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TAKEAWAYS
FROM THE
WORLD’S BEST BUSINESS BOOKS
Life’s too short to live on anyone’s terms but your own.
1
That “someday” you’re waiting for might never come.
2
Focus your energy on what drives the most results.
3
4 Acquire or build income-producing assets.
5 Focus on cash flow.
The only way to escape the “rat race” is to have monthly cash flow from assets that exceeds your monthly expenses.
6
Take calculated risks.
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8 Work for profits, not wages.
9 Develop multiple income streams.
10
Be proactive.
11 Begin with the end in mind.
Put first things first.
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Think win-win.
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Seek first to understand, then to be understood.
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Sharpen the saw: Take time for physical and mental renewal.
16
Everyone is given the same 24 hours in a day.
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Your business doesn’t require a ton of risk or startup capital.
18
The difference between an amateur and a professional is their habits.
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Be helpful. The money will follow.
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Scale that help to reach as many people as possible.
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The easy thing and the best thing often aren’t the same thing.
22
“Your competence is your security.”
23
Pour your heart and soul into your business. People will notice.
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(If it sounds like real work, that’s because it is.)
25
Be first to market. But if you can’t be first, just claim a new market you can be first in.
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You can’t be everything to everyone, so stop trying.
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The best way to get noticed is to be remarkable. That is, markedly different from every other option.
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Do what your competition isn’t doing.
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Use reciprocity: When you give someone something, they feel compelled to repay you. What can you give?
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Gain small commitments in advance of asking for a larger commitment.
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Use social proof like testimonials, press mentions, and trust signals.
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Be an authority.
34
Use scarcity: Sometimes fear of missing out and playing hard to get can work to your advantage.
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Ideas are worthless without execution.
36
Cultivate positive habits.
37
The stock market is a poor wealth accelerator.
38
The best way to make millions is to solve a problem that MANY people or businesses face.
39
Customer service isn’t a department within a company. It IS the company.
40
Out-care the competition, online and in-person, and people will begin to take notice.
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The ultimate customer service question is: “How likely would you be to recommend Company XYZ to a friend or colleague?”
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Happy customers do your marketing for you.
43
Ship early, ship often.
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Launch, get feedback, and then make quick incremental improvements.
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Less is more. Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”
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Develop a 1-touch system for incoming items: Do it, Delegate it, Defer it, or Drop it.
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Customers don’t buy WHAT you do; they buy WHY you do it.
48
Build your team: Get the right people on the bus.
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Find the sweet spot at the intersection of: • What lights you up • What you’re best at • What makes you
money
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You are the CEO of your own life. Act like it.
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Work ON your business, not IN it.
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Make progress everyday.
53
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