Languages
Pages
Legal
• Founder and CEO of Socedo – helps companies generate leads from social media data
• Created Uptown Treehouse – a social media agency in Los Angeles
• Have worked in social media for the last 7 years
About Me
Utilizing social media as a medium to make your sales
process more effective.
What Is Social Selling?
Two Steps in Social Selling
Step 1: Identify the Right Lead
Step 2: Connect and Engage
Lead Discovery
Bio/Profile Info•Job Title (CEO)•Company (Microsoft)•Profession (Marketing)• Interests (Music)•Hobbies (Athlete)
Stream/Topic Info•Who does your target engage with?
•What keywords do they use?•Events or Hashtags?•Specific articles?
Bio/Profile Data
Topic/Stream Data
ABC = ?
• Always Be Closing
• Always Be Coding
• Always Be Connecting
Join the Conversation, Learn and Engage before Selling
• Follow the lead on Twitter
• Favorite or Like their post
• Share/ReTweet their content
• View their LinkedIn profile
Light Touch
• Reply to a post/conversation
1. Address the lead by name
2. Make a comment on the topic of the post
3. Ask a light question
Medium Touch
Medium Touch
• Direct Call
• Facebook Message
• LinkedIn InMail
Heavy Touch
• Dedicate an hour everyday to Social Selling
• Follow 10 new target customers
• Respond to 5 Tweets (Ask a Question)
• ReTweet or Share 3 Messages
• Participate in a LinkedIn Group or Blog thread
• Experiment!
Make it a Habit & Scale Your Efforts
• Cold calling and emailing are becoming less effective everyday.
• Leads are no longer just a name and job title.
• Relationships and influence matters.
• Social media is coming out of the caveman days.
A New World of Sales
Top Related