BENEFITS OF MOBILE FUNDRAISING

Over 23 millionWireless SubscribersIn CanadaActivatesTraditional Media

UnminedDemographics

Immediacy

Anytime / Anywhere

Text to Donate

SCOPE OF ZIPGIVE APPLICATION (Part 1 Donor Engagement)

Facebook giving application

Web based donation widget

Mobile website

SCOPE OF ZIPGIVE APPLICATION (Part 2 Ongoing Relationship)

Mobile list building

Connect via SMS

One day radiothon aired on over 50 radio stations

CASE STUDY

Listeners were prompted to Text ASTRAL to 45678 to donate $5 4,305 listeners made a $5 Text donation

Total raised from the radiothon was $21,525

Total cost of the program per year is $4200.00

400% ROI in one day