8/8/2019 2011 Wmc Cfp Long Form
1/24
CALL FOR PAPERS
2011 World Marketing CongressReims, Champagne, France
July 19-23, 2011
Conference Theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Conference Program Co-Chairs:
Barry J. Babin, Louisiana Tech University, USA
Adilson Borges, Reims Management School, France
The customer orientation paradigm of the traditional marketing concept has pointed to the importance of for-profitand not-for-profit organizations becoming customer-centric. The natural result for such organizations would bebetter value creation and increased firm profit performance. Is this always the best approach in smooth andturbulent economic times? Are there times when being less-customer centric can produce better outcomes for thefirm and for the consumer? The economic challenges we currently face in much of the world have led somescholars and practitioners to question the validity of a number of accepted business practices and theory includingthe traditional parts of the marketing concept. We invite scholars across all of the disciplines within marketing tosubmit their theoretical constructs and/or research results or ideas for special sessions that have direct or tangentialconnection to the conference theme. Furthermore the congress provides a forum for discussing pertinent, emergingconcerns in marketing not directly related to the theme. Other theory, research results and special sessions across thebroad spectrum of our discipline as indicated by the many tracks included in this congress are also of interest and weencourage your submissions.
The venue of the conference is at the Reims Management School, in Reims, France. Reims is located in the heart ofthe Champagne region and it is about 81miles east Paris - only 30 minutes from the CDG international airport by thefast train (TGV). Reims played a central role in French monarchical history as the traditional site of the crowning of
the kings of France. The Notre-Dame de Reims Cathedral and the Saint Remi Basilica are some of the greathistorical sites that remind the world of this historical period and the origins of France itself. Beyond the history ofFrance and Europe, Reims will delight you with its many Champaign houses, culinary establishments, galleries andpoints of interest.
To participate, submit competitive papers or special session proposals electronically using the conferencemanagement system to the appropriate track chair listed below. Important Note: It is against AMS policy to submit
the same paper or special session proposal to multiple tracks. We look forward to seeing you and engaging in thelively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science andthe World Marketing Congress.
Barry J. Babin Adilson Borges
Program Co-Chair Program Co-ChairDepartment of Marketing Department of MarketingLouisiana Tech University Reims Management SchoolRuston, LA 71272, USA 51100 Reims, FrancePhone: (318) 257-4012 Phone: +33 (326) 77-4604e-mail: [email protected] e-mail: [email protected]
Jump to Submission Guidelines
https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc158/8/2019 2011 Wmc Cfp Long Form
2/24
Program Tracks
BusinesstoBusinessMarketing
DanielJ.Flint
DepartmentofMarketingandLogistics
UniversityofTennessee
314StokelyManagementCenter
Knoxville,TN37996Phone:865.974.8314
email:[email protected]
ConsumerBehavior
IngridPoncin
SkemaSchoolofmanagement
AvenueWillyBrandt
59777EuralilleFrance
Phone:+33(0)320215957
email:[email protected]
CustomerValueCocreationandCustomerValue
WeilingZhaung
EasternKentuckyUniversity
UntilSep.2010,contactat:
DepartmentofMarketing
LouisianaTechUniversity
Ruston,LA71272/USA
Phone:+1(318)2574012
email:[email protected]
and
BruceAlford
DepartmentofMarketing
LouisianaTechUniversity
Ruston,LA71272
Phone:+1(318)2574012
email:[email protected]
ElectronicandInteractiveMarketing
TanujaSingh
BillGreeheySchoolofBusiness
St.Mary'sUniversity
SanAntonio,TX78228
2104363712(phone)
email:[email protected]
Entrepreneurshipand
Small
Business
FredricKropp
GraduateSchoolofInternationalPolicyandBusiness
MontereyInstituteofInternationalStudies
Monterey,CA 93940 USA
Phone: 831.647.6684
email: [email protected]
EmotionsinMarketing
JulieAnnaGuidry
E.J.OursoCollegeofBusiness
LouisianaStateUniversity
BatonRouge,LA 70803 USA
Phone:2255785596Fax:2255788616
email:[email protected]
EnvironmentalIssuesinMarketing
KennethMiller
UniversityofTechnology,Sydney
SchoolofMarketingPOBox123
Broadway,NSW2007 Australia
Phone:6129514.3528
Fax:6129514.3535
email:[email protected]
ExcellenceinMarketingEducationandInnovativeTeaching
GoranSvensson
OsloSchoolofManagement
POBox1195Sentrum
0107Oslo,Norway
Phone:+46705227710email:[email protected]
GlobalMarketing
JosI.RojasMndez
InternationalBusiness&MarketingSprottSchoolofBusiness
CarletonUniversity
1125ColonelByDrive,
Ottawa,OntarioK1S5B6 Canada
Phone:(613)520 2600ext.8014
email:[email protected]
CrossCulturalResearch
MaryConwayDatoon
RollinsCollege
CrummerGraduateSchool
WinterPark,FL32789
Phone: 8595721321
email:[email protected]
andAysenBakir
IllinoisStateUniversityCollegeofBusinessDepartment
ofMarketingCampusBox5590
Normal,IL617905590USA
Office:(309)4383816
Email:[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]8/8/2019 2011 Wmc Cfp Long Form
3/24
MarketingandtheLaw
RalfSchellhaseHochschule DarmstadtFachbereich WirtschaftDarmstadt, Germany 64295
Phone: +49(622)1867884
email: [email protected]
Healthand
Health
Issues
in
Marketing
PierrickGomez
ReimsManagementSchool
59,RuePierreTaittinger BP302
51061ReimsCedex France
Phone:+33(0)326774747
email:[email protected]
InnovationandCreativity
NoelLindsay
Entrepreneurship
UniversityofAdelaide
Adelaide,Australia
Phone: (6188) 303-7422Fax: (6188) 303-7512email:[email protected]
IntegratedMarketingCommunications
RichardHannaNortheasternUniversity
CollegeofBusinessAdministration
MarketingGroup
Boston,MA02115Phone:6173738386
email:[email protected]
MarketingEthics,CorporateGovernance,and
Leadership
BodoSchlegelmilch
WirtschaftsuniversitaetWien
InternationalMarketing&Management
Augasse26,1090Vienna Austria
Phone:43.1.31336.5103
email:[email protected]
MarketingResearchMethods
JillAttaway
DepartmentofMarketing
IllinoisStateUniversity
Normal,IL 61790
Phone:309.438.2935
email:[email protected]
MarketingStrategy
CurtisP.Haugtvedt
520FisherHall
FisherCollegeofBusiness
2100NeilAvenue
Columbus,OH43210 /USA
Phone:(614)2926228
email:[email protected]
and
KaiyaLiu
414EClarkSt.
UniversityofSouthDakota
BeacomHall234
Vermillion,SD /USA
Phone:6056775544
email:[email protected]
ProductandBrandingStrategies
MathewJoseph
Department
ofMarketingBillGreeheySchoolofBusiness
StMary'sUniversity
SanAntonio,Texas78228,USA
Phone: +12104312044
email:[email protected]
PricingandPriceRelatedIssues
SandraMottner
DepartmentofFinanceandMarketing
WesternWashingtonUniversity
CollegeofBusinessandEconomics
Bellingham,WA98225 USAPhone:3606502403
email:[email protected]
SportsMarketing
StephanieSlater
CardiffUniversity
CardiffBusinessSchool
Cardiff,CF103EU UK
Phone: (44292)0876949
Email:[email protected]
RelationshipMarketing
B.Ramaseshan
CurtinUniversityofTechnology
SchoolofMarketing
Perth,WA6845 Australia
Phone:61892664674
email:[email protected]
http://[email protected]/http://[email protected]/http://[email protected]/http://[email protected]/mailto:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://[email protected]/http://[email protected]/http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:Email%[email protected]:Email%[email protected]:Email%[email protected]:Email%[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:Email%[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://[email protected]/http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://[email protected]/8/8/2019 2011 Wmc Cfp Long Form
4/24
RetailingandChannels
GrardCliquet
RennesUniversity
InstitutdeGestiondeRennes
11rueJeanMacCS70803
35708RennesCedex7 France
Phone:+33(0)223237851
email:[email protected]
InsuranceandBankMarketing
AnneJulien
ReimsManagementSchool
59,RuePierreTaittinger BP302
51061ReimsCedex
France
Phone:+33(0)326774747
email:[email protected]
Sellingand
Sales
Management
JayMulki
NortheasternUniversity
DepartmentofMarketing
NortheasternUniversity
Boston,MA /USA
Phone:(617)3738366
email:[email protected]
ServicesMarketing
JeanCharlesChebat
HECMontreal
Montreal,QC
Canada
Phone:+1(514)3406846
Email:[email protected]
and
KianeGoudarzi
ReimsManagementSchool/IAEAixenProvance
59,RuePierreTaittinger BP302
51061ReimsCedex
France
Phone:+33(0)326774747
email:[email protected]
Advertising
Communication
LaurieBabin
DepartmentofMarketing
UniversityofLouisianaMonroe
Monroe,LA /USA
Phone:3183421153
email:[email protected]
SocialMarketing
SharynRundleThiele
GriffithBusinessSchool
DepartmentofMarketing
NathanCampus,GriffithUniversity
170KesselsRoad,NathanQLD4111,Australia
Phone:+61737356446
email:[email protected]
TourismandHospitality
ChristinePetr
ToursUniversity
InstitutdAdministrationdesEntreprises
50avenueJeanPortalis
37206ToursCedex03 France
Phone:0247361010
email:[email protected]
Luxury,the
Arts
and
Wine
Marketing
SteveCharters
ReimsManagementSchool
59RuePierreTaittinger BP302
51061ReimsCedex France
Phone:+33(0)326774747
email:[email protected]
and
NathalieSpielmann
ReimsManagementSchool
59RuePierreTaittinger BP302
51061ReimsCedex France
Phone:+33(0)326774747
email:[email protected]
DistributionandSupplyChainManagement
IkuoTakahashi
DepartmentofMarketing
KeioUniversity
Keio,Japan
Phone:+81334534511
email:[email protected]
MarketBasedLearningandCompetitive
Advantage
BulentMenguc
DepartmentofMarketing,Int'lBusiness,andStrategy
BrockUniversity
500GlenridgeAve.,St.Catharines,L2S3A1,Ontario
Phone:9056885550(ext5074)
emai:[email protected]
http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]8/8/2019 2011 Wmc Cfp Long Form
5/24
Farmers Markets, Street Vending, and other
(Non)Traditional Forms of Retailing
AnneL.Balazs
DepartmentofMarketing,CollegeofBusiness
EasternMichiganUniversity
300W.MichiganAvenue
469GaryM.OwenBuilding,Ypsilanti,MI48197
Phone:(734)4873723
emai: [email protected]
FashionMerchandising,MarketingandRetailing
JoyM.Kozar
Apparel,Textiles,&InteriorDesign
KansasStateUniversity
320JustinHall
Manhattan,Kansas 665061405
Phone:7855321394
Fax: 7855323796
email:[email protected]
EmergingMarkets
DheerajSharma
TheUniversityofWinnipeg
515PortageAvenue
Winnipeg,MBR3B2E9,Canada
Phone:2042582980
Fax:2047748057
email: [email protected]
SpecialSessions
LeylandPit
SimonFraserUniversity
SegalGraduateSchoolofBusiness
500GranvileStreet
Vancouver,BCV6C1W6 Canada
Phone:7787827712
email:[email protected]
DoctoralColloquium
JohnB.Ford
MarketingDepartment
OldDominionUniversity
Norfolk,VA23529
email:[email protected]
ProceedingsEditor
ColinCampbell
MonashUniversity
POBox197
CaulfieldEastVICAustralia3145
Phone:+61399031400Fax:+61399031357
email:[email protected]
SubmissionGuidelinesIf you have questions about the appropriateness of a submission, please contact a relevant track chair. In the case of
track co-chairs, the authors may communicate with either or both of the track chairs regarding a submission.
All research papers and special session proposals are to be submitted using a the on-line submission process. If youalready logged into the online submission process, you may follow this link to the conference management login. Otherwise,visit the conference home page on the AMS web-site for more information and instructions on getting started. Researchpapers can be submitted as full manuscripts or as structured abstracts.
Manuscripts should follow theJournal of the Academy of Marketing Science style guidelines (found athttp://www.jams.org). Papers should not exceed 20 double-spaced pages (Times New Roman or Calibri 12 pt font) in totallength including all exhibits and references. The manuscript itself should be saved as a pdf document. Be sure to include thetitle of the paper, names and affiliations of each author, andcomplete contact information for the corresponding author
(surface mail address, e-mail address, fax, and phone number). With the conference management system, this informationand the abstract are entered separately from the manuscript. Important note: It is against AMS policy to submit the same
paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Please do not identifyauthors in the paper beyond the cover page. Please see the conference home page for more information.
If you are intending to publish an abstract only, you may submit your work as a structured abstract. The structuredabstract can be submitted in the same manner as a full manuscript, but it should follow this specific format shown in thisexample. The maximum length is 4 pages or 2500 words in total, whichever is shortest. The abstract should includereferences and include major headings for the Introduction, Methodology, Results, and Conclusions and Implications forTheory and Practice.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]://[email protected]/http://[email protected]/mailto:[email protected]:[email protected]:[email protected]://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15http://www.ams-web.org/cde.cfm?event=305386http://www.ams-web.org/http://www.jams.org%29/http://ams-web.org/associations/213/files/AMS%20Structured%20Abstract%20Exemplar.pdfhttp://ams-web.org/associations/213/files/AMS%20Structured%20Abstract%20Exemplar.pdfhttp://www.jams.org%29/http://www.ams-web.org/http://www.ams-web.org/cde.cfm?event=305386https://www.easychair.org/account/signin.cgi?timeout=1;conf=amswmc15mailto:[email protected]:[email protected]://[email protected]/http://../Local%20Settings/Temporary%20Internet%20Files/Content.Outlook/IB9KYBUP/[email protected]:[email protected]:[email protected]:[email protected]8/8/2019 2011 Wmc Cfp Long Form
6/24
If you would like to make a submission for a poster session, please indicate your intention to the respective track
chair.
Upon acceptance, the author agrees to: (a) release the copyright to the Academy of Marketing Science unlesschoosing to publish only a one-page abstract; (b) return the manuscript in correct format in a timely fashion to theProceedings Editor; and (c) have at least one author appear at the conference to present the paper. The page limit forpublished papers is five single-spaced pages. Longer papers (up to 10 pages) will be allowed at the rate of US$50 per page orfraction thereof over the limit of five pages. Authors of accepted research submissions can choose to publish a one-page
abstract in the Proceedings. Any accepted manuscripts not presented at the conference will not be published in the AMSProceedings. It is ultimately the authors responsibility to see that any paper accepted for publication is provided to theProceedings Editor and appropriate track chair on time and in the proper format. All manuscripts accepted for publicationmust be submitted to the Proceedings Editor electronically via e-mail, formatted according to the 2011 WMC Proceedingsstyle guidelines (which will be supplied to you upon acceptance), by the Proceedings deadline. Membership in AMS for allauthors not attending also is encouraged and appreciated.
Special session/panel proposals can be submitted by e-mail as attached word.doc files to the special session trackchair. Proposals should contain a 100-word bio of each speaker, a one-page description of the session, and a one-pagedescription of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality andmost in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas forpresentations, workshops or other sessions that may be of interest to the AMS Fellows. Leyland Pitt is organizing specialsessions, however, if your idea ties closely to one of the subject area tracks, you may work through that area. Please contactan appropriate program manager with your ideas.
AMS Web Site: www.ams-web.org
Submission Deadline: October 18, 2010
http://www.ams-web.org/http://www.ams-web.org/http://www.ams-web.org/8/8/2019 2011 Wmc Cfp Long Form
7/24
Full Track Descriptions for the 15
thWMC
BusinesstoBusinessMarketing
Thistrackinvitespapersandspecialsessionproposalsfocusingonawidevarietyoftheory,practice,and
methodsrelevanttobusinesstobusinessmarketing,butespeciallythoserelatedtotheconference
themeofthecustomernotalwaysbeingright. Forexample,havingaproactivecustomerorientationmay
meansuppliersseewherecustomersareheadedevenbeforecustomersdo. Somecustomerbuying
centermembersmaynothaveafullpictureofwhattheirorganizationvaluesorsomecustomer
organizationsmaynotknowwhatistrulybestforthem. Becreativebutbetheoreticallygrounded,
methodologicallyrigorous,andpracticallyrelevantandglobal/internationalifrelevant. Topicsthatmight
spurinterestmayincludebutarenotlimitedtobusinessbuyerbehavior,businesstobusinessaccount
management/selling,businesstobusinessbranding,uniquechallengesofintegratedmarketing
communicationsforbusinessmarkets,demandandsupplyintegration,andglobalizationissuesin
businesstobusinessmarketingthatmayincludeorganizational,nationalandregionalculture,contractual
arrangement,pricing,andlanguageissues. Rigorousqualitative,quantitativeandmixedmethod
approachesareallofinterest.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
8/24
ConsumerBehavior
Thistrackwelcomescompetitivepapersubmissionsreportingtheoretical,conceptualorempirical
researchresultsrelatedtoB2Cbuying,consumptionmeaning,theconsumptionprocess,consumer
decisionmaking,historicalperspectivesonconsumptionandothermattersrelatedtothewayconsumers
derivevaluefromconsumption. Researchcanbequantitativeorqualitativeandauthorsareencouraged
topushtheenvelopeindevelopingcreativeideasformarketingtotheworldsconsumersoftoday.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
9/24
CustomerValueCocreationandCustomerValue
Thistrackwelcomesbothconceptualandempiricalpapersthatprovidecriticalinsightintothearea
regardingcustomersimportantroleinproductandservicedeliveryprocess.Westronglyencourage
worksrelatedtonewlyemergingtheoryanditsapplicationthatcoversabroadrangeofcustomerco
creationbehaviorsindifferenttransactioncontexts.Examplesoftopicsappropriateforthistrackinclude,
butarenotlimitedto:
servicedesignandcustomercocreation
customersexperiencesandemotionalresponsesduringtheproductionandcreationprocess technologiesthatencouragecustomertocoproducetheoutcome
theimpactoffirmsstrategyoncustomerparticipation
crossculturalcustomercocreationbehaviors
perceivedvalueandcustomerfeedbackandthepotentialadvantagesanddisadvantagesof
customerinvolvementtofirm
Consistentwiththisyearstheme,specialsessionsandpapersexploringthetopicofTheCustomeris
NOTAlwaysRight:WheredoestheMarketingConceptGo?willbegivenparticularconsideration.
Gobacktothetrackchairslist
ElectronicandInteractiveMarketing
Whendoconsumersbenefitfromnewelectronictechnologies? Whendomarketersbenefitfromnew
electronictechnologies?Thistrackfocusesonelectronictechnologiesusedintheexchangeand
consumptionprocesses. Assuch,itfocusesnotonlyonhowmarketersadopttechnologiestobettersell
to,advertiseto,andcollectinformationaboutconsumerswith,butalsoonthewayconsumersadopt
technologiesandextractvaluefromtheiruse. Topicsincludetheautomationofmarketingandconsumer
practicesusingtechnologicalinnovations,theimplicationsforincreasingrelianceontechnologyto
performmarketingfunctions,theadoptionoftechnologicalinnovationsbymarketersandconsumers,the
useoftechnologyinmarketingresearchandotherresearchtopicsthathaveimplicationsforelectronic
andinteractivemarketing.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
10/24
EntrepreneurshipandSmallBusiness
Conceptualandempiricalarticlesareinvitedthatexamineentrepreneurshipand/orsmallbusiness
management. Botharticlesdealingwithmarketingrelatedissuesandotheraspectsofentrepreneurship
willbeconsideredinthistrack. Researchmayconsideruniqueaspectsofsmallbusinessmarketingandin
particular,marketingandmanagementinfamilyrunbusinesses. Inaddition,wewelcomearticleson
socialentrepreneurshipandproposalsforspecialsessionsdirectlyrelatedtoentrepreneurshiporsmall
businessissues.
Gobacktothetrackchairslist
EmotionsinMarketing
Thistrackfocusesonemotionalexperiencesinmarketingcontexts.Researchthatconsidershowspecific
emotions,suchasguilt,anger,remorse,anddisappointment,areelicitedand/orhowspecificemotions
affectcognitions,decisions,andbehaviorisencouraged.Researchaddressinghowmoodoraffect
uniquelyinfluencescognitionsandbehaviorarealsosuitedforthistrack.Avarietyofmarketingcontexts
willbeconsidered,suchasconsumerbehavior,branding,services,marketingstrategy,salesandsales
management,B2B/relationshipmarketing,socialmarketing,publicpolicy,healthcaresettings,sports
marketing,marketingeducation,shopping,andcrosscultural.Bothconceptualandempiricalworksare
welcome;qualitative,quantitative,andmixedmethodresearchapproachesarealsowelcome.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
11/24
EnvironmentalIssuesinMarketing
Allresearchtopicsrelatedtomarketingandtheenvironmentarewelcome. Thepaperscanbetheoretical
essays,reportsofempiricalstudiesorliteraturereviews. Thesensitivityofmarketersandconsumersto
environmentaldynamicsareofinteresttotheWMC.
Gobacktothetrackchairslist
ExcellenceinMarketingEducationandInnovativeTeaching
Thistrackinvitesmarketingeducators(i.e.lecturers,clinicians,instructors)and/orpracticingmarketing
managerstosubmita400wordextendedabstractof thepresentationthataddressestopicsrelatedto
thedelegatesownpedagogicalandprofessionalmarketingexperiencesgained:(i)inhighereducation
institutions(e.g.teachingandlearning),or(ii)fromindustryandbusinessinsights(e.g.examplesand
illustrations).Challenging,thoughtprovokinganddebatabletopicsarewelcomethatnurtureand
stimulatetheintellectualexchangeofideasandthoughtsfromanappliedperspectiveofmarketing.Case
studiesillustratingtopicalmarketingissuesarealsowelcomeandhavethepotentialtogenerateideasfor
furtherresearch.Theoverallgoalistodevelopourskillsatbettertransferringknowledgethrough
improvedlecturingandacademicleadership.Thetrackoffersanarenatopresentideasofteachingand
professionaltopics.Theextendedabstractshouldclearlyoutline:(i)objective(s),(ii)argument(s), (iii)
implication(s),(iv)conclusion(s),and(v)thevalueoftheproposedtopictobepresented.Thistrack
offerstheopportunityformarketingeducators(i.e.nonresearchers)toenjoythebenefitscommonly
experiencedduringtheconferenceof:(i)internationalnetworking,(ii)friendlyandwelcoming
atmosphere,and(iii)researchexcellence.Notethattherearealimitednumberofproposalsthatmaybe
acceptedforthistrack.
Gobacktothetrackchairslist
GlobalMarketing
Thetrackseekscompetitivepapersandspecialsessionproposalsonabroadrangeofglobalmarketing
issues.Topicsinclude,butarenotlimitedto,thefollowing:globalbranding,internationalizationand
marketselection,internationalmarketingstrategies,customersegmentationpractices,
standardization/adaptationofthemarketingmixacrossnationalmarkets,theeffectofculturalvalueson
marketingandviceversa,importandexport,jointventuresandalliances,productcountryimageand
regionandcountryoforigineffects. Doesthemarketingconceptworkequallywellaroundtheworld?
Arecustomersaroundtheworldequallyright? HelpusaddressthesequestionsattheWMC.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
12/24
CrossCulturalResearch
Howisthemarketingconceptunderstoodacrosscultures? Docommonlanguagesuniteorseparate
researchtechniquesandresults? Whereestablishedculturesmeet,arenewculturesformed? Submit
paperstotheseandotherprovocativequestionsknowingpreferenceswillbegiventointercountryover
intracountrystudies.Topicsmayinclude(butnotlimitedto):consumerbehavior,comparativemarketing
(e.g.,advertising,organizationalbuyerbehavior,services),methodologicalissues,bestpracticesfor
qualitative/quantitativeresearch.Conceptualandempiricalworksarewelcome,asarequalitative,quantitative,andmixedmethodapproaches.
GobacktothetrackchairslistMarketingandtheLaw
Thistrackinvitespapersandspecialsessionproposalsaddressingtheintersectionofbusinessandlegal
studies.Wewelcomemanagement/marketing researchwithinthelegalprofessionaswellaslegal
researchconcerningthefieldofmarketing.Topicsinclude,butarenotlimitedtorelationshipsbetween
lawfirmsandclients;thefutureoflawfirms;stratificationinthemarketoflegalservices;makeorbuy
decisions;newbusinessmodelsforthelegalindustry;globalizationinthelegalindustry;buyingbehavior
ofinternationalclients. Conceptualaswellasempiricalworksarewelcome,asarepapersinvolving
practitioners.Paperswithdirectimplicationsforthelegalprofessionarealsoencouraged.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
13/24
HealthandHealthIssuesinMarketing
Healthissuesaregrowinginterestforbothcompaniesandpublicorganizations.Theraiseofpublichealth
riskandthenewopportunitiesgeneratedbyhealthissuesenlargethetraditionalscopeofhealth
marketing.Indeed,consumerempowermentandhealthmarketderegulationhavedramatically changed
thewaytopracticemarketingandbringnewresearchavenues.Thistrackinvitesresearchthathighlights
thechallengesfacedbyorganisationthatdealswithhealthissues.
GobacktothetrackchairslistInnovationandCreativity
Thistrackinvitesconceptualandempiricalpapersandworkshopproposalsthatfocusoninnovationand
creativityasantecedentsofmarketingand/orconsumerrelatedbehaviororantecedentsofcreativityand
innovationinamarketingorconsumerrelatedcontext. Thiscouldbeatthefirmlevelofanalysisin
termsofnascent,new,orexistingventuresorattheindividualbehaviorlevel.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
14/24
IntegratedMarketingCommunications
Thistrackinvitescompetitivepapersandspecialsessionproposalsthatfocusonintegratedmarketing
communications.Topicsofinterestinclude,butarenotlimitedto:advertising,salespromotion,direct
marketing,newmedia,socialnetworking,publicrelationsandpublicity,sponsorship,packaging,and
relatedareas. PapersthatconsiderthecrossoverofmultipleelementsoftheIMC,especiallywithnew
media,areencouraged.
Gobacktothetrackchairslist
MarketingEthics,CorporateGovernance,andLeadership
Theoreticalpapersdealingwithethicalissuesareparticularencouraged. Originalempiricalresearchor
reviewpapersalsoarewelcomed. Suggestedtopicsforpapersincludethefollowing:stakeholder
implicationsforaggressiveorpoormarketing,covertmarketingtactics,productplacementanditsethical
issues,theroleofethicsinorganizationalworkenvironments,socialresponsibilityandorganizational
performance,theroleofperceivedethicalbehavioronconsumeraffectorcognition,generalregulatory
issuesandtheeffectsofregulation,ethicsofpricing,legal/regulatoryissuesregardingdatabaseusage,
corporateprioritization,productliability,privacy,internetissues,crossculturalethics,andmore. Contact
thetrackchairformoreinformation.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
15/24
MarketingResearchMethods
Thistrackseekspapersandspecialsessionproposalsacrossawiderangeoftopicsincludingboth
theoretical/conceptualandempiricalresearch. Submissionsrelatedtoallaspectsofmarketresearch
methodsincludingresearchdesign,scaledevelopmentandvalidation,sampling,datacollection,analysis,
interpretationandreportingarewelcome. Newmethodologiesortechniqueswhichbridgethegap
betweenpractitioneruseandacademicinquiryareespeciallyencouragedsuchasCRMsystems,relational
databases,scannerdataandeyetrackingsoftwaretonameafew.
GobacktothetrackchairslistMarketingStrategy
Thistrackseekspapersandspecialsessionproposalsonawiderangeofmarketingstrategytopicsthat
addressthedevelopment,implementation,orassessmentofmarketingstrategy. Conceptualorempirical
papersorspecialsessionsthatfocusonmarketingstrategyissuesassociatedwithsustainability,strategy
andtheenvironment,and/orinnovationareespeciallyencouraged. Inaddition,papersthatfocuson
historicalinterpretationsofthemarketingconceptareparticularlyencouraged.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
16/24
ProductandBrandingStrategies
Thistrackinvitespapersandspecialsessionproposalsthataddressawiderangeofissuesrelatedto
globalproductandbrandmanagement. Manuscriptsappropriateforthistrackmayinclude,butarenot
limitedto,thoseaddressingissuesintheareasofbrandequity,brandevaluationandconsumerchoice,
brandawareness/preferences, product managementprocess,productpositioning, product/brand
performance,brandvaluechain,brandextension,productinnovation&technologymanagementand
crossculturalissueinproductmanagement.
Gobacktothetrackchairslist
PricingandPriceRelatedIssues
Empiricalpapersonpriceandpricerelatedissues,bothqualitativeandquantitative,arewelcome.
Suggestedtopics includecustomerdrivenpricingstrategies,consumerbehaviorand/orchannelmember
pricebehavior,brandandpriceissues,nonprofitpricingissues,internetpricing,innovationandpricing,
andenvironmentalandsustainableproductand/orservicepricingamongmanyothertopics.
GobacktothetrackchairslistSportsMarketing
Thistrackinvitesconceptualandempiricalmanuscriptsandspecialsessionproposalsaddressingawide
selectionofsportmarketingissues.Potentialtopicsinclude,butarenotlimitedto,sportsmarketingand
administration,theroleofsponsorshipinsportmanagement,linemanagementaccountabilityandsport
image,publicityandmarketingcommunications,theinfluenceandroleofthemediainbuildingcelebrity
brands,celebritybrandsandconsumeremotionsinsport,sportandcounterfeitbrands,eventsmarketing,
internationalbrandmanagementandconsumerpowerinsport,sportandgovernment,sportethics,
globalisationandsporttourism,theOlympicsandthecommercialaspectsofsport.
Inkeepingwiththeconferencetheme,weinvitepaperswhichexplorewhetherornotconsumerismhas
ledtotheoveruseofmarketinginsport.Paperswhichdevelopnewtheoryandissueswithregardto
sportconsumerpsychology,dysfunctionalbehaviour,andcounterfeitbrandingareparticularlywelcome.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
17/24
RelationshipMarketing
Thistrackinvitesconceptualandempiricalpapersrelevanttorelationshipmarketing(RM).Topicsinclude,
butarenotlimitedto:theoreticalandmethodologicalissuesinRM;driversofRM;customerloyalty
programs;privacy,ethics,customervaluemetrics,measurementofimpact,technology,data
management,organizationcultureandcrossculturalissuesrelatingtoRM. Theoreticalpapers,reviews
andhistoricalperspectivesarealsowelcome.
Gobacktothetrackchairslist
Retailing
Majorretailcompanies(WalMart,Carrefour,Tesco,Aldi,)arebecomingglobalandworkingonbrand
equitywithnewInternetusesandbrandingpolicies.Meanwhileretailformatsarequestionedby
consumersandmarketersalike. Retailersshouldreconsiderwaystoattractcustomerswithtools
includingretailbrands,websites,socialnetworks,retailtainment. Allarekeyelementsworthrevisitingin
retailingresearchandmakeexcellenttopicsfortheWMC. Inaddition,waysthatretailerseithershunor
practiceconsumerorientationareparticularlywelcome.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
18/24
InsuranceandBankMarketing
BankandInsuranceindustryisunderprofoundchangesafterthefinancialcrises.Howthemarketconcept
canhelpthesecompaniestorecruitnewcustomersandmanagerelationship?Thistrackislookingfor
conceptualandempiricalpapersrelevanttomarketinginInsuranceandBankingIndustry.Papersdealing
withthecentralissueofmarketingorientationandthechallengesthatthemarketingconceptisfacingin
thisindustryareverywelcomed.
Gobacktothetrackchairslist
SellingandSalesManagement
Salespeoplearecompensatedbasedonsalesvolume,profitabilityandcustomerretention. Salespeople
oftenhavetorefusesomecustomerdemandsifithurtsfirmsinterestsandlosesales.Theymayalso
selectivelygoaftermeetingneedsofonlythemostprofitablecustomers.Shouldthesalespeoplebemade
tomeetallcustomerdemandsandneedsofallcustomers? Aretheyabandoningthemarketingconcept
byselectivelymeetingandservingthedemandsofsomecustomersandnotallcustomers. Thistrack
welcomesallpapersonthesetopicsandprovidesanexcellentopportunityforauthorstocontributeto
theconference.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
19/24
ServicesMarketingThistrackinvitespapersandspecialsessionproposalscoveringawidespectrumofservicemarketingand
managementissuesinpublicandprivatesectors. Interdisciplinarypapersarehighlyencouragedand
topicsofinterestinclude,butarenotlimitedto,customer/serviceemployeeinteractions,coproduction
andcocreation,educatingcustomers,servicetransitionofindustrialcompanies,financialimplicationsof
marketingstrategies,CRM,servicerecovery,customerloyalty,innovationsandtechnologyinservice
settings,customertocustomerinfluenceinserviceexperience,assessmentand/orimprovementof
servicequalityandcustomersatisfaction.Conceptual,qualitativeandquantitativepapersarewelcome
andpapersinvolvingpractitionersand/orwithdirectimplicationsforbusinessareespeciallyencouraged.
Gobacktothetrackchairslist
AdvertisingCommunication
Thistrackinvitespapersandspecialsessionproposalsfocusingonbehavioral,strategic,socialorpublic
policy/regulatoryaspectsofmarketingcommunications.Topicsinclude,butarenotlimitedto,
advertising,salespromotion,publicrelations,sponsorship,socialnetworks,interactivity,andglobal
dimensionsofmarketingcommunications. Inparticular,researchexaminingadvertisersopinionsand
attitudestowardconsumersisparticularlyencouraged. Papersmaybetheoretical,retrospectiveor
empiricalinnature. Contactthetrackchairformoreinformation.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
20/24
SocialMarketing
Customersmakeamultitudeofdecisionsonadailybasis,someofwhicharedetrimentaltotheirhealth
andtheirenvironment. Thistrackseekspapersreportingresearchthatincreasesourunderstandingof
themeanstoinducebehaviouralchangeinatargetedaudienceonatemporaryorpermanentbasisto
achievesocialgoals.
Gobacktothetrackchairslist
TourismandHospitality
Regardingthenegativeaspectsofsometourismpracticesandexcesses,thetrackwillwelcomeproposals
abouthowtourismmanagersshouldtargetandpreparetouristsfortheexperiencepromoted.Priority
willbeonresearchandcasesdealingwith"demarketing"techniques,theirlegitimacyandlimits,about
tourismcongestionandthresholds,andabouteducationandmediatingapproachesthatenhancetourist
respectandthoughtfulnessabouttheplacevisited.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
21/24
Luxury,theArtsandWineMarketing
Withafocusonexperientialconsumptionproductssuchastheseareplacedatthecentreofour
discipline. Yetatthesametimethecorefocuswiththemisthemakersartisticandcraftfocus,
inspirationandexpressivenessatruechallengetothemarketingconcept. Thistrackseekspaperswhich
focusonthiscontradictionandseektomoveforwardthemarketingofsuchgoods. Theoreticalpapers
areparticularlywelcomebutempiricalresearchandliteraturereviewsarealsowelcome.
Gobacktothetrackchairslist
DistributionandSupplyChainManagement
Researchtopicsonallmattersdirectlyrelatedtodistributionandsupplychainmanagementarewelcome.
Inparticular,papersthatexaminetherelativeeffectivenessofmarketorientationinthechannelare
encouraged. Topicsincludeconflictinthechannel,innovationinchannelsofdistribution,mattersrelated
totransportation,supplychainissuesandwholesalingarealsoencouraged. Theoreticalpapersarevery
muchappreciatedbutempiricalresearchisalsowelcome. Contactthetrackchairformoreinformation.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
22/24
FarmersMarkets,StreetVending,andother(Non)TraditionalFormsofRetailing
Thistrackinvitespapersthatexplorenonstoreretailingactivitiesincludingopenairmarkets,farmand
producestands,festivalsandartfairs,andyardsales. Manyoftheseoutletshavebecomewellorganized,
sophisticatedandstrategicallyoriented. Howhasconsumerdemandfueledtheincreaseintheseforms
ofretailing? Whatimpacthavetheyhadonlocalcompetition,communitybuilding,andthecreationof
subcultures? Conceptualandempiricalpapersregardingtheirretaillifecycle,customerorientation,
environmentalconsciousnessandtheGreenMovement, legal/zoningissues,anddesignchallengesare
welcome. Cross culturalcomparisonsareespeciallyofinterestastheWMChasadiverseandinternationalmembership.
Gobacktothetrackchairslist
MarketBasedLearningandCompetitiveAdvantage
Thistrackseekspapersandspecialsessionproposalsonawiderangeofissuesthatrelatetodifferent
typesofmarketbasedlearningandtheirimpactonorganizationalefficiencyandeffectiveness.Potential
topicsinclude,butarenotlimitedto,thedimensions,contingencies,andsynergisticeffectsof
organizationalambidexterityinmarketlearning;balancingexploitationandexplorationforsustained
performance;alternativeknowledgestrategies,competitiveenvironmentandperformance;strategic
leadershipforexplorationandexploitation.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
23/24
FashionMerchandising,MarketingandRetailing
Thistrackinvitescompetitivepapersubmissionsfocusedonmerchandising,marketingandretailingissues
relevanttotheapparelandtextilesindustryanddiscipline. Topicsappropriateforthistrackinclude,but
arenotlimitedto,thefollowing:consumer/purchasingbehavior,consumptionpatterns,advertising,
branding,retailatmospherics,sustainability,socialresponsibility,andothertopicspertinenttotheglobal
tradeandconsumptionofapparelandtextilegoods. Papersrelatedtotheconferencetheme,The
CustomerisNOTAlwaysRight:MarketingOrientationsinaDynamicBusinessWorld,arealsoofinterest.
Qualitative,quantitative,andmixedmethodapproachesareallencouraged.
Gobacktothetrackchairslist
EmergingMarkets
Emergingmarkets(EM)contributeover20%totheworldsGDP.Additionally,stronggrowthinemerging
marketsevenduringthetimeofrecessionispavingthewayofglobalrecoveryfromcurrenteconomic
recession. Thistrackseekscompetitivepapersonabroadrangeissuesinmarketinginemergingmarkets.
Particularly,thistrackinvitespapersfromemergingmarketsinAsia,EasternEurope,andSouthAmerica.
Topicsincludebutarenotlimitedto:OutsourcingfromEM;marketingcultureinEM;crosscultural
studiesexamininglocalculture,consumerbehavior,andadvertisements;examiningtransformationof
localbrandsintoglobalbrandsinEMs;examiningthelocalmultinationalfirmsandtheirmanagement;
examiningtheretailing,salesmanagement,andservicesmanagementpracticesinEMs;examiningthe
corporateculture,businessstrategyandethicsinconductingbusinessinEMs.
Gobacktothetrackchairslist
8/8/2019 2011 Wmc Cfp Long Form
24/24
SpecialSessionsTheprovocativethemeofthe2011WMCprovidesanidealopportunityforthoseinterestedinchallenging
andrethinkingmarketingstreasuredandtraditionalpreceptstosubmitproposalsforspecialsessions
thatconsiderverydifferentapproachestomarketingandwhatitis.Ratherthanreconsiderforthe
umpteenthtimethetriedandtrustedpremisessuchastrustandcommitment;servicequalityandservice
recovery;brandpersonality,andexportperformance, thespecialsessionsatWMC2011willaddress
unusualanddifferentaspectsofmarketing.Ideally,theperspectivesadoptedbythespecialsessionswill
notmerelybefromestablisheddisciplinessuchaseconomicsandpsychology,butalsofromotherareas
ofknowledge,suchasthepuresciences,medicineandinformationtechnology.
DoctoralColloquiumSpecialsubmissionalternativefordoctoralstudentsonly. Paperswillbepresentedinsessionsconsisting
onlyofdoctoralstudents. Thesepapersdonotreceivecriticalreviewsanddoctoralstudentsinterestedin
gettingsomeexperiencesubmittingandpresentingpapersareencouragedtoparticipate.
Gobacktothetrackchairslist
Top Related