Download - Acceptability of Latex Technology

7/26/2019 Acceptability of Latex Technology

http://slidepdf.com/reader/full/acceptability-of-latex-technology 1/56

APROJECT REPORT

ON

“ACCEPTABILITY OF LATEX TECHNOLOGY

IN ACCORDANCE WITH L25500 HEWLETT-PACKARDPRINTER VIS-À-VIS WITH THE EXISTING TECHNOLOGIESIN MUMBAI MARKET”

FOR

HEWLETT-PACKARD GLOBAL5 TECHNOLOGIESS!" PUNE

SUBMITTED BY

NIKHIL ANIL RANE200#-$$!

UNDER THE GUIDANCE OF

D%& SHAILESH KASANDE

SUBMITTED TO

UNIVERSITY OF PUNE

IN PARTIAL FULFILLMENT OF THE RE'UIREMENT FOR THEAWARD OF THE DEGREE OF MASTER OF BUSINESS

ADMINISTRATION MBA!

THROUGH

VISHWAKARMA INSTITUTE OF MANAGEMENTPUNE ()

1



ACKNOWLEDGEMENT

During th !"r# "n thi$ %r"&'t I h() r'i)* gnr"u$ $u%%"rt +r", ( -(rg nu,.r "+ %"%-/

!h" h() '"ntri.ut* t" th '",%-ti"n "+ th !"r#0 Fir$t "+ (--/ I !"u-* -i# t" %r$$ ,2 $in'r

gr(titu* t" ,2 Pr"&'t '"3'""r*in(t"r/ D%& S*+,./* K+/+1./ +"r hi$ gui*(n' (n* $u%%"rt0 Hi$

$u%%"rt (n* '",,nt$ h() .n "+ in$ti,(.- )(-u thr"ugh"ut ,2 !"r#0

I !"u-* -i# t" %r$$ $in'r gr(titu* t" ,2 trn(- gui* M%& P%+/*+ K*34." Dir't"r 4

G-".(-5 T'hn"-"gi$$/ +"r hi$ unn*ing $u%%"rt (n* %rt (*)i' in th gr(%hi' (rt$ in*u$tr20

N,*, R+.

6



LIST OF ABBREVIATIONS

HP 4 H!-tt3P('#(r*

PSP 3 Print Sr)i' Pr")i*r$

IPG 4 I,(ging (n* Printing Gr"u%

OMAS 4 O%ti'(- M*i( A*)(n' Sn$"r

ODD 4 O%ti'(- Dr"% Dt't"r

7OC 4 7"-(ti- Org(ni' C",%"un*$

RIP 4 R($tr I,(g Pr"'$$ing

POP 4 P"int "+ Pur'h($

8



LIST OF TABLES

S& N3& T+6. N+4. P+7. N3&1 T2% "+ !"r# 89

6 A$%'t$ "+ '"n$i*r(ti"n !hi- %ur'h($ing 81

8 Currnt ,('hin 86

: In# T'hn"-"g2 Pr+rr* 88

5 T2% "+ M*i( u$* 8:

; T2% "+ '-int$ 85

< Pr+rr* .r(n* r(ting 8;

= O%r(ting '"$t 8<

> P-(n$ "+ E%(n$i"n 8=

TABLE OF CONTENTS

0

C*+8.%

N3&

C*+8.% N+4. P+7. N3&

1 E'uti) Su,,(r2 1

6 C",%(n2 Pr"+i- 8

8 M"*-$ 18

: O.&'ti)$ "+ th $tu*2 1>

5 Litr(tur r)i! 66

:



; R$(r'h ,th"*"-"g2 6:

< D(t( (n(-2$i$ 6>

= R$(r'h +in*ing$ 8>

> Sugg$ti"n$ (n* R'",,n*(ti"n$ :1

19 Li,it(ti"n$ :8

11 C"n'-u$i"n :5ANNEXURE9 S(,%- ?u$ti"nn(ir0 :<BIBLIOGRAPHY 59

CHAPTER I

E@ECUTI7E SUMMARY

5



;



Th $'n(ri" +"r -(rg +"r,(t %rintr$ 'h(ng$ r"un* th '-"'#0 Th intr"*u'ti"n "+ n!

t'hn"-"g2/ n! ,"*-$ h() .n "n ( .r(tht(#ing %('0 T"*(2 ( '"n$u,r h($ !i* 'h"i'

(n* ( -(rg r(ng t" $-'t +r",0 T" ,t thir *,(n*$ ++'ti)-2 i$ th t($# in h(n* +"r th

PSP$0 Th +('t"r '"n$i*r* hr (r %ri' (n* u(-it20 C"n$u,r$ !(nt g""* u(-it2 (t (

r($"n(.- %ri'0 M"r "+tn th(n n"t th2 '",%r",i$ "n th u(-it2 +('t"r th(n th %ri'0

T"*(2 th ,(r#t i$ $'(ttr* !ith -(rg +"r,(t %rintr$ ,(in-2 !"r#ing "n th '"3$"-)nt (n*

in#&t t'hn"-"g20 Thi$ r$(r'h !($ un*rt(#n t" g(ug th ,(r#t %"tnti(- (n* (''%t(.i-it2

"+ th n!-2 -(un'h* L(t t'hn"-"g2 !ith th h-% "+ th L65599 *$ign&t %rintr in th

Mu,.(i ,(r#t0 Th r%"rt tri$ t" +in* "ut th %r+rn'$ (n* %'t(ti"n$ "+ th PSP$0 Th

*(t( h($ .n '"--'t* thr"ugh ( u$ti"nn(ir0 Th (n(-2$i$ %r")i** .2 thi$ r$(r'h

in'-u*$ (n(-2$i$ "+ th '",%ting .r(n*$ "+ -(rg +"r,(t %rintr$ '",,"n-2 u$* in th

,(r#t !ith th n!-2 intr"*u'* "n0 It tri$ t" +urthr (n(-2 th +in*ing$ (n* ,(#

r'",,n*(ti"n$ t" th '",%(n20 Th r'",,n*(ti"n$ !i-- . h-%+u- t" th '",%(n2 t"

$u''$$+u--2 %ntr(t th ")r3'r"!** ,(r#t "+ -(rg +"r,(t %rintr$ ++i'int-20

<



CHAPTER II

COMPANY PROFILE

=



H.:.-P+;+%1 HP! C348+< !($ +"un** in 1>8>0 It i$ (n A,ri'(n ,u-tin(ti"n(-

in+"r,(ti"n t'hn"-"g2 '"r%"r(ti"n h(*u(rtr* in P(-" A-t"/ C(-i+"rni(/ USA0 M(r# Hur* i$

th %r$i*nt (n* CEO0 HP i$ th !"r-*$ -(rg$t IT C",%(n2/ !ith r)nu t"t(-ing 11:0;

.i--i"n +"r +i$'(- 699> !ith (%%r"i,(t-2 :9 .i--i"n '",ing +r", $r)i'$0 A-$" HP .'(, 6

g-".(--2 in IT $r)i'$ ($ r%"rt* .2 IDC G(rtnr0 HP$ 699> F"rtun 599 r(n#ing i$ N"0 >0 It

i$ "n "+ th !"r-*$ -(rg$t in+"r,(ti"n t'hn"-"g2 '",%(ni$ (n* "%r(t$ in n(r-2 )r2

'"untr20 HP $%'i(-i$ in *)-"%ing (n* ,(nu+('turing '",%uting/ *(t( $t"r(g/ (n*

nt!"r#ing h(r*!(r/ *$igning $"+t!(r (n* *-i)ring $r)i'$0 M(&"r %r"*u't -in$ in'-u*

%r$"n(- '",%uting *)i'$/ ntr%ri$ $r)r$/ r-(t* $t"r(g *)i'$/ ($ !-- ($ ( *i)r$ r(ng

"+ %rintr$ (n* "thr i,(ging %r"*u't$0 HP ,(r#t$ it$ %r"*u't$ t" h"u$h"-*$/ $,(--3 t"

,*iu,3$i* .u$in$$$ (n* ntr%ri$$ *ir't-2 ($ !-- ($ )i( "n-in *i$tri.uti"n/ '"n$u,r3

-'tr"ni'$ (n* "++i'3$u%%-2 rt(i-r$/ $"+t!(r %(rtnr$ (n* ,(&"r t'hn"-"g2 )n*"r$0

HP i$ ( t'hn"-"g2 '",%(n2 th(t "%r(t$ in ,"r th(n 1<9 '"untri$ (r"un* th !"r-*0 Th2

%-"r h"! t'hn"-"g2 (n* $r)i'$ '(n h-% %"%- (n* '",%(ni$ (**r$$ thir %r".-,$ (n*

'h(--ng$/ (n* r(-i thir %"$$i.i-iti$/ ($%ir(ti"n$ (n* *r(,$0 Th2 (%%-2 n! thin#ing (n*

i*($ t" 'r(t ,"r $i,%-/ )(-u(.- (n* tru$t* %rin'$ !ith t'hn"-"g2/ '"ntinu"u$-2

i,%r")ing th !(2 "ur 'u$t",r$ -i) (n* !"r#0

N" "thr '",%(n2 "++r$ ($ '",%-t ( t'hn"-"g2 %r"*u't %"rt+"-i" ($ HP0 Th2 %r")i*

in+r($tru'tur (n* .u$in$$ "++ring$ th(t $%(n +r", h(n*h-* *)i'$ t" $", "+ th !"r-*$

,"$t %"!r+u- $u%r'",%utr in$t(--(ti"n$0 Th2 "++r '"n$u,r$ ( !i* r(ng "+ %r"*u't$ (n*

$r)i'$ +r", *igit(- %h"t"gr(%h2 t" *igit(- ntrt(in,nt (n* +r", '",%uting t" h", %rinting0

Thi$ '",%rhn$i) %"rt+"-i" h-%$ u$ ,(t'h th right %r"*u't$/ $r)i'$ (n* $"-uti"n$ t" thir

'u$t",r$ $%'i+i' n*$0

>



HP h($ $u''$$+u- -in$ "+ %rintr$/ $'(nnr$/ *igit(- '(,r($/ '(-'u-(t"r$/ PDA$/ $r)r$/

!"r#$t(ti"n '",%utr$/ (n* '",%utr$ +"r h", (n* $,(-- .u$in$$0 HP t"*(2 %r","t$ it$-+ ($

$u%%-2ing n"t &u$t h(r*!(r (n* $"+t!(r/ .ut (-$" ( +u-- r(ng "+ $r)i'$ t" *$ign/ i,%-,nt/

(n* $u%%"rt IT in+r($tru'tur0

HP$ I,(ging (n* Printing Gr"u% IPG i$ th -(*ing i,(ging (n* %rinting $2$t,$ %r")i*r in

th !"r-* +"r %rintr h(r*!(r/ %rinting $u%%-i$ (n* $'(nning *)i'$/ %r")i*ing $"-uti"n$

('r"$$ 'u$t",r $g,nt$ +r", in*i)i*u(- '"n$u,r$ t" $,(-- (n* ,*iu, .u$in$$$ t" -(rg

ntr%ri$$0 Pr"*u't$ (n* t'hn"-"g2 ($$"'i(t* !ith IPG in'-u* In#&t (n* L($rJt %rintr$/

'"n$u,(.-$ (n* r-(t* %r"*u't$/ O++i'&t (--3in3"n ,u-ti+un'ti"n %rintr$'(nnr+($/ L(rg

F"r,(t Printr$/ In*ig" Digit(- Pr$$/ HP W. Jt(*,in %rintr ,(n(g,nt $"+t!(r/ HP

Out%ut M(n(g,nt $uit "+ $"+t!(r/ HP Ph"t"$,(rt *igit(- '(,r($ (n* %h"t" %rintr$/ HP

SP(M/ (n* Sn(%+i$h .2 HP/ ( %h"t" $h(ring (n* %h"t" %r"*u't$ $r)i'0 A n!-2 -(un'h*

+(tur in'-u*$ iPrint Ph"t" +"r iPh"n ( +r *"!n-"(*(.- $"+t!(r (%%-i'(ti"n th(t (--"!$ th

%rinting "+ : ; %h"t"$0

19



HP=/ M+%.,7 S%+.7,./9

With th ,rgr "+ C",%( (n* H!-tt3P('#(r* in 6996/ th t'hn"-"g2 in*u$tr2 h-* it$

.r(th (n* !(it* +"r th *$tru'ti"n "+ th t!" '",%utr gi(nt$0 Mrgr$ (r ( ,$$2 .u$in$$

(n* +! ".$r)r$ %'t* th$ t!" '",%(ni$ t" $ur)i) th uni"n0 S)n 2(r$ -(tr/ h"! h($

HP +in3tun* it$ ,(r#ting $tr(tgi$ t" n$ur $u''$$

T*. C>%%. S%+.7<9

HP$ n! (%%r"('h !($ *)-"%* t" *(- !ith th =; ,(r#ting *%(rt,nt$ in u$ (t th ti,

"+ th ,rgr0 Whn th ,rgr "''urr*/ it 'r(t* ( $ri$ "+ intrn(- %r".-,$0 HP h(* t" *(-

!ith ,u-ti%- %-(t+"r,$/ -g('2 $2$t,$ (n* ( -('# "+ '"ntinuit2 (,"ng it$ ,(r#ting

*%(rt,nt$0 E('h *%(rt,nt h(* $%(r(t .u*gt$ (n* r$"ur'$/ -()ing th '",%(n2 !ith n"

i*( "+ th ,(r#ting +"'u$ "r th t"t(- (,"unt $%nt "n ,(r#ting0 Th n! $tr(tg2 (--"!* th

'",%(n2 t" +"'u$ "n ( r$u-t$3.($*/ *(t(3*ri)n ,"*-0 Th (i, "+ thi$ $tr(tg2 !($ t" gi) th

n! '",%(n2 ( $ing- -(ngu(g th(t n(.-* %(rt$ "+ th ,(r#ting '(,%(ign t" . intgr(t*0 In

"r*r t" 'r(t thi$ $ingu-(r (%%r"('h/ HP .g(n u$ing Si.- CRM (n* M(r#ting R$"ur'

M(n(g,nt t""-$0 Th t""-$ %r")i** HP$ t"% 'uti)$ (n* *%(rt,nt ,(n(gr$ !ith th

(.i-it2 t" $%(# th $(, -(ngu(g u$ing nu,.r$ t" ,($ur ,(r#ting $u''$$/ th (''ur('2 "+

+"r'($t* %n$$ (n* %r"gr(, ++'ti)n$$0 With th 'hi+ +in(n'i(- "++i'r (n* *%(rt,nt

h(*$ ++'ti)-2 '",,uni'(ting/ th '",%(n2 '"u-* +"'u$ "n $%(#ing t" th 'u$t",r0

F3;>/ 3 C>/34.%9

HP h($ 'u$t",r$ in )r2 (rn( "+ th .u$in$$ !"r-*0 T" gt th ,"$t "ut "+ it$ 'u$t",r$/ th

'",%(n2 .g(n u$ing th '"n$u,r ($ ( gui* t" it$ $,(-- .u$in$$ (n* '"r%"r(t initi(ti)$0

Thir 'u$t",r$ h() $h"!n ( ,(r#* nthu$i($, +"r thi$ (%%r"('h/ !hi'h in turn h($ gi)n HP

11

http://www.ehow.com/computers/


http://www.ehow.com/business/







,"r u(-i+i* -(*$ (n* .u$in$$ %(rtnr$0 Thi$ $tr(tg2 (--"!$ th '",%(n2 t" . -* .2 th

'u$t",r0

C%.+. M.+/>%+6. G3+/9

HP$ r-i(n' "n ( Cu$t",r R-(ti"n$hi% M(n(g,nt %r"gr(, i$ n" (''i*nt0 B2 'r(ting g"(-$

th(t '(n . ,($ur*/ HP h($ ,(n(g* t" 'ut $%n*ing .2 19 %r'nt0 Th$ g"(-$ (--"! th

'",%(n2 t" +unn- th ,(r#ting *"--(r$ t" th $tr(tgi$ th(t $h"! t(ngi.- r$u-t$/ 'r(ting (

,"r ++i'int (n* ++'ti) ,(r#ting $tr(tg20

C%.+. M+?3% I,,+,@./9

HP h($ 'r(t* t!" ,(&"r initi(ti)$ !ithin th '",%(n2 th(t h() ,"ti)(t* th $t(++ (n*

in'r($* th ++i'in'2 "+ th '",%(n20 Th '(,%(ign$ (r '(--* A'hi) M"r !ith L$$ (n*

O%r(ti"n On 7"i'0 A'hi) M"r !ith L$$ 'h(--ng* th '",%(n2 t" '"n$"-i*(t $2$t,$

(n* r*u' r*un*(n'20 O%r(ti"n On 7"i' !($ u$* t" t(# (-- "+ th ,(r#ting initi(ti)$ t"

th 'u$t",r/ r(i$ing th %r"+i- "+ th .r(n*$ i,(g0 HP u$* thi$ initi(ti) t" r('h "ut/

,%-"2ing th ,th"*$ th(t 'u$t",r$ u$* t" '"nt('t th '",%(n20 B2 u$ing 'u$t",r3*ri)n

'",,uni'(ti"n -in$/ HP !($ (.- t" '"n)2 it$ ,$$(g *ir't-2 t" th 'u$t",r0

Th u$ "+ th 'u$t",r3*ri)n (%%r"('h h($ -* t" ( $u''$$+u- -(un'h "+ th '",%(n2$

,(r#ting $tr(tg20 H!-tt P('#(r* HP i$ r"--ing "ut ( r$tru'turing %r"gr(, "+ it$ ,(r#ting

$tr(tg2 in th A$i(n rgi"n ($ %(rt "+ it$ '"ntinuing rin)nti"n t" r+-'t .u$in$$ trn*$ "+

)(-u(ting r$"ur' n*$0 HP$ rin)nti"n %r"'$$ .g(n in D',.r 1>>>0 Th g"(- !($ t"

%r$r) th .$t (n* rin)nt th r$t "+ HP t" .ring it in -in !ith th .u$in$$ i,%r(ti)$ "+

th intrnt (g0 HP %'t$ th ,(r#ting r$tru'turing !"u-* r*u' th nu,.r "+ %"$iti"n$ in

it$ ,(r#ting gr"u%0 In A$i(3P('i+i'/ it !i-- . $igni+i'(nt-2 -$$ th(n 6 %r'nt "+ th ntir A$i(

P('i+i' !"r#+"r'0 HP h($ 1:/999 ,%-"2$ in A$i(0

16



HP=/ C>/34.% S3;,+ R./83/,6,,< CSR!9

Sin' it$ +"un*ing in th 1>89$/ HP h($ r'"gni* th i,%"rt(n' "+ .ing ( r$%"n$i.-

,,.r "+ it$ '",,unit2/ (n* thi$ )i$i"n r,(in$ in %-(' t"*(2 +"r th '",%(n2 ($ !-- ($ it$

,%-"2$/ 'u$t",r$/ (n* %(rtnr$ ('r"$$ th g-".0 HP r'"gni$ th(t %(rt "+ thi$ )i$i"n i$

.ui-*ing (n* .ringing t" ,(r#t n)ir"n,nt(--2 +rin*-2 %r"*u't$/ !ith ( #2 '",%"nnt .ing

n)ir"n,nt(--2 +rin*-2 ,(nu+('turing0 HP (**r$$$ thi$ )i$i"n thr"ugh it$ g-".(- 'itin$hi%

%r"gr(,/ in !hi'h it !"r#$ !ith $u%%-ir$ (n* %(rtnr$ (r"un* th g-". t" intr"*u'

n)ir"n,nt(--2 r$%"n$i.- ,(nu+('turing %r"'$$$0

HP$ n)ir"n,nt(--2 .nign ,(nu+('turing n'",%($$$ th t'hn"-"gi$/ "%r(ti"n(-

%r('ti'$/ (n* ,(nu+('turing $tr(tgi$ n'$$(r2 t" n$ur $u$t(in(.- %r"*u'ti"n0 It$ g"(- i$ t"

intr"*u' .nign ,(tri(-$ int" %r"*u't$ !hi- r*u'ing th (,"unt "+ !($t thr"ugh

r,(nu+('turing/ ru$/ (n* r'2'-ing0 Thi$ (%%r"('h i$ %(rti'u-(r-2 i,%"rt(nt +"r IT %r"*u't$

.'(u$ "+ thir r-(ti)-2 $h"rt -i+ $%(n$ (n* thir %n$i) (n* '",%- ,(nu+('turing

%r"'$$$0 A**iti"n(--2/ th t2%$ "+ r(! ,(tri(-$ in'"r%"r(t* int" IT %r"*u't$ $u'h ($

,"nit"r$/ *i$# *ri)$/ 'ir'uit ."(r*$/ %rintr$/ (n* '",%-t '",%utr $2$t,$ %"$ %(rti'u-(r

'h(--ng$ +r", (n n)ir"n,nt(- %r$%'ti)0 F"r (,%-/ in'"r%"r(ting $",thing ($

$,ing-2 $i,%- ($ -(*3+r $"-*r ruir$ $igni+i'(nt in'r($$ in t,%r(tur$ *uring th

,(nu+('turing %r"'$$/ !hi'h '(n ng(ti)-2 i,%('t '",%"nntr2 (n* '",%-i'(t r'2'-ing

initi(ti)$0 In 1>>6 HP 'r(t* D$ign +"r En)ir"n,nt D+E gui*-in$ t" gui* th

n)ir"n,nt(- %r+"r,(n' "+ ,(nu+('turing %r"'$$$ "+ %(rtnr$ thr"ugh"ut it$ $u%%-2 'h(in0

T"*(2/ HP '"ntinu$ t" !"r# !ith %(rtnr$ (n* '",%tit"r$ (-i# t" n$ur th(t (-trn(ti)

18



t'hn"-"gi$ (r +u--2 )(-u(t* !hn *tr,ining tr(*3"++$ .t!n %r"*u't +un'ti"n(-it2/

r-i(.i-it2/ $(+t2/ '"$t/ (n* n)ir"n,nt(- i,%('t0

1:



S3;,+ R./83/,6,,<9

Bing (n ++'ti) (n* r$%"n$i.- g-".(- 'itin ruir$ n"t "n-2 th(t (n "rg(ni(ti"n ,(# (

'",,it,nt t" ++'ti) '"r%"r(t g")rn(n' (n* .u$in$$ thi'$ .ut (-$" th(t it %ut th

'",,it,nt int" *(i-2 %r('ti'0 F"r HP/ $"'i(- r$%"n$i.i-it2 tr(n$-(t$ t" ( +"'u$ "n thr #2

(r($ R*u'ing th n)ir"n,nt(- i,%('t "+ it$ %r"*u't$0 HP (i,$ t" r*u' th n)ir"n,nt(-

i,%('t "+ it$ %r"*u't$ .2 %-('ing n)ir"n,nt(- '"n$i*r(ti"n$ (t th +"r+r"nt "+ (-- %r"*u't (n*

,(nu+('turing *'i$i"n$0 B2 ,ini,iing th i,%('t "+ r(! ,(tri(-$ u$* in it$ %r"*u't$/

r*u'ing nrg2 ruir,nt$/ (n* in'"r%"r(ting r'2'-ing '"n$i*r(ti"n$ int" %r"*u't *$ign/

HP h($ $igni+i'(nt-2 in'r($* it$ %r"*u't ru$ (n* r'2'-ing -)-$ 2(r ")r 2(r0 Tr(n$+rring

%rin'i%-$ t" it$ !"r-*!i* $u%%-2 'h(in/ th $hr $i "+ HP$ $u%%-2 'h(in/ "n "+ th -(rg$t in

th IT in*u$tr2 t"*(2/ n(.-$ th '",%(n2 t" .r"(*-2 tn* it$ $"'i(- (n* n)ir"n,nt(-

$t(n*(r*$0 Thr"ugh it$ Su%%-2 Ch(in S"'i(- (n* En)ir"n,nt(- R$%"n$i.i-it2 SER P"-i'2/ HP

n'"ur(g$ it$ t"% ;99 $u%%-ir$ t" *)-"% intrn(- ,(n(g,nt '(%(.i-it2 (n* .ui-* '"ntinu"u$

i,%r"),nt int" thir ,(nu+('turing +('i-iti$0

HP=/ C348+, H+1,79

C"n$u,r$ '(n *ir't-2 intr('t !ith HP in '($ "+ '",%-(int$ thr"ugh th +"--"!ing ,th"*$

On-in !ith HP Ch(t !ith (n "n-in $u%%"rt t'hni'i(n (+tr %ur'h($ / Su.,it M(n(g (

$u%%"rt '($ +"r 'u$t",r$ !ith (n HP $r)i' (gr,nt/ Su.,it M(n(g ( $u%%"rt '($ +"r

.u$in$$ 'u$t",r$ !ith ( )(-i* !(rr(nt20 E3,(i- HP T'hni'(- $u%%"rt (+tr %ur'h($/

?u$ti"n$ .+"r %ur'h($/ "thr u$ti"n$+*.('# 0 C(-- HP T-%h"n nu,.r$ +"r T'hni'(-

$u%%"rt (+tr %ur'h($/ ?u$ti"n$ .+"r %ur'h($/ "thr u$ti"n$0 Fin* HP A**r$$$/ %h"n

nu,.r$/ (n* h"ur$ "+ "%r(ti"n +"r )(ri"u$ HP (n* %(rtnr "++i' -"'(ti"n$/ HP "++i' -"'(ti"n$/

-"'(t HP $r)i' 'ntr$/ -"'(t HP (uth"ri* r$--r %(rtnr$/ W"r-*!i* $(-$ (n* $r)i'$

*ir't"r20

15

http://h20180.www2.hp.com/apps/Nav?h_pagetype=s-006&h_cc=us&h_lang=en&h_page=hpcom&h_product=top&h_client=test


http://www.itrc.hp.com/service/mcm/homepageRequest.do


http://welcome.hp.com/country/us/en/contact/supportcase1.html



http://welcome.hp.com/country/us/en/contact/email_2.html



http://welcome.hp.com/country/us/en/contact/phone_assist.html#section1




http://welcome.hp.com/country/us/en/contact/office_locs.html

http://h20465.www2.hp.com/GPL/search.aspx?language_code=en&country_code=us&SearchType=SSP

http://h20465.www2.hp.com/GPL/search.aspx?language_code=en&country_code=us

http://welcome.hp.com/country/us/en/Worldwide_Dir5.pdf















http://welcome.hp.com/country/us/en/contact/office_locs.html

http://h20465.www2.hp.com/GPL/search.aspx?language_code=en&country_code=us&SearchType=SSP

http://h20465.www2.hp.com/GPL/search.aspx?language_code=en&country_code=us





C>/34.% S.%@,;.9

H!-tt3P('#(r* h($ .n (r"un* -"ng n"ugh t" gt ( -(rg n"ugh +"--"!ing "+ rturning -"2(-

'u$t",r$0 F"'u$ing "n 'u$t",r $r)i' h($ .n H!-tt3P('#(r*$ (n$!r t" '",%titi"n +"r

th n! ,i--nniu,0 With th n! gnr(ti"n .'",ing th .u2r$ +"r t","rr"! thr n*$ t"

. (n un*r$t(ting "+ !h(t ,"ti)(t$ th$ +ir$t ti, .u2r$ t" ,(# th(t ,"$t i,%"rt(nt

%ur'h($ th(t !i-- $t thir %"tnti(- -"2(-t2 t" th(t '",%(n2 +"r th -"ng tr,0 Cu$t",r Sr)i'

i$ .'",ing th %ri,(r2 *i$tingui$hr$ +"r '",%(ni$ t"*(20 HP h-%$ in $"-)ing th '"$tu,r$

%r".-,$ in "r*r t" i,%r") th .u$in$$ th2 %r")i* !ith HP0 On "+ th ,"$t $u''$$+u-

'u$t",r $r)i' ($%'t$ "+ HP i$ it$ !i--ingn$$ t" $h(r HP$ r$(r'h in "r*r t" h-% ,(#

'u$t",r$ +-$ -i# th2 (r in)"-)* in th .u$in$$ %r"'$$0

HP=/ P%343,3+ S%+.7,./9

HP h($ .n %r","ting th,$-)$ in $)r(- !(2$0 Fir$t/ HP h($ .n "++ring ( *i$'"unt "n

%rintr$ thr"ugh th %ur'h($ "+ ( '",%utr0 S",ti,$ HP !i-- (-$" "++r +r %rintr$ !ith th

%ur'h($ "+ ( -(%t"%0 HP (-$" "++r$ r.(t$ "n $-'t %rintr$ ($ !--0 Othr '",%ting

'",%(ni$ *" n"t h() $u'h ( %r","ti"n $tr(tg2 $in' th2 *" n"t ,(# '",%utr$/ .ut th2 *"

"++r ,(i-3in r.(t$0

H!-tt3P('#(r* $,$ t" gt tr( %r","ti"n in th $t"r (n* +r", *ir't ,(i- '(t(-"gu$0

Pr"*u't$ '(n (-$" . %ur'h($* *ir't-2 +r", ,(nu+('turr$ !.$it$0 In '",%(ring th

!.$it$/ HP $,$ t" . th ($i$t t" u$0 It i$ ($ir t" n()ig(t thr"ugh (n* +in* ( %r"*u't0

On HP$ %rintr %(g th it,$ (r n(t-2 '(tg"ri* (-"ng !ith (n "%ti"n t" *i$%-(2 ,"r

in+"r,(ti"n i+ n**0

1;



C",%(r(ti)-2/ !.$it$ "+ th "thr '",%tit"r$ &u$t *i$%-(2$ thir it,$ 'h(%-2 "n th %(g

(n* th t(.$ +"r ,"r in+"r,(ti"n (rnt ($ ($2 t" r('h ($ "%%"$* t" H!-tt3P('#(r*$0

Th2 (-$" ruir ( -"t ,"r $t%$ .+"r '",ing t" th %rintr$ $'ti"n0 H"!)r/ th "thr

!.$it$ "+ th "thr '",%ting '",%(ni$ *" r'")r $", gr"un* !ith *"!n-"(*(.- +"r

'u$t",r %r"&'t$ $u'h ($ $'r(% .""#ing0

Th i,(ging3(n*3%rinting .u$in$$ i$ ( )r2 'riti'(- unit +"r HP .'(u$ in 6991 (-- "+ H!-tt3

P('#(r*$ %r"+it$ !r gnr(t* +r", thi$ unit/ !hi'h i$ !h2 HP ."ught (n "n-in3%h"t"gr(%h2

$it Sn(%+i$h (r-ir thi$ 2(r (n* i$ *)-"%ing ( *igit(-3%h"t" #i"$#0

1<



CHAPTER III

MODELS

1=



HP LATEX SERIES

HP L(t %rintr$ %r"*u' )i)i*/ *ur(.- %rint$ (n* (r '",%(ti.- !ith ,"$t -"!3'"$t/ '"3

$"-)nt -"!3$"-)nt '",%(ti.- ,*i( in (**iti"n t" ( )(rit2 "+ un'"(t* ,*i(0 HP L(t In#$

(r %ig,nt*/ !(tr3.($* in#$ *$ign* +"r '",,r'i(- (n* in*u$tri(- %rinting (%%-i'(ti"n$0

Th )(ri"u$ ,"*-$ in th L(t $ri$ (r th HP D$ign&t L65599/ HP S'it L@;99+"r,r-2

#n"!n ($ D$ign&t L;5599/ (n* HP S'it L@=99 Printr$/ i*(- +"r !i* (n* $u%r !i*

(%%-i'(ti"n$/ in'-u*ing )nt .(nnr$/ tr(n$it $ign(g/ (n* "thr "ut*""r (%%-i'(ti"n$ ($ !-- ($

high3u(-it2 in*""r $ign(g0

HP DESIGNET L25500

HP D$ign&t L65599 Printr$ u$ HP L(t In#$ (n* HP Thr,(- In#&t %rinting t'hn"-"gi$ t"

%r")i* th .$t %rinting %rin' +"r -"!3)"-u, Print Sr)i' Pr")i*r$ PSP$ %r"*u'ing

"ut*""r (n* in*""r (%%-i'(ti"n$ "n +-i.- $u.$tr(t$0 It i$ *$ign* ($ ( )i(.- (-trn(ti) t"

'"3$"-)nt %rintr$ th(t r*u' th i,%('t "+ %rinting "n th n)ir"n,nt0 Th HP D$ign&t

L65599 Printr i$ ( ;3'"-"r %rintr u$ing HP L(t In#$ t" %r"*u' high3u(-it2 in*""r (n*

*ur(.- "ut*""r $ign(g0 Th %rintr i$ ()(i-(.- in t!" $i$ t" (''",,"*(t ;9 (n* :6

,(i,u, %rint !i*th$0 It '(n %rint ithr r"--3t"3r"-- u$ing th t(# u% r- +"r -"ng ")rnight

%rint run$ "r r"--3t"3+-""r t" n(.- ui'# +ini$hing "r i,,*i(t u$0 Th L65599 i$ i*(- +"r

-"!r3)"-u, $ign %rint $h"%$ -""#ing +"r ( $ing- *)i' t" %r"*u' ( ,i "+ high u(-it2

in*""r (n* *ur(.- "ut*""r $ign(g0

1>



F.+>%./

U/.%-%.8+;.+6. 8%,*.+1/

L$$ intr)nti"n +"r 'h(nging %rinth(*$ ()"i*$ *-(2$ (n* i,%r")$ 2"ur turn(r"un* ti,0

In*i)i*u(- %rinth(*$ (r u$r r%-('(.-/ -i,in(ting th *"!n3ti, (n* %n$ "+ ( $r)i'

'(--0

I;>1.1 +.->8 %..

Bu$2 %r"+$$i"n(-$ '(n ,(# th ,"$t "+ thir ti, (n* i,%r") %r"*u'ti)it2 .2 %rinting

'"ntinu"u$/ un(ttn** run$ )n ")rnight (n* "n -"ng ,*i( r"--$ !ith th ,*i( t(#3u% r-

th(t '",$ $t(n*(r* "n ."th :63in'h (n* ;93in'h ,"*-$ "+ thi$ %rintr0

C348..< 1%< %,7* 3> 3 *. 8%,.%

HP L(t In#$ (r '",%-t-2 *ri* in$i* th %rintr t" +"r, ( *ur(.- +i-, "n th %rint ,*iu,0

On' th2r "++ th %rintr/ th2r r(*2 t" -(,in(t/ u$/ +ini$h/ (n* %r%(r +"r $hi%%ing "r

*i$%-(20

O8,;+ M.1,+ A1@+;. S./3% +1 O8,;+ D%38 D..;3%

Aut",(ti'(--2 ('hi) high i,(g u(-it2 (n* '"n$i$tn'2 !ith th HP O%ti'(- M*i( A*)(n'

Sn$"r OMAS (n* th O%ti'(- Dr"% Dt't"r ODD0 OMAS'"ntr"-$ th ,*i( ($ it (*)(n'$

thr"ugh th %rintr/ !hi'h h-%$ ,ini,i .(n*ing (t high $%*$0 Th *r"% &'ti"n

%r+"r,(n' "+ )r2 %rinth(* n"- i$ %ri"*i'(--2 (n* (ut",(ti'(--2 t$t* !ith th ODD/

%r")i*ing %rint$ +r "+ *+'t$ "r rr"r$ th(t '(n r$u-t in in# (n* ,*i( !($t0

HP D3>6. S:+* .;*337<

P(ir$ "+ $t(ggr* %rinth(*$ in th '(rri(g *"u.- th %rint $!(th "+ th HP D$ign&t L65599

Printr $ri$ r$u-ting in t!i' th %r+"r,(n' "+ (r-ir D$ign&t ,"*-$0 Th %rint $!(th$

")r-(% ('h "thr (n* th n"-$ %rinting in th $(, $'(n -in t"% (n* ."tt", %rinth(*$ (r

u$* t"gthr t" -i,in(t $!(th3t"3$!(th .(n*ing0

69



E46.11.1 W.6 /.%@.%

C"ntr"- %rint $tting$ (n* ,"nit"r 2"ur %rintr$ u$ "+ in# (n* ,*i( )i( th ,.*** W.

$r)rQ!hi'h i$ (-$" (''$$i.- thr"ugh 2"ur %r+rr* RIP0 Thi$ in+"r,(ti"n !i-- h-% 2"u

.ttr ,(n(g %rint &".$ (n* %r)nt unn'$$(r2 in# (n* ,*i( !($t0

E;3 F%,.1<

HP L(t In#$ %r"*u' "*"r-$$ %rint$ th(t ,it tr,-2 -"! -)-$ "+ )"-(ti- "rg(ni'

'",%"un*$ 7OC$/ thu$ n" $%'i(- !"r#%-(' )nti-(ti"n i$ ruir*0 Th$ !(tr3.($* in#$

'r(t (n i,%r")* %rinting n)ir"n,nt .'(u$ th2 *" n"t ruir $%'i(- h(n*-ing/ '"nt(in

n" ,(tri(-$ ruiring h((r* !(rning -(.-$ (n* (r n"n3+-(,,(.- (n* n"n3'",.u$ti.-0

61



XEROX

@r" C"r%"r(ti"n ,$ ( F"rtun 599 g-".(- *"'u,nt ,(n(g,nt '",%(n2 +"un** in 1>9;

th(t ,(nu+('tur$ (n* $--$ ( r(ng "+ '"-"r (n* .-('#3(n*3!hit %rintr$/ ,u-ti+un'ti"n $2$t,$/

%h"t" '"%ir$/ *igit(- %r"*u'ti"n %rinting %r$$$/ (n* r-(t* '"n$u-ting $r)i'$ (n* $u%%-i$0

@r" i$ h(*u(rtr* in N"r!(-#/ C"nn'ti'ut0

Th ,"*-$ th(t '",%t !ith HP i$ X.%3 D3;>;33% /.%,./ !ith D3;>;33% 55n" -"ngr

$"-* n! (n* D3;>;33% 50000

ROLAND DG

ROLAND DG i$ ( J(%(n$ '",%(n2 $%'i(-iing in C"-"r Gr(%hi'$Sign,(#ing D)i'$/ 7in2-

Sign Cuttr$ Engr()ingR"uting S2$t,$/ Pr"t"t2%ingM"*-ing M('hin$ 8D S'(nnr$/ Mt(-

Printr t'0 Th '",%(n2 !($ +"un** in 1>=10

Th ,"*-$ th(t '",%t !ith HP (r R3+1 V.%/+A%-RS5(0/ R"-(n* V.%/+CAMM VP5(0,/

S3?.8%3III X-(0"X(00

MIMAKI ENGINEERING CO&LTD

Mi,(#i i$ ( J(%(n$ h(*u(rtr* '",%(n2 !hi'h *)-"%$ (n* ,(r#t$ in#&t %rintr$ (n*

'utting %-"ttr$ +"r %r"+$$i"n(- u$0 Th '",%(n2 !($ +"un** in 1><50

Th ,"*-$ th(t '",%t !ith HP (r V /.%,./ V-$0" V-$0" V-20!

66



MUTOH

Mut"h In*u$tri$ Lt*0 !($ +"un** in J(%(n in 1>56 t" $u%%-2 *r(+ting ,('hin$ t" th

(r'hit'tur(- (n* nginring in*u$tri$0 A$ ( %i"nr in th ,(nu+('turing (n* ,(r#ting "+

,(nu(- *r(+ting ui%,nt/ Mut"h ('hi)* n(ti"n(- (n* intrn(ti"n(- %r",inn'/ h()ing

%"rt* *r(+ting ,('hin$ t" ,"r th(n ;9 '"untri$ !"r-*!i*0 Mut"h A,ri'( !($

$t(.-i$h* in 1>;8 ($ th *i$tri.uti"n '"n*uit t" th U0S0 ,(r#t0

Th ,"*-$ th(t '",%t !ith HP i$ V+>.. $0(/ V+>.. $$(0

68



CHAPTER I7

OBJECTI7ES OF THE STUDY

6:



Th r$(r'h !($ '(rri* "ut !ith th ".&'ti) "+ un*r$t(n*ing th %r+rn'$ "+ th PSP$ +"r

PSP$ !h" h() ( -"!3)"-u, n* +"r high3u(-it2 in*""r (n* *ur(.- "ut*""r %rint$ "n +-i.-

,*i(0

Th ".&'ti)$ (r -i$t* .-"!

10 T" 'h'# th (''%t(.i-it2 "+ th L65599 *$ign&t %rintr ($ '",%(r* t" th i$ting

'"3$"-)nt (n* in#&t %rintr in Mu,.(i ,(r#t0

60 T" un*r$t(n* th ,(r#t %"tnti(- "+ L65599 ,('hin in th !i* +"r,(t $g,nt in

Mu,.(i ,(r#t0

80 T" '"--'t in+"r,(ti"n rg(r*ing )(ri"u$ ($%'t$ '"n$i*r* !hi- ,(#ing ( %ur'h($ "+ (

high3n* %rintr .2 th PSP$0

:0 T" (n(-2 i+ th PSP i$ r(*2 t" (''%t th n! t'hn"-"g2

50 T" '"--'t in+"r,(ti"n rg(r*ing )(ri"u$ %r".-, +i-*$ i+ (n2 (,"ng i$ting HP u$r$0

Th ,(in ".&'ti) "+ th r$(r'h i$ 'h'# !hthr th r'nt-2 -(un'h* -(t t'hn"-"g2 i$

(''%t(.- in Mu,.(i !hi'h (-r(*2 '"n$i$t$ PSP$ u$ing '"3$"-)nt/ in#&t %rinting

t'hn"-"gi$0

T" g(ug th ,(r#t %"tnti(- "+ th ,('hin +"r )(ri"u$ (%%-i'(ti"n$ (n* it$ +($i.i-it2 i$

(n"thr i,%"rt(nt ($%'t "+ th $tu*20

Th %rintr$ .ing "n th highr $i* "+ '"$t/ 'h'#ing th )(ri"u$ ($%'t$ ( 'u$t",r )(-u(t$

.+"r %ur'h($ing .'",$ $$nti(-0

A gnr(- trn* i$ $n th(t %"%- (r r$i$t(nt t" 'h(ng$ (n* (r un!i--ing t" '", "ut "+ thir

'",+"rt "n0 T" 'h'# !hthr th PSP$ (r r(*2 t" (''%t th n! t'hn"-"g2 thu$ g(in$

i,%"rt(n'0

65



HP .ing ( g-".(- .r(n*/ !"r#$ "n 'u$t",r $(ti$+('ti"n0 Ei$ting u$r$ "+ HP %r"*u't$ gi)

$$nti(- +*.('# +"r th '",%(n2 t" in'"r%"r(t thir )i!$ (n* $ugg$ti"n$ t" ,(# th

%r"*u't$ (n* $r)i' ,"r .n+i'i(- t" th 'u$t",r$0

6;



CHAPTER 7

LITERATURE RE7IEW

H,7*-.1 L+%7. F3%4+ P%,.%9 A %rintr th(t %rint$ "n -(rg %(%r/ !hi'h '(n r(ng +r", t!"

t" ,"r th(n 15 +t in !i*th0 Su'h %rintr$ t2%i'(--2 u$ in#&t t'hn"-"g2 t" %rint "n ( )(rit2

6<



"+ "ut%ut/ in'-u*ing %r,iu, g-"$$23'"(t* %(%r +"r $ign$ (n* %"$tr$0

I?. P%,.%9 An in#&t %rintr i$ ( t2% "+ '",%utr %rintr th(t 'r(t$ ( *igit(- i,(g .2

%r"%--ing )(ri(.-23$i* *r"%-t$ "+ -iui* ,(tri(- in# "nt" ( %(g0 In#&t %rintr$ (r th

,"$t '",,"n t2% "+ %rintr (n* r(ng +r", $,(-- in%n$i) '"n$u,r ,"*-$ t" )r2 -(rg

(n* %n$i) %r"+$$i"n(- ,('hin0 Th '"n'%t "+ in#&t %rinting *(t$ .('# t" th 1>th

'ntur2 (n* th t'hn"-"g2 !($ +ir$t *)-"%* in th (r-2 1>59$0 St(rting in th -(t 1><9$

in#&t %rintr$ th(t '"u-* r%r"*u' *igit(- i,(g$ gnr(t* .2 '",%utr$ !r *)-"%*/

,(in-2 .2 E%$"n/ H!-tt3P('#(r* (n* C(n"n0 In th !"r-*!i* '"n$u,r ,(r#t/ +"ur

,(nu+('turr$ (''"unt +"r th ,(&"rit2 "+ in#&t %rintr $(-$ C(n"n/ H!-tt3P('#(r*/ E%$"n/

(n* @r"0

E;3-/3@. P%,.%9 E'"3$"-)nt in#$ u$u(--2 '"nt(in g-2'"- $tr$ "r g-2'"- thr $tr$ (n* (r

$-"!r *r2ing0 Th r$u-ting %rint$ (r !(tr%r""+0

S,7+7.9 A gnr(-i* !"r* t" -u,% t"gthr (-- #in*$ "+ $ign$0

6=

http://en.wikipedia.org/wiki/Glycol

http://en.wikipedia.org/wiki/Glycol_ether

http://en.wikipedia.org/wiki/Glycol

http://en.wikipedia.org/wiki/Glycol_ether



CHAPTER 7IRESEARCH METHODOLOGY

6>



M+%.,7 R./.+%;*9

M(r#ting r$(r'h i$ *+in* ($/ th ".&'ti) +"r,(- %r"'$$ "+ $2$t,(ti'(--2 ".t(ining/

(n(-2$i$ (n* intr%rting *(t( +"r ('ti"n(.- *'i$i"n ,(#ing in ,(r#ting0

Thi$ *+initi"n -(2$ $tr$$ "n t!" ($%'t$/ n(,-2/ ".&'ti)it2 (n* $2$t,(ti' %r"'$$ in

'"--'ti"n (n* (n(-2$i$ "+ *(t(0 In +('t/ ,(r#ting r$(r'h $h"u-* n"t . (--"!* t" .

in+-un'* .2 %r$"n(- )i!$ (n* '"n$i*r(ti"n$0 B+"r un*rt(#ing (n2 r$(r'h $tu*2 it i$

$$nti(- t" *-i,it th %ri,(r2 ".&'ti)$ "+ th %r"&'t (n* *+in th ,th"*"-"g2 "+

un*rt(#ing th %r"&'t in ($ ,u'h *t(i-$ ($ %"$$i.-0 Th u$r ,u$t . (.- t" uti-i th r$u-t$

+"r ,(r#ting *'i$i"n3,(#ing %ur%"$0 R$(r'h ,th"*"-"g2 u$* !($ $ur)2 ,th"*0

S+48. S,.9

Th $(,%- $i in (n2 r$(r'h gi)$ ( gr"u% "+ in*i)i*u(-$ !h" r%r$nt th !h"- %"%u-(ti"n0

A$ it i$ %r('ti'(--2 i,%"$$i.- t" $ur)2 (-- th in*i)i*u(-$ in ( %"%u-(ti"n/ th $(,%- $i gi)$

( r%r$nt(ti"n "+ th *(t( "+ th !h"- %"%u-(ti"n0 Th $(,%- $i 'h"$n +"r thi$ r$(r'h

!($ 590 Thu$ th u$ti"nn(ir$ !r (*,ini$tr* t" th r%r$nt(ti)$ "+ 59 *i++rnt %rintr$

('r"$$ Mu,.(i0

P%,4+%< 1++9

Pri,(r2 *(t( i$ th *(t( th(t i$ '"--'t* t" h-%/ $"-) ( %r".-, "r t(# (*)(nt(g "+ (n

"%%"rtunit2 "n !hi'h ( *'i$i"n i$ %n*ing0 Pri,(r2 *(t( i$ '"--'t* *ir't-2 +r", th PSP$

Print Sr)i' Pr")i*r$ h()ing ( -"!3)"-u, n* +"r high3u(-it2 in*""r (n* *ur(.- "ut*""r

%rint$ "n +-i.- ,*i( in Mu,.(i/ .2 u$ing ( u$ti"nn(ir0

S.;31+%< D++9

89



S'"n*(r2 *(t( i$ th *(t( !hi'h i$ *)-"%* +"r $", %ur%"$ "thr th(n h-%ing t" $"-) th

%r".-, (t h(n*0 S'"n*(r2 *(t( h($ .n '"--'t* +r", '",%(n2$ .""# (n* .r"'hur$0

S'"n*(r2 *(t( '(n . '"--'t* ui'#-2 (n* in%n$i)-2/ '",%(r* t" %ri,(r2 *(t(0

S'"n*(r2 *(t( i$ (-r(*2 ()(i-(.- (n* '(n . ".t(in* ,u'h +($tr (n* (t ( +r('ti"n "+ th '"$t

"+ '"--'ting th, (g(in0 B+"r $'"n*(r2 *(t( '(n . u$* ($ th "n-2 $"ur' "+ in+"r,(ti"n t"

h-% $"-) ( %r".-,/ th2 ,u$t . ()(i-(.-/ r-)(nt/ (''ur(t/ (n* $u++i'int0 I+ "n "r ,"r "+

th$ 'ritri( (r n"t ,t/ %ri,(r2 *(t( ,(2 h() t" . u$*0

R./.+%;* I/%>4./9

'>./,3+,%.9

A u$ti"nn(ir !($ th in$tru,nt u$* in thi$ $tu*2 t" '"--'t *(t(0 Th u$ti"nn(ir

,%-"2* ( '",.in(ti"n "+ +i*3r$%"n$ (-trn(ti) u$ti"n$ th(t ruir th r$%"n*nt t"

$-'t +r", ( %r*tr,in* $t "+ (n$!r$/ "%n n** u$ti"n$ (n* u$ti"n$ th(t ruir th

r$%"n*nt$ t" r(t th (-trn(ti)$ "n ( %r*tr,in* r(ting $'(-0 Thi$ $ur)2 (%%r"('h i$ th

,"$t '",,"n ,th"* "+ %ri,(r2 *(t( '"--'ti"n in ,(r#ting r$(r'h (n* th (*)(nt(g$ (r

$i,%- (*,ini$tr(ti"n (n* *(t( '"n$i$tn'20 Strt intr)i!$ h() high +-i.i-it2 "+ *(t(

'"--'ti"n/ high *gr "+ *i)r$it2 "+ u$ti"n$ *u t" intr('ti"n (n* high r$%"n$ r(t/

,"*r(t $(,%- '"ntr"-/ ,"*r(t u(ntit2 "+ *(t(/ ,"*r(t t" high gr(t %"tnti(- t" %r".

r$%"n*nt$/ ,"*r(t t" high gr(t %"tnti(- t" .ui-* r(%%"rt/ ,"*r(t t" high $%* (n* '"$t "+

*(t( '"--'ti"n0 Th$ u(-iti$ !r r$%"n$i.- +"r th 'h"i' "+ thi$ $ur)2 t'hniu +"r thi$

$tu*20

81



I.%@,.:9

Intr)i!ing i$ ( '",,"n-2 u$* ,th"* "+ '"--'ting in+"r,(ti"n +r", %"%-0 An2 %r$"n t"

%r$"n intr('ti"n .t!n t!" "r ,"r in*i)i*u(-$ !ith ( $%'i+i' %ur%"$ in ,in* i$ '(--* (n

intr)i!0 Th intr)i!r h($ th +r*", t" +"r,u-(t th u$ti"n$0 Thr (r t!" t2%$ "+

intr)i!$ n(,-2 $tru'tur* (n* un$tru'tur* intr)i!$0 During thi$ %r"&'t/ th t'hniu "+

$tru'tur* intr)i!$ !($ u$* t" g(thr in+"r,(ti"n +r", th r$%"n*nt$0 Thu$/ th intr)i!$

(r th $"ur'$ "+ %ri,(r2 *(t( +"r th r$(r'h0

A''"r*ing t" T(2-"r (n* B"g*(n/ in3*%th intr)i!ing i$/ r%(t* +('3t"3+(' n'"untr$

.t!n th r$(r'hr (n* th in+"r,(nt$ *ir't* t"!(r*$ un*r$t(n*ing th in+"r,(nt$

%r$%'ti)$ "n thir -i)$/ %rin'$ "r $itu(ti"n$ ($ %r$$* in thir "!n !"r*$0 Thu$ th

in3*%th intr)i!ing t'hniu !($ h-%+u- in thi$ r$(r'h ($ thr !($ ( n* t" un*r$t(n*

th %r$%'ti) (n* %r'%ti"n$ "+ th r$%"n*nt$0

D+2+ G+2*.%,079

F"r g(thring th *(t( in +i--ing th u$ti"nn(ir$ ( %i-"t $tu*2 i$ '"n*u't* (n*

th nu,.r "+ r$%"n*nt$ n** i$ '(-'u-(t*0 F"r thi$ %ur%"$ <9 $t(++$"!nr$ !r

($#*0 C"n$unt-2 *(t( g(thr* +r", 59 u$ti"nn(ir$ !r '"n$i*r* +"r +urthr (n(-2$i$0

R./.+%;* D./,79

F"r ( %ri"* "+ t!" ,"nth$/ )r2*(2/ *(t( !($ '"--'t* !ith th h-% "+ th$ u$ti"nn(ir$

(n* intr)i!$0 Th *(t( thu$ '"--'t* !($ r'"r** in ( *(t(.($ )r2*(20 E('h *(2/ th *(t(

"+ (r"un* 8 t" : %r"$%'t$ !($ (*** t" th *(t(.($0 At th n* "+ t!" ,"nth$/ th *(t(.($

!($ ( +u--3+-*g* '"--'ti"n "+ in+"r,(ti"n "+ ,"r th(n <9 PSP$ +r", th 'it20

86



Th *(t(.($ (-$" h-%* in th *(t( (n(-2$i$ "+ thi$ r$(r'h0 Th *(t( '"--'t* +r", th

u$ti"nn(ir i$ t(.u-(t* in Mi'r"$"+t E'-0 Thn th Gr(%h$ (n* Pi Ch(rt$ (r %r%(r* .($*

"n thi$ t(.u-(t* *(t( in Mi'r"$"+t W"r* (n* Mi'r"$"+t E'-0 Th$ Gr(%h$ (n* Ch(rt$ (r

u$+u- +"r *r(!ing ,(ning+u- '"n'-u$i"n0

Research Type:

Th r$(r'h t2% i$ D$'ri%ti) (n(-2$i$ .($*0 It i$ (-$" ( $ur)2 (n* '($ $tu*2/ '"n$i*ring th

PSP$

Data Collection Tools:

R+rn' .""#$/ 3.""#$/ !.$it$ (n* ?u$ti"nn(ir0

88



CHAPTER 7II

DATA ANALYSIS

8:



F&$ T<8. 3B :3%

CATEGORY OF WORK NUMBER OF PEOPLE

POP 68Br"'hur$ 16

S-+3A*h$i) 7in2- 1:

F- 89

A*3.(nnr >

TOTAL 88

N3.9 M"r th(n "n "%ti"n '"n$i*r*0

Fr", th (.") gr(%h it $h"!$ th(t ,(i,u, t2% "+ !"r# un*rt(#n .2 th PSP$ i$ F-

%rinting !ith 8: +"--"!* POP P"int O+ Pur'h($ !ith 6; 0

85



&2 A/8.;/ 3 ;3/,1.%+,3 3% 8>%;*+/,7

ASPECTS RATING

S%* :5

Sr)i' 8<

R$"-uti"n 65

C"-"r 6<

In# C"$t 81

D,(n*T2% "+ W"r# 66

Pri' 88

N32.9 M"r th(n "n "%ti"n '"n$i*r*

Th (.") r(t 'h(rt $h"!$ th(t $%* i$ th ,"$t %r+rr* (ttri.utK($%'t "+ th %rintr

!ith $r)i' (n* %ri' "+ th ,('hin +"--"!ing '-"$-20

8;



F& M+;*,0. <3> ;>%%.02-< 38.%+2. 30

BRAND PREFERENCE

R"-(n* 6<

Mi,(#i 11

@r" 88

HP 1;Mut"h >

TOTAL 96

N32. M"r th(n "n "%ti"n '"n$i*r*

Th (.") %i 'h(rt $h"!$ th(t @r" i$ -(*ing !ith 8: +"--"!* .2 R"-(n* !ith 6=

(n* HP .2 1<0 @r" .ing !ith in#&t !hi- R"-(n* in th '"3$"-)nt '(tg"r20

8<



F&( I0 2.;*03-37< 8%.B.%%.1

INK TECHNOLGY PREFERENCE

E'"3S"-)nt 6<

L(t <

In#&t 1;

TOTAL 59

Out "+ 59 $(,%-$ th '"3$"-)nt %rintr$ -(* !ith 6< +"--"!* .2 in#&t !ith 1;0 L(t

.ing ( n! t'hn"-"g2 '",$ thir* !ith < %r+rn'$0

8=



F&5 T<8. 3B 4.1,+ >/.1

MEDIA PREFERENCE

F- 8=

G-($$ P(%r 6

M(tt P(%r 5

S(tin 1

S-+3A*h$i) 7in2- 1>

C(n)($ <

Ph"t" %(%r ;

TOTAL <=

N32.9 M"r th(n "n "%ti"n '"n$i*r*0

F- %rinting t(#$ th ,(&"r 'hun# in %rinting .u$in$$ in PSP$ !ith :> !hi- )in2-

%rinting +"--"!$ .2 6: +"--"!* .2 "thr +-i.- ,*i(0

8>



F&F T<8. 3B ;-,.02/

TYPES PREFERENCE

E*u'(ti"n(- In$titut 16

A*3Agn'2 ;

C"r%"r(t 8>

G")rn,nt 81

S($"n(- 1<

TOTAL 195

N32.9 M"r th(n "n "%ti"n '"n$i*r*

M"$t "+ th PSP$ '(tr t" !i* r(ng "+ '-int-0 C"r%"r(t %r")i* !ith ,(i,u,

.u$in$$ .2 8< +"--"!* .2 g")rn,nt in$tituti"n$ !ith 890 Th "thr ,(&"r .u$in$$

"%ti"n i$ S($"n(- !ith 1;0

:9



;0< R+2. 2*. 6%+01/ +;;3%1,07 23 <3>% 8%.B.%.0;.

BRANDS RATING

@r" 11

Mi,(#i 6

HP 6:

R"-(n* =

Mut"h 5

HP '",$ "ut t" . th '-(r !innr '"n$i*ring th %r+rn' *u t" it$ $u%ri"r u(-it2

(n* .r(n* i,(g0 But *u t" th "%r(ting '"$t$ ($$"'i(t* !ith HP %"%- (r $#%ti'(-

(."ut u$ing HP %r"*u't$0 Hr 6: 'u$t",r$ )"t* +"r HP !ith @r" gtting 11 +"--"!*

.2 R"-(n* !ith =0

:1



F&) O8.%+2,07 ;3/2

BRANDS Pr S0 +t0R$

@r" <

Mi,(#i ;

HP 19

R"-(n* ;Mut"h ;

N32.9 Th (.") +igur$ (r +"r $t(n*(r* %rint '"n*iti"n/ th(t (r +"r 6 %($$ %rint0

HP '"$t$ th high$t +"--"!* .2 @r" ."th *igit(- %rintr$0 Th '"3$"-)nt$ Mi,(#i/

R"-(n* Mut"h '"$t ,"r "r -$$ th $(, !ith ( r(ng "+ R$ ; %r $u(r +t0

:6



F&# P-+0 3B .C8+0/,30

E@PANSION PLAN PSP

Y$ 18

N" 61

C(nt S(2 1;

TOTAL 59

Th (.") gr(%h $h"!$ th(t ,"$t "+ th PSP$ (r $(ti$+i* !ith thir i$ting $tu%$ (n*

h() n" %-(n$ "+ %(n$i"n0 A-$" ( $u.$t(nti(- nu,.r1; (r un*'i**0

:8



CHAPTER 7III

RESEARCH FINDINGS

::



Fr", th (n(-2$i$ (n* intr%rt(ti"n "+ th *(t( th +in*ing$ (r -i$t*0 Th$ ,(2 h-% th

'",%(n2 ,(n(g,nt t" *'i* "n th $tr(tgi$ rg(r*ing th (''%t(n' "+ L65599 (n* t"

%r%(r thir 'u$t",r .($0

Th +in*ing$ (r -i$t* .-"!

10 Th ,(i,u, t2% "+ !"r# un*rt(#n .2 ,"$t PSP$ i$ F- %rinting !hi'h 8: "+

t"t(-0

60 In '($ "+ !i* +"r,(t %rinting th %ri,(r2 ($%'t t" %ur'h($ ( ,('hin '"n$i*r* .2

th PSP$ i$ $%*0

80 Th i$ting ,('hin +"r ,"$t "+ th PSP$ i$ @r" +"--"!* .2 R"-(n*0

:0 At Pr$nt E'"3$"-)nt in# t'hn"-"g2 i$ '",,"n-2 %r+rr*

50 Th ,*i( ,(&"r-2 u$* i$ +- +"r .(nnr %rint$ +"--"!* .2 $-+3(*h$i) )in2-0

;0 Th ,(&"rit2 "+ '-int- .($ "+ th PSP$ (r th '"r%"r(t h"u$$ (n* g")rn,nt

in$tituti"n$0

<0 Whn it '",$ t" ,"$t %r+rr* .r(n*$ HP -(*$ (-- th !(2 !ith := +"--"!* .2

@r" !ith 660

=0 Th "%r(ting '"$t "+ HP i$ high$t ($ '",%(r* t" @r"/ Mi,(#i/ R"-(n* Mut"h/

!ith Mi,(#i/ R"-(n*/ Mut"h h()ing -($t '"$t0

>0 M"$t "+ th PSP$ (r $(ti$+i* !ith thir i$ting $tu%$ (n* h() n" %-(n$ "+

%(n$i"n0 A-$" ( $u.$t(nti(- nu,.r1; (r un*'i**0 Th$ '(n . t(%%*0

:5



CHAPTER I@

SUGGESTIONS AND

RECOMMENDATIONS

:;



B($* "n th *(t( (n(-2$i$ (n* +in*ing$ "+ thi$ r$(r'h/ $ugg$ti"n$ (n* r'",,n*(ti"n$ '(n

. ,(* t" th '",%(n20 F"--"!ing (r th $ugg$ti"n$

10 Th 'u$t",r$ '(tr* t" (r th PSP$ !ith i$ting '"3$"-)nt %rintr$ ($ !-- ($ in#&t

%rintr$0 N! ntr(nt$ ,u$t (-$" . gi)n %r+rn' ($ i$ting PSP$ (r ".*ur(t t"

'h(ng0

60 Th -(t ,('hin $h"u-* . %r","t* ($ th ,('hin +"r +utur0 Th -(t t'hn"-"g2

!ith it$ n)ir"n,nt(- +rin*-2 in#$ ,u$t . ,(r#t* (ggr$$i)-20 ?u(-it2 !ith $(+t2

$h"u-* . th ,"tt" "+ %r","ti"n0

80 M(i,u, PSP$ u$ '"3$"-)nt ,('hin$0 E'"3$"-)nt ,('hin$ '"$t -$$ (."ut 69

'",%(r* t" -(t .ut i$ h((r*"u$ t" th n)ir"n,nt0 Th PSP$ $h"u-* . n'"ur(g*

t" g" +"r n)ir"n,nt +rin*-2 in#$0

:0 R*u'ti"n in -(t in# .2 (."ut 69 '"$t '(n . (n "%ti"n t" in'r($ $(-0 Th PSP$ u$

in#$ !hi'h (r 'h(% h() (''%t(.- u(-it2 , t"" in#$ !hi'h (r n"n "thr th(n

r+i--* in#$0

50 A PSP '"n$i*r$ th '"n$u,(.-$ '"$t .+"r .u2ing th ,('hin (n* HP '"n$u,(.-$

'"$t ,"r ($ '",%(r* t" it$ '"untr%(rt$0 L"!ring th '"$t "+ '"n$u,(.-$ t" (

'",%titi) -)- '(n . ( +($i.- "%ti"n0

;0 A +in(n'i(- $u%%"rt $2$t, '(n . *)-"%* !ith th h-% "+ th *(-r$ +"r $,""th

+in(n'ing ($ th %rintr$ (r "n highr $i* "+ '"$t0

:<



CHAPTER @

LIMITATIONS

:=



Th %r"%"$* ,th"*"-"g2 i$ "n-2 '"n*u't* in %(rti'u-(r (r($ "+ Mu,.(i0 On-2 $-'t* PSP$

(r t(#n int" (''"unt +"r th %ur%"$ "+ thi$ $tu*20 Th $'"% "+ th $tu*2 %r")* t" . ( ,(&"r

*r(!.('#0 Out "+ th t"t(- '"n$i*r* +!r !r $h"rt-i$t* +"r th +in(- *(t( intr%rt(ti"n (n*

(n(-2$i$0 Fr", thi$ %"int "+ )i!/ th gnr(-it2 "+ th in)$tig(ti"n i$ u$ti"n(.-0 M"$t "+ th

PSP$ !r un!i--ing t" %r")i* tr(* *(t(0 D(t( g(thr* +r", th u$ti"nn(ir i$ $u.&'ti) (n*

,(2. (,.igu"u$ *(t( (n(-2$i$ ,ight . (++'t* (n* h(r* t" intr%rt0

:>



CHAPTER @I

CONCLUSION

59



Th r$(r'h h-%$ t"!(r*$ un*r$t(n*ing th ,(r#t r$%"n$ +"r th L(t t'hn"-"g2 (n*

L65599 ,('hin ($ ( !h"-0 Th t'hn"-"g2 th"ugh $u%ri"r t" th i$ting t'hn"-"gi$ h($

'"n$tr(int$ +r", th '"$t %"int "+ )i!/ th "%r(ting '"$t$/ th in# '"$t$ (n* th '"n$u,(.-$0

Th In*i(n ,(r#t $ti-- i$ '"$t '"n$'i"u$ (n* n"t u(-it2 '"n$'i"u$0 F"r '",%-t (''%t(n' "+

th %r"*u't th '"$t$ ,u$t . -"!r*0 Th '"3+rin*-2 +('t"r "+ th L(t in#$ ,u$t .

,(r#t* ($ th USP !hi'h '(n -(* t" in'r($* $(-$0

51



ANNE@URE

56



'UESTIONNAIRE

N+4. 3 *. PSP9

C3+; P.%/39

A11%.//9

M36,. 3& L+1,. 3&9

E4+,:.6/,.9

$& W*+ <8. 3 :3% 13 <3> >1.%+.J

• POP

• Br"'hur$

• S-+3(*h$i) )in2-

• F-

• A*3.(nnr$

2& W*+ +/8.;/ 13 <3> ;3/,1.% 3% 8>%;*+/,7 + *,7*-.1 8%,.%J

S%* C"-"r Sr)i' D,(n*T2% "+ !"r# R$"-uti"n In# C"$t Pri'

& W*+ 4+;*,./! 13 <3> ;>%%.< 38.%+. 3J

R"-(n* Mi,(#i HP @r" Mut"h

(& W*,;* I T.;*337< 13 <3> 8%..%J

In#&t E'"3$"-)nt L(t

58



5& W*,;* <8./ 3 M.1,+ 13 <3> >/.J

F- G-($$ %(%r M(tt P(%r S(tinS-+3(*h$i) )in2- C(n)($

Ph"t" %(%r

& W*+ +%. <3>% 8%3/8.;,@. ;,./J

E*u'(ti"n(- In$titut A* Agn'2C"r%"r(t G")rn,nt

S($"n(-

& R+. *. 33:,7 6%+1/ +/ 8.% <3>% 8%..%.;.

@r" Mi,(#i

HP R"-(n*Mut"h

)& W*+ ,/ *. 38.%+,7 ;3/ *+ <3> ,;>% 3 <3>% ;>%%. 4+;*,.J@r" Mi,(#iHP R"-(n*Mut"h

#& D3 <3> *+@. +< 8+/ 3 .8+/,3J

Y./ M+< 6.N3

$0& W*+ ,/ <3>% 38,,3 +63> HP 8%,.%/J

THANK YOU&

5:



BIBLIOGRAPHY

55



REFERENCES

o H!-tt3P('#(r* HP .r"'hur$

o B""#$

• Dr0 K($(n* Sh(i-$h/ Research Methodology/ Nir(-iPr(#($h(n/ Pun/ 699>0

• R(n&it Ku,(r/ Second Edition Research Methodology/ P(r$"n E*u'(ti"n/ D-hi/ 699=

• P"-"n$#i J(2 Mi'h(- (n* W(--r S D()i*/ Designing and Managing Research Project- A

Business Students Guide/ S(g Pu.-i'(ti"n$/ C(-i+"rni(/ 6995

o W.$it$

• !!!0h%0'",

• !!!0r"0'",• !!!0r"-(n**g0'",

• !!!0,i,(#i0'"0&%ng-i$h

• !!!0,ut"h0'",

• !!!0-(rg3+"r,(t3%rintr$0"rg

http://www.hp.com/

http://www.xerox.com/

http://www.rolanddg.com/

http://www.mimaki.co.jp/english

http://www.mutoh.com/

http://www.hp.com/

http://www.xerox.com/

http://www.rolanddg.com/

http://www.mimaki.co.jp/english

http://www.mutoh.com/