eTapestry is a Blackbaud Company
Katie Rucker
Account Executive
8 Breakthrough Strategies for the Next Decade of Fund Raising:
An Executive Briefing
eTapestry is a Blackbaud Company
AgendaAgenda
1. Pure Fund Raising Tools• Matching Gifts• Recurring Gifts• For Impact Report• Segmentation
2. Relationship Building Tools• CRM• Email
eTapestry is a Blackbaud Company
Agenda (cont.)Agenda (cont.)
2. Relationship Building Tools (cont)• Web 2.0
3. Benchmark Reporting
4. Donor Loyalty
5. Community Building (Donor Login)
6. Web Site Optimization
7. Research/Analytics
8. API (Interface to the world outside)
eTapestry is a Blackbaud Company
The Rules Still Apply
(It’s all about relationships…not technology)
eTapestry is a Blackbaud Company
Know the Difference
It is Now a New WorldIt is Now a New World
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
Quite Simply a Doubling of Donation Amounts!
Most Often Money that Falls Through the Cracks
Relationships, Relationships, Relationships
Again Leveraging Your Technology Investment
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Matching GiftsMatching Gifts
eTapestry is a Blackbaud Company
The Foundation of many Fundraising Programs
Key in ePhilanthropy Transactions
Constituents become Investors rather than Donors
Technology makes it Easy
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
1. Pure Fundraising Tools:1. Pure Fundraising Tools:Recurring GiftsRecurring Gifts
eTapestry is a Blackbaud Company
Recurring Gifts via eCommerceRecurring Gifts via eCommerce
eTapestry is a Blackbaud Company
Based Upon Proven Results
So Simple Yet So Powerful
A Report that Anyone and Everyone can use
1. Pure Fundraising Tools:1. Pure Fundraising Tools:For Impact For Impact ReportReport
eTapestry is a Blackbaud Company
Capacity to Give Score
Relationship to Your Organization Score
Timing Score
Past Giving to Your Organization Score
Past Philanthropic Giving Score
1. Pure Fundraising Tools:1. Pure Fundraising Tools:For Impact For Impact ReportReport
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:For Impact For Impact ReportReport
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:For Impact For Impact ReportReport
eTapestry is a Blackbaud Company
Personalize Everything You Can
Let Technology do the Work for You
Queries can be Intuitive and Easy
Think with Building Blocks and Logic
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
1. Pure Fundraising Tools:1. Pure Fundraising Tools:SegmentationSegmentation
eTapestry is a Blackbaud Company
Strong Relationships are from Knowing Important Details, Hopes and Dreams
Easily Supplement your Memory
Only Works if Used Daily (and in one place) by All
A Remarkable “Secret Weapon” for Fund Raising
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Constituent Relationship Management (CRM)Constituent Relationship Management (CRM)
eTapestry is a Blackbaud Company
The Foundation of the Communications Revolution
Expected by EVERY Generation Now
Use Properly or the Results are Worse than not
A Fraction of the Cost of Other Forms of Communication
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
2. Relationship Building:2. Relationship Building:eMaileMail
60% of those 50-64 year olds, and 32% of those 65+ use the internet• 22% of 65+ crowd was online in 2004• 15% in 2000(Source: Pew Internet, Feb-Mar 2007)
17 Million internet users aged 62+• Spending an average of 44 minutes online each day• Those online are better educated & have higher incomes• Those online spend 70% more each month than those
offline(Source: Pew Internet, April 2008)
**If you think the 66% of baby boomers that are online now are going to give up the internet when they turn 65, think again!
SENIORS ONLINESENIORS ONLINE
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
Key Functions:
Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards
Horsepower: Up to 300,000 emails per hour via a schedulerSpam analysis tools
WYSIWYG editor
2. Relationship Building:2. Relationship Building:eMaileMail
eTapestry is a Blackbaud Company
Web 1.0 vs. Web 2.0Web 1.0 vs. Web 2.0
Web 1.0 refers to first generation Web-based content that was typically one-way static communication.
Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
Source: The Wall St. Journal , 2006
2. Relationship Building:2. Relationship Building:Web 2.0 – Online Video UseWeb 2.0 – Online Video Use
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0Web 2.0
eTapestry is a Blackbaud Company
1,313
Friends
12,309
Friends
18,047
Friends
25,037
Friends
2. Relationship Building:2. Relationship Building:Web 2.0 – Social NetworkingWeb 2.0 – Social Networking
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - WidgetsWeb 2.0 - Widgets
eTapestry is a Blackbaud Company
2. Relationship BuildingWeb 2.0- Twitter
2. Relationship BuildingWeb 2.0- Twitter
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 - PodcastsWeb 2.0 - Podcasts
eTapestry is a Blackbaud Company
2. Relationship Building:2. Relationship Building:Web 2.0 – Message BoardsWeb 2.0 – Message Boards
eTapestry is a Blackbaud Company
Peer Fundraising OnlinePeer Fundraising Online
2. Relationship Building:2. Relationship Building:Web 2.0 – Personal Fundraising PagesWeb 2.0 – Personal Fundraising Pages
eTapestry is a Blackbaud Company
Average volunteer sends over 30 emails One in four emails sent by a volunteer
results in a donation Average online event gift is $59 which is a
50% increase over the average off-line gift Many volunteers reach their stated FR
Goal!
2. Relationship Building:2. Relationship Building:Web 2.0 – Personal Event FundraisingWeb 2.0 – Personal Event Fundraising
ResultsResults::
eTapestry is a Blackbaud Company
3. Benchmark Reporting3. Benchmark Reporting
Direct Comparisons are Powerful
Accurate Data from Thousands of Non-Profits
Ability to Isolate Peer Groups
Focus Your Team on Areas with the Greatest Impact
eTapestry is a Blackbaud Company
3. Benchmark ReportingGiving Dynamics Report
3. Benchmark ReportingGiving Dynamics Report
eTapestry is a Blackbaud Company
3. Benchmark ReportingBenchmark Status Report
3. Benchmark ReportingBenchmark Status Report
eTapestry is a Blackbaud Company
3. Benchmark ReportingBenchmark Comparison Report
3. Benchmark ReportingBenchmark Comparison Report
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
Why Measure?Why Measure?
• More NP’s Equal More CompetitionMore NP’s Equal More Competition
• Appropriate Donor Strategy is EasierAppropriate Donor Strategy is Easier
• Donors Expect MoreDonors Expect More
• Everyone Loves to Provide Their Opinion Everyone Loves to Provide Their Opinion
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
4. Donor Loyalty 4. Donor Loyalty
57%2%
17% 23%
n = 1 n = 27n = 11n = 8
n =55 accounts8 donors are at riskRepresenting $.21 million
27 donors are secureRepresenting $.86 million
11 donors are trappedRepresenting $.21 million
16%16% 16%16%
0%0% 67%67%
eTapestry is a Blackbaud Company
Retaining Current Donors is Job # 1
Knowing Where to Focus is Essential
Avoidance of Lapsed Donors is Huge
“Keep your Friends Close”
4. Donor Loyalty 4. Donor Loyalty
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
Like it or Not You are Now Open 24/7
Community Involvement Creates Web Site Stickiness!
Your Mission Communication is Enhanced
Constituent Bonding is Stronger
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
eTapestry is a Blackbaud Company
5. Community Building Donor Login
5. Community Building Donor Login
eTapestry is a Blackbaud Company
Both are Masters of Multi-Channel Marketing!
6. Web Site OptimizationBe Like Martha or Oprah
6. Web Site OptimizationBe Like Martha or Oprah
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
6. Web Site Optimization:Before and After
6. Web Site Optimization:Before and After
eTapestry is a Blackbaud Company
6. Web Site Optimization:Needle in a Needle Stack
6. Web Site Optimization:Needle in a Needle Stack
eTapestry is a Blackbaud Company
Mention Benefits & Ease Of Online Contributions
6. Web Site Optimization:Integrate on and off line appeals6. Web Site Optimization:Integrate on and off line appeals
eTapestry is a Blackbaud Company
6. Web Site Optimization:Keeping it Simple
6. Web Site Optimization:Keeping it Simple
Advanced Email
Database
Ecommerce
Website
eTapestry is a Blackbaud Company
7. Research/Analytics7. Research/Analytics
Knowledge of your donors is the Key to Success
Data MUST be Accurate to be Useful
Saving Time Allows the Data to be Used (get out and ASK!)
Database Integration and Updating Makes the Process much Easier
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
eTapestry is a Blackbaud Company
8. API(Interface to the World)
8. API(Interface to the World)
Imagine a Phone without any Outside Connections
Allows Integration to the Fullest
Reduces or Eliminates Errors in Data Handling
Your Technology ROI Increases Dramatically!
eTapestry is a Blackbaud Company
8. Application Program Interface8. Application Program Interface(API): Connect to the World(API): Connect to the World
eTapestry is a Blackbaud Company
Thank you!Thank you!
Katie RuckerAccount Executive
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