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Contents
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SL.NO. TOPIC PAGE NO.
1 PART 1EXECUTIVE SUMMORYINDUSRTY PROFILECOMPANY PROFILENEED OF STUADIESOBJECTIVES OF STUDYSCOPE OF THE STUDYMETHODOLOGYFINDINGS ,CONCLUSTION & RECUMENDATION
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2 PART 2INTRUDUCTION TO THE STUDYINDUSTRI PROFILE
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3 PART 3COMPANY PROFILE
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4 PART 4OBJECTIVES OF STUDIESSCOPE OF STUDYMETHODOLAGY
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5 PART 5ANALYSIS AND INTERPRITATION 43
6 PART 6FIDINGS,SUGGESTIONS AND CONCLUSIONANNEXUREBIBLOGRAPHY.
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PART 1
EXECUTIVE SUMMORY
INDUSRTY PROFILE
COMPANY PROFILE
NEED OF STUADIES
OBJECTIVES OF STUDY
SCOPE OF THE STUDY
METHODOLOGY
FINDINGS ,CONCLUSTION & RECUMENDATION
LIMITATION OF STUDY
EXECUTIVE SUMMARY
It gives me an immense pleasure to present you this entire project. The topic is A
STUDY ON EFFECTIVENESS OF ADVERTISEMENT STRATEGIES
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IMPLEMENTED BY GULAPPANNAVAR TVS MOTOR COMPANY TO
INCREASE SALES
The study is undergone at Gulappanavar TVS. The project report focuses
advertisement activity done to increase sales and the types of advertisement done byGulappanavar TVS motors.
Industry Profile:
The major products
Motorcycles
TVS Ind Suzuki AX 100
TVS MAX 100
TVS Supra
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Founder T. V. Sundram Iyengar
Year of Establishment 1911
Industry Automotive - Two Wheelers
Business Group The TVS Group
ProductMotorcycles, Mopeds, Ungearedscooters, Automotive
components
Registered & Head Office TVS Motor Company
Jayalakshmi Estates V Floor
8, Haddows Road Chennai - 600006
Ph: 044-28272233 Fax: 044-28257121
Works Post Box No. 4
Harita,Hosur 635 109
Ph: 04344-276780 Fax: 04344-276878
Byathahalli Village, Kadakola Post
Mysore 571 311
Ph: 0821-2596561 Fax: 0821-2596550 / 2596553
Website www.tvsmotor.in
Employees 4000
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TVS Fiero
TVS Star City
TVS Star Sport
TVS Fiero F2
COMPANY PROFILE
TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the
TVS Group of companies engaged in the manufacturing of almost all kinds of automotive
components, two wheelers and a few other industrial products.
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The need of the study is conducted is only for organization level. It is for to understand the
advertisement how it effect on,
1. To getting market stage.
2. To producing products
3. To creation of demand and supply.
4. How it make financially strong?
Objective of the study:
To know the impact of advertisement on its customer
To advice appropriate advertising methods and means to
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Gulappanavar Motors Company
To know which advertisement of TVS bikes is more effective on TV
To determine effectiveness of advertisement media used by
Gulappanavar TVS Motors Company
To know to what extent advertisement helps in increasing sales
Scope of the study:
To know the impact of advertisement on its customer
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images, and symbols, chosen with the aid of experts in consumer psychology.
Understanding how advertisements work
Advertisements, whatever their medium or format, have two purposes:
To inform us of the availability of a product or service, or to give details of an event
To persuade us, usually to buy something, or to support a cause
Ultimate objective of every organization is to generate sales which will bring revenues to
the company, and increase sales advertisement is one of the means. The advertisers
objectives different from the consumers.
Ultimately advertiser want consumer to buy and keep
buying their goods and services. To move consumers to action, they must gain their
attention. They must then hold their interest long enough to convince them to change their
purchasing behavior, try their product, and stick with their product.
Back Ground
TVS Motor Company has one of the most extensive network with over 500 dealers and
2500 Customer touch points.
We are the first in the two-wheeler industry to measure customer satisfaction, audited by
external consultants of international repute.
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We have taken care to standardize facilities across all customer touch points. Up gradation
of faculties and continuous improvement in all processes is given importance. The
company also takes an active part in imparting training and capability building in all areasincluding sales, service and business management. All our dealers are connected through
the extended network of SAP, ensuring operational efficiency
Industry Profile:
Founder T. V. Sundram Iyengar
Year of Establishment 1911
Industry Automotive - Two Wheelers
Business Group The TVS Group
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ProductMotorcycles, Mopeds, Ungearedscooters, Automotive
components
Registered & Head Office TVS Motor Company
Jayalakshmi Estates V Floor
8, Haddows Road Chennai - 600006
Ph: 044-28272233 Fax: 044-28257121
Works Post Box No. 4
Harita,Hosur 635 109
Ph: 04344-276780 Fax: 04344-276878
Byathahalli Village, Kadakola Post
Mysore 571 311
Ph: 0821-2596561 Fax: 0821-2596550 / 2596553
Website www.tvsmotor.in
Employees 4000
Board of Directors
Venu Srinivasan Chairman & Managing Director
T.K.Balaji Director
T. Kannan Director
N. Ganga Director
C.R.Dua Director
H. Lakshmanan Director
T. R. Prasad Director
K.S.Bajpai Director
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K.N. Radhakrishnan President
S. G. Murali Sr.Vice President
T.S.Rajagopalan Finance Secretary
Products:
Two Wheelers in India was set up as a joint venture between TVS and Dunlop, UK in
1960. The company supplies wheels as Original Equipment to all major vehicle
manufacturers in the country. Wheels India is entering into collaboration with Titan, the
world leader in off-highway vehicle wheels relating to earthmoving, construction and
agricultural equipment. Manufacturing Plants are located at Chennai, Tamil Nadu, Rampur,
UP and Ranjangaon, Maharashtra. Wheels India has a workforce of 100.
Products and Service
Wheels for commercial vehicle, cars, jeeps, tractors construction equipment / earth mover
and defense vehicle, wire wheels for export and air suspension systems for commercial
vehicle.
The major products
Motorcycles
TVS Ind Suzuki AX 100
TVS MAX 100
TVS Supra
TVS Fiero
TVS Star City
TVS Star Sport
TVS Fiero F2
TVS Victor (110 cc)
TVS Victor GLX (125 cc)
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TVS Flame (125 cc,ccvti technology)
TVS Apache RTR 160
TVS Apache RTR 160 EFI (Electronic Fuel Injection)
Scooters
Spectra Dx (150 cc)
Spectra Ax (150 cc)
Scooterettes
TVS Scooty KS (60 cc)
TVS Scooty Pep (75 cc)
TVS Scooty Pep + (90 cc)
TVS Teenz
TVS Scooty Wimbledon collection
Launched Models:
1. Indias first 2 seater 50cc Moped TVS 50, launched in Aug 1980.
2. First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept 1984.
3. Launched Indias first indigenous Scooterette (sub-100 cc variomatic scooters),
TVS Scooty in June 1994.
4. Introduced Indias first catalytic converter enabled motorcycle, the 110cc Shogun
in Dec 1996.
5. Launched Indias first 5-speed motorcycle, the Shoaling in Oct 1997.
6. Launched TVS Fiero, Indias first 150 cc, 4 stroke motorcycle, in April 2000.
7. Launched TVS Centra in January 2004, a world-class 4-stroke 100 cc motorcycle
with the revolutionary VT-I Engines for best-in-class mileage.
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8. Launched TVS Star in Sept 2004, a 100 a motorcycle which is ideal for rough
terrain, followed by TVS Star Sport & Star Delux
Products:
TVS Victor
4-Stroke, 125cc, performance motorcycle with VT-I technology.
TVS Apache: 4-Stroke, 150cc high performance motorcycle.
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TVS Scooty: 4-Stroke, 90cc scooterette for the new generation.
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Subsidiaries of TVS Group :
TV Sundaram lyengar and Sons Limited operates through the three following divisions:
TVS Sundaram Motors Madras Auto Service
1. TVS and Sons distribute Heavy duty Commercial Vehicles, Jeeps and Cars. It
represents premier automotive companies like Ashok Leyland, Mahindra and
Mahindra ltd. Fiat and Honda. It also distributes automotive spare parts for several
leading manufacturers.
2. TVS & Sons has grown into a leading logistics solution provider and has set up
state-of-the-art warehouse all over the country. It has also diversified into
distributing Garage equipment that ranges from paint booths to engine analyses and
industrial products.
3. Sundaram Brake Linings Limited- First Indian company to manufacture asbestos-
free brake linings, woven clutch facings and disc pads for automotive applications.
4. Sundaram Fasteners Limited- Indias largest manufacturer of radiator caps to GM
in USA.
5. Sundaram Finance Limited Leading consumer finance company in India.
6. Sundaram Industries Limited - with a reputation built over five decades, comprises
several division: custom molded rubber products, tyre service and coach building.
Also specializes in refrigerated trucks and bunk beds.
7. Sundaram Clayton Limited - Sundaram Clayton Limited was established in 1962 in
collaboration with Clayton Dewandre Holdings Plc. (WABCO Automotive)
pioneering the manufacture of air brake systems in India. SCL enjoys a major share
of the Indian OEM market as well as the domestic aftermarket, which it caters to
through a strong and well spread-out distribution network SCL-Brakes division is
the first company in India and fourth company outside Japan to win the Deming
award for achieving distinctive performance improvements through TQM.
8. Sundaram Motors Major dealer for Indian and foreign cars in South India and
foreign cars in South India. Established in 1966, Sundaram Fasteners Limited
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(SFL) is today the largest manufacturer of high tensile fasteners in India. SFL is
also the principal supplier of radiator caps to General Motors, North America.
Powder metal parts include rotors & gears, shock absorber components, value train
components, structural components and bushes. Cold extruded parts include gearblanks transmission parts, cams, starter sleeves & pinions and CV joint parts. The
radiator caps range includes oil filter caps and fuel filter caps, both metallic and
plastic.
.
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Supply Chain Management
Forming the inner of the extended TVS family; our suppliers are involved at every stage of
product development.
We extend core values and best practices to all our suppliers. Through continuous training
forums we impart TPM (Total Productivity Maintenance) and JIT (Just in Time) practices.
TVS suppliers are committed to quality through continuous improvement and up gradation
of processes. This has helped them obtain prestigious international certifications like ISO9000, QS 9000 & TS 16949.
The TVS Motor Company R&D team has a strong pool of technical talent supported by
state-of-the-art infrastructure capable of developing new and innovative designs. Currently,
more than 400 engineers work on developing radically new products and cutting edge
engine technologies. Our R&D team has developed the revolutionary Variable Timing
Intelligent (VT-i) Engines, one of the most innovative technologies developed in the two
wheeler industry.
TVS R&D Engineers have published multiple technical papers in international conferences
on engine and vehicle technologies. They also have a number of patents to their credit.
Quality is the way of life
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At TVS Motor Company, every department works in tandem to produce quality product.
The people from the pillars of support, strengthening the overall quality standards and
moving towards total customer satisfaction.
In our quest to achieves world class levels in quality as well as improvements in design and
processes, the company has formed special task forces to monitor quality related
performance. The basis tents of TQM, including daily work management, Policy
management, Kaizen (continuous improvement), training and standardization are followed
across our organization.
Acknowledges by the Japanese for Quality. We at TVS Motor Company are proud to have
been awarded the prestigious and coveted Deming Prize, instituted by JUSE (Union of
Japanese Scientists and Engineers). TVS Motor Company in the only 2-wheeler company
in the world to have received this award.
TVS Motor Company was also awarded the prestigious TPM Excellence award First
category by Japan Institute of Plant Maintenance (JIPM), rated as the benchmark in TPM
excellence in India.
Social responsibility :
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This extended arm of the company believes in social responsibility and has involved itself
in several community development initiatives that have significantly improved the
standard of living of the people in 51 villages across the country.
Economic development
The program enables people below the poverty line these adopted villages to earn their
livelihood by involving them in activities that generate income.
Health
Health is one of the main focus areas of the Srinivasan Service Trust. Dental care camps;
eye camps, health check-up and nutrition programs are conducted. The initiative also
focuses on primary health, maternal health, child-care and leprosy eradication.
Infrastructure Development
The Company is actively in the community development of the villages by providing
infrastructure facilities such as housing, sanitation, roads drains, bus shelters, medical
centre and natural resources management.
Rebuilding Quake Hit Villages
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Awards:
TVS APACHE bages 5 coveted awards by leading Auto Magazines
Bike of the Year
CNBC-TC18 AUTOCAR AWARDS 2006
Bike of the Year
OVERDRIVE Awards 2006
Bike of the Year
Business Standard Motoring Awards 2006
Indigenous design of the year
OVERDRIVE Awards 2006
Design of The year 2006-Two wheeler
BBC Top Gear design awards 2006
Design of the Year- Concept Vehicles
Top Gear design awards 2008
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Strategy:
CONSOLIDATION is the current theme at TVS Motor. In the intervening period that is,
before new models are rolled out the company seems to be truing to refocus and offer
potential customers more choice with the launch of new variants under the existing badges.
The new variants have been fine-tuned based on customer feedback. They will attempt to
offer more value to the customer, even as competitors have been nibbling away at the
companys market share.
The new variants are basically spruced up versions of bikes that have either beenperforming below expectations or attracting customers only in specific markets.
So, the obvious two to get the cosmetologist treatment are the TVS Victor GX and the Star.
The 110cc Victor GX was not finding many takers from either the 100cc or the 125cc
segments. Designed to attract the entry-level bike buyer interested in a bit more of power
and style, the Victor GX (and for that matter the GLX) has not been able to stir up the same
level of interest among potential customers that the original Victor had managed to do.
Now, TVS is replacing the Victor GX with newly developed Victor Edge, and the principal
change is the heart transplant. The old 110cc engine has been hauled out and a slightly
tweaked version of the GLXs 125cc engine has been in its place.
The new, fine-tuned 125cc engine delivers a higher 9.2 bhp of peak power against the 8.1
bhp that the earlier 110cc engine managed.
The extra power should give the Edge an advantage in the premium entry-level bikes
category. However, TVS has not chosen to replace the four-speed gearbox with a Five-
speed shifter, a feature that more bikes in this segment want as part of the package.
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The Victor Edges engine performance has been aided by a roller cam follower for
reducing friction losses, and this is expected to improve fuel-efficiency. The engine also
features larger valves and a reworked air-box for better sir induction.
Overall, the changes boost peak torque to a high 10 Nm at a low 4,000 rpm.
The Edge also features changes to the chassis, including an increased wheelbase and a new
box section swing arm for greater stability and better maneuverability, handling and ride.
The Edges wheelbase has been increased from 1,200mm to 1,240mm, and comes with gas
filled shock absorber at the rear.
The other additions are optional alloy wheels and disc brakes, new dual tone side panel
stickers with five color theme options, enhanced grip levers for better feel, and slightly
reworked switchgear that feels more study and reliable.
The Edge is priced at Rs. 40,990 (ex-showroom, Chennai).
Along with the launch of the Victor edge, TVS has unveiled a new version of the
companys barebones, entry-level 100cc bike.
The Star (spelt as StaR) had replaced TVS long standing two-stroke entry-level bike series
the erstwhile Max 100 and Max 100R last year.
After the launch of the Star DLX, the slightly jazzed-up version of the basic stripped down
model, the TVS Star City, launched earlier this month, will now attempt to offer
the entry-level biker who wants to continue to stick within the bounds of this segment, a bit
more style and finish.
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The sales tax rationalization that took place in the 2001 budget resulted in scooters
becoming more expensive than before. In addition the government began to enforce strict
Euro-emission norms which forced scooter manufacturers to install catalytic converters in
existing vehicles or to go in for four-stroke engines to reduce pollution, thus adding to thecosts of scooters. But, fortuitously, motorcycles were already in tandem with these new
norms.
Motorcycle, being more suited for commuting than any other vehicle, combines a variety
of factors such as comfort, ability to handle bad roads and intrinsic stability. All this makes
it extremely suitable for the Indian market.
Here comes gearless but, curiously enough, in the past one year the scooter has not only
back, but is surging ahead in sales-and this time it is sleeker, lighter and, most importantly,
without gears. Indeed, in a number of B and C cities and small towns across India, women
and teenagers are taking to gearless scooters like ducks to water.
Its easy to see why. Gearless scooters are light and easy to handle, have sufficient
compartments to carry goods and go easy on fuel, much like mopeds, with their almost
legendary fuel-saving ability.
In fact, in recent times, auto industry experts say there has been a discernible shift of
buyers from mopeds to gearless scooters as the latter cost just a coupe of thousand more
and come with sturdier bodies and better looks.
Around two year ago when sales of geared scooters started falling, a number of companies
led by Honda Motor and Scooters India, which did not have a motorbike model in the
market, launched gearless scooters in an effort to grow this segment.
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The gearless scoters segment (75-125 cc) comprises four major players: Honda with the
Active and the Dio; Kinetic with the Zoom and the Nova; Bajaj with the Sunny and the
Saffire; and TVS with the Scooty.
Future Focus
In the future TVS Motor Company will be one among the top two 2 wheeler companies in
India and one among the top five 2-wheeler companies in Asia.
We will have profitable operations overseas, especially in Asian markets, capitalizing on
our expertise in the areas of manufacturing, technology and marketing. The Company will
hone and sustain its cutting edge of technology by constant benchmarking against
international leaders. TQM will be a way of life and guide all our endeavors.
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TV Sundram Iyengar and Sons Limited (TVSs) is the holding company for the TVS
Group of companies engaged in the manufacturing of almost all kinds of automotive
components, two wheelers and a few other industrial products.
TVS Group was established in 1911 by Shri. T.V. Sundaram lyenger. As one if Indias
largest industrial entities it epitomizes Trust, Value and Service.
TVS Motor Company Limited, the third largest two-wheeler manufacture. In India and
among the top ten in the world, with annual turnover of more than $ 1 billion in 2006-2007,
and is the flagship company of the $ 4 billion TVS Group.
The company has 4 plants - located at Hosur and Mysore in South India, in Himachal
Pradesh, North India and one at Indonesia. The company has a production capacity of 300
thousand units a year.
The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll
out of TVS 50, Indias first two-seater moped that ushered in an era of affordable personal
transportation. For the Indian Automobile sector, it was a break through to be etched in
history.
TVS Motor Company is the first two-wheeler manufacture in the world to be honored with
the hallmark of Japanese Quality The Deming Prize for Total Quality Management.
TVS Motor Company Limited is one of the largest two-wheeler manufactures and also
among the fastest growing companies in the country. It is the largest manufacturer of sub
100cc (50cc, 60cc & 70cc category) 2-wheeler in the world.
It has the unique distinction of having sold nearly 4 million the highest ever in India. It
exports its range of products to 17 countries worldwide. Its unrelenting pursuit of customer
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satisfaction in all aspects if manufacturing of 2-wheeler is reflected in over 6 million
satisfied owners of mopeds, motorcycles and scooters. Its 4000 highly motivated
employees manufacture high quality vehicles from two manufacturing plants in Hosur and
Mysore, with a wide dealer network of around 410.
TVS Motor's strength lies in design and development of new products - the latest launch of
7 products on the same day seen as a first in automotive history. They at TVS deliver total
customer satisfaction by anticipating customer need and presenting quality vehicles at the
right time and at the right price. The customer and his ever changing need is our continuous
source of inspiration.
Vision of the company
We are committed to being a highly profitable, socially responsible, and leading
manufacturer of high value for money, environmentally friendly, lifetime personal
transportation products under the TVS brand, for customers predominantly in Asian
markets and to provide fulfillment and prosperity for employees, dealers and suppliers.
TVS Group Companies
Sundaram Brake Linings
Sundaram Fastners
Southern Roadways
Sundaram Finance
Sundharams Private Limited
COMPANY PROFILE
Name of the Company : GUIAPPANNAVAR AUTO LTD
Address of the company : GUIAPPANNAVAR AUTO LTD
Vidhy nagar Bailhongal-591102
Year of Establishment : July 1998
Management Profile
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GULAPPANNAVAR TVS MOTOR
RESARCH METHODOLAGY
Objective of the study:
To know the impact of advertisement on its customer
To advice appropriate advertising methods and means to
Gulappanavar Motors Company
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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To know which advertisement of TVS bikes is more effective on TV
To determine effectiveness of advertisement media used by
Gulappanavar TVS Motors Company
To know to what extent advertisement helps in increasing sales
Scope of the study:
To know the impact of advertisement on its customer
To know which source of advertisement that suits the organization
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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To know to at what extent advertisement helps in increasing sales
To know customers perception towards advertisement strategy implemented.
To determine effectiveness of advertisement media used by
Gulappanavar TVS Motors Company
Methodology
SAMPLING
Selection of Sample
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
I bought/would like to buy TVS bike because of
I bought/would like to buy TVS bike because of
Fuel Maintenance
Bramd name
Low price
Advertisement
Frequency
50
40
30
20
10
0
30
12
39
19
19 respondents say they bought/like to buy TVS bike because of Ads
39 respondents say they bought/like to buy TVS bike because of Low price
12 respondents say they bought/like to buy TVS bike because of Brand name
30 respondents say they bought/like to buy TVS bike because of Fuel Maintenance
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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The graph reveals that 72 respondents are aware of others dealers and distributors of TVS
bikes in Bailhongal and 28 are not aware. This means that awareness level of TVS bikes in
Baihongal is high but there is scope for further improvement.
03] Through which source of advertisement did you know about above dealers?
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Are you aware of any other Dealers of TVS bike in Bailhongal?
Are you aware of any other Dealers of TVS bike in Bailhongal?
noyes
Frequency
80
60
40
20
0
28
72
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
Do you watch /read advertisement?
85 85.0 85.0 85.0
15 15.0 15.0 100.0
100 100 .0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
Do you watch /read advertisement?
Do you watch /read advertisement?
noyes
Frequency
100
80
60
40
20
0
15
85
The graph shows that 85 respondents likes to read /watch the
advertisement, and
15 not likes to read /watch the advertisement.
05] Which news paper you prefer reading?
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Which news paper you prefer reading?
50 50.0 50.0 50.0
21 21.0 21.0 71.0
7 7.0 7.0 78.0
5 5.0 5.0 83.0
17 17.0 17.0 100.0
100 100.0 100.0
Tarun Bharat
Vijay Karnataka
Deccan Herald
Prajawani
The Times of India
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
Which news paper you prefer reading?
Which news paper you prefer reading?
The Times of India
Prajawani
Deccan Herald
Vijay Karnataka
Tarun Bharat
Freque
ncy
60
50
40
30
20
10
0
17
57
21
50
50 respondents say they Prefer to read Tarun Bharat
21 respondents say they Prefer to read Vijay Karnataka
7 respondents say they Prefer to read Deccan Herald
5 respondents say they Prefer to read Prajawani
17 respondents say they Prefer to read The Times of India
06] Have you come across any ads of GUIAPPANNAVAR AUTO LTD in news paper
which you read?
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
The graph shows that 65 respondents have not seen any ads
GUIAPPANNAVAR AUTO LTD of TVS motors in news paper , and
30 respondents have seen the ads
07] Which ad of TVS does you like in TV?
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Have you come across any ads of Gulappanavar Auto LTD in news paper
which you read?
35 35.0 35.0 35.0
65 65.0 65.0 100.0
100 100.0 100.0
yes
no
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
Have you come across any ads of gulappanavar auto in news paper whic
noyes
Frequency
70
60
50
40
30
20
10
0
65
35
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
25 respondents say they like advertisements of Flame bike
20 respondents say they like advertisements of Apache bike
4 respondents say they like advertisements of TVS star bike .
08] I like ad of above, because of
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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I like ad of above, because of
50 50.0 50.0 50.0
33 33.0 33.0 83.0
12 12.0 12.0 95.0
5 5.0 5.0 100.0
100 100.0 100.0
Celebrities
Humor
Action
Thriller
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
I like ad of above, because of
I like ad of above, because of
ThrillerActionHumorCelebrities
Frequency
60
50
40
30
20
10
05
12
33
50
50 respondents say they like advertisements because of celebrities.
33 respondents say they like advertisements because of Humor.
12 respondents say they like advertisements because of Action.
5 respondents say they like advertisements because of Thriller.
09] After watching the ads what were your reactions
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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After watching the ads what were your reactions
19 19.0 19.0 19.021 21.0 21.0 40.0
20 20.0 20.0 60.0
3 3.0 3.0 63.0
37 37.0 37.0 100.0
100 100.0 100.0
Called the dealerVisit the dealer
Gathered more
information from
friends/ others
Browse the internet
No action
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
After watching the ads what were your reactions
After watching the ads what were your reactions
No action
Browse the internet
Gathered more inform
Visit the dealer
Called the dealer
Frequency
40
30
20
10
0
37
3
2021
19
After watching the add
14 respondents preferred to call the dealer.
21 respondents preferred to visit the dealer.
20 respondents preferred to gathered more information from friends/others.
3 respondents preferred to browse the internet
37 respondents did not take any Action.
10] Have you seen any Hoardings of GUIAPPANNAVAR AUTO LTD in Bailhongal?
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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The graph shows that 70 respondents have not seen any Hoarding of,
GUIAPPANNAVAR AUTO LTD and
30 respondents have seen the Hoarding.
11] I would buy at above dealers point because
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Have you seen any Hoardings of Gulappanavar auto baihongal?
30 30.0 30.0 30.0
70 70.0 70.0 100.0100 100.0 100.0
yes
noTotal
Valid
Frequency Percent Valid Percent
Cumulative
Percent
Have you seen any Hoardings of Gulappanavar auto in bailhongal?
Have you seen any Hoardings of Gulappanavar auto bailhongal?
noyes
Frequency
80
60
40
20
0
70
30
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
14 respondents say they would buy at mentioned dealer because quality of service
is very good
10 respondents say they would buy at mentioned dealer because easy finance is
available
37 respondents say they would buy at mentioned dealer because after sales
service is good .
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12] Which sources of advertisement according to you would be more effective in
Bailhongal city for sale of bikes?
Which sources of advertisement according to you woul
Which sources of advertisement according to you would be more effective
Hoardings
Sales Persons
Leaflets
TV Ads
Fairs
Newspaper
Road shows
Frequency
30
20
10
0
20
7
15
7
9
28
14
The graph shows that:
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Which sources of advertisement according to you would be more effective inBailhongal city for sale of bikes?
14 14.0 14.0 14.0
28 28.0 28.0 42.0
9 9.0 9.0 51.0
7 7.0 7.0 58.0
15 15.0 15.0 73.0
7 7.0 7.0 80.0
20 20.0 20.0 100.0
100 100.0 100.0
Road shows
Newspaper
Fairs
TV Ads
Leaflets
Sales Persons
Hoardings
Total
Valid
Frequency Percent Valid Percent
Cumulative
Percent
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
14 respondents feel that the road shows would be more effective in Bailhongal for
the sale of bikes.
28 respondents say newspaper would be more effective.
9 respondents say fairs would be more effective.
7 respondents say TV ads would be more effective.
15 of the respondents say leaflets would be more effective.
7 of the respondents say sales persons would be more effective.
20 of the respondents say Hoardings would be more effective
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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PART 6
FIDINGS,SUGGESTIONS AND CONCLUSION
BIBLOGRAPHY.
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
GULAPPANNAVAR TVS MOTOR
50% respondents like the above ad in TV because of celebrities ,
33% respondents like because of humor
After watching the ad 19% of the respondents preferred to called
the dealer, 20 % of the respondents preferred to gathered more information
from friends/others,37% respondents has not taken any action
70% respondents have not seen the hoardings of, GUIAPPANNAVAR AUTO
Vidhya Nagar in Bailhongal only 30% respondents have seen the hoardings
14% of the respondents feel that the road shows would be more
effective in Bailhongal for the sale of bikes, 28% of the respondents say
newspaper would be more effective, 7% of the respondents say TV ads
would be more effective,20% of the respondents feels hoardings are more
effective
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EFFECTIVENESS OF ADVERTISEMENT STRATEGIES IMPLEMENTED BY
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CONCLUSION
GUIAPPANNAVAR AUTO is an only TVS bike showroom in Vidhya Nagar in
Bailhongal
TVS two wheeler is a well known two wheeler manufacturing company in India.
TVS Victor and Apache are the most technically sophisticated bikes. TVS pep, TVS pep
Wimbledon is the most demanding bike. TVS Flame is the new launched bike
Gulappannavar auto established on July 1998.It has record of selling more
than 1200 bikes in short period of time .It offers better service to satisfy every customer
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Yes No
If Yes, which
_________________________________________________
4] Through which source of advertisement did you know about above dealers?
a) Road shows
b) News paper
c) Fairs
d) TV ads
e) Sales person
f) Hoardings
5] Do you watch /read advertisement?
Yes No
6] Which news paper you prefer reading?
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a) Tarun Bharat
b) Vijay Karnataka
c) Deccan Herald
d) Prajawani
e) The Times of India
7] Have you come across any ads of Gulappanavar TVS MOTORS in news paper
which you read?
Yes No
8] If yes which TVS bike did you see in the advertisement?
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9] Which ad of TVS does you like in TV?
a) Victor GL
b) Scooty pep
c) Star city
d) Flame
e) Apache
10] I like ad of above, because of
a) Celebrities
b) Humor
c) Action
d) Thriller
11] After watching the ads what were your reactions
a) Called the dealer
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BIBLIOGRAPHY
BOOKS
Marketing Management by Philip Kotler
Marketing Research By Naresh Malhotra
WEB SITES
www.google.com
www.tvsmotors.com
http://www.google.com/http://www.tvsmotors.com/http://www.google.com/http://www.tvsmotors.com/Top Related