1© 2013 8M Media & Communications www.8mmedia.com
8 Ways to
Engage with
Stakeholders
Thomas Murrell MBA, CSP
CEO 8M Media and Communications
(and Hammer Thrower!)
2© 2013 8M Media & Communications www.8mmedia.com
1. Industry Conferences
4. Stakeholder engagement, strategic planning workshops
6. Up Close & Personal, Hypothetical Panels
26 Years Experience = Sophistication, Credibility and Professionalism
3. Dinners
7.
Corporate
Events
Build, Brand & Sustain
Reputation Capital
1. 1. 1. 1. Host an Event with a Professional as Host an Event with a Professional as Host an Event with a Professional as Host an Event with a Professional as
the Corporate the Corporate the Corporate the Corporate MC & FacilitatorMC & FacilitatorMC & FacilitatorMC & Facilitator
2. Great Debates
5. Q&A Sessions
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1. Marketing
4. Social Media
6. Change Management
Certified Speaking Professional (CSP) – Industry’s Highest Award
3. Media, PR & Public Speaking
7.
Motivation
Build, Brand & Sustain
Reputation Capital
2. 2. 2. 2. Hire an Expert for Your Event who Hire an Expert for Your Event who Hire an Expert for Your Event who Hire an Expert for Your Event who
will educate the audience about ….will educate the audience about ….will educate the audience about ….will educate the audience about ….
2. Investor Relations
5. Reputation Management/Crisis Management
4© 2013 8M Media & Communications www.8mmedia.com
1. Media Strategy
4. Media Releases
6. Media Monitoring
26 years of media experience – ABC, SBS, Bloomberg
3. Media Targets
7. Media
Leverage
Visibility + Credibility = Profitability
3. 3. 3. 3. Increase Visibility via Editorial with a Increase Visibility via Editorial with a Increase Visibility via Editorial with a Increase Visibility via Editorial with a
Media Relations PlanMedia Relations PlanMedia Relations PlanMedia Relations Plan
2. Media Messages
5. Media Liaison
5© 2013 8M Media & Communications www.8mmedia.com
3. PR Builds 3. PR Builds 3. PR Builds 3. PR Builds
Brands Through Brands Through Brands Through Brands Through
TrustTrustTrustTrust
6© 2013 8M Media & Communications www.8mmedia.com
7© 2013 8M Media & Communications www.8mmedia.com
4444. . . . PR Provides PR Provides PR Provides PR Provides
Credibility & Credibility & Credibility & Credibility &
VisibilityVisibilityVisibilityVisibility
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1. Government Agencies
4. Political leaders
6. Sports
Full day, half-day, one on one options – new insights, models + practice
3. CEOs
7. Thought
leaders
Build, Brand & Sustain
Reputation Capital
4. 4. 4. 4. Media Trained SpokespersonsMedia Trained SpokespersonsMedia Trained SpokespersonsMedia Trained Spokespersons
2. Senior Executives
5. Industry leaders
9© 2013 8M Media & Communications www.8mmedia.com
1. Public speaking coaching
4. Sales Presentations6. Sports
Public and in house workshops and one on one
3. Keynotes –speechwriting,
structure & delivery
7. Speech
writing,
speech
building,
speech
delivery
Build, Brand & Sustain
Reputation Capital
5555. . . . Become the sought after speaker …Become the sought after speaker …Become the sought after speaker …Become the sought after speaker …
2. Capital raising & investor presentations
5. Industry technical presentations
10© 2013 8M Media & Communications www.8mmedia.com
1. Broker Roadshows
4. Financial PR6. Corporate
Communications
High level strategic counsel to increase market capitalisation
3. ASX Announcements,
Quarterly Reports
7. Capital
Investment
MarketingBuild, Brand &
Sustain Reputation
Capital
6666. . . . Attract Investors to Your BusinessAttract Investors to Your BusinessAttract Investors to Your BusinessAttract Investors to Your Business
2. IPOs, capital raising & investor
presentations
5. Mergers and Acquisitions
11© 2013 8M Media & Communications www.8mmedia.com
12© 2013 8M Media & Communications www.8mmedia.com
13© 2013 8M Media & Communications www.8mmedia.com
14© 2013 8M Media & Communications www.8mmedia.com
15© 2013 8M Media & Communications www.8mmedia.com
1. A Marketing and Brand Audit
4. Someone to keep you accountable
6. Proven strategies that work
3. A Trusted Advisor Available
24/7
7. Marketing
MentorBuild, Brand &
Sustain Reputation
Capital
8. Attract, Win and Retain even more 8. Attract, Win and Retain even more 8. Attract, Win and Retain even more 8. Attract, Win and Retain even more
profitable clients with …profitable clients with …profitable clients with …profitable clients with …
2. A 1-page Strategic Marketing Plan
5. Monthly mentor sessions
16© 2013 8M Media & Communications www.8mmedia.com
17© 2013 8M Media & Communications www.8mmedia.com
For further information
contact:
Thomas A.C. Murrell MBA CSP Managing Director8M Media and Communications+61 (0) 417 984 996
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