Impact Reporting: Multi-Media Storytelling for Different Platforms and Purposes
Kelsey BumgarnerWhitworth University
Lynne M. WesterDonor Relations Guru
The Problem:
oNo storytelling for annual fund and impact reporting to donors to demonstrate the importance of their support
Title and Content Layout with List
o Add your first bullet point here
o Add your second bullet point here
o Add your third bullet point here
Other Uses
• One profile turned into postcard for specific thank you notes written by the student profiled
• Those postcards used as a welcome note for trustees during Spring meetings
• Each student was invited to our 100-Year Anniversary Celebration on March 15 to act as a student host for tables (six of the seven were able to attend)
Other Uses
• One video shown at 100-Year Anniversary Celebration (300 ppl in attendance)
• Original posters were framed and hung in conference rooms used by admissions, for faculty development, certain classes, etc.
• Repurposed content for Tuition Freedom Day postcards (April 1) (Sent to first-time donors who gave in first half of FY)
• Extra booklets used by major gift officers as supplemental materials
BUDGET• Photo/Videographer: $2050
• - Seven finished portraits
• - Eight two-minute videos
• - Seven printed posters
• Printing: $1160
• Mailing: $1,142.27
• Thank You Gift Cards for students: $175
• Custom framing posters: $505.39
•Total: $5032.66
ROI• Over 1000 Unique YouTube Video Hits
• Reached 10,000 plus donors via email and mail
• High reach on University social media
• Helped educate next generation about philanthropy
Thank YOU!!
o Kelsey Bumgarner, Whitworth University
o Lynne M. Wester, Donor Relations Guru
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