CHAPTER – I
INTRODUCTION
1
As we know consumers are the kings. It is very important to know
the consumers satisfaction of the product. Hence ,I have taken the effort to make
a study on consumers satisfaction towards L.G. Television at hosur. This is taken
in order to know their expectations and to meet the demand in the market.
In this project, I have orderly mentioned the topics. In first
topic ,I have mentioned the design of the study ,in this you will see the type of
study, Objectives of study, Scope of the study, Sample size of the study,
Statistical design and so on,.
Under second topic, I have analyzed the collected data in tabular
form and shown in charts. You will see Gender profile, Occupation profile,
Income profile of the respondents and so on,.
Under fourth topic you will see various collected data in statistical
form and the following topics so on, .Finally I have attached the questionnaire
under annexure.
2
CHAPTER – II
DESIGN OF THE STUDY
3
2.1 Statement of the problem:
‘To study the consumer satisfaction towards
L.G.TELEVISION in Hosur’.
2.2 Objectives:
To know the customer satisfaction about LG TV.
To know type of customers.
T o know the demand in the market.
To get the suggestions from the respondents.
To know number of LG customers.
2.3 Data Collection:
Primary Data:
Meeting up with the customers of using LG television
at Hosur.
Administering Questionnaires.
Secondary Data:
Internet
Reference books.
Mass media.
2.4 Statistical Design:
4
Research is done in statistical random sampling
method.
2.5 Type of Research:
Descriptive research.
2.6 Sample Size:
50 customers from Hosur surrounding areas.
2.7 Data analysis and Interpretation:
The data so collected was analyzed by using statistical intervention and
presented in the tabular form of and pie charts.
2.8 Contribution of Study:
To advice and provide some details to LG company to understand the
customers in rural areas and to know the satisfactory level of LG a customer
and also to know customer satisfaction on regarding the services provided by
the company. So as to improve the services in future.
2.9 Limitations of Study:
some respondents did not give back the
questionnaires.
5
Lack of experience.
Few respondents made late in giving questionnaires.
CHAPTER – III
PROFILES
6
Company profile
History
LG Electronics was established in 1958 and has since led the way into
the advanced digital era thanks to the technological expertise acquired by
manufacturing many home appliances such as radios and TVs. LG Electronics
has unveiled many new products, applied new technologies in the form of
mobile devices and digital TVs in the 21st century and continues to reinforce its
status as a global company.
1958
Founded as Gold Star
1959
Korea first radios
1998
60-inch Plasma TV
1999
7
Joint venture with Philips
2003
Enters UK GSM handset market
2005
Develops world's first 3G UMTS DMB handset
2007
Launches the industry's first dual-format, HD disc player and drive
1958
Founded as Gold Star
1960's
Produces Korea's first radios, TVs, refrigerators, washing machines, and air
conditioners
1995
Renamed LG Electronics
Acquires US-based Zenith
1997
World’s first CDMA digital mobile handsets supplied to Ameritech and GTE in
U.S. Achieves UL certification in U.S.
Develops world's first IC set for DTV
1998
Develops world’s first 60-inch plasma TV
8
1999
Establishes LG Philips LCD, a joint venture with Philips
2000
Launches world’s first Internet refrigerator.
Exports synchronous IMT-2000 to Marconi.
Wireless of Italy Significant exports to Verizon Wireless in U.S.
2001
GSM mobile handset Exports to Russia, Italy, and Indonesia.
Establishes market leadership in Australian.
CDMA market Launches world’s first Internet washing machine, air
conditioner, and microwave oven
2002
Under LG Holding Company system, separates into LG Electronics and LG
Corporation.
Full-scale export of GPRS color mobile phones to Europe.
Establishes CDMA handset production line and R&D center in China
2003
Enters Northern European and Middle East GSM handset market
Achieves monthly export volume above 2.5million units (July)
Top global CDMA producer
9
2004
EVSB, the next-generation DTV transmission
technology, chosen to be the U.S./Canada
Industry standard by the US ATSC
Commercializes world’s first 55" all-in-one
LCD TV
Commercializes world’s first 71" plasma TV
Develops world’s first Satellite- and Terrestrial-DMB handsets
2005
Becomes fourth-largest supplier of the mobile handsets market worldwide
Develops world’s first 3G UMTS DMB handset, 3G-based DVB-Hand Media
FLO DMB Phone with time-shift function and DMB notebook computer
Establishes LG-Nortel, a network solution joint venture with Nortel
2006
LG Chocolate, the first model in LG's Black Label series of premium handsets,
sells 7.5 million units worldwide
Develops the first single-scan 60" HD PDP module and 100-inch LCD TV
Establishes strategic partnership with UL
Acquires the world’s first IPv6 Gold Ready logo
2007
Launches the industry's first dual-format, high-definition disc player and drive
10
3 Respondent Profile:
3.1 Gender profile :
Table 3.1 Indicating gender profile of the respondents
Gender No of Respondents Percentage
Male 37 74
Female 13 26
Total 50 100
Chart : 3.1 depicts table 3.1
Interpretation:
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74% of the respondents were male and
25% of the respondent s were female.
3.2 Age profile :
Table 3.2 Indicating age profile of the respondent
Age No of Respondent Percentage
15-25 25 50
25-35 12 24
35-45 8 16
45& above 5 10
Chart 3.2 depicts Table 3.2
Interpretation:
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50% of the respondents falls in the age group of 15-25. 24% of the respondents
fall in the age group of 25-35, 16% of the respondents fall in the age group of
35-45 and 10% of the respondents fall in the age group of 45 and above.
3.3 Occupation of the respondents :
Table 3.3 Indicating Occupation of the respondents
Occupation No of Respondents Purchase
Business men 6 12
Student 20 40
Shop –keeper 4 8
Profession 10 20
Others 10 20
Chart 3.3 depicts table 3.3
Interpretation:
40 % of the respondents were students.
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20 % of the respondents were Professors.
20% of the respondents were others.
12 % of the respondents were Business man.
3.4 Income of the Respondents :
Table 3.4 Indicating Income of the respondents.
Income Level No of Respondents Percentage
Belove5000 30 60
Between -500- 1000 12 24
Above 10000 8 16
Chart 3.4 depicts table 3.4
Interpretation:
60% of the respondent fall in the bracket of bselow5000, 24% fall in the
bracket of between 5000 –1000, 16% fall in the bracket above 10000.
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CHAPTER – IV
ANALYSIS
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4.1 Familiarity of the product :
Table 4.1 Indicating familiarity of the product LG Television.
Very Familiar 38 76
Some what familiar 8 16
Never hard 1 2
Hard but not used 3 6
Chart 4.1 depicts table 4.1
Interpretation:
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76% of the respondents were very familiar with LG .
16% of the respondents were some what familiar with LG .
6% of the respondents were Hard but not hard familiar with LG .
2% of the respondents were never heard.
4.2 Source of the knowledge of LG Television :
Table 4.1 Indicating familiarity of the product LG Television.
Sources of LG TV No of respondents Percentage
Newspaper 8 16
Television 28 56
Word of mouth 10 20
Magazine 2 4
Other 2 4
Chart 4.2 depicts table 4.2
Interpretation:
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56% of the respondents had the knowledge through television. 20%
of the respondents had the knowledge through word of mouth. 16% of
the respondents had the knowledge through Newspaper. 04% of the
respondents had the knowledge through Magazine and 4% through
others.
4.3 Reason for preferring L G TV :
Table 4.3 Indicating reason the preparing oft LG Television
Reasons No of respondents Percentage
Looks Good 12 24
Quality 20 40
Price 10 20
Reputation 8 16
Chart 4.3 depicts table 4.3
Interpretation:
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40% of the respondents says become a quality .
24% of the respondents says its look good.
20% of the respondents says of price.
04% of the respondents says of reputation.
4.4 Opinion about cost of the product :
Table 4.4 Indicating the customers opinion about cost of the product.
Opinion No of respondents Percentage
Very expensive 12 24
Less expensive 12 24
Moderate 20 40
Economical 6 12
Chart 4.4 depicts table 4.4
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Interpretation:
40% of the respondents told it is very expensive, 24% told it is less
expensive, 24% told it is moderate and 12% told it is economical.
4.5 Opinion about performance of the product :
Table 4.5 Indicating Opinion about performance of the product
Reasons No of respondents Percentage
Excellent 208 56
Good 10 20
Average 8 16
Below Average 4 8
Chart 4.5 depicts table 4.5
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Interpretation:
56% of the respondents told excellent.
20% told good.
16% told average and 6% told below average.
4.6 Opinion about Quality :
Table 4.6 Indicating Opinion about the Quality.
Reasons No of respondents Percentage
Excellent 21 42
Good 15 30
Average 12 24
Below Average 2 4
Chart 4.6 depicts table 4.6
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Interpretation:
42% of the respondents said it is excellent.
30% said good.
24% said average and 4% said below average.
4.7 Best in LG compared to others :
Table 4.7 Indicating best in LG compares to others
Reasons No of respondents Percentage
Clarity of the screen 22 44
Easy operation 10 20
Service 12 24
Quality 6 12
Chart 4.7 depicts table 4.7
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Interpretation:
44% said it is best because of clarity, 24% said because of service,
20% said because of easy operation and 6% said because of quality.
4.8 Operation system of the product :
Table 4.8 Indicating Operating systems of the product
Reasons No of respondents Percentage
Very easy 38 76
Difficult 5 10
No to easy 7 14
Chart 4.8 depicts table 4.8
Interpretation:
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76% said very easy.
14% said not easy.10% said it is difficulty.
4.9 Satisfaction with guarantee and warranty :
Table 4.9 Indicating Satisfaction with guarantee and warrantor
Satisfactory No of respondents Percentage
Yes 44 88
No 6 12
Chart 4.9 depicts table 4.9
Interpretation:
88% of the respondents were satisfied and 12% were not satisfied.
24
4.10 Service of the LG Electronics :
Table 4.10 Indicating Service of the LG Electronics
Ratings No of respondents Percentage
Excellent 10 20
Good 25 50
Average 8 16
Below Average 7 14
Chart 4.10 depicts table 4.10
Interpretation:
25
50% of the respondents told that the services are excellent, 20% told
good, 16% told average and 14% told below average.
4.11 Accessibility of the product :
Table 4.11 Indicating Accessibility of product
Accessibility No of respondents Percentage
Easily available 48 96
Difficulty 2 4
Chart 4.11 depicts table 4.11
Interpretation:
26
96% of the respondents said it is easily available and 4% said it is
difficulty.
4.12 Recommendations to the product :
Table 4.12 Indicating Recommendation to the product
Satisfactory No of respondents Percentage
Yes 40 80
10 10 20
Chart 4.12 depicts table 4.12
Interpretation:
27
80% of the respondents said that they will recommend to buy and
20% said that they won’t recommend to buy.
\
4.13 Overall satisfaction of the product :
Table 4.13 Indicating Overall satisfaction of the product
Satisfactory level No of respondents Percentage
High satisfied 14 28
Some what satisfied 26 52
Not satisfied 10 20
Chart 4.13 depicts table 4.13
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Interpretation:
52% of the respondents were highly satisfied.
28% were some what satisfied and
20% were not satisfied.
CHAPTER – V
FINDINGS OF THE STUDY
29
The study shows males are more in number and females are less.
Out of the 50 respondents 50% of the respondents falls in the age group
of 15-25. 24% of the respondents fall in the age group of 25-35, 16% of
the respondents fall in the age group of 35-45 and 10% of the
respondents fall in the age group of 45 and above.
88% of the respondents are satisfied with the guarantee and warranty.
This study shows that the students are more likely to use the L.G. t.v.
The study shows that most of the customers come to know about L G
television through the television.
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Out of 50 respondents 56% of the respondents told excellent, 20%
told good,16% told average and 6% told below average
50% of the respondents are highly rating the clarity of the screen of the
product.
50% of the respondents told that the services are excellent, 20%
told good, 16% told average and 14% told below average.
40% of the respondents are comes under the moderate price for the
product.
52% of the respondents are highly satisfied with the product.
80% of the respondents recommend to buy the product.
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CHAPTER – VI
SUGGESTIONS
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Needs to decrease price in rural areas .
It needs to improve in services to satisfy the consumers.
It needs to change the pricing strategy in rural areas.
It needs to improve the quality of the product.
Special offers, etc,.
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CHAPTER – VII
CONCLUSION
34
India has large number of population. Among that only one
third of population are aware of LG remaining are not aware of LG. Hence
decrease in price and creating various types of advertisements will cover whole
part of India. There is a aggressive chance of marketing taking place. This will
increase the sales and retains the large number of customers.
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