STRATEGIC PARTNER MEDIA PARTNERS

WELCOME RECEPTION SPONSORDELEGATE BADGE SPONSOR

CONFERENCE GIFT CO-SPONSOR

2014 RECON MENA SPONSORS

GOLD SPONSORS

PLATINUM SPONSORS ANNUAL SPONSORS

BRONZE SPONSOR

If interested to Sponsor or Exhibit, please contact the MECSC O�ce at+971 4 359 7909 or email Veena Desa, Vice President at veena@mecsc.org

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MIDDLE EAST & NORTH AFRICA

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Travel Validity: 7th - 21st October 2014

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8:30-9:15 Registration

9:30-9:40 Conference Official Openingand WelcomeDavid MacadamCEOMECSC – Introduction of MC for theconferenceRichard Dean (MC) – Dubai EyeAnchor and Morning Drive Show inDubai

Conference Day 1 - Monday, October 13, 2014

Douglas StephensThe Retail FuturistKeynote Speaker for RECon 2014Interactive Session9:00-11:00

Kelly LundbergFounder of Styling AgencyStyleMeDivine.comAuthor of 'How To be a Personal Stylist'"Service with Style: Maximize yoursales with style savvy staff"9:00-12:00

Paul G. W. Fetscher CCIM, SCLSPresidentGreat American Brokerage Inc.New YorkPsychology, Technology andMorphology in Foodservice14:00-17:00

Brett Schafer, CRX, CDPCEO of DIFC PropertiesShopping Centre Development Fundamentals in the MENA region14:00-17:00

Patricia Norins, SLDPublisher & VP of Specialty ProgramsInternational Council of Shopping Centers• Top-Notch Visual Merchandising

Strategies from Around the World• Innovative Prospecting and

Networking Ideas• Creative Strategies to Drive More

Ancillary Revenue for your Program14:00-17:00

Artin MalatjalianGeneral Manager of Red Sea MallThe Strategic Brand Management:Advanced Insights & Strategic Thinking9:00-12:00

Sunday, October 12, 2014Ritz Carlton-DIFC, Mezzanine FloorPre-Conference Workshops - Half-Day

To Register, please visit www.reconmiddleeast.com / www.mecsc.org

14:00-14:40

The Changing Nature of Luxury Retail GloballyJean-Marc Pontroué CEORoger Dubuis

10:15-11:10 Keynote Speaker: Douglas StephensThe Retail FuturistAuthor of his latest book titled “The Retail Revival: Re-Imagining Business for the New Age of Consumerism”

11:15-12:10 "From Souks to Malls"– What to expect in the next 20 years?Mohammad AlawiCEORed Sea Markets Co.(Moderator)Nasif KayedManaging DirectorSheikh Mohammed Centre forCultural Understanding (SMCCU)Abdulla Al-GurgGroup General ManagerEasa Saleh Al Gurg Group LLC

9:45-9:50 Welcome AddressesRashid DolehCo-Founder & PartnermSquared Shopping Centres

Relevance of Tourism to RetailMichael KerchevalPresident and CEOInternational Council of Shopping Centers

12:30-14:00

12:15-12:25 Glimpse – ICSC Awards Gala

Lunch and Networking Break

14:50-15:40 Conference Breakout SessionsPatricia Norins, SLDConvertingTemporary Tenants toPermanent Tenants

Paul G.W. Fetscher CCIM, SCLS - TBAIs the Rent too High?Or are the Sales too LowStrategies for getting them in line

9:55-10:10

Lunch and Networking Break12:00-14:00

AGM Board Meeting14:00-17:00

20th Anniversary Book Launch“Souks to Malls”Café Belge, Ritz Carlton – DIFC(By Invitation)18:00-20:00

18:00-19:00 ICSC Awards CocktailNetworking Reception

Conference Day 2 – Tuesday, October 14, 201410:00-10:15 Conference Opening Remarks

Richard Dean (MC) – Dubai EyeAnchor and Morning Drive Show inDubai

19:00-22:00 ICSC MENA Awards Gala Dinner

15:00 Closing RemarksEnd of Conference

10:20-11:05 20 Specialty Retail Trends – The Rise of the Kiosk!!!Patricia Norins, SLDPublisher & VP of Specialty ProgramsInternational Council of Shopping Centers

11:10:11:40 Hear the cash tills ring! ConvertingSocial Media Interactions to Retail SalesKelly LundbergFounder of Styling AgencyStyleMeDivine.com(Moderator)Dr. Ahmed MouradyHead of MarketingArabian Centres Real Estate Company

Shikka GuptaFounderTheFashSet

Baiju KurieashManaging DirectorBUZ Marketing Management& Consulting

11:45-12:45

12:45-14:00 Lunch and Networking Break14:00-15:00

The Role of Foodservice in theShopping ExperiencePaul G. W. Fetscher CCIM, SCLSPresidentGreat American Brokerage Inc.New York

Retail Runway- Panel moderated byWalter KleinschmitPresidentR2E Consultants, Inc.

Dino AlaeddinOwner & Operations ManagerThe Café Gourmand

Hikmat TraboulsiCountry Manager - UAEAbu Issa HoldingKhurshid VakilCo-Founder & Executive DirectorMarina Home Interiors Retail Network

Nilesh VedCEOApparrel Group

Simone HerrmannHead of National andInternational BusinessLERROS Moden GmbH

www.mecsc.org

20thANNIVERSARY

BOOKto be launched on 12 October 2014!