Five ways to encourage your employees to use your Digital Asset Management software
“By 2017 the Chief Marketing Officer with spend more on IT
than Chief Information Officer”
According to Laura McLellan, Research VP at Gartner
There is a growing trend for marketing and brand teams
to use a Digital Asset Management (DAM) solution
frequently.
We believe your Digital Asset Management
systemshould be used by every team
in your business because
everyone is responsible for representing your brand
accurately.
Here are five ways to help you engage your employees in your
Digital Asset Management system…
1. Integrate your DAM with the corporate intranet
Make it easy for your usersto access your DAM system
by using Single Sign-On
andintegrating with your
intranet.
2. Keep the brand in view
Build a brand portal thatcommunicates your brand
visually and turn your
employees into brand evangelists.
3. Establish a brand community forum or blog
Build an online space in your DAM system
where employees can suggest ideas
and discuss the brand to promote brand innovation.
4. Provide a central brand platform
Make sure all departments haveaccess to your DAM platform
so everyonecan get hold of
the right brand assets and won’t dilute
your brand consistency.
5. Put brand training online
Train your new employees about how your brand should be
represented by creating an online training centre
as part of your DAM system where they can
learn in their own time.
Businesses who put brand management
at the centre of their business
add to their overall value and have
more engaged employees.
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