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Atlantic Yards:Atlantic Yards:
Barclays Center Transportation Progress ReportBarclays Center Transportation Progress Report
Image
January 26, 2012Image Courtesy of SHoP Architects
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Barcla s Center trans ortation lan oals:
Progress Report
Discourage driving Increase transit usage
Successful TDM precedents at other urban venues
To date
Ongoing research
Overall parking management
On-site parking plans
Schedule
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Factors that Affect Transit Usage
Convenience and reliability of transit service Frequency of service to / from event
Limited on-site parking
Safety
Cost of driving and parking
Cost of transit fare
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TDM Precedents
NY Mets transit share increased from 24% to 46% Reduction in parking during CitiField construction
n ro uc on o super express ra ns a er games
Increased LIRR service and operational changes
Extensive transit marketin cam ai n
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TDM Precedents: CitiField
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TDM Precedents
NJ Devils transit share increased from 5% to 42% with move to
Newark
, ,
Rail, local buses
Focus on safe streets program to overcome impression that walk fromPenn Station Newark to arena was dangerous
NJ Transit ambassadors stationed along walking routes
transit
Improvements to pedestrian pathways
ea - me rans n orma on sp aye n arena
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TDM Precedents: Prudential Center
"Traffic moved smoothly in almost every direction. It
was much better than expected
--Stefan Pryor, Deputy Mayor for EconomicDevelopment, City of Newark (Newark Star-Ledger,
,
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TDM Precedents
San Francisco Giants transit share increased from 3-4% to 34-
41% with move to AT&T Park
-
auto options
High parking cost and limited availability Nearby the ballpark
Caltrain commuter rail
BART re ional rail
New ferry service
Muni light-rail line
Opportunity to purchase transit tickets by mail
Extensive cross marketing on transit vehicles
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Source: Mitigating Traffic Congestion, The Role of Demand-Side Strategies. United States Department of Transportation: Federal Highway Administration, October 2004.
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Modal Split Peak Hour
TDM Precedents: IKEA Red Hook
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Progress To Date: Transit & Traffic Coordination
NYCT Service Planning for event day subway and bus service
LIRR Service Plannin for event da railroad service
Cross marketing of arena and transit services
Department of Transportation Coordination of parking and traffic management
Coordination with Joint Traffic Management Center (JTMC)
Cross-integration of arena site cameras with JTMC video / data feeds
Creation of traffic control center in arena
New York Police Department
Coordination of event day operations
Real time communication protocol
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Progress To Date: Ongoing Research
pr ng : rave survey o ru en a en er e s c e
buyers Season ticket holders
General admission
Fall 2011: Two transportation market research groupscon uc e
All Access pass holders
Probable eneral attendees
Current: Quantitative survey of potential Barclays Center
attendees developed with market research firm
Future / Ongoing: Travel surveys of Barclays Center Nets ticket
purchasers as sales commence
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Progress To Date: Parking
p a e oca area o -s ree par ng a a
Explore parking management system with followingca abilities:
Pre-sale of printed or electronic parking passes for a reserved space at
a specific location
Maps and driving directions to reduce circulation
Software integrated with Barclays website
Provide: Remote parking spaces with shuttle buses
n-s e par ng spaces proo o c e s
Layout and operational plan for Block 1129 parking
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Schedule
Development of transportation tools
Ma 2012
Public presentation on transportation plan
September 2012 Implementation of initial efforts
September 2012 January 2013
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