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“Good content isn’t about good storytelling. It’s about telling a true story well.”
Ann Handley, MarketingProfs
“Content is fire, social media is gasoline.”
Jay Baer, Convince and Convert
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”
Michael Brenner, SAP
“Content is King but engagement is Queen, and the lady rules the house!”
Mari Smith
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Robert Rose, Content Marketing Institute
“You can never go wrong by investing in communities and the human beings within them.”
Pam Moore, Pam Moore the Marketing Nut
“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.”
Chris Brogan
“Content is the reason search began in the first place.”
Lee Odden, TopRank Marketing
“The best marketing doesn’t feel like marketing.”
Tom Fishburne, Marketoonist
“Less is more. Keeping it simple takes time and effort.”
Jeff Bullas
“Content is anything that adds value to the reader’s life.”
Avinash Kaushik, Google
“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.”
Joe Chernov, Hubspot
“You can’t be everything to everyone but you can be something to someone.”
Drew Davis, Brandscaping
“The future of content marketing is in your hands.”
David Hahn, LinkedIn
“If you build it…you may still need Google AdWords.”
Jennifer Mesenbrink, EditorThink
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Andrew Davis
“Social media creates communities, not markets.”
Don Schultz
“Not viewing your email marketing as content is a mistake.”
Chris Baggott
“Leverage the strength that you have: that no one else can be you.”
Todd Wheatland
“The cost of being wrong is less than the cost of doing nothing.”
Seth Godin
“Don’t be afraid to get creative and experiment with your marketing.”
Mike Volpe
"Failure is an option."
Matthew Schwartz
“Marketing is really just about sharing your passion.”
Michael Hyatt
“Focus on the present…It’s the best gift you can give yourself.”
Carrie Kerpen
“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.”
Shiv Singh
“Social media is about sociology and psychology more than technology.”
Brian Solis
“Nothing begets creativity like constraints.”
Christopher Mims
“Strong customer relationships drive sales, sustainability, and growth.”
Tom Cates
"As social media grows and matures, showing a return becomes critical."
Heidi Cohen
"You can’t just place a few “Buy” buttons on your website and expect your visitors to buy."
Neil Patel
"Getting the Like is easy. It’s a light action. Anything else requires trust."
Jon Loomer
"You can’t push your sales messages on your fans too often."
Andrea Vahl
"Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)."
Amy Porterfield
“When people feel insecure about something, they look around for validation. Show them that other people trust you.”
Francisco Rosales, Social Mouths
“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.”
Ekaterina Walter
“On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.”
Brian Clark, Copyblogger
“Empower your readers with social sharing buttons.”
Mike Stelzner, Social Media Examiner
"Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access."
Kristi Hines
“Make the prospect a more informed buyer with content.”
Robert Simon, Four Seasons Hotels
“Too often, feeling intimidated becomes our excuse not to be awesome.”
Scott Stratten
“The importance of gratitude is never forgotten.”
Deborah Lee
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
Lori Taylor
“Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.”
Yacine Baroudi
“This is a learning process and sometimes you have to fall in order to learn things.”
Christine Korda
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”
Erik Qualman
“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.”
Michael Hyatt
“Find your spirit, and no challenge will keep you from achieving your goals.”
Christopher Penn
"Switch it off, get away from it all, and stop reading Marketing on your holiday."
Will Harris
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