#B2BMX
Eight Ways to DOUBLE Your Sales Team’s Productivity
Matt HeinzPresident, Heinz Marketing
@heinzmarketing
#B2BMX
Housekeeping• Copy of this deck• Offers for you• Full Funnel Marketing – The Book!• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
#B2BMX
1. How many of you produce content for your sales team?
2. How many are frustrated with how sales uses your content?
Show of hands….
#B2BMX
Is this what they think of you?!
#B2BMX
What they say behind your back (maybe…)
#B2BMX
A direct line to revenue growth
#B2BMX
This doesn’t write checks!
#B2BMX
1. Do the math (quantify what success looks like)
2. Create a clear customer profile3. Map the sales and buying process4. Plan to fire lots of bullets
Four steps to a better plan
#B2BMX
A gap between importance and execution
#B2BMX
The Eight Keys to Productivity
#B2BMX
1. Active CRM Ownership & Optimization
#B2BMX
2. Tools Integration
#B2BMX
3. Better reporting & dashboards
#B2BMX
4. Process improvement
#B2BMX
5. Best practice collection, inventory & sharing
#B2BMX
6. Vendor filter, triage & selection
#B2BMX
7. Comfortability with customers (directly)
#B2BMX
8. Ownership of templates & collateral inventory, consistency, access
#B2BMX
Housekeeping• Copy of this deck• Offers for you• Modern Marketer’s Field Guide• B2B Sales & Marketing Metrics Best Practices Guide• Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email ([email protected]) or bring me a business card noting what you want
#B2BMX
Top Related