Download - 2014 #Canneslions Review by DigitasLBi France

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Page 1: 2014 #Canneslions Review by DigitasLBi France

CANNESR E V I E W

2 0 1 4

Page 2: 2014 #Canneslions Review by DigitasLBi France

THE BIG DIGITAL PLAYERS

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THE BRAND LIVE STATION

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HelloL A U R E N T N U Y E N

Executive Creative DirectorFrance & Europe West

D I G I TA S L B iI S O B A R

B E T C D I G I TA LL E O B U R N E T T

T B W A…

J E A N - P H I L I P P E M A RT Z E L

Deputy Managing DirectorHead of Strategic Planning

D I G I TA S L B iW & C I E

M c C A N NB E T CD D B

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1 8 C AT E G O R I E S7 6 0 0 0 E N T R I E S1 5 8 9 W I N N E R S

EDITION 2014

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1. THE BIG WINNERS2. THE BIG THEME

AGENDA

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THE BIG WINNERS

T h e S c a r e c r o wC h i p o t l e – U S

2 G P – 1 8 L i o n s

The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions

S w e e t i eL e m z - N L

1 G P – 1 7 L i o n s

Ayrton SennaHonda - JP

1 GP – 16 Lions

Sorry I spent on myselfHarvey Nichols – UK

3 GP – 12 Lions24h of HAPPY

Pharrell Williams - FR1 GP – 16 Lions

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THE BIG WINNERS

T h e S c a r e c r o wC h i p o t l e – U S

2 G P – 1 8 L i o n s

The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions

S w e e t i eL e m z - N L

1 G P – 1 7 L i o n s

Ayrton SennaHonda - JP

1 GP – 16 Lions

Sorry I spent on myselfHarvey Nichols – UK

3 GP – 12 Lions24h of HAPPY

Pharrell Williams - FR1 GP – 16 Lions

Page 9: 2014 #Canneslions Review by DigitasLBi France

THE BIG WINNERS

T h e S c a r e c r o wC h i p o t l e – U S

2 G P – 1 8 L i o n s

The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions

S w e e t i eL e m z - N L

1 G P – 1 7 L i o n s

Ayrton Senna 1989Honda - JP

1 GP – 16 Lions

Sorry I spent on myselfHarvey Nichols – UK

3 GP – 12 Lions24h of HAPPY

Pharrell Williams - FR1 GP – 16 Lions

Page 10: 2014 #Canneslions Review by DigitasLBi France

THE BIG WINNERS

T h e S c a r e c r o wC h i p o t l e – U S

2 G P – 1 8 L i o n s

The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions

S w e e t i eL e m z - N L

1 G P – 1 7 L i o n s

Ayrton Senna 1989Honda - JP

1 GP – 16 Lions

Sorry I spent on myselfHarvey Nichols – UK

3 GP – 12 Lions24h of HAPPY

Pharrell Williams - FR1 GP – 16 Lions

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100% PEOPLE INSIDETECHNOLOGYPRODUCTPEOPLE

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THE SOCIAL SWIPEM I S E R E O R - G E R M A N Y

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x2

x3

How to dramatize the immediate impact of donating.

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REMOTE CONTROL TOURISTT O U R I S T V I C T O R I A M E L BO U R N E - U S

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A way to let people from anywhere in world explore the hidden secrets of Melbourne before they visit in person.

To literally let them ‘go before they go’.

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PAY PER LAUGHT E AT R E N U - S PA I N

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x1

x6

If the show produces no laugh, you don’t pay anything.However, if you laugh, you have to pay for each smile.

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Every ANZAC Day australians take a minute of silence to remember fallen veterans.

This time people could pay to listen to a minute of silence.

MINUTE OF SILENCEA N Z AC A P P E A L - A U S T RA L I A

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x1

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PINGUIN NAVIS U N S H I N E AQ U A R I U M - J A PA N

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x1

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The easiest way to visit the Sunshine Aquarium, it’s to follow the penguins.

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SORRY I SPENT ON MYSELFH A RV E Y N I C H O L S - U K

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x1

x2

Christmas is all about giving, sharing and caring.But not at Harvey Nichols. It’s all about me, me, me.

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D.ROSE JUMP STOREA D I DA S - U K

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An challenging experience in London neighbourhood.Jump and catch free basket-ball shoes placed at 10ft high.

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LAST SQUARESM I L KA - F RA N C E

Bring Milka’s message « Dare to be tender » to life.Send to someone you care the last square… or keep it for you.

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x1

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SPEAKING EXCHANGEC N A E N G L I S H C O U R S E - B RA Z I L

An idea that connects those who want to practice English with those who just want someone to talk to.

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x3

x4

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THE FIRST KISSW R E N - U S

More than 85 millions people watch strangers kiss together for the first time.

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x1

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24H HOURS OF HAPPYP H A R R E L L W I L L I A M S - F RA N C E

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x1

Everybody is untitled to happiness; let's give them the little push they need to express themselves.

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La pensée digitale influence de plus en plus la pensée publicitaire.

TAKE AWAY

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Les campagnes, on ou off-line,devront de plus en plus intégrer le rôle

d’acteur de l’audience.

TAKE AWAY

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La réussite d’une campagne passera par sa capacité à générer

de la participation et donc de l’appropriation.

TAKE AWAY

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TAKE AWAY

Il ne s’agit plus uniquement d’interagir avec la campagne

mais d’en faire partie.

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PEOPLE100%

INSIDE

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