2016 State of the Association
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State of the Association
NKBA 2016 Presented by Bill DarcyNKBA CEOJanuary 20, 2016
@NKBA_CEO
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NKBA Mission & Vision
.VISIONNKBA member products and services will be in demand worldwide for all living environments.
MISSIONThe mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide..
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NKBA ReinventionToday is a beginning….the dawn of another era in our 53-year-old organization. Our volunteer leaders have boldly advanced the need for NKBA to transform itself into a high-performance organization capable of helping members deliver exceptional living spaces.
Having set our course to become a high-performance trade association for today’s kitchen and bath industry, it’s time to unveil a new NKBA visual brand that portrays our contemporary, strong, and progressive organization.
More than a new logo, we have created a family of visual identities that integrate everything that the new NKBA delivers.
Information Education Collaboration Inspiration
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• We deliver world class learning opportunities, professional development and certification
• Along with timely and relevant research and data
• That create demand for more beautifully designed and well-functioning kitchens & bathrooms
• Which helps members deliver better services, better products and a better customer experience
Information Education
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• 1.2 million kitchens and 2.8 million baths in new construction
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US kitchen and bath residential remodeling is a $31 billion market
•1.8 million kitchen remodels
•2.5 million bath remodels
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Information Education
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Information and education are the most important benefits of NKBA membership. These are the resources that will make a difference in your business and set you apart from peers.
We have launched several research initiatives this year, creating reports that are FREE to members.
We have also retained the services of experts to keep our members ahead of the curve.
Information Education
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NKBA.org/Learn/Professionals/nkba-market-research
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The effort is spearheaded by Manuel Gutierrez, the first economist NKBA has retained in its half-century history.
Manuel provides an economic outlook distributed weekly in NKBA News.
Information Education
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We’ve also partnered with Shelly Palmer, as our first NKBA Tech Advisor. Mr. Palmer is well known for his work on the Emmy nominated television show, Shelly Palmer Digital Living. He is also a regular technology commentator for CNBC, MSNBC, CNN and Fox Business News.
Information Education
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We provide year-round professional learning opportunities through live online training, comprehensive curriculums, free monthly webinars, and On-Demand courses that are available 24/7.
Accreditation
Of course you know that we certify competencies in the areas of health, safety and welfare in kitchen and bath design.
But you may not know that we now have 40 colleges and universities that have earned NKBA accreditation. These opportunities provide resources to everyone in the industry, at every career stage.
Education is not limited to our members, but also means educating consumers.
We establish thought leadership through our public relations efforts, educating journalists, bloggers and other influencers.
Information Education
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For 2016, we have partnered with 7 talented K+B Insiders who will be working with journalists to help educate and inspire consumers who seek trustworthy resources for their kitchen and bathroom projects.
This is in addition to the member toolkits we have provided to help you educate customers and prospects about your commitment to lifelong learning.
Collaboration Inspiration
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K+B Insiders
• Mercedes Desio & Alberto Villalobos• Patricia Davis Brown, CKD, CBD, ASID, NCIDQ
• Karl Champley • Brian Patrick Flynn • Paloma Contreras• Young Huh
#KBInsider
2016 NKBA Chairman and the NKBA CEO represented NKBA members at a briefing with Janet Yellen at the United States Federal Reserve.
After this second annual briefing, we’re happy to report that the kitchen & bath industry is on the Fed’s radar as a distinct segment of the US construction market.
Collaboration Inspiration
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Our annual KBIS show is where we come together to learn and become informed, we collaborate and inspire one another.
The reason KBIS has become the fastest growing trade show in North America is because of your commitment and investment in yourself and in one another.
Collaboration Inspiration
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@NKBA_CEO
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• How do we improve the kitchen and bath industry from the homeowner’s perspective?
• What information gaps can we fill by gathering intelligence that helps members make better business decisions?
• What do our members need to keep innovating?
Future Work
NKBA BenefitsYou benefit from what you put into it.
From a commitment to excellence through learning for yourself and your employees.
From taking control of your destiny to assure that this new NKBA brand inspires more customers to buy the products and services that you’re selling
Collaboration and inspiration have no boundaries with NKBA.
But what sets NKBA apart from any other experience is information and education. We are a learning organization. Your commitment to each other, whatever segment you represent, and this Association, is critical to your business success, and the health of OUR industry.
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