BUYERS GUIDE
Make your productsfront page news!
2014 Media KitThe renovators bible for building products and services
homeowner - The Buyers Guide
Editorial OpportunitiesGain additonal exposure for your products by submitting editorial material, by way of high res images, press releases and general industry news and trends.Editors will select the best of what they have recevied to include in the publication for no extra charge.
Send material to [email protected]
What you can send:• High res images (300 dpi)• New products• Competitions & specials• Trend articles
Win a $20,000
cooking tour of Italy
thanks to V-ZUG
SEE INSIDE FORMAP - back cover
Product Index - p4
Show specials - p18
Exhibitor Directory - p34& more
HIAhomeshow.com.au
renovate build designhomeowner
50 Shades
of GREEN - The
Colour of 2013
BUYERS GUIDE
2013The Building and
Renovator directory
for homeowners
The Buyers Guide is a glossy magazine designed to complement the selling process for exhibitors after the Home Shows.With 73% of visitors likely to make a purchase decision after the event, the comprehensive Buyers Guide provides your contact details at their fingertips.
The Stats per Guide• Distribution of 25,000 per magazine• Readership of 45,000• 53% keep for 12 months while renovating• 80 - 100 pages of tips, trends, special
offers, products and exhibitor directory• 3 editions published in April, May and
August each year.
homeowner - Targeted Readership
Homeowners renovating in the next 12 months
Kitchens
Bathrooms
Outdoors
Living areas
Roof & Windows
Furniture & furnishings
Bedrooms
Heating & cooling
Adding a room
56.8%
55.2%
49.6%
41.1%
35.5%
32.4%
31.3%
31.2%
24.2%
Homeowners spending big $ on their renovation
Less than $25,000
$25,001 - $50,000
$50,000 - 75,000
$75,001 - $100,000
$100,001 - $150,000
$150,001 - $200,000
$200,001 - $250,000
$250,001 - $300,000
$300,000+
25.8%15.4%7.3%6.9%6.7%5.1%5.1%6.0%
21.3%
73% will spend more than $25,000 on their renovation or building project.
Homeowners underway with their reno project
About to starthome renovation 30.3%
Started home reno
30.0%
Purchase new household items 21.3%
About to start home build 19.7%
Started home build
7.9%
Advertising Specs
SIZE / POSITIONInside Front CoverBack CoverDouble Page SpreadFull PageHalf pageHorizontal StripQuarter Page Premium Listing *NEW
SPECS (w x h)216mm x 285mm + 5mm bleed216mm x 285mm + 5mm bleed432mm x 285mm + 5mm bleed216mm x 285mm + 5mm bleed210mm x 136mm210mm x 95mm102mm x 136mmDouble lsiting - Image (next to your listing)
PRICE$3,990$3,500$4,800$2,300$1,430$1,100
$800$400
Horizontal Strip
Half Page
Quarter Page
Full Page
All material to be sent to [email protected]
NEW - Premium Listings
Make your company stand out in the directory with a double-sized listing consisting of an extra large image and call to action tag as shown below.
Build your beautiful home with Beaumont Concepts.
10 - 13 April 2014Melbourne Exhibition Centre
hiahomeshow.com.au
19 - 22 June 2014Sydney Showground Exhibitions
Centre, Homebushsydneyhomeshow.com.au
14 - 17 August 2014Melbourne Exhibition Centremelbournehomeshow.com.au
SIZE / POSITIONInside Front Cover
Back Cover
Double Page Spread
Full Page
Half page
Horizontal Strip
Quarter Page
Premium Listing
PRICE ex GST
$3,990
$3,500
$4,800
$2,300
$1,430
$1,100
$800
$400
SHOWHIA MelbourneHIA SydneyHerald Sun Home Show
BOOKING DEADLINE7 February 201411 April 201420 June 2014
MATERIAL DEADLINE$
6 March 20149 May 2014
17 July 2014
Company____________________________________________________________Contact Person _______________________ Title ________________________Signature ____________________________ Date _______________________Email ________________________________ Phone ______________________
WHICH SHOW? - Circle
Fax to 03 9855 2916 or email to [email protected]
Payment VISA MASTERCARD (circle)Name on Card ____________________________________________Card Number ______________________________________________CSV_____Signature ____________________________ Date _____________________Payment Amount_____________________ Expiry ____________________
A 5% discount applies for two Shows and 7.5% discount applies for three Shows. Not valid with any other offer.
NB: A 30% loading applies for non-exhibitors.
Advertising Booking Form
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