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Shenna Coleman – Synergy Manager – NextPage
A C H O I C E O F P L AT F O R M S
Image courtesy of Sappi
http://www.fluiddrivemedia.com/advertising/marketing-messages/
Print Destroys Forests
Courtesy of TwoSides.us
80% of recipients read, or
scan, their mail daily (USPS, 2012)
73% prefer mail to other
channels (twosides.org)
Direct Mail = Junk Mail
Print & Direct Mail Isn’t Effective with
Younger Generations.
Among 18 to 24 year olds, 69% say they
prefer print and paper communications to reading off a screen.
Courtesy of Sappi
Epsilon Channel Pref 2013/Viacom
Millennials
find 75% of their received mail
valuable – AND 73% used a
coupon from a direct mail piece
Catalogs = Waste of Paper Catalogs mailed to consumers are 30 times more
effective in making a sale than via electronic mail.
“20% of the website's first-time customers are
placing their order after having received a
catalog….they spend 1.5 times as much as new
shoppers who didn't receive a catalog first.
Craig Elbert, VP Marketing for Bonobos
Ways to Make
Print Interactive
Stat courtesy of Sappi
Special Finishes = 18%
Image courtesy of NextPage
Old New
Creating Consumer
Experiences
Slide courtesy of Ed15 by NewPage
Stat courtesy of Ed15 by NewPage
12% Response Rate
$1,000,000+ Recovered in lost revenue!
Multi-Sensory Inserts
Content courtesy of Ed15 by NewPage
Content courtesy of Ed15 by NewPage
Water Reveal Technology
Stat courtesy of AmeriChip
Use of inserts….
17% shared with 10 or more people
33% shared with 6 or more people
81% shared with 2 or more people
Content courtesy of Ed15 by NewPage
Video in Print and
Augmented Reality
IKEA’s AR Catalog
http://www.youtube.com/watch?v=vDNzTasuYEw
augmentedworldexpo.com
The ROI of using AR in print!
London 2012 Olympics – used by millions of fans to navigate the games.
Mitsubishi Electric – the app contributed to a $30 million uptick in 2013 global AC sales.
Heinz Ketchup - Consumers have used the app more than 650,000 times (and counting).
Stats from Inc.com
Shenna Coleman
Synergy Manager
at NextPage
(816) 285-6135
www.goNextPage.com/VMA
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