2014SOUTHERN ARIZONA
JOINT ENROLLMENT CAMPAIGN SUMMARY
BACKGROUND:Effort began with discussions by TREO’s Blueprint Update Healthcare Committee
Long-Term Goal: Become America’s Healthiest Region
Not just a healthcare issue, an economic development/workforce issue
How do we get there?One of several strategies: Increase Access To Care
Today, it’s estimated that 17% of Pima County’s working age adult population, and 12% of
children, are uninsured.
By March of 2014 uninsured residents of Pima County could access either the AHCCCS
reinstatement or the new Healthcare Exchanges.
Tucson’s major healthcare systems and other concerned organizations have come together to
get the word out.
Project Partners:
University of Arizona Health NetworkTucson Medical Center
Carondelet Health NetworkNorthwest Healthcare
Blue Cross Blue Shield of ArizonaSinfonia HealthCare Corp.
JOINT ENROLLMENT CAMPAIGNMEDIA SUMMARY
Television
BUY SUMMARY
Flight Dates: 1/20/14 – 3/30/14Target Demographic: Adults 25-54, low-incomeStations: Cox Media/Comcast, KGUN, KMSB, KOLD, KTTU, KVOA and KWBA
Highlights Include: Olympics (NBC), March Madness (Cable & CBS), Local News, Daytime Court Shows, Early Fringe Talk Shows (Ellen, Dr. Phil, etc.), Pawn Stars, Tosh.0
Over the course of the campaign, about 98% of People 25-54 in the Tucson DMA will see your spot an average of 6 times.
Radio
BUY SUMMARY
Flight Dates: 1/20/14 – 3/30/14Target Demographic: Adults 25-54, low-incomeStations: KIIM-FM, KLPX-FM, KOHT-FM, KRQQ-FM
Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.
Radio - Spanish
BUY SUMMARY
Flight Dates: 1/20/14 – 3/30/14Target Demographic: Adults 25-54, low-incomeStations: KCMT-FM (Caliente) and KTKT-AM (Deportes)
Over the course of the campaign, about 75% of People 25-54 in the Tucson DMA will hear your spot an average of 11 times.
Outdoor
FINAL APPOVED ARTWORK - ENGLISH
Outdoor
FINAL APPOVED ARTWORK - SPANISH
Web Site
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