Brand fertiliser
What makes 121 Creative
different?
We’re a full-service creative
agency, with design studios in
just about every Australian capital
city. This means we’re able to
provide our clients a nimble,
responsive local service, backed
up by the resources of a national
organisation.
Here in <Studio Name>, we’re
working hard to build our own local
creative community. Our clients
include <Client One> and <Client
Two> and we’d love to add you to
our ever growing list.
We’re creative problem-solvers.
So whether you need to rethink
your brand, build a website,
produce a brochure, or an
integrated marketing campaign
ready for launch in six weeks time,
we can show you how to make
it happen, minus the pain but
maximising your resources.
All of our projects start life
in exactly the same way: as a
conversation with you. We love to
learn about the business you’re
in and what you are trying to
achieve. We’ll immerse ourselves in
your brand, diving deep, until we
surface with the odd pearl or two.
Immersed in your brand
In our industry, we’ve seen the
damage that a “revolving-door”
attitude to design can do.
It’s the same old story. New
creative agency comes in, throws
out everything the old creative
agency did. Time passes. New
agency suddenly becomes old
agency. Another round is thrown
out. And so on.
Not only is this a waste of time
and money, it’s bad for the
brand. A fast refresh cycle leaves
customers mistrustful, or simply
erases any brand equity that had
built up in their minds.
We look at things differently. We
respect the considerable work
that’s gone in to building your
brand. We want to add to it, not
ignore it.
Our job is to concentrate on what
makes you great, and put that
message at the heart of everything
we do for you. When it comes to
brand continuity, we never trample
– we prefer to tread lightly.
We tread lightly
There’s the business of design.
Then there’s the business of
business. We like to think we have
an appreciation of both.
Good design is a potent (and yet
often neglected) business tool,
which can be used to translate
business ideas into highly
desirable products and services.
Like explaining your organisation’s
unique selling proposition in a
memorable way. Or getting your
employees to see their roles in a
new light. Or tickling the curiosity
of potential customers, before
winning their trust with a truly
great experience.
We are well versed in the art
of managing creative projects,
including the pressures of
balancing budgets and deadlines.
Helpfully, we can pull the odd
rabbit out of a hat when the need
arises to ensure it’s a stress-free
process.
Commercial realism? We speak
your language.
Speaking your language
The Brief To art direct two creatives for
supersites demonstrating the
positioning of the Mazda brand
while also driving traffic to the local
dealership.
The ResultThe creatives were inline with the
personality of Mazda as a brand -
stylish, spirited and insightful.
Mazda SupersitesCase study #1
The BriefTo keep the features of the new
A380 top-of-mind with travel
agents around the country, in a
piece that was both useful and
premium positioned.
The ResultA generously sized desk calendar
allowed Qantas’ photography to be
showcased in rich detail. The cover,
die-cut from premium stock, added
that special touch.
QantasCase study #2
The BriefTo create a year-long memorable
campaign for four unusual single
origin coffee beans.
The ResultAn international rock-star inspired
montage for t-shirts and posters
along with a loyalty “Pazzport.” The
four page loyalty card doubles as
an entry form to win a trip to the
origin of the featured bean.
Muzz BuzzCase study #3
Because design is such a
collaborative process, it helps
to have a partner who totally
‘gets’ you. That way, you’re both
working in tandem, twice the
speed, twice the results – what we
like to call double bubble!
We hope this short brochure has
given you taste of what’s to come,
and a few juicy ideas of how we
think creativity and business sit
side by side.
We think our job is to make your
job easier. And we’d welcome
the chance to show you how. So
please, pop in, take a seat on
the couch, and let’s blow some
bubbles!
Double bubble
PO Box 1719Cleveland StreetStrawberry Hills, NSW 2012T (02) 9967 8660 F (02) 9967 5500 [email protected]
www.121creative.com.au
Web DesignBrandingDesign for PrintIntegrated MediaAdvertisingMarketing
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