“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every
time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”
- Amy Jo Martin
5 Ways to Boost Social Media Presence
As a busy small business, social media is probably just one more thing
to add to your already exhaustive to-do list. Social media has become a part of everyday life and it'll only
become more and more important to the success of your business. Follow these 5 tips to boost your business
with social media.
FOLLOW THE EXPERTS
Social media operates on a 24-hour news cycle.
Read their Blogs
Follow their Social Media
Feeds
Subscribe to their
Newsletters
Quotes, Tips, and Photos
Quotes, tips, and photos are easy to create, and are frequently shared by followers on social media.
How-tos, Checklists, or Tutorials
How-tos, checklists, or tutorials that guide your followers and help them solve problems.
Infographics, Slide Decks, or Short Videos
Infographics, slide decks, or short videos that take a little more time to create, but get a lot of engagement from followers.
SOCIAL NETWORKS
Social networks are becoming increasingly visual. Platforms like Instagram and Pinterest only contain visual content. Some examples include:
KEYWORD OPTIMIZATION
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Keyword optimization is important when using Pinterest. Users are going to Pinterest to search for content they’re interested in.
Of active Pinterest users
choose Pinterest over search engines like
Google.
INSTAGRAM ENGAGEMENT
Increase your Instagram engagement by being interactive with your customers. Just make sure you're giving credit to the fan who posted the photo by tagging them in the caption or using apps that repost users' images and tag them in the caption.
COMPLAINTS VIA SOCIAL MEDIA
Address all complaints on social media profiles promptly. Jay Baer, president of Convince & Convert, encourages marketers to “hug your haters” so any issues that are posted publicly don’t escalate and get out of control.
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