Consumer Behavior of Edelweiss Broking Ltd.

Darshana Sayre (2035)Batch 2014-2016MMS-IIDepartment of MarketingJankidevi Bajaj institute of Management studies

OutlineCorporate Activity(tie-up)Daily taskSWOT analysisDSTPProject work and Data InterpretationLearnings & Recommendations

Corporate Activity

Corporate activity has done at Madhur colony Malad(Mumbai)

Daily TaskSetting Target &getting data from Policy Bazar, Google, Just Dial

Calling them by Telephony network and Creating awareness of Product

Convince them for product and asking for the specific one

Taking address and appointment on convenient place

Closure of deal

SWOT

Brand Big Exposure

Number of clients

Huge Market40 Lines of business in 15 years and still only 5% people investing in market so they have big quantity to approach

Competition Market is going long (bullish) and that is why they are facing problemMarket was volatile due to May-June 2015

Edelweiss

DSTP

Having One of the Best

Recommendations for Stock

Trading in market

Anyone who wants to trade into stock

as well as commodity market

Target audience was retail customer and HNI’s belongs

to age 25-35

Ideas Create Values Protect

Project work and Data Interpretation

Learnings & RecommendationsHow to sell productHow to tackle clientsHow to snatch them by providing best offerMarketing on telephony or on field Recommendations:- Increase number of employees Focus on current clients since it’s a matter of

relationship Maintain proper follow up for low exposure

clients too

Thank You!!!