99 acres.com
Presented By :• Rahul Kothari• Abhishek Kori• Sushil Salunke• Anil Devkar• Pushkar Narkhede• Abbas Mukkadam• Suyog Zajam
Whether we are looking to buying our personal property or are interested in investing in some commercial property venture, there are bound to be numerous queries coming in our mind. There have been no solution to finding a right property for anyone but today we can see the one stop where we could find our answers on not just the best property deals but also the best agents and dealers to help us on all ventures is
Introduction 99acres.com is the no.1, real estate
portal in India
launched by info edge(India)ltd in September 2005, as a gateway to the country’s property bazaar.
99 acres.com is an internet portal dedicated to meet every aspect of the consumers needs in the real estate industry.
It is a forum where buyers, sellers and brokers can exchange information quickly, effectively and inexpensively.
At 99 acres, you can advertise a property, search for a property, browse through properties, build our own property micro site, and visit other Indian and international sites.
It is Backed by strong team of over 150 employees and a network of over 10 offices in India.
The Person Behind this?
Sanjeev Bhikchandani
Sanjeev Bikhchandani is among the early movers
in the dot com space who realized the business
potential of the internet in India.
His flagship company, Info Edge (India) Ltd. is
among the leading Indian Internet
companies
His other online ventures include matrimonial
website Jeevansathi.com & a real estate portal
99acres.com
They had the Initial Public Offering (IPO) of Info
Edge.
Agent of change
PROFESSIONAL PROFILE
Started his career as an account servicing executive
with Lintas India Ltd.
Worked for the leading consumer healthcare
company GlaxoSmithKline
Started Info Edge as a partnership firm in 1989
Started job portal naukri.com in 1997
Received first venture funding for naukri.com from ICICI Ventures in 2000
Acquired Jeevansathi.com, a matrimonial website, in 2004
Started the real estate web portal 99acres.com in 2005
Joined the board of travel website MakeMyTrip.com as independent director in February 2006.
Target Market• Target market is the Middle class
• The Age-group between 25-40 because they are ready to take Risk.
• Their belief is simple – anyone who is not on the web is not their TG (target group).
How do they find Brokers ?
Referrals.
News Advertisements of different Brokers and dealers and
Most importantly through telesales.
A deal with competitors Dealers or Brokers through different Subscription offers.
PROCESS
Register
Select Buy/Rent/Sell
Individual
Free Listing ( Only first 2) Paid Services
Dealer Builder
SERVICES BY 99ACRES.COM
Information about buying, selling and leasing various types of real estates in India.
Provide suggestions on buying, selling, and leasing of properties.
Provide advertisements for buying, selling and leasing of property.
Provide information about the latest projects coming up.
99 acres.com provides information about real estates like:
Residential complexes
Commercial complexes
Office space
Shopping complexes
PAID SERVICES
Free Listing DurationBasic listing
Platinum listing
Featured listing
Banner ads etc.
15 days- 1 listing
For dealers
100 listings 3 months Rs.5400 Rs. 10800 On request Yes
1000 listings 12 months Rs.48000 Rs.96000
For individuals
1 listing 3 months Rs.850 Rs.1700
5 listing 1year Rs.6000
Paid ServicesWhat you will get??
• Basic Listing - Photo , Map and Instant response
• Platinum Listing - Photo , Map and Instant response , Video, Preferential Visibility in Search.
• Feature Listing Upgrade - Get super extra visibility for your listing .
Marketing StrategiesDifferent marketing strategies are being adopted:
• Digital Marketing Campaign: They spend close to 70-75% of their marketing budget on digital platforms.
• Their belief is simple – anyone who is not on the web is not their TG (target group).
• TV ads- very less, recently they have launched a ‘Sochna bhi mat’ TV campaign 3months back.
• Exhibitions
Marketing Cont.…• Radio Commercial Campaign
• Through Google Keywords
• Their main Marketing strategies or say most important is word to word mouth Advertisement.
• No Print ads
ORGANISATION STRUCTURE
Mr Sanjeev Bhikchandani Founder and Executive VC
BA Economics St. Stephens, PGDM IIM-A
Vineet Singh
Business Head - 99acres
PGDBA, IPM
Dinesh Padmanabh Kumar
SVP Sales - 99acres
MBA
Shalabh NigamCTO - 99acres, Jeevansathi,
Shiksha, BrijjB Tech IIT - Kanpur
Mr Hitesh OberoiMD & CEO
B.Tech IIT - Delhi, PGDM IIM-B
Ambarish Raghuvanshi
CFO
CA, PGDBM XLRI
Source of Revenue Generation
• Developers, builders and brokers in form of Subscription.
• Revenue from: - Property listings, builders/brokers branding and visibility.
• Online marketing of new launches, which is from featured products, banners sold, and branding solutions.
• We also get revenues from builders and brokers marketing new projects
• Primary & secondary, sale and purchase and rental for commercial project.
• Ads on Websites.
Cost Associated with 99acres.com
• IT Infrastructures-The Products And Services That
99acres.com Sells To Clients Run On Red Hat Enterprise
Linux. It’s An Open Source Technology.
• Servers- the portion of revenue is spend on Servers.
• Advertisements –TV commercials, Radio ads and Digital
advertisement.
• Sales force
• Google Keywords
Financial Aspects• Sales of this quarter – 2.5cr ( Andheri Branch)
• Number of listings in 99acre.com’s database increased by 49%
• Number of paid listings grew by 51%
• Number of paid transactions (Invoices issued to customers) rose by 47% from 2012.
FY-09 FY-10 FY-11 FY-12 FY-130
100
200
300
400
500
600
Net Sales
Amou
nt in
mill
ion
Source : Annual Report of Infoedge ltd
99acres.com40%
Mag-icbricks.-
com31%
Indi-aproper-ty.com20%
Makaan.com9%
Market Share
HR policies• Employee strength all over India-150 employees
• No. of leaves- 21 days
• Standard HR policies-
- Employee Training and Development (As per job profile)
- Employee Grievance
- Basic Amenities and Facility.
- Rewards and Awards
- Promotions performance based.
• Paternal policies
• Maternal policies
Competitors
SWOT AnalysisStrength
• Pioneer in Real estate online business
• Have Large Client base
• Genuine brokers
• Emerged to be most preferred site used by NRI’s for real estate information in India
Weakness
• Verification of plots
• Target Only internet market.
Opportunities
• Significant potential to gain from commercial real estate
• Increase sales through Resale market (secondary market)
Threats
• Economic Slowdown
• Quality of Listings
• Head to head competition from Magicbricks.com, indiaproperty.com etc.
Things we learned
• Create What The World Is Running
Behind.
• Tap the opportunity.
THANK YOU
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