Download - 81968421 Clarkson Potter Watson Guptill Potter Craft Amphoto and Potter Style Sumer 2012 Catalog

7/27/2019 81968421 Clarkson Potter Watson Guptill Potter Craft Amphoto and Potter Style Sumer 2012 Catalog

1/64summer 201

clarksonpotter|watson-guptill

pottercraft|amphoto|potterstyle


2/64

clarkson potter

Marthas American Food

matha stwat ....................................................... 4

In My Kitchen

Td Alln ................................................................... 6

Easy Sexy Raw

Caol Alt .....................................................................8

Uncorked

maco Paanlla...................................................... 9

The New American Heart

Association Cookbook, 8th Edition

Aican Hat Aociation .............................10

Foraged Flavor

Taa matoka Wong

with eddy Lox;fowod by Danil Bold ................................ 11

Susan Fenigers Street Food

san Fnig with

Kaja Alg and Liz Lachan ........................... 12

The Seasonal Baker

John Baiclli ........................................................ 14

The Dirt Candy Cookbook

Aanda Cohn and

ryan Dnlavy with Gady Hndix ...............16

The First Apartment Book

Kyl schnan with

Hath svill;

photogaph by Jo schlz ....................... 18

table

of

contents


3/64

potter craft/amphoto/watson-guptill

The Sketchbook Challenge

s Bliwi ............................................................22

Handmade to Sell

Kibly Don with Chitin ent,

saa Dick, and Klly rand ....................................23

Fully Fashioned Shaping Techniques

mlia Lapan .................................................... 24

Polymer Clay Master Class

Jdy Blch and

Taaa L. Honaan ...............................................25

Knitting in Circles

Nicky eptin ............................................................26

Extraordinary Everyday Photography

Bnda Thap and Jd manwaing ...................28

Bryan Petersons Exposure Solutions

Byan Pton ........................................................29

Creating HDR Photos

Haold Davi ............................................................. 30

Photoshop for Artists

sylvi Covy ..............................................................31

Draw 50 Animals

Draw 50 Baby Animals

Draw 50 Athletes

Draw 50 Sharks, Whales, and

Other Sea Creatures

Draw 50 Airplanes, Aircraft,

and Spacecraft

Draw 50 Cars, Trucks, and

Motorcycles

Draw 50 Vehicles

Draw 50 Flowers, Trees, and

Other Plants

L J. A ........................................................32-33

Manga for the Beginner Kawaii

Chitoph Hat ..................................................... 34

The Big Book of Drawing

Waton-Gptill .........................................................36

potter style frontlist

Mrs. Liliens Cocktail Swatch Book ............... 38

Color Me Drunk..................................................... 39

Bestselling 5 Year Journals ............................ 40

Paris VS. New YorkPostcard Box .......................................................... 41

Sierra Club 2013

Engagement Calendar

Sierra Club 2013

Wilderness Calendar....................................... 42

potter style backlist

Decks .................................................................. 43-45

Gift Books and

Interactive Books ........................................... 46-51

IOU Booklets ........................................................... 52

Mini Journals .......................................................... 53

Pop-Up Notecards ........................................ 53-54

Stationery Collections................................. 55-60

Frontlist Author

and Title Index..........................................................61

Foreign Reps ............................................................62

Ordering Info............................................................63


4/64Clarkson Potter Summer 20124

Marthas American FoodA Celebration o Our Nations Most Treasured

Dishes, rom Coast to Coast

Martha StewartFor the 37 million consumers o the Martha Stewart brand, including 11

million readers oMartha Stewart Living, the ans o Marthas bestsellingcookbooks, and viewers who tune into her daily syndicated talk show, here

is the deinitive collection o Marthas classic American avorites.

In Marthas American Food, Martha celebrates America and its diversity of foodwith 190 recipes that represent the very best of the countrys flavors. Organizedgeographically and with her trademark beautiful photography that brings thefoodand the places with which we identify themto life, this book showcasesMarthas recipes for regional specialties, with drinks, appetizers, soups and saladsmain dishes, sides, and desserts. Favorites include New England Clam Chowder,Chicken Potpies, and Shrimp and Grits; sides like Indiana Succotash and FriedGreen Tomatoes; alcoholic and nonalcoholic beveragesfrom the Sazerac andManhattan to Sour-Cherry Lemonade and Sweet Teaand Mile-High ApplePie, Blueberry Crisp, Coconut Cake, and Whoopie Pies for dessert. Together,these recipes reflect the unique character of each part of the country while also

celebrating the deliciousness (and comfort) of American food.MARTHA STEWART is the author of dozens of bestselling books on cookidecorating, gardening, and other domestic arts. Her company, Martha StewartLiving Omnimedia, includes the award-winning magazine Martha Stewart LivingMartha Stewart Radio on SIRIUS XM; The Martha Stewart Show on the HallmaChannel; a website devoted to her brand; the Martha Stewart Collection ofproducts for the home at Macys; and more.

CookingSeasonalAmerican

8 x 10; 432 pages; 180 full-color photographs

978-0-307-40508-1

$40.00 hardcover (Canada: $46.00)

ON SALE 4/24/2012

All Rights: Crown

Major national morning shows

Major national evening shows

Segments on The Martha Stewart Show

Promotion on Martha Stewart Radio

National newspaper coverage

National radio coverage

Coverage in Martha Stewart Livingmagazine, lifesty le

and food magazines

4+ city tour

Local Tri-State area events

Advertising

Martha Stewart Livingmagazine

Everyday Foodmagazine

Online promotion

iVillage.com advertising

PW Cooking the Books eblast

Cross-promotion at MarthaStewart.comand on her social media streams

TheRecipeClub.net feature

Scribd.com excerpt

Blow-ups and promotional materials available


5/64Clarkson Potter Summer 2012 5

1 Preheat oven to 425F. Lightly oil an 8-inch cast-iron pan and heat in oven. Meanwhile,

whisk together cornmeal, four, sugar, baking powder, bak ing soda, and salt in a large

bowl. Combine buttermilk, milk, and egg; add to cornmeal m ixture and whisk to

combine. Add melted butter and jalapeos, whisking to incorporate.

2 Remove pan rom oven and pour in batter (it will sizzle). Bake until dark golden

around the edges and set in center, 25 to 30 minutes. Let cool slightly in pan beore

cutting into squares or wedges. Serve warm or at room temperature.

Skillet Cornbread Makes one 8-inch roundThe souThwesT

Vegetable oil, or pan

1 cup ne yellow cornmeal, preerably

stone-ground

cup all-purpose four

cup sugar

1 teaspoon baking powder teaspoon baking soda

teaspoon coarse salt

1 cup buttermilk

cup milk

1 large egg, lightly beaten

2 tablespoons unsalted butter, melted

and cooled cup chopped canned jalapeos



In My Kitchen100 Recipes and Discoveries or Passionate Cook

Ted AllenFor the passionate home cook, Ted Allen, host o Food Networks hit showChopped, shares recipeseach with a cool technique or ingredient to

discoveror people who love to get their hands dirty in the kitchen.

Unlike your average cookbookwith five-minute, three-ingredient, weeknightrecipes for harried householdshere is a book for food lovers who want to losethemselves in the delight of perfectly slow-roasting a leg of lamb or whipping up showstopping triple-layer cake, who enjoy the sense of discovery in seeking outand cooking a new ingredient, who are tired of boneless skinless chicken breastsand looking for a true gustatory experience. Ted Allen is just such a cook, and inIn My Kitchen, he invites likeminded folks to join him in his kitchen for some fu

The recipes in In My Kitchen nudge readers toward the thrill of discovery,whether making Homemade Vinegar (which couldnt be easier) for the first timetrying out an interesting flavor combination in Bruschetta with Strawberry andTomato Salad. If they have just a little bit of time, they can make Grilled SkirtSteak with Roasted Jalapeo Chimichurri; when they have more, they can cookTeds Modern Cassoulet.

In My Kitchen is a must-have book for any home cook who loves spendingtime in the kitchen and wants to explore new territory and be inspired.

TED ALLEN is the host of the top Food Network show Chopped, now inits seventh season, and frequently appears on The Best Thing I Ever Ate. Thefood and wine specialist on Bravos Emmy award-winning Queer Eye for theStraight Guy, he was also a judge on the first four seasons of Bravos Top Chefand on Food Networks Iron Chef America. A contributing editor to Esquiremagazine, Allen lived in Chicago before settling in Brooklyn, NY. This is hissecond cookbook. Visit him at www.TedAllen.net.

CookingGourmetAmerican

7 7/16 x 9 1/2; 272 pages;

100 full-color photographs

978-0-307-95186-1

eBook 978-0-307-98498-2$35.00 hardcover (Canada: $41.00)

ON SALE 5/1/2012

All Rights: Crown

Multiple national television appearances

National epicurean and lifestyle magazines

National radio

National and local newspaper features

5-city tour

Online promotion

Advertising on FoodNetwork.com

Advertising on Eater.com

Facebook advertising

Cross-promotion on TedAllen.net and

authors social media streams


Scribd.com excerpt




Grilled Green Beanswith harissaMost oods are improved by proximity to charcoal and smoke, and that includes those that

dangle rom beanstalks. The only trick is not losing hal o your green beans to the fre, a job

made easier with one o those mesh cages or grilling smaller oods. Me, I just do my best to

keep them perpendicular to the grates and have my average losses down to about three beans.

A quick toss in a vinaigrette spiked with spicy North Arican chile paste, aka harissa, really

livens things up; in a pinch, you could use the same amount o Sriracha, or just Tabasco with a

chopped garlic clove. Or, i you preer, skip the heatthese are still really good.

Serves 4

Kosher salt

1 pound green beans, trimmed

2 teaspoons vegetable oil

1 tablespoon red wine vinegar

1 tablespoon olive oil

1 teaspoon harissa

1 Preheat a grill or grill pan to high heat.

2 Prepare a large bowl of ice water; set aside. Fill a

large saucepan halfway with water and bring to a boil

over high heat. Season the water generously with

salt. Add the beans and blanch until just crisp-tender,

2 to 4 minutes. Drain, and plunge the beans into the

ice water for 2 minutes to stop the cooking. Drain the

beans, and pat dry with kitchen towels.3 Put the beans in large bowl and toss with the

vegetable oil. Using tongs, arrange in a single layer

on the grill and cook until lightly charred, 3 to 5

minutes.

4 Whisk together the vinegar, olive oil, harissa, and 1/2

teaspoon of salt in a large bowl. Add the warm beans,

toss, and serve warm or at room temperature.



Easy Sexy Raw130 Raw Food Recipes, Tools, and Tips to

Make You Feel Gorgeous and Satisfed

Carol AltSupermodel, raw ood advocate, and popular author Carol Alt goesback to the basics in the ultimate cookbook and liestyle guide to going

raw, presenting her longest, riendliest, unniest, and most recipe-packed

book ever.Nearly 20 years ago, thanks to a raw food diet, Carol Alt became healthier,more energetic, and slimmer than shes ever been. In Easy Sexy Raw, sheshares how anyone can experience the benefits of the uncooked lifestyle.Carol takes all of the intimidation out of going raw, providing straightforwardadvice, easy tips, and 130 super simple and delicious recipes that will make thetransition a snap. Helpful toolslike a swapping list of raw substitutes for favoricooked items, and a Turn It Raw section that shows you how to graduallyconvert your favorite dishes to raw (even chocolate chip cookies!)will help bonew and seasoned raw eaters to build a recipe repertoire. And the recipesfromYellow Squash Fettuccine with Creamy Pine Nut Alfredo, Lemon Basil, and GreOlives to Apple Marzipan Pieare universally tempting.

Twenty-five percent longer and with more than twice as many recipes as herprevious books, Easy Sexy Raw is the must-have primer for anyone who wants ahealthier lifestyle and a natural way to feel sexier and more beautiful.

For more than two decades, CAROL ALT has been one of the worlds mostrecognized names and faces. In addition to gracing the cover of more than 700magazines, she has been featured on calendars and posters; has made exercisevideos, all of which have sold millions of copies; and has appeared on stage,television, and in more than 65 movies. An accomplished spokespersonand frequent guest on talk shows about her passion for raw food, she is theauthor ofEating in the Raw and The Raw 50. Visit her at CarolAlt.com.

CookingMethodsRaw Food

73/8 x 91/8 ; 256 pages

8-12 full-color photograph insert

978-0-307-88869-3

eBook 978-0-307-88870-9$18.99 paper (Canada: $21.99)

ON SALE 5/1/2012

British: Laura Dail Literary Agency

Translation: Laura Dail Literary Agency

1st Serial: Crown

National television

National radio

National epicurean, lifestyle, vegetarian

and womens magazinesNational newspaper features

Online promotion

Google Search advertising

Cross promotion on CarolAlt.com and authors

social media streams


Scribd.com excerpt




UncorkedOne Mans Journey Through the Crazy World o Wine

Marco Pasanella

Marco Pasanellas story o one man who decided, at age 43, to change his lie by

opening a wine shop is a behind-the-scenes memoir through the world o wine that

will captivate wine lovers and neophytes alike.

As Kitchen Confidential and Waiter Rant explored the front and back of the house at

restaurants, Uncorked offers a peek behind the curtain of the wine world. Pasanellatakes the reader into the underbelly of his store and the industry, which is steeped inhistory yet fanatical about technology, and brimming with larger-than-life personalities.Infused with rich details of his historic waterfront building in New York City and hissojourns in Tuscany, Pasanellas memoir is one of transformation through a projectmany fantasize about but few commit to. A colorful cast of characters rounds out thisfascinating journey through the world of wine.

MARCO PASANELLA is the proprietor of Pasanella and Son Vintners, which openedin the South Street Seaport area of Manhattan in 2005. The shop has been included intop-ten lists inNew York magazine and the Village Voice, and has received praise in Food& Wine, Elle, and other publications. Previously, Pasanella designed hotels, includingthe Maritime in New York, and his furniture and houseware designs are on display atthe Cooper-Hewitt National Design Museum. A graduate of Yale, he taught for 13 yearsat the Parsons School of Design. He has been featured in and has written for numerouspublications, including Esquire, GQ, Vogue, Vanity Fair, and theNew York Times.

BiographyPersonal MemoirsWine & Spirits

51/2 x 81/4; 224 pages

16-page full-color insert

978-0-307-71984-3

eBook 978-0-307-98560-6


ON SALE 5/22/2012

British: Crown

Translation: Kuhn Projects LLC

1st Serial: Crown

National and local television, multiple appearances

National radio



Events in New York City

Online promotion

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Cross promotion on PasanellaAndSon.com and

authors social media stream

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Read It Forward.com feature

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Thefishguyvanished.My wie and I had barely managedto scrape together the down payment on our waterront wreck

o a ve-story industrial building in lower Manhattans oldFulton Fish Market. But without the rent rom the sh guywe werent going to be able to live there, much less make anyimprovements (windows would be nice), unless we ound a newtenant to replace him on the ground foor. Months passed untilwe nally ound the perect one: an enthusiastic, would-bewineshop owner willing to take over the space. The onlyproblem was that he was me.. ..

In the end, it wasnt just romance that convinced me. Theneighborhood was changing quickly. Directly behind us, the

entire block was being beautiully renovated into high-endapartments. Our South Street Seaport zip code was growingtremendously and now had the highest per capita income inNew York City. Better yet, there was no wine store within hala mile o us.

And so we leaped.

M

ikkelVang



The New American HeartAssociation Cookbook,

8th EditionRevised and Updated with More Than

150 All-New Recipes

American Heart AssociationThe millions o health-conscious Americans seeking a one-stop-shoppingrecipe resource will ind it in the latest trade paperback edition o this

comprehensive classic, with 600-plus recipes, including more than 150 thatare all new; updated heart-health inormation; and strategies and tips or

meal planning, shopping, and cooking healthully.

Cardiac health remains a widespread concern in the United States, but thegood news from the AHA is that nutritious eating is an achievable way to prevenheart disease and increase vitality. The crown jewel in the AHAs bestsellinglibrary, The New American Heart Association Cookbook has been revised to reflecthe associations most current dietary and lifestyle recommendations and to offerdishes based on f lavors and cooking techniques that speak to todays palate. Thiinvaluable resource by the most recognized and respected name in heart health certain to become a staple in American kitchens.

THE AMERICAN HEART ASSOCIATION is the nations premier authority onheart health. Its bestselling library of cookbooks and guides includes:AmericanHeart Association Healthy Family Meals;American Heart Association No-FadDiet, 2nd edition; andAmerican Heart Association Low-Fat, Low-CholesterolCookbook, 4th edition. For more information, please visit americanheart.orgor call 1-800-AHA-USA1.

CookingHealth

61/8 x 91/8 ; 720 pages;

14 2-color line illustrations

978-0-307-58757-2

$19.99 paper (Canada: $23.99)ON SALE 8/7/2012

British: American Heart Association

Translation: Crown

1st Serial: Crown

National publicity

Online promotion

Major cross-promotion with the American Heart

Association, including features on Heart.org and

in social media streams Advertising in AHA websites and publications


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ALSOBY the AmericAn heArt ASSOciAtiOn

AahaAssoaoLow-Fa,Low-colsolcookbook,4edo---- paperCanada )

AahaAssoaoQuk&easymals---- hardcoverCanada )

AahaAssoaohalyFalymals---- paperCanada )

No-FadDiet

A Personal Plan for

Healthy Weight Loss

Completely updated

and revised with 50

new recipes

Changeyourmind-set,

changeyourbody

ThinkSmart

EatWell

MoveMore

Choosefromthree

eatingstrategiesand

morethan190recipes

Easeintoan

activelifestyle

2nd Edition

AahaAssoaocoplGudoWoshahal---- paper(Canada: )Coming December

AahaAssoaono-FadD---- paperCanada

AahaLow-Salcookbook,4edo---- hardcoverCanada )

AahaAssoaoQuk&easycookbook,2dedo---- hardcoverCanada )Coming April



Foraged FlavorFinding Fabulous Ingredients in Your Backyard

or Farmers Market, with 84 Recipes

Tama Matsuoka Wong with Eddy LerouxForeword by Daniel Boulud

Move over pickling and preserving, oraging is the ood worlds latest hot

trend, andForaged Flavor, by the orager and the chef de cuisine o the

world-renowned restaurant Daniel, shows home cooks how to get in on it.

Now more than ever Americans want to know where their food comes from,and, foragingonce relegated to natural-foods extremistshas moved into themainstream. From food-world darlings David Chang and Ren Redzepi discussingthe idea of foraging in Central Park to home cooks finding purslane in theirbackyards or nettles at farmers markets, the whole country is embracing thispractical, delicious, back-to-the-land trend, a natural extension of the locavoremovement. Foraged Flavor is the perfect guide for any dedicated or would-beforager, with plenty of tips for finding 72 edibles and 84 recipes for enjoying them.

Tama Matsuoka Wong and Eddy Leroux are the dream team of wild-foodexperts. Tama is the forager for Daniel and Eddy its chef de cuisine. They

combine their expertise in Foraged Flavor, a seasonally organized field guide andcookbook. Tama walks readers through common wild foods, describing the hiddenpockets where anise hyssop grows or the best time of year to search for wildgarlic. Eddy gives simple recipes for every find, including Cardamine Cress withFennel and Orange Vinaigrette; Braised Beef with Onions and Dandelion; andViolets, Strawberries, and Crme Frache. With 25 botanical illustrations, 50 colorphotographs of foraged ingredients, and tons of field-tested know-how, ForagedFlavor will be an indispensable guide for cooking enthusiasts.

TAMA MATSUOKA WONG is the forager for New York City restaurant Danieland enjoys relationships with the Audubon Society and Slow Food. After morethan 25 years as a financial-services lawyer, she launched Meadows and More to

connect experts in the field of meadow restoration, botany, and wildlife withpeople in the community. EDDY LEROUX is the chef de cuisine at Daniel.

CookingNatural Foods

7 x 9; 224 pages;

25 Illustrations and


978-0-307-95661-3

eBook 978-0-307-95662-0


ON SALE 6/12/2012

British: The Miller Literary Agency LLC

Translation: The Miller Literary Agency LLC

1st Serial: Crown

National & local television

National radio



Online promotion

Google search advertising

Outreach to Audubon and conservation groups


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Susan Fenigers Street FoodIrresistibly Crispy, Creamy, Crunchy,

Spicy, Sticky, Sweet Recipes

Susan Feniger with Kajsa Alger and Liz LachmanCook the most craveable street ood rom around the world or dinner tonight wiphenomenal recipes and personal stories rom culinary superstar and world trave

Susan Feniger.

In bustling streets and markets all over the world, some of the best food is served rigout of carts and stalls manned by humble local cooks. Susan Feniger has eaten her wacross the globeincluding India, Vietnam, Turkey, Mongolia, and Singaporeandbrought back the most irresistible recipes, bursting with unexpected flavors. In SusanFenigers Street Food, she shares her favorite dishes, all adapted for American homecooks, just as she does at her celebrated Los Angeles restaurants, Susan FenigersSTREET and Border Grill.

Susan is a natural storyteller, brimming with tales of her experiences in remote partsof the world and the foods that she discovers there. Her enthusiasm is infectious andcarries over from her many personal stories to her amazing recipes. Susan has a talenfor simplifying otherwise daunting dishes, streamlining ingredients and techniques s

that anyone can make food with authentic flavors, including Carrot, Raisin, and FetSalad with Harissa Vinaigrette; Japanese Brown Rice with Roasted Mushrooms andAlmonds; Poblano Chicken Empanadas; Indonesian Tek Tek Noodles with ChoppPeanut Sauce; or Thai Tea Pots de Crme with Candied Cashews.

With 90 recipes and 100 color photographs, Susan Fenigers Street Food will be a richcookbook for fans of boldly flavored food and armchair travelers alike.

SUSAN FENIGER is well-known for her three Border Grill restaurants and TooHot Tamales Food Newtork show (all with business partner Mary Sue Milliken).She opened her first solo restaurant Susan Fenigers STREET in Los Angeles in2009. She helped start Cool Comedy-Hot Cuisine, the major annual fund-raisingevent for the Scleroderma Research Foundation, and is on the board of the Los

Angeles Gay and Lesbian Center. Visit her at www.SusanFenigerSite.com.

CookingEthnic

77/16 x 9; 224 pages;


978-0-307-95258-5

eBook 978-0-307-95259-2

$27.50 hardcover (Canada: $32.00)ON SALE 8/28/2012

British: Crown

Translation: International Creative Management

1st Serial: Crown

National and local television

National radio



Events in San Francisco, Los Angeles, and

New York City

Online promotion

Advertising on Eater.com

Facebook advertising

Cross-promotion on EatatStreet.com and


Street Noise video series on YouTube.com


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Author video available for accounts




My first love has always beenfood, but in the search for evermore interesting and challenging

cuisines I discovered my secondlove: learning about people andtheir cultures. Nothing pleasesme more than to be traveling insome foreign place, to stop at alittle stand on the street for someamazing dish Ive never heard of,and suddenly to find myself engagedin a conversation with a completestranger. I believe that in anycountry, what you see and taste onthe street is the best food because

its usually one family recipehanded down and perfected overgenerations. Theres a huge wowfactor. No frills, no service, all thefocus is on the food.

In this book I share recipes andtechniques Ive picked up alongthe way in my thirty years ofcooking and traveling, and I tellstories about some of my mostfavorite journeys. By the end of

our time together my hope is thatyou will have a brand-new bag ofkitchen tricks. Maybe youll evenbe inspired to take your own streetfood tour to some exotic place!



The Seasonal BakerEasy Recipes rom My Home Kitchen

to Make Year-Round

John Barricelli

Both novice and experienced home bakers will love John Barricellis ollow-up to

the acclaimed SoNo Baking Company Cookbook; this new seasonal cookbook, wi

easier recipes, puts mouthwatering, everyday home baking within reach or even

the most harried among us.

In this collection of 135 sweet and savory recipes that John Barricelli makes athome, family stories and seasonally driven use of produce help make it easy to creatfresh food for everyday baking. He also includes a definitive glossary on how to buy,store, and prepare fruits and vegetables. Johns recipes are as eye-catching as they aredelicious, and are accessible enough to teach new bakers the ropes of creating mealsthe whole family.

JOHN BARRICELLI is the owner and chef of the SoNo Baking Company in SouNorwalk, Connecticut, which opened in 2005, and a new location in Westport. Formany years, he worked at Martha Stewarts magazines and television and radio showHe was also the host of the PBS show Everyday Baking. A third-generation baker withirty years of experience, he worked at River Caf, Le Bernardin, and Four Seasonbefore opening his own bakeries. He is a graduate of the Culinary Institute of Amerand author ofThe SoNo Baking Company Cookbook.

CookingBakingFruitSeasonal

77/16 x 91/2; 288 pages

45-50 full-color photographs

978-0-307-95187-8

eBook 978-0-307-95188-5


ON SALE 8/21/2012

All rights: Crown


National radio



Online promotion

Advertising on food and baking websites

and blogs

Cross-promotion on SonoBaking.com and



Scribd.com excerpt


Peach-Raspberry CrispServeS 8

Raspberries taste antastic with the cinnamon in this crisp

oatmeal-streusel topping. I peaches are not at their best

when you shop, nectarines, apricots, or plums make a fn

substitute. I serve this with a scoop o vanilla gelato; my

Niks avorite dessert, raspberry gelato; or whipped cream

Topping

1 cup all-pupos ou

1 cup fmly packd lightbown suga

12 taspoon coas salt

12 taspoon gound cinnamon

12 cup (1 stick) cold unsaltdbutt, cut into 14-inch cubs

12 cup old-ashiond olld

oats (not instant)

2 pounds pachs, hald,pittd, and slicd into12-inch-thick wdgs

2 (6-ounc) basktsaspbis

13 to 12 cup suga

3 tablspoons constach

2 taspoons lmon juic

1 taspoon coas salt

1Set the oven rack in the lower third of the oven.Preheat the oven to 375F. Set a 12 by 9-inch or 1

by 10-inch oval baking dish on a baking sheet linwith parchment paper or a nonstick silicone baki

mat.

2To make the topping: In a medium bowl, use a fo

to stir together the our, brown sugar, salt, andcinnamon. Add the butter, and using your nger-

tips, quickly work it into the dry ingredients untipea-size crumbs form. Add the oats and toss gent

Set aside in the refrigerator.

3In a medium bowl, toss together the peaches,

raspberries, sugar, cornstarch, lemon juice, and sTransfer to the gratin dish. Sprinkle the topping

mixture evenly over the top.

4Bake, rotating the baking sheet about two-thirds

the way through the baking time, until the juicesbubble up and the topping is golden brown and v

crisp, 45 to 50 minutes. Let cool for 15 minutesbefore serving.



The Dirt Candy CookbookFlavor-Forward Food rom the Upstart

New York City Vegetarian Restaurant

Amanda Cohen and Ryan Dunlaveywith Grady Hendrix

Finally, an all-vegetable cookbook to eclipse all others, with inspired recipes

and cool graphic novel-type art, rom the upstart New York City restaurant

Dirt Candy.

Amanda Cohen does not play by the rules. Though shes a devoted vegetarianchef, she hates veggie burgers and dares to build elaborate and fantastic mealswith ingredients usually relegated to side dishes. Just as she revolutionizedvegetarian cooking with her thimble-sized Dirt Candy restauarant, shes going tomake waves with her first cookbook, The Dirt Candy Cookbook: a first of its kindwith inventive vegetarian and vegan recipes and edgy art.

Not your average vegetarian cookbook, The Dirt Candy Cookbook includes thecompelling narrative of the Dirt Candy restaurant, illustrated in graphic novelform throughout, from its creation to feeding celebrity regulars. And Amandasrecipes, like her famous Stone-Ground Grits with Tempura Poached Egg, are

indulgent and craved by vegetarians and omnivores alike. In fact, all of her disheappeal to anyone looking for flavor-forward food, including Fennel Salad withGrilled Cheese Croutons, Broccoli Rabe Fettuccini, and Popcorn Pudding withButterscotch Sauce.

The Dirt Candy Cookbook will break ground in the cookbook category, settinga new standard with its hip look and fresh approach.

AMANDA COHEN is the chef-owner of Dirt Candy, an all-vegetable restaurantlocated in New York Citys East Village that is recommended by the Michelinguide. Cohen has written about food for Saveur, Eater, Salon, and Esquire; she anher restaurant have been featured in theNew York Times, Food & Wine, and The

New Yorker.

CookingVegetarian/ComicsGraphic Novel

73/8 x 91/4; 224 pages; 100 line illustrations

978-0-307-95217-2

eBook 978-0-307-95218-9

$19.99 paper (Canada: $23.99)

ON SALE 8/21/2012

British: Crown

Translation: The Miller Literary Agency LLC

1st Serial: Crown


National radio


Online promotion


Cross-promotion on authors website and blog,

DirtCandy.com, and in social media streams

Blog outreach


Scribd.com excerpt



18/64



Air GArdenThe San Francisco ower markets are

the best in the countryand Megan has

quite the green thumb. But thanks to a

grueling work schedule and nonexistent

outdoor space, having a garden was

out o the question. Even houseplants

were too much o a commitment at thispoint. I wanted her to have the option o

indulging in the citys rampantly available

resh owers when possible, though,

so I constructed a pseudo-chandelier

above the dining room table with fshing

line and glass bubble vases rom CB2.

When empty, they caught the sunlight

and almost looked like lightbulbs. When

flled with owers, they were simply

stunning. In either case, they helped

ground the bistro dining table, so it had

a sense o permanency. Plus, with such

a small tabletop, there was no suracespace to spare come dinnertime, so this

saves Megan rom ever having to waste

room on a centerpiece againshe now

has a go-to oating one at the ready.


20/64

Sewing Has Never Looked So Good

Great Books to Show YouHow from Potter Craft

tBudaSyl

SwghadbookNora Abousei wihAlison Kelly9780307586742$29.99 hardcover

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SwWaYouLovTanya Whelan9780307586735$24.99 paper

BulbyWdyDsssWendy Mullin wih Eviana Harman9780307461339$27.5 hardcover

tSwgBblRuh Singer9780307462374$35.00 hardcover

modLogcabQulgSusan Beal9780307586575$22.99 paper

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Join he Poter Craf communiy a CraferNewscom


21/64

Watson-Guptill | Potter Craft | Amphot

22The Sketchbook Challenge

Sue Bleiweiss

23Handmade to Sell

Sara Dick, Kimberly Dorn, Kelly Rand,and Christine Ernest

24

Fully Fashioned Shaping TechniquesMelissa Leapman

25Polymer Clay Master Class

Judy Belcher and Tamara L. Honaman

26-27Knitting in Circles

Nicky Epstein

28Extraordinary Everyday Photography

Brenda Tharp and Jed Manwaring

29Bryan Petersons Exposure Solutions

Bryan Peterson

30Creating HDR Photos

Harold Davis

31Photoshop for Artists

Sylvie Covey

32-33Draw 50 Reissues

Lee J. Ames

34-35Manga for the Beginner Kawaii

Christopher Hart

36The Big Book of Drawing

Watson-Guptill


22/64Potter Craft Summer 201222

The Sketchbook ChallengeTechniques, Prompts, and Inspiration or

Achieving Your Creative Goals

Sue BleiweissThe Sketchbook Challenge, based on the highly popular blog, shows craters aartists working in all mediums how to maximize the value o their sketchbook

to realize their creative vision.

Sketchbooks are one of the most valuable tools an artist can have. They offera place to dream, explore, think visually, and express new ideas, but many peoplefind themselves intimidated when faced with a blank page. Mixed-media artistSue Bleiweiss has the solution. She offers 12 different themes to help artists stayfocused and provides tips, tutorials, and insight into how 23 artists approach thesketchbooks. Sharing vibrant excerpts from the artists personal notebooks aswell as the completed artwork the pages inspired, the book illustrates the creativprocess from start to finish. The artists, including Jane Davies, Laura Cater-Wooand Judi Hurwitt, showcase a range of techniques while exploring themes suchas Everyday Objects, Rhythm, and Weathered Beauty. The Sketchbook Challengeinspires readers to use their sketchbooks as a launch pad to exciting new worksof art.

SUE BLEIWEISS has been a full-time fiber artist for more than 10 years. She hapublished many articles for fiber and craft magazines and has had her work featuin numerous books. She teaches at the Danforth Museum of Art (Framingham,MA) and runs the Sketchbook Challenge (sketchbookchallenge.blogspot.com).Visit her at SueBleiweiss.com.

Crafts & HobbiesPapercrafts

77/16 x 9; 144 pages

200 full-color illustrations

978-0-307-79655-4

eBook: 978-0-307-96554-7$21.99 paper (Canada: $25.99)

ON SALE 6/26/2012

All rights: Crown

National publicity

National print attention

Online promotion

Advertising on craft websites


CrafterNews.com feature

Promotional content available on Scribd.com

and others

Blog outreach

Featured title at the Craft and Hobby Association, the

National Arts Material Trade Association, the College

Art Association trade shows

Promotional materials available

eBook version promoted in all advertising, promotion,

and social media outreach


23/64Potter Craft Summer 2012 23

Handmade to SellHello Crats Guide to Owning, Running,

and Growing Your Craty Biz

Kelly Rand with Christine Ernest,Sara Dick, and Kimberly Dorn

From setting up a booth at a crat air to taking the perect product shot,

Handmade to Sell guides readers through the ins and outs o starting,

running, and maintaining a thriving crat business on a shoestring.

Written by the founders of Hello Craft, the well-known nonprofit tradeorganization, Handmade to Sell is the most complete, up-to-date, andauthoritative resource for crafters seeking to learn every aspect of selling,marketing, and branding. Topics range from how to organize craft fairs anddevelop successful product lines to how to prepare taxes and form LLCs. Alsofeatured are expert tips and invaluable strategies and advice from some of themost successful craft business owners.

KELLY RAND is the creator of [email protected], a cofounder of HelloCraft, a director of the Summit of Awesome, and a Crafty Bastards organizer.CHRISTINE ERNEST is Hello Crafts communications director, where she is

able to combine her love of handmade crafts with her background in PR andadvertising. SARA DICKis CEO of Hello Craft and director of the CraftyBastards Arts & Crafts Fair. KIMBERLY DORN is executive director of HelloCraft and cofounder of Crafty Bastards and Handmade Mart.

Crafts & HobbiesReference

61/4 x 81/4; 160 pages

70 photographs and illustrations

978-0-307-58710-7


ON SALE 7/24/2012

All rights: Crown

National publicity


Online promotion





and others

Blog outreach

Featured title at the Crafts and Hobby

Association trade show






Fully FashionedShaping Techniques

Melissa LeapmanHow do you take your knitted garments rom boxy to polished and precisely

itted?Fully Fashioned Shaping Techniques is an invaluable guide or anyone

interested in learning and perecting shaping details in their knitting.

Acclaimed designer and teacher Melissa Leapman distills one of her mostin-demand workshops into an authoritative guide that will help knitters understhow designer details and shaping actually work. From a variety of necklines andarm details to different trompe loeil shaping techniques that offer a more slimmand flattering look to any garment no matter your body type, this is the first boothat truly delves deeply into easily mastered techniques that knitters can use toadapt and customize any project. Each technique is thoroughly explained with tand exercises, and then showcased in 21 appealing projects that allow knitters topractice their new skills.

MELISSA LEAPMAN is a widely published knitwear designer whose patterns haappeared in every premier needlework publication in the country. She has been featured guest on HGTVs Sew Much More and is a host in the DVD series I Can

Believe Im... (Leisure Arts). Leapman is the author of several books, includingCables Untangled, Color Knitting the Easy Way, Mastering Color Knitting, andStashbuster Knits.

Crafts & HobbiesKnitting

77/16 x 9 ; 160 pages; 70 full-color photographs

978-0-307-58664-3

eBook: 978-0-307-96572-1

$22.99 paper (Canada: $26.99)ON SALE 8/14/2012

All rights: Crown

National publicity


Online promotion




Promotional content available on Scribd.comand others

Blog outreach

Featured title at The National Needlearts Association

and the Craft and Hobby Association trade shows




Also aalable by Melssa Leapman

Stasbuster Knts978-0-307-58663-6eBook: 978-0-307-58684-1$19.99 paper (Canada: $22.99)

Masterng Color Knttng978-0-307-58650-6eBook: 978-0-307-96549-3$22.99 paper (Canada: $25.99)



Polymer Clay Master Class11 Master Artists, 15 Projects,

Incredible Inspiration

Judy Belcher and Tamara HonamanPolymer Clay Master Class is a unique exploration o the signature techniques

and creative inluences o 11 o the top artists in polymer clay, as they meet to

share inspirations, techniques, and studio space to create collaborative projects.

Even artists and artisans with completely different styles of work have beeninfluenced, challenged, moved, and inspired by the work of others. This bookdelves into the motivations and processes of each polymer clay master as they sharea project that showcases their expertise, and then documents how their work ischanged or inf luenced by working with other top polymer clay artists. The bookfeatures 15 projects by master artists such as Donna Kato, Lindly Haunani, SarahShriver, Robert Dancik, Sandra McCaw, Cynthia Tinapple, Seth Savarick, JuliePicarello, Jeff Dever, and Leslie Blackford. Readers get an amazing overview ofwhat is possible with polymer clay and will take away concrete ideas on how toincorporate different styles or methods of working into their own projects.

JUDY BELCHER has been creating jewelry for more than a decade. She is the

author ofPolymer Clay Creative Traditions and the featured artist in Millefiori Story.She has also served as the president of the International Polymer Clay Associationand as the West Virginia representative for the American Craft Council. Shehas appeared on The Carol Duvall Show and Beads, Baubles & Jewels, and sheteaches workshops on polymer clay internationally. TAMARA HONAMAN is theMedia Content Manager for Fire Mountain Gems & Beads. She has also workedas the segment producer for the PBS television program Beads, Baubles & Jewels;was editor-in-chief for Step by Step Beads; and was an editor for Lapidary Journal.Tamara also helped develop Bead Fest.

Crafts & HobbiesPolymer ClayJewelry

81/2 x 107/8; 160 pages

250 full-color illustrations

978-0-8230-2667-8


ON SALE 8/28/2012

All rights: Crown

National publicity


Online promotion

Advertising on key polymer clay, craft, and

jewelry sites




and others

Blog outreach

Featured title at the Craft and Hobby Association

trade show



Also aalable by Judy Belcer

Polymer Clay Create Tradtons978-0-8230-4065-0$21.95 paper (Canada: $24.95)



Knitting in Circles100 Circular Patterns or Sweaters, Bags,

Aghans, and More

Nicky EpsteinBestselling author and knitwear designer extraordinaire Nicky Epstein once

again oers a completely innovative knitting reerence. A companion to

Knitting Block by Block, this book boldly challenges how knitters think abou

making and using circular shapes to create stunning one-o-a-kind projects.Inspired by a simple circle, Nicky offers knitters 100 patterns for circles and circushapes that can be used in 18 attention-grabbing projects for sweaters, dresses, bahats, afghans, and more. Each chapter focuses on a specific technique, from basito ornate, colorwork to cables. Nicky then shows readers how to mix, match, andeasily combine the patterns, using the cut-and-paste design templates, to creategarments and accessories that are unique. This comprehensive and wildly inspirivolume showcases Nicky Epsteins distinctive design style to its fullest and is sureexcite knitters of all levels.

NICKY EPSTEIN is one of todays hottest knitwear designers. She has gainedinternational recognition for her distinctive and innovative work, whimsical sen

of style, and informative workshops. She has authored numerous books, includinKnitting Block by Block,Nicky Epsteins Knitted Flowers, Knitting on the Edge,Knittingover the Edge, and Knits for Barbie Doll, among others. Her designshave been featured in Vogue Knitt ingand many other publications, as well as ontelevision and at art exhibitions. Her website is NickyEpstein.com.

Crafts & HobbiesKnitting

81/2 x 10; 208 pages


120 charts & schematics

978-0-307-58706-0

eBook: 978-0-307-58707-7


ON SALE 8/21/2012

All rights: Crown

National publicity


Vogue Knittingadvertising

Online promotion

Advertising on craft websites Google search advertising

Cross promotion on NickyEpstein.com


Blog outreach

Featured title at the National NeedleArts

Association show and the Craft and Hobby

Association trade shows

Scribd.com excerpt

Authorless event kit



and social media outreachAlso aalable by Ncky Epsten

Knttng Block by Block978-0-307-58652-0eBook: 978-0-307-58736-7$29.99 hardcover (Canada: $34.00)



Although knitted circles have been

around for some time, there has

never been a book like this. Ive created

100 circles and 18 original designs so you

can have an in-depth understanding of all

the fun and creative possibilities a knitted

circle can oer. Ive also included design

diagrams for every project and exclusive

mix-and-match circle pages so you can

choose your own look for each piece.from the introduction


28/64Amphoto Summer 201228

Extraordinary EverydayPhotography

How to Awaken Your Vision to Capture Stunnin

Images Wherever You Are

Brenda Tharp and Jed Manwaring

This new book rom bestselling author Brenda Tharp will help amateur and

semipro photographers o all levels wake up their creativity and take strongermore compelling photographs in their own backyard.

Amateur photographers of all levels seeking inspiration will love this guide towaking up your vision and finding great photographs in the everyday world.By using the best light, interesting points of view, creative composition, andpostprocessing techniques, readers learn to turn ordinary scenes intoextraordinary images.

BRENDA THARP is a professional photographer and the author ofCreativeNature & Outdoor Photography, Revised Edition (Amphoto, 2010). Her work hasappeared in numerous magazines, including Outdoor Photographer, Audubon,Discovery, Forbes, Sierra, and Sunset, and clients include Audubon, Canon, the

National Park Service, Sierra Club, and others. She teaches at such prestigiousschools as the Maine Media Workshop, Santa Fe Photographic Workshops,the Rocky Mountain School of Photography, and BetterPhoto.com.

JED MANWARING is a professional photographer whose images have appearedin Outdoor Photographer, Outside, Sierra, and Sunset. He has contributed toseveral books and leads photography workshops with his partner, Brenda Tharp.

PhotographyTechniques

81/2 x 107/8; 160 pages


978-0-8174-3593-6


ON SALE 8/21/2012

All rights: Crown

National publicity


Online promotion

Advertising on key photography websites


Cross-promotionon on authors websites,brendatharp.com and jedmanwaring.com

Blog outreach

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Featured title at PhotoPlus trade show



Also aalable by Brenda Tarp

Create Nature & OutdoorPotograpy, Resed Edton978-0-8174-3961-3$25.99 paper (Canada: $32.99)


29/64Amphoto Summer 2012 29

Bryan PetersonsExposure Solutions

The Most Common Exposure Problems

and How to Solve Them

Bryan Peterson

This essential pocket guide shows amateur photographers o all levels how to

conquer more than 25 tricky exposure scenarios requently ound inthe ield.

As every amateur shutterbug knows, certain exposure situations prove frustratingtime and time again, whether photographing a high-contrast snow scene orgetting the perfect backlit portrait. In this ready reference, bestselling authorBryan Peterson demystifies common stumbling blocks one by one, with tips andtechniques for getting a great shot every time.

BRYAN PETERSON is a phenomenon in how-to photography, with more thanhalf a million books sold, including Amphotos #1 bestselling title of all time,Understanding Exposure, now in its third edition. He ranks as one of thebestselling authors in the entire category, from any publisher. A professional

photographer, founder of the online photography school The Perfect PictureSchool of Photography (ppsop.com), and an internationally known instructor, heis the author ofUnderstanding Exposure, 3rd Edition; Learning to See Creatively;Understanding Digital Photography; Beyond Portraiture; Understanding Shutter Speed;Understanding Close-Up Photography; Bryan Petersons Understanding PhotographyField Guide; and Understanding Flash Photography.

PhotographyTechniqueReference

Electronic; 128 pages


978-0-307-98513-2

eBook: $9.99ON SALE 8/14/2012

All rights: Crown

National publicity

National online attention

Online promotion



Cross-promotion on authors onlinephotography school The Perfect Picture School

of Photography (ppsop.com)

Blog outreach





Also aalable by Bryan Peterson

Beyond Portrature978-0-8174-5391-6eBook: 978-0-8174-0027-9$25.95 paper (CAN: $30.00)

Learnng to See Creately978-0-8174-4181-4eBook: 978-0-8174-0023-1$25.99 paper (CAN: $29.99)

Understandng Eposure,3rd Edton978-0-8174-3939-2eBook: 978-0-8174-0029-3$25.99 paper (CAN: $30.99)

Understandng FlasPotograpy978-0-8174-3956-9eBook: 978-0-08174-4972-8$25.99 paper (CAN: $29.99)

Understandng DgtalPotograpy978-0-8174-3796-1eBook: 978-0-8174-0028-6$25.95 paper (CAN: $32.00)

Understandng Sutter Speed978-0-8174-6301-4eBook: 978-0-8174-0021-7$25.95 paper (CAN: $30.00)


30/64Amphoto Summer 201230

Creating HDR PhotosThe Complete Guide to High Dynamic

Range Photography

Harold Davis

Amateur photographers can create more nuanced, high-impact photography

with this guide to the complete HDR worklow.

High Dynamic Range (HDR) imaging has become synonymous with compellingphotography in todays digital world. This gorgeously illustrated guide by popularauthor Harold Davis brings HDR within reach of every photographer, offering abroad introduction to the complete workflow, from shooting to processing, as weas a range of techniques not covered anywhere else.

HAROLD DAVISis an award-winning professional photographer, instructor,blogger, and the author of more than 30 books on photography and imageprocessing. Daviss photos are widely collected and commissioned, his Flickrstream has had more than three million views, and his images are featured on

Nikons website. Davis is also a popular monthly columnist for Photo.net with 49million page views per month.

PhotographyTechniques Equipment

81/2 x 107/8; 192 pages

978-0-8230-8586-6

eBook: 978-0-8230-8587-3

$29.99 paper (Canada: $35.00)

ON SALE 7/24/2012

All rights: Crown

National publicity


Online promotion



Cross-promotion on authors blog,

www.digitalfieldguide.com/blog

Blog outreach






31/64Watson-Guptill Summer 2012 31

Photoshop or ArtistsA Complete Guide or Artists,

Photographers, and Printmakers

Sylvie CoveyAimed at serious, proessional ine artists, photographers, and printmakers

seeking to master Photoshop digital techniques in order to enrich their artwork.

Photoshop is an entry into a new world of color and textures that artists can applywith the touch of a keyboard. Designed as a comprehensive series of in-depthtutorials for painters, photographers, and printmakers, Photoshop for Artistsdemonstrates in detail the complete range of Photoshop techniques that artistscan use to produce a wealth of creative imagery.

SYLVIE COVEYwas born in Paris and attended the cole Nationale Superieuredes Arts Decoratifs, majoring in printmaking, and is a leading innovator inthe visual arts, renowned for her developments in combining printmaking andphotography. She has taught at the Art Students League in New York City since1995. In 2001, Sylvie joined the faculty of the Fine Arts Department at the FashionInstitute of Technology in New York to help develop a BFA program. She isrepresented by the Old Printshop Gallery in New York. Her work is included in

numerous collections, including the Metropolitan Museum of Art, the New YorkHistorical Society, the New York Public Library, the Readers Digest collections,and the Museum of the City of New York. Her work has been exhibited in Paris,Slovenia, Poland, Germany, New York, and other cities worldwide. Coveys workcan be found at www.sylviecovey.net.

ArtTechniques

81/2 x 107/8 ; 304 pages;

850 full-color and

10 black & white illustrations

978-0-8230-0671-7eBook: 978-0-8230-0672-4

$35.00 paper (Canada: $41.00)

ON SALE 7/24/2012

All rights: Crown

National publicity


Online promotion


Google search advertising CrafterNews.com feature

Cross-promotion on authors website,

www. sylviecovey.net

Blog outreach






32/64Watson-Guptill Summer 201232

The Timeless BesTselling

Fresh new look anD Trim size

D 50 ap, acft, d spccft

978-0-8230-8570-5

Book: 978-0-307-98561-3

$9.99 papback (Canada: $11.99)

7/10/2012

D 50 a

978-0-8230-8578-1

Book: 978-0-307-79503-8


5/8/2012

D 50 F, T, d ot Pt

978-0-8230-8579-8

Book: 978-0-7704-3292-8


9/4/2012

D 50 C, Tuc, d mtcyc

978-0-8230-8576-7

Book: 978-0-7704-3287-4


7/24/2012



how-To-Draw series

look For more oF The series in 2013.

D 50 s, w, d ot s Ctu

978-0-8230-8571-2

Book: 978-0-7704-3294-2


7/3/2012

D 50 Vc

978-0-8230-8569-9

Book: 978-0-7704-3295-9


8/14/2012

D 50 att

978-0-8230-8572-9

Book: 978-0-307-98562-0


6/12/2012

D 50 Bby a

978-0-8230-8573-6

Book: 978-0-307-98563-7


5/29/2012



Manga or the Beginner KawaiHow to Draw the Supercute

Characters o Japanese Comics

Christopher HartTargeted at the countless manga ans the world over who are irresistibly draw

to everything Kawaii and the cult o cute.

From Hello Kitty to the huge array of Pokmon characters, the superpopular magenre known as Kawaii has swept Japan, Korea, and the rest of Asia and is nowstorming through the US. Manga for the Beginner Kawaii is the first book everwritten and illustrated on how to draw these intensely cute and colorfully graphiKawaii characters.

CHRISTOPHER HARTis the worlds bestselling author of drawing and cartoonbooks. His books have sold more than 3.1 million English-language copies andhave been translated into 20 languages. Renowned for up-to-the-minute contentand easy-to-follow steps, all of Harts books have become staples for a newgeneration of aspiring artists and professionals, and have been selected by theAmerican Library Association for special notice. Find Harts artwork and books ChrisHartBooks.com.

ArtDrawing

81/2 x 10; 192 pages

150 full-color and 425 black &

white illustrations

978-0-8230-0662-5eBook: 978-0-8230-0663-2

$21.99 paperback (Canada: $25.99)

ON SALE 8/21/2012

All rights: Crown

National publicity


Online promotion


Blog outreach

Cross-promotion on authors website,

ChrisHartBooks.com




1

1

/2 heads tallThi i th it cant i goldtandad of ct popotion.

2 heads tall

H. Th chaact i gtting a

littl on th tall id. Althogh thi i

phing it a bit, it till ak it ndth libo tick.

Cute ProPortions

Drawing supercute means more than simply drawing supersmall. The proportions

have to be cute, too. Now, you might be thinking, Cute proportions? No one

can create proportions that convey cuteness! It simply cant be done, my good

ellow!

Yes, you can draw a wonderul character, with cute eatures, and an adorable

costumebut i the proportions are o rom Kawaii standards, then there is no

way it will ever be supercute.

ClassiC Kawaii ProPortions

3 heads tall

Hit th bzz, and nd thi conttant

back to Kalaazoo. Thi loon look lik a

Kawaii chaact on toid.



The Big Book o DrawingAn Introduction to Essential

Materials and Techniques

Watson-GuptillThis all-in-one volume provides a comprehensive guide to a wide array o

drawing medium, materials, and techniques appealing to aspiring beginners an

intermediate artists.

With its thorough instruction, breadth of styles, and appealing artwork,The Big Book of Drawingis an all-inclusive sourcebook on drawing materials andtechniques. Comprehensive enough for the novice, the book provides abundantstep-by-step demonstrations, including tips, tricks, and visually rich illustrations what to expect from each drawing medium, ranging from monochrome medium(pencil, charcoal, Cont crayons, pen and ink) to color mediums (colored pencilpastels, color inks, markers).

ArtDrawing

81/4 x 11; 240 pages

978-0-8230-8567-5

$24.99 paper (Canada: $28.99)

ON SALE 5/8/2012

British: Parramon Ediciones, SA

Translation: Parramon Ediciones, SA

1st Serial: Crown

National publicity


Online promotion

Blog outreach


Featured title at National Art Materials

Trade Association and College Art Association

trade shows


37/64

: . : . : . : .

Decks ................................................43-45

Gift Books

Interactive Books.............................. 46-51

IOU Booklets .........................................52

MiniJournals ..........................................53

PopUp Notecards ...........................53-54

Stationery Collections ....................55-60

Mrs. Liliens Cocktail Swatch Book ......38

Color Me Drunk .....................................39

Bestselling 5 Year Journals ................... 40

Paris VS. New York .................................41

Sierra Club

Engagement Calendar

Sierra Club

Wilderness Calendar ............................42


38/64Potter Style Summer 201238

MRS. LiLiENS COCKTAiL SwATChBOOKClassc Cocktals t a Tst

By Kelley Lilien

Whet your whistle with a Mrs. Palmer, a Taquila Granita, or a Mrs. Basil Ritathis glamorousguide provides 50 cocktail recipes and styling tips in the perfect package for a fashionablehostess. Internet bon vivant Mrs. Lilien (MrsLilien.com) offers her fresh take on classiccocktails in a swatchbook format that is fun to fan out and browse. The recipes are spelled-outvisually, with full-color photographs representing each ingredient in the drink. The chic cover

design (complete with embossed flamingos!) makes this a great accessory for your bar.Satcbook format, 50 recpes,

full-color potograps trougout

104 pages, 31/2 8 n.

978-0-307-95514-2

$14.99 (Canada: $17.99)

May 29, 2012

Artful mixology at your fingertips!


39/64Potter Style Summer 2012 39

Think youre an artist? Drink again!

COLOR ME DRUNKA Drnkng and Drang Actty Book

Discover your artistic genius one sip at a time with thisdrink-and-draw activity book, filled with creative promptsand quirky humor. Channel your inner Jackson Pollack bydoodling on wine stains, and imitate Warhol as you colorin a grid of 99 bottles of beer (Can you stay within thelines?). Lowbrow challenges include designing regrettabletattoos, and copying a simple drawing before and afteryouve had a drink. Color Me Drunk invites you to slapon your beer goggles and find out what its like to havecreativity on tap!

interacte book, paperback t flaps,

llustratons trougout

128 pages, 81/4 10 n.

978-0-307-88692-7

$12.99 (Canada: $15.99)August 28, 2012



Our bestselling five-year journals

ThE hAPPiNESS PROJECT ONE-SENTENCE JOURNALA Fe-Year Record

By Gretchen Rubin

In her bestselling book The Happiness Project, Gretchen Rubin discovers thepleasure of writing just one sentence every day. The Happiness Project

One-Sentence Journal provides a simple daily ritual that results in a fascinatingtime capsule of the next five years of your life. Simply turn to todays date,reflect on the quote at the top of the page, and jot down just one sentence

(perhaps about something good that happened that day).

Guded journal, staned-edge pages,

ardcoer, rbbon-marker, le-flat bndng

368 pages, 4 6 n.

978-0-307-88857-0$16.99 (Canada: $19.99)

JANE-A-DAY: 5-YEAR JOURNALwt 365 wt tcsms by Jane Austen

Let the wit and wisdom of Jane Austen guide you through a charming five-year journal. Take a few moments to reflect upon the quote-of-the-day fromone of Janes classic works or personal letters. Add your own brief thoughts,and as the years pass youll notice how your entries evolve alongside the time-

less wisdom of Ms. Austen.

Guded journal, glded-edge pages,

ardcoer, rbbon-marker, le-flat bndng

368 pages, 4 6 n.

978-0-307-95171-7

$16.99 (Canada: $19.99)

Q&A A DAY5-Year Journal

Q&A a Day shows you what was going through your head each dayforfive years of your life. Simply turn to todays date, answer the question atthe top of the page, and when you finish the journal, start over. As you

return to the daily questions again over the years, youll notice how youranswers change (or dont!).

Guded journal, glded-edge pages,

ardcoer, le-flat bndng

368 pages, 4 6 n.

978-0-307-71977-5

$16.99 (Canada: $19.99)



PARiS vS. NEw YORK POSTCARD BOxA Tally of To Ctes n 100 Postcards

By Vahram Muratyan

A love letter to two of the worlds most inspiring cities, thispostcard collection features the witty observations of Parisian artdirector and designer Vahram Muratyan (creator of the popularblog parisvsnyc.blogspot.com). With striking graphics and playfultaglines, each card offers visual comparisons of cultural touchstonessuch as the Eiffel Tower vs. the Statue of Liberty, a glass of Bordeauxvs. a Cosmo, the Baguette vs. the Bagel, and Jean Luc Godard vs.Woody Allen. This 100-postcard box set contain 50 unique images(two of eachone to keep and one to share) that are ideal forframing, mailing, or decorating.

Keepsake bo t magnetc closure

100 postcards, 2 eac of 50 desgns,

4 6 n.

978-0-307-95512-8

$20.00 (Canada: $24.00)May 8, 2012

The Big Apple meets the City of Light!



SiERRA CLUB 2013 ENGAGEMENT CALENDAR

The most popular nature calendar ever published,this Sierra Club classic features a wire-o binding,a week-by-week format, and 58 full-color images bysome of Americas leading nature photographers.

128 pages, 65/16 91/4 n.

978-0-307-88708-5

$13.95 (Canada: $16.95)

July 24, 2012

ABOUT ThE SiERRA CLUBFounded in 1892 by author and conservationist

John Muir, the Sierra Club has more than a millionmembers and supporters who are inspired by natureand dedicated to protecting our communities and theearth. It is the largest and most influential grassrootsenvironmental organization in the United States.

SiERRA CLUB 2013 wiLDERNESS CALENDAR

With nearly 10 million copies sold in the last 10years, the Sierra Club wall calendar is a perennialfavorite. The 2013 edition is, as always, the defini-

tive one of its type, with dramatic and awe-inspiringcolor photographs of wild places all across the coun-

try, form California to Minnesota to South Carolina,taken by world-renowned nature photographers.

24 pages, 115/16 131/2 n.

978-0-307-88710-8

$12.95 (Canada: $15.95)

July 24, 2012

A celebration of ourawe-inspiring landscap

APORTiONOFThEPROCEEDSFROMThESALESOFThESECALENDARSGOESTOSUPPORTThEEFFORTS

OFThESiERRACLUBTOPRESERvEANDPROTECTOURENviRONMENT.



HUMOR AND GAMES

SELF-IMPROVEMENT

HypertHeticals

By Chuck Klosterman978-0-307-58792-3$14.99 (Canada: $17.99)

stuff WHite people like

(to talk about)

By Christian Lander978-0-307-95274-5$14.99 (Canada: $16.99)

tHe zombie survival guide deck

By Max Brooks100 cards, 41/8 x 55/8 in.978-0-307-40645-3$13.95 (Canada: $15.95)

tHe box of general ignorance

By John Lloydand John Mitchinson100 tabbed cards978-0-307-45144-6$16.95 (NCR)

lit Wit deck

By Richard Lederer100 tabbed cards978-0-307-46536-8$16.99 (Canada: $21.99)

an abundance of blessings

By John ODonohue978-0-307-95232-5$14.99 (Canada: $16.99)

Hue are u? a deck

By Dewey Sadka66 tabbed cards978-0-307-35242-2$16.95 (Canada: $19.95)

cHange your brain,

cHange your body deck

By Daniel G. Amen, M.D.978-0-307-72072-6$14.99 (Canada: $16.99)

cHange your brain,

cHange your life deck

By Daniel G. Amen, M.D.978-0-307-46457-6$14.99 (Canada: $18.99)

Jillian micHaels

Hot bod in a box

By Jillian Michaels978-0-307-45051-7$14.95 (Canada: $17.50)

emotional repair kit

By Judith Orloff, M.D.978-0-307-58741-1$14.99 (Canada: $18.99)

zen golf deck

By Dr. Joseph Parent978-0-307-59056-5$14.99 (Canada: $17.99)

box of beasties

By John Lloydand John Mitchinson100 tabbed cards978-0-307-46034-9$16.99 (NCR)

(Unless indicated otherwise): 41/2 x 61/8 in., 50 to 55 cards


44/64

DECKS

Potter Style Summer 201244

FOOD AND SPIRITS

PARENTS AND CHILDREN

Wine tasting uncorked

By Michael Schuster978-0-307-71861-7$14.99 (Canada: $16.99)

cHeese deck

By Max McCalmanand David Gibbons978-0-307-38179-8$14.95 (Canada: $21.00)

Hot toddies deck

By Christopher B. OHara978-0-307-58924-8$14.95 (Canada: $18.95)

tapas deck

By Jos Andrs withRichard Wolffe978-0-307-39361-6$14.95 (Canada: $21.00)

bruncH! deck

By Gale Gand978-0-307-88637-8$14.95 (Canada: $16.99)

racHael ray make your

oWn take-out deck

By Rachael Ray41/2 x 6 in.978-0-307-46035-6$14.99 (Canada: $18.99)

baby smarts deck

By Linda Acredolo, Ph.D.,and Susan Goodwyn, Ph.D.978-0-307-71862-4$14.99 (Canada: $16.99)

good old-fasHioned fun deck

By Eleo Gordon and Tony Lacey978-0-307-72086-3$14.99 (Canada: $16.99)

your babys first year deck

By the American Academyof Pediatrics978-0-307-88639-2$14.99 (Canada: $16.99)



SEX AND RELATIONSHIPS

REFERENCE AND RECREATION

naugHty or nice deck

By Olivia St. Claire

100 cards, 2 side-by-sidestacks in pull-drawer box

57/8 x 45/8 in.978-0-307-88899-0$14.99 (Canada: $16.99)October 11, 2011

tHe knot Wedding

planner in a box

By Carley Roney andthe editors ofThe Knot

978-0-307-71860-0$14.99 (Canada: $16.99)

land your man

By Janine Driver withMariska van Aalst

978-0-307-71863-1$14.99 (Canada: $16.99)

sibley backyard

birding flasHcards

By David Sibley

100 cards, 2 side-by-sidestacks in pull-drawer box

43/8 x 57/8 in.978-0-307-88897-6$14.99 (Canada: $16.99)February 7, 2012

cesars Way deck

By Cesar Millanwith Melissa Jo Peltier

978-0-307-39632-7$14.95 (Canada: $16.95)

puppyHood deck

By Cesar Millanwith Melissa Jo Peltier

978-0-307-46348-7

$14.99 (Canada: $18.99)

p. allen smitHs

container gardens deck

By P. Allen Smith

978-0-307-46056-1

$14.99 (Canada: $18.99)

eco-clean deck

By Annie Berthold-Bond

978-0-307-59161-6$14.99 (Canada: $18.99)

toe-up socks in a box

By Wendy D. Johnson

978-0-307-72039-9$14.99 (Canada: $16.99)

(Unless indicated otherwise): 41/2 x 61/8 in., 50 to 55 cards


46/64

Gift

Books

andinteractiveBooks


HUMOR

desperate cupcakes

By Anita Dyette

Sure, cupcakes are sweet when theyre all dolled up for birthdayparties, but what happens when the wrapper comes off? Thisdeliciously funny book gives you a behind-the-scenes look at thwild and tawdry lives of desperate cupcakes. Follow the cupcakto the dark side as they experience sugar rushes and crashes,succumb to snack attacks, and engage in ill-advised activities(like riding with the Hells Angel Food Cakes).

80 pages, 61/2 x 61/2 in., hardcover

978-0-307-71852-5$12.99 (Canada: $14.99)

senseless sensibilities

c y ow

a- mh-!

Interactive book, paperback,perfect bound.

96 pages, 51/4 x 8 in.978-0-307-88642-2$9.99 (Canada: $10.99)

lit libs:mh- c!

By Wright N. Poorly

Interactive book, paperback,perfect bound.

96 pages, 51/4 x 8 in.978-0-307-59090-9$9.99 (Canada: $11.99)

do-it-yourself tHerapy

H g r d

Novelty book, paperback with flaps,concealed wire-o, includes stickersheets, perforated postcards, coupons,and activities, full-color illustrationsthroughout.

128 pages, 61/4 x 83/8 in.978-0-307-71853-2

$16.99 (Canada: $18.99)

today i Will nourisH my inner martyr

d a c

By Sarah Wells and Ann Thornhill

Desktop easel book, paperback, concealedwire-o, full-color illustrations throughout.

128 pages, 41/2 x 61/2 in.978-0-307-72003-0$12.99 (Canada: $14.99)

if tHis signs a Hangin

dont come a bangin

36 W s d n d

Novelty book, 36 removabledie-cut door signs, full-colorillustrations throughout.

41/2 x 8 in.978-0-307-59088-6$12.99 (Canada: $14.99)

tHe emergency gift book

m th 100 i

g h r!

Novelty book, hardcover,concealed wire-o, includessticker sheets, perforated gift-cardholders, coupons, and activities,full-color illustrations throughout.

128 pages, 61/4 x 83/8 in.978-0-307-45053-1$16.99 (Canada: $21.99)



SELF-EXPRESSION/SELF-IMPROVEMENT

tHe passionate traveler Journal

By Frances Mayes

Journal with quotes, hardcoverwith removable half-jacket,lie-flat binding.

160 pages, 51/2 x 7 in.978-0-307-72088-7$12.99 (Canada: $14.99)

tHe Happiness proJect

one-sentence Journal

a f-y r

By Gretchen Rubin

Guided journal, hardcover,ribbon marker, lie-flat binding.

368 pages, 4 x 6 in.978-0-307-88857-0$16.99 (Canada: $16.99)

color me drunk

Interactive book, paperback withflaps, illustrations throughout.

128 pages, 81/4 x 10 in.978-0-307-88692-7$12.99 (Canada: $14.99)August 28th, 2012

Q&a a day 5-year Journal

Guided journal, hardcover,gilded-edge pages, lie-flat binding.

368 pages, 4 x 6 in.978-0-307-71977-5$16.99 (Canada: $18.99)

memorandom

a J l, m, m

Guided journal, hardcover,lie-flat binding.

96 pages, 61/2 x 8 in.978-0-307-58744-2$12.99 (Canada: $14.99)

tHe manga artists Workbook

e--fw l c

y ow ch

By Christopher Hart

Guided journal, paperback,concealed wire-o, includes tracingand drawing paper.

160 pages, 6 x 71

/4 in.978-0-307-46270-1$15.99 (Canada: $19.99)

tHe manga artists Workbook: cHibis

e--fw l dw

s- ch

By Christopher Hart

Guided journal, paperback,concealed wire-o, includes tracingand drawing paper.

160 pages, 6 x 71/4 in.978-0-307-72004-7$15.99 (Canada: $17.99)

finding your oWn nortH star Journal

By Martha Beck

Guided journal with content,paperback, concealed wire-o.

140 pages, 7 x 83/4 in.978-0-307-46198-8$14.99 (Canada: $18.99)

new!


48/64

Gift

Books

andinteractiveBooks


SELF-EXPRESSION/SELF-IMPROVEMENT

FAMILY & PARENTING

nature Walk Journal

Journal with content, hardcover,lie-flat binding, 2-color illustrationsthroughout.

160 pages, 51/2 x 7 in.978-0-307-59091-6$12.99 (Canada: $14.99)

cesars Way Journal

a r r b d ow

By Cesar Millan

Guided journal with content,hardcover, elastic closure, concealedwire-o, includes 3 pocket dividers.

128 pages, 63/8 x 81/4 in.978-0-307-39631-0$15.95 (Canada: $18.95)

tHe bride-to-be book

a J m

h p i d

By Amy Krouse Rosenthal

Guided journal, hardcover, concealedwire-o, includes 8 bound-in envelopes.

96 pages, 8 x 9 in.

978-0-307-88798-6$16.99 (Canada: $18.99)December 20, 2011

my baby book

a k J b f y


Guided journal, hardcover,concealed wire-o.

96 pages, 8 x 9 in.978-0-307-46542-9

$16.99 (Canada: $21.99)

tHe belly book

a n-mh J

y y gw b



96 pages, 8 x 9 in.

978-0-307-33618-7$16.99 (Canada: $18.99)

tHe big sibling book

b f y a me


Guided journal, hardcover, conwire-o, includes sticker sheets a1 bound-in keepsake envelope.

96 pages, 8 x 9 in.

978-0-307-46197-1$16.99 (Canada: $21.99)



tHe grandparent book

a k J



96 pages, 8 x 9 in.978-0-307-45310-5$16.99 (Canada: $21.99)

FAMILY & PARENTING

your birtHday book


Guided journal, hardcover, elasticclosure, concealed wire-o, includes16 bound-in keepsake envelopes.

104 pages, 8 x 93/4 in.978-0-307-34230-0$19.95 (Canada: $25.95)

scHool days

Guided journal, hardcover,concealed wire-o, includes 13bound-in keepsake envelopes,full-color illustrations throughout.

58 pages, 8 x 93/4 in.978-0-307-59092-3$16.99 (Canada: $19.99)

bookWorm Journal

Guided journal, paperback withflaps, concealed wire-o.

112 pages, 61/4 x 83/8 in.978-0-307-40826-6$12.99 (Canada: $14.99)

moms five-second memory Journal

Guided journal, hardcover,lie-flat binding.

140 pages, 41/2 x 51/2 in.978-0-307-71979-9$10.00 (Canada: $11.00)

Words to remember


Journal with quotes, paddedhardcover, lie-flat binding, full-colorillustrations throughout.

80 pages, 7 x 7 in.978-0-307-39571-9

$15.95 (Canada: $18.95)


50/64

Gift

Books

andinteractiveBooks


FAMILY & PARENTING

tootH fairy tales

Guided journal, hardcoverwith a pocket insert on cover,lie-flat binding.

72 pages, 6 x 6 in.978-0-307-59094-7$12.99 (Canada: $15.99)

babys first year

By Lydia Ricci

Guided journal, padded hardcover,includes 12 accordion-folded pagesand sticker sheets, full-colorillustrations throughout.

81/4 x 81/4 in.978-0-307-40814-3$19.95 (Canada: $22.95)

Happy baby, HealtHy mom

pregnancy Journal

By Rober t A. Greene, M.D.,and Laurie Tarkan

Guided journal, hardcover, elasticclosure, concealed wire-o.

212 pages, 63/8 x 81/4 in.978-0-307-38221-4$18.95 (Canada: $24.95)

tHe nine pregnancy countdoWn Journal

By Kelly Sopp and David Sopp


128 pages, 41/4 x 81/4 in.978-0-307-88641-5$16.99 (Canada: $18.99)



WINE AND FOOD

life is Wine

By Graham Harding

Guided journal with quotes,hardcover, elastic closure,album bound

96 pages, 51/4 x 8 in.978-0-307-95231-8$12.99 (Canada: $14.99)April 3, 2012

mrs. liliens cocktail sWatcHbook

classic cocktails WitH a tWist

By Kelley Lilien

Swatchbook format, 50 recipes,full-color photographsthroughout.

104 pages, 31/2 x 8 in.978-0-307-95514-2$14.99 (Canada: $16.99)May 1, 2012

life is meals

By James and Kay Salter

Blank journal with quotes, hardcover,elastic closure, album bound

96 pages, 51/4 x 8 in.978-0-307-95269-1$12.99 (Canada: $14.99)April 3, 2012

drink me:

25 W b g t

Novelty book, 25 removabledie-cut gift tags for wine bottles,full-color illustrations throughout.

25 pages, 31/4 x 8 in.978-0-307-88691-0$9.99 (Canada $10.99)

vino Journal

Guided journal with content,paperback, concealed wire-o.

160 pages, 51/2 x 7 in.978-0-307-59132-6$12.99 (Canada: $14.99)

Wine Journal

By Lynn Vaughan

Guided journal, hardcover, elasticclosure, concealed wire-o.

128 pages, 8 x 5 in.978-0-307-33892-1$14.95 (Canada: $21.00)

more pocket sudoku mini note pads

978-0-307-38257-3$6.95 (Canada: $8.95)

expert pocket su