THE E-MOBILITY MARKETPLACE ACROSS
EUROPE.TEN-T DAYS 2015, RIGA, LATVIA.
Dr. Michael Hajesch.
Corporate Planning and Product Strategy, BMW Group.
THE E-MOBILITY MARKET PLACE.
It is about …
Vehicles
Technology
Energy
Charging Services
Charging Infrastructure
Customer Satisfaction.
E-Mobility Market Growth.
THE E-MOBILITY MARKET PLACE.
Today …
Vehicles, are available, more to come.
Technology, is available and will evolve over time.
Energy, is available, regenerative most preferred, net integration
secured.
Charging Services, are available but not yet connected.
Charging Infrastructure, improvement, still a significant
challenge.
Customer Satisfaction not fully achieved.
Seite 4
THE CHALLENGE IS WITH THE PUBLIC FAST CHARGING INFRASTRUCTURE.
Chicken/Egg Problem;
Less xEVs in the market – less attraction to invest – no market development
No stable business case today;
especially regarding fast charging infrastructure.
Missing strategies from municipalities and cities;
how to integrate xEVs and charging infrastructure in their traffic system.
Minor willingness to pay for an insufficient service;
if the service is right this will change
MUTUAL BUSINESS OPPORTUNITIES WITHMANY DIFFERENT PLAYERS IN THE MARKET.
Power/Grid integration
Storage Systems
PowerTrain System
Industrial Customers
Intelligente Charging and Energy Services for private and public charging.
360° ELECTRIC, eRoaming, SmartHome, ChargeNow… enable enhancement of the traditional
Business Model.
Mobility Services
Selling/Leasing Cars, DriveNow, ParkNow, AlphaCity, …Enable enhancement of the traditional Business
Model.
Public charging demands
Home charging demands
Seite 6
PARTNERING APPROACH AS THE KEY ENABLER.ADDITIONAL 390 FAST CHARGING STATIONSINITIATED.
TEN-T RCNU
K
TEN-T CORRI-DOOR
F
R
A
TTEN-T CEGC
EU: WE SEE A POSITIVE TREND TOWARDSINCREASED AVAILABILITY OF PUBLICCHARGING INFRASTRUCTURE*.
Public Private Partnership is the right way forward to market development,
especially if there is no differentiating factor.
E-Mobility is a Marathon not a Sprint. Ten-T funding is necessary also in
the future.
* Focus on DC Charging Infrastructure.
Source: electrive.net
More than 1.000 DC Charging
Stations were initiatied during the
last 12 month.
BMW Prognose: 062/2014
IN A NUTSHELL…
… we know how the European E-Mobility market should look like.
… the necessary technology is already there, scaling is the challenge of the next
years.
… connectivity, partnering and collaborating are the key enabler.
… biggest challenge is and will be the deployment of public charging infrastructure.
… for E-Mobility market growth further Ten-T funding is necessary.
You as key stakeholders are in the driver seat in designing
and making the future of E-Mobility happen.
© VERBUND AG + ZCF
TEN-T Days 2015Lessons learned and future challenges in EV Fast Charging Infrastructure
Cupal, VERBUND
Wardle, ZCF
© VERBUND AG + ZCF
We are successfully conducting Live Trials on EV Fast Charging Infrastructure in Europe
2015-06-22 Seite 10TEN-T Info Days / Cupal, Wardle
11Member States8 TEN-T Projects
600 Chargers 40m EURO
9 TEN-T Corridors
3k km
4 Car makers 5 Operators 6 Public Bodies 7Utilities
© VERBUND AG + ZCF
Fast Chargers from TEN-T Projects allow driving all through Europe -From Ireland to Slovakia, from Sweden to France
2015-06-22 Seite 11TEN-T Info Days / Cupal, Wardle
Letterkenny to Košice
2 971 km
Enköping to Perpignan
2 819 km
© VERBUND AG + ZCF 2015-06-22 Seite 12TEN-T Info Days / Cupal, Wardlehttps://webgate.acceptance.ec.europa.eu/tentec/public/map/maps.html
© VERBUND AG + ZCF
Most successful EV infrastructure programme globally -still only first step towards a comprehensive charging network
Austria
2015-06-22 Seite 13TEN-T Info Days / Cupal, Wardle
United Kingdom
Fuel stations Fast Chargers Fuel stations Fast Chargers
2 500
65
8 500
400
© VERBUND AG + ZCF
Drivers think Rapid Charging is necessary
2015-06-22 Seite 14TEN-T Info Days / Cupal, Wardle
© VERBUND AG + ZCF 6/23/2015 15
Technological
innovationContinued
Investment
Power constraints
Driving cross-border
Differing technical
standards
Cross-sector
Co-operation
Consistent strategic
European plan
Harmonised local and
European regulations
LESSONS LEARNT RECOMMENDATIONS
© VERBUND AG + ZCF 2015-06-22 Seite 17TEN-T Info Days / Cupal, Wardle
Additional benefits of charge point provision
Health
Wellbeing
Residents services
Cleaner cities
Reducing CO2
Reducing noxious
gases
Long term business
model
Avoidance of fines
Financial gain
Economic
development
Fossil fuel reliance
Targets
© VERBUND AG + ZCF 2015-06-22 Seite 18TEN-T Info Days / Cupal, Wardle
Technological Challenges
Battery Sizes will double and triple
Re-charging Power needs to multiply accordingly
Number of vehicles per location will multiply
Grid connection will exceed 1 MB
Local Storage technologies need to be tested
© VERBUND AG + ZCF 2015-06-22 Seite 19TEN-T Info Days / Cupal, Wardle
Financial Challenges
Employ Innovative Financial Instruments for Live
Demonstrations and Roll Out
Ensure direct funding for next innovation steps
Create Innovation Pipelines from first projects
Foster cross-sector cooperation of industry
Boost EV market growth
© VERBUND AG + ZCF 2015-06-22 Seite 20TEN-T Info Days / Cupal, Wardle
Cross-Sectoral Challenges
Integration with Generation from Renewables
Integration with Smart Grids
Local Storage to reduce grid load
Synergies with H2 Infrastructure
Distributed storage
Battery Electric Vehicles : An investment for the future
Improves Urban Air Quality
Avoids Oil dependency
Climate Change
Integration with Renewable
Urban & Building Policies
EV Quick Charging: Cooperation in multi-standards
2013 2014 2015-2017
EU Funded CEF
UK TeN-T
Ireland TeN-T
50
124
1500
Multi standards
Interoperable
0
20000
40000
60000
Charging Events
Further large scale joint investment.
• The deployment is only starting is Western Europe
• Market synchronization between EV and Infra
• E-Roaming at lowest cost possible
• Co- funding schemes (i.e. CeF) guarantees best chances of success
• Next 24 months critical with more BEV coming
• Support is required to maintain a low EV TCO
EVs Batteries
Charging Infrastructure
V2G & Smart Grids
European Funding for EV
project
Customer promise
Future Mobility
Collaborative approach e-
mobility
e-mobility experts will play a strong role
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