5 DIY MARKETING TIPS
Online Marketing At Your Finger Tips
FALSE PROMISES
Quit spending big money on other people’s promise of turning
your website or business into a highly successful venture.
In fact, you can do that on your own, while saving money and
still keeping your business profitable amidst competition!
Read on and find our practical, DIY tips that online marketers
like you shouldn’t miss!
MARKET YOUR BUSINESS
EVERY DAY
Any online marketing campaign won’t produce success unless
you commit yourself to it—every day.
Whether you’re conversing with your customers on Facebook
or Twitter, updating your blogs, or creating a new YouTube
video, it’s important that you stick to a schedule to work on
building your brand’s online presence.
KNOW YOUR AUDIENCE
A clear understanding of your target audience will impact all
aspects of your campaign, marketing media
used, channel, message, layout and structure and content, right down
to the words and languages you use to describe what you do.
DETERMINE YOUR
CHANNELS
This means the different channels and methods of reaching your
target audience and where you detail the activities.
Prepare a digital matrix to include your prospective
channels, including:
• Keywords and search engine optimization
• Search engine marketing
• Online marketing blogs, eBooks and articles
• Social networking and social media PR and publicity
campaigns email marketing.
PERFORM KEYWORD
RESEARCH
Keyword research will help you determine which keywords attract
huge traffic, generates a high volume of research etc.
Using them correctly and effectively will drive potential clients or
customers to your site.
DRIVE TRAFFIC WITH
CONTENT
As people go online to look for relevant information about the
questions that pop up in their mind, the information or the
knowledge that they have about something will eventually have an
influence to their purchase decision.
So if you want your website to be a part of that research-and-
purchase process, make sure your contents are stuffed with useful,
helpful, non-commercial information.
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