Download - 5 reasons Your Business Should Be Using Social Media

Reason 1: It's Where YourCustomers Are Hanging Out

source: Yellow Pages Social Media Report 2013

15 million Australiansuse at least one SocialMedia platform

4 million Australians use SocialMedia to connect with businesses

Key Stats

65% of Aussies use Social Media

20% of social media usersuse social media to researchproducts and services

25% of social mediausers follow brands

Reason 2: To Improve BrandAwareness

BRAN

D!The more people that seeyour brand, the more likelythey will be to rememberyour business when theywant to buy what you haveto offer

Reason 3: To Build Trust in YourCompany

At least in the short term, social proof may bemore important than what you actually DO

Mark Schaeffer

Positive actionswithin

relationshipsbuild trust

ASK

LISTEN

Reason 4: To Boost WebsiteTraffic & Search Engine Ranking

Social Media + SEO + Content

SearchEngine

Ranking

Reason 5: To Cut Marketing Costs

Social Media is not free...

but it's much more affordablefor small businesses and it'seasier to track sales &customer engagement thantraditional marketing &advertising

5 Things to do TODAY!

Set aside 1 hour to visit 2 social media sitesSign up for 1 siteSet some goalsPrepare yourself for getting socialTell your Customers

If you're a complete newbie

5 Things to do TODAY!

Optimise your social media profilesUse tools to automate your updatesGet email addressesMake your updates shareable & clickableMeasure the performance of your channels

If you're already active on social media

Local Companies on Social Media

Your Business

BrandAwareness

Sales

CustomerRetention

LeadGeneration

BuildTrust

Reputation

Social Media Impact

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