5 Ways Storytelling Positively Impacts Your Content
Who doesn’t love a good story?
A tale as old as timeStories date back over 39,000 years to some of the first cave drawings... In their evolution since, they are still told for 3 key incentives.
Why tell stories?
DefineValues
CommunicateHistory
PromoteKnowledge
Plus, there’s science behind stories.
Bullet points do part of the job
Only 2 parts of the brain react to the sight of glyphs, like bullet points.
These areas are responsible for language processing.
BrocaWernicke
But stories put your brain to work
When stories are told, the whole brain is stimulated.
Stories are shown to ________________________.change attitudes, beliefs, and behaviors
Source: Harvard Business Review
Stories are shown to ____________________________.transcend into personal ideas and experiences
Source: Harvard Business Review
Using stories in business training
Stories increase engagement
Stories help learners comprehend and retain organizational values.
BE ENTHUSIASITIC
CONSIDER YOUR CUSTOMER
HAVE FUN!
Stories are greatly pragmatic
Employees are interested in how an organization helps others rather than the services or goods they sell.
Mimeo’s story is a pretty cool one. Read how Mimeo brought printing to the internet.
(Or keep clicking through this SlideShare.)
This tale dates back to 1999
How to apply storytelling into your content
1. Once upon a time…Start by following the classic structure.
1. Context 2. Action 3. Results
2. Tell it like it is
Avoid jargon! Listeners’ emotions appeal to original narratives.
Keep it simple!
3. Don’t take forever
Keep it short. Simple language triggers brain areas that stimulate relation and understanding.
4. Ignite with imagery
The brain processes images 60,000 times faster than text.
5. Keep it relatable
Only some lessons are suitable for narratives. Don’t try to force something destined for another context.
Starting From Scratch
Read Mimeo’s story from its very beginning.
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