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ACCUWEATHER RCS
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SAMSUNG MAAP
Prepared by Brian Lavery — Managing Director, Europe
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The weather: we love to talk about it
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of smartphone users ages 14+ y/o surveyed in75%
“what’s the weather today” over the past two years.160%There has been growth in searches for
– Think With Google, June 2017
– eMarketer, June 2017
Germany said the top piece of content accessed on their
device is the weather.
We’re talking about it more than ever
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But why?
and desire for
control
Greater
availability
Improved
accuracyHigher impact
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Research summary:
https://insights.spotify.com/us/2017/02/07/
spotify-accuweather-music-and-weather/
Weather has subtle impacts on our psychology
7© 2018, AccuWeather, Inc., Confidential and Proprietary
Murray, K., et al. “The effect of weather on consumer spending.” Journal
of Retailing and Consumer Services, 2010.
Weather has dramatic impacts on consumer behavior
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We’re delivering weather content at unprecedented scale
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Investing in the
platforms of tomorrow
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Making weather dynamic and accessible via our RCS chatbot
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Making weather dynamic and accessible via our RCS chatbot
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THANK YOU
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