5. Cinema
Advantages:
High audience attention is received.
Extra scope for more dramatic and realistic impact
Audio-visual effects with movements and colour.
Disadvantages
There is limited coverage as it is limited to film goers.
It is less popular with the introduction of videotapes.It is non-interactive medium, as the audience cannot respond immediately.
6. Direct Mail
Advantages:
Audience selectivity is practicedIt is very flexible
People will be very attracted
DisadvantagesLimited only to the literate.Limited to the mailing list of the company.Cost per client is relatively high.Suffer form the stigma of being classified as junk mail.
7.Outdoor hoarding and signboards
Advantages:Impact of large size and color.It is flexibility.
High repeated exposure.Its very low cost medium.
DisadvantagesNo audience selectivity.Suitable for literate.Its open for vandalism.Higher competition.
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