LexisNexis Communitieshttp://www.lexisnexis.com/Community/Portal/
Why We Build Communities
We saw a need in the digital space to provide legal professionals with a place to CONSUME, PUBLISH and INTERACT with REAL TIME, SOCIAL and HIGHLY RELEVANT content and people
Join communities of interest to stay connected to highly-
relevant current awareness info
Lead the community through publishing
content and establishing thought leadership Influence the
community through
participation to steer discussions
Communities Channel
LexisNexis Communities encompass 15 practice area and multiple professional sites.
• 140,000 visits and 260,000 page views monthly• 25,000 podcast downloads monthly from iTunes• Nearly 45,000 registered Community members• Almost 13,000 Twitter Followers and Facebook Fans• Over 2,000 RSS feed subscribers
Communities Content Architecture
Each Community offers similar content types that are easily accessible from the left navigation panel and are also featured prominently on the homepage
• News• Blogs• Podcasts• Commentary • Focus Areas on Emerging Legal Issues• Resources
Law Firm Commentary
Newsletters, Client Alerts, White Papers
Sources• Firm Websites• Firm Newsletters• Direct Submission
Blogs
Agreements with bloggers, including attorneys and organizations, allow us to syndicate their content with links back to the blogs
Podcasts
Podcasts Over 2000 original professional audio
broadcasts capturing legal news and interviews with leading professionals covering emerging legal issues.
Our Demographic
Who Visits the Communities?
• Law firms• Corporate counsel• Academics• Law librarians• Law students• Government Agencies• Paralegals• Consumers
How Do Users Find Us?
Primary traffic driver is open web search:• Google• Bing• Yahoo!
Social Media Syndication
Communities Content & Social Media• Community posts are broadcast through external social
media channels – Twitter, Facebook, Linkedin, Kindle, iTunes
• Syndicated through Legal News app• Indexed by search engines
WIIFM? Community Exposure
Profile Page & Contributor SpotlightCommunity Contributors profiled and highlighted on profile and Community homepages.
Links back to firm website or firm blog and to attorney profile on firm’s site drives client development and provides firm with power to screen intake of prospective clients
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