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SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN BUSINESSES
Corporate social responsibility in business environment.
The role of human impact for future development
The role of motivation in businesses.
How can businesses contribute towards environmental responsibility.
CORPORATE SOCIAL RESPONSIBILITY
An introduction to
Corporate Social Responsibility?
What is:
Definition:
“Specifically, we see corporate social responsibility (CSR) as the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society.” Source:
www.csr.gov.uk
WHY CORPORATE SOCIAL RESPONSIBILITY?
Consumers & investors: growing expectation for organisations to behave responsibly
Consumer awareness: ‘Green’ and ‘Ethical’ consumerism
Legislation: H&S, EPA, Sustainability, Codes of Practice
Globalisation: Adoption of ‘Best Practice’, Consumer & Legal Acceptance.
adds value
Corporate Social Responsibility
GENERAL VALUES STATEMENT Organisations should develop a general
values statement which reflects their stance towards CSR
This may form part of a more comprehensive Mission Statement
Should define ethical framework that guides the accomplishment of the overall mission of an organization within a society
SOCIAL RESPONSIBILITY ISSUES
Organizational relationships with owners and stockholders:Profit and ROI
Employee relations:Providing a safe workplace, adequate pay,
information about the company, listening to grievances, and treating employees fairly
Consumer relations:Respecting the rights of customers and
providing them with safe and satisfying products
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THE PYRAMID OF SOCIAL RESPONSIBILITY
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Ethical Responsibilitiesbeing ethical; doing what is right, just,
and fair; avoiding harm
VoluntaryResponsibilities
being a “good corporate citizen;”
contributing to thecommunity and quality of life
Source: Adapted from Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders.” Business Horizons 34 (July/August 1991): 42.
Legal Responsibilitiesobeying the law (society’s codification
of right and wrong)
Economic Responsibilitiesbeing profitable
BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
Business Ethics:
The principles and standards that define acceptable conduct in business
Social Responsibility:
A business’s obligation to maximize its positive impact and minimize its negative impact on society
Businesspeople must be ethical toward their customers, suppliers, and others in their workplace.
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SOLVING FOUR CORE HUMAN PROBLEMS LEADS TO SUSTAINABLE, PROFITABLE GROWTH
©2007 All rights reserved
Motivating Employees
Theory and applications
But what happens when there is not enough motivation among
the employees?
LESS PLUS NO MOTIVATION = DEMOTIVATION
WHAT MOTIVATES PEOPLE
External Rewards
• Salary
• Working conditions
• Benefits
• Environment
Internal Rewards
• Achievement
• Responsibility
• Recognition
• Feedback
• Learning and growth
MCCLELLAND’S MOTIVATIONAL NEEDS THEORY
ACHIEVEMENT AFFILIATION POWER
MASLOW’S HIERARCHY OF NEEDS TROUGH MOTIVATION
Physiological needs(air, water, food, rest, exercise,etc)
Safety needs(shelter, job security,
retirement plan, insurance)
Love and belonging(children, friends,
partners)
Self esteem(fame, recognition,reputation, dignity)
Selfactualization(Confidence,
achievements,freedom)
ENVIRONMENTAL SUSTAINABILITY
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ENVIRONMENTAL RESPONSIBILITY
ENVIRONMENTAL SUSTAINABILITY IS CRITICALFOR CUSTOMERS
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TODAY
• Heightened consumer awareness and commitment to environment
• Business recognition and action to manage energy costs and environmental impacts
• IT currently accounts for 2% of worldwide carbon emissions
• Improved environmental performance drives business results
TOMORROW
• 4 billion devices + 5,000 data centers equivalent to 300M metric tons of coal/year and release of 585M metric tons of CO2
• Increased legislation: from eWaste to energy to climate
• Primary customer requirement to conduct business
• Core element of growth, valuation & brand
Tech innovation will continue to improve the IT industry’s environmental footprint AND positively impact the broader
global economy
A CALL FOR ACTION...
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Think Globally
Act Locally
Change Personally
REFERENCE LIST
1. James Muscoda (Satya, K and Gutta, MB, 2009)
2. Brussels (Paul, 2007) 3.Triple Bottom Line Investing (TBLI) Paris,
France - Europe (2007). 4. Concept developed by John Ellington in 1994
corporate development. 5. college, m. (2008-09-11). ethical sourcing. 6.Paul, H. (2007). triple bottom line investing.
France: state university. 7. Satyr, K and Gutter, MB. (2009). social
responsibility. London: McNeese state University.20
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