9 Powerful, Low Cost Content Ideas
ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
Twitter: @ArnieK #ConvCon
About Your Presenter…
• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
Available on Amazon
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8 Steps in the Content Marketing
Chain!
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Why Focus on Search?• 93% of all buyers
online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Sources: GroupM, Did-it, Enquiro, and Eyetools.
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Universal Search Results
61% of all search results
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People need content that makes them more informed
before a purchase. Organizations that provide that
info will win.
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1) Pricing / Cost
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2) Comparisons
Showcase your product or service then compare and contrast to others.
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3) Free Guides or Whitepapers
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4) Interviews – Makes You the Expert
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5) Lists – People Still Love Them
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6) Curation or Aggregation
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7) Breaking NewsTrending Topics
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8) Tell Stories!
Story is more powerful than the brand, the best story wins.
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Start With Keyword Research
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
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Soovle.com
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Ubersuggest.org
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1618 results
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Google’s Discussions in Search
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Content Ideas in a Spreadsheet
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Benefits of a Corporate Blog
• Gives you a vehicle to post new content• Allows for internal linking• Keeps the search engines coming back –
have 434% more indexed pages*• Have 2X as many backlinks*• Your site gets 55% more traffic*• You have 79% more Twitter followers*
*Hubspot
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Optimization is Critical
• Content is found through social media and search engines – so optimize it!
• Web pages, News, Local, Images & Videos1. Links pointing to your content2. Titles & title tags (viewed in results)3. Description meta tag (viewed in results)4. Image alt text tags 5. H1 Tag (headline tag – only one!)6. URL structure (short & include KW’s)7. Page load times
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Search Optimization Elements
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9) VIDEOS – Not as Hard as You Think!
Webinars
Fun
Interviews
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Compelling Stats
• Websites with video sell 45% more stuff [wirebuzz]
• Customers who watch product videos are 85% more likely to buy [Internet Retailer]
• The average attention span for online videos is around 60 seconds.
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Think About It
Video represents the unique opportunity to have one salesperson presenting to billions!
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Long Tail is the Key!
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Success Like This…
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88,070 views!
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Now Go Build a $24M Business!
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Thank You!
PAID FOR BY THE COALITION FOR BETTER WEB CONTENT
APPROVED BY ARNIE KUENN
Twitter: @ArnieK #ConvCon
Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
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