5 Ways To Reduce Your Marketing Overwhelm
Michele Woodward
Who the Hell Is Michele Woodward?
• White House staffer• Corporate marketer• Business Owner• Master Coach
• Government Contracts• Retainer agreement
Marketing is simply all the things you do to get your phone to ring.
Biggest Marketing Asset - You
• Your strengths• Your values• Your passions
• Your temperament (Kolbe, MTBI)• Your Brand• Your voice
• YOUR WHY
Know Your Client• Demographics
• What’s their pain?• How do they like to be talked to?
• Where are they?
• WHY A NICHE IS IMPORTANT
Know Where To Spend Your Time
• Channels- writing, speaking, networking
• Exposure that matters• High touch
COACHING IS NOT A COMMODITY
Know how to be consistent
Know How to be persistent
• 6 contacts 1 client • Plant seeds• Long term/short term vision
Questions & Answers
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