Compression
Key Needs: PacketShaper Visibility, Application Performance Monitoring Bandwidth Management Policy and Control of P2P and “bursty” traffic
Key Needs: ProxySG Secure Web Gateway and Security Policy and control of all web traffic
Key Needs: PacketShaper Monitoring, SLAs/metrics Transaction Protection VoIP Call protection Enhanced MPLS
Key Needs: ProxySG Optimize CDN Video Streaming Video QoS Optimize streams
Key Needs: ProxySG Accelerate external apps Optimize SSL Per application policy
Key Needs:ProxySG Client Acceleration Caching Security
Pain
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BLUE COAT SYSTEMS CONFIDENTIAL7
PacketShaper Fit
PacketShaper Fits
Key Markets• Monitoring/Visibility• Voice/Video Convergence• Transactional Apps (ERP, CRM, etc)• Recreational Traffic
Problems:• The Unknown - help figure out problem• SAP, Oracle, ERP, Citrix, ERP, CRM,
Web Applications, Voice, Video • Don’t know what’s running on the network• Recreational traffic (internet radio, P2P,
iTunes, streaming)
Key Considerations• START with PacketShaper-based
assessment to understand issues
Projects: • VOIP or IP Telephony rollouts• Video conferencing• Transaction applications• MPLS transitions• Probe upgrades
BLUE COAT SYSTEMS CONFIDENTIAL
PacketShaper as a Key Enabler Part of the Sale / Eval / POC
• Leave PacketShaper inline for two days– Live results or WAN Performance Report
• Frame the value:– What are your biggest networking problems?
Do you know why?
– How much recreational traffic is on the WAN? Do you know?
– Are you moving towards IP Telephony? Is the quality ok?
– Do you use any streaming content? How about salesforce.com?
• Look for differentiation in the results:– Internet/outsourced secure websites
– Streaming video
– Problems with bandwidth management
BLUE COAT SYSTEMS CONFIDENTIAL
Selling the Blue Coat Value in Centralisation and Virtualisation Projects
• Storage Group
– Implement Acceleration to consolidate and deliver fast access to centralised / virtualised storage
• IT in general
– Intelligence through Deep Visibility
• Identify & measure applications
• Track response, troubleshoot problems
• Identify issues, choose tools
– Increase performance of all key apps
• Bulk: Files, storage & email
• Transactions: ERP, CRM, Thin
– Protect and guarantee availability
• Ensure availability of key applications
• Control recreational and malicious traffic
Centralisation of storage, virtualisation anddata warehousing
AdditionalBlue Coat Value
BLUE COAT SYSTEMS CONFIDENTIAL
WAN Optimization Benefits
Video & Multi-MediaBusiness Web Software as a Service (SaaS)RecreationalMalicious
VoiceVideo ConferenceReal-Time TransactionsThin Client & RT Virtual
Accelerate
Internal Bulk ApplicationsStorage ConsolidationFile AccessEmailIntranetBackup & DRImage Distribution
Caching – Byte & Object
Compression
Protocol Acceleration (TCP, CIFS/NFS, MAPI, HTTP, etc)
Basic QoS
External Applications
Real Time Applications
Streaming Acceleration & CDN (Content Delivery Networking)
External Web/SSL
Advanced Web Policy
SSL Acceleration
Advanced Application ID Technology
Application-Sub Classification
Application Session QoS (ASQ)
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BLUE COAT SYSTEMS CONFIDENTIAL
WAN Optimization
Blue Coat Advantage
Accelerate
Application PerformanceMonitoring
See
Secure Web Gateway
Secure
Control End-to-End User Experience
Blue Coat
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P
WAN Optimization
Bringing it All Together: Selling the Blue Coat Advantage
Accelerate
Application PerformanceMonitoring
See
Breadth
Secure Web Gateway
Secure
BreadthD
epth
Dep
th
Control End-to-End User Experience
Blue Coat
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