WEB ANALYTICSInsights into numbers is exciting!

JOHN-MICHAEL OSWALT(JMO)

Search Engine Marketing Team – Google Analytics Certified

Web Analytics

• Track visitor actions• Discover patterns and trends• Make positive changes

Basic Metrics

Actionable Metrics

• Location• New / Returning• Loyalty• Tech Details

Visitor Tracking

Traffic Sources

Last 30 Days

Last 365 Days

Search Engine Keywords

Referring Sites

Top Content

Top Landing Pages

Event Tracking

Goals (Google Analytics)

Insights

http://www.google.com/insights/search/

Regional Interest

Specific Terms

WEB ANALYTICSSchipul SEM Department

Jonti Bollesjontibolles.comtwitter.com/jonti

Find this presentation here:www.schipul.com/presentations

John-Michael Oswalt (JMO)jmoswalt.comtwitter.com/jmoswalt

TheSEMblog.comtwitter.com/thesemblog