Cultivating Relationships with the Right Customers
Without customers,you don’t have a business
But not all customers are profitable!
Top 20% of customers account for 80% of revenue
The aim is to build long term relationships
Take regular feedback
CRM focuses on the customer’s ‘touch points’
The first step is to make the brand relevant to the customer
Target customers with their permission
One-on-one marketing to exclusive customers
Empower the
Customer
Take regular feedback
Only 5% complain if 25% are dissatisfied
Redressal of their complaints is of paramount importance
Create ties with other
trusted brands
Win back customers
Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
References:All images have been taken from Google image search and do not violate any copyrights.