Travel Oregon Partnering Opportunities 2009-10 OACVB Meeting
December 8, 2008 OREGON. WE LOVE DREAMERS.
Purpose of Presentation Bring Travel Oregon, RDMOs & DMOs
together Present partnering opportunities in advance of budget
building for 2009-10 time period Kick off the Regional Cooperative
Marketing Program (RCMP) Discussion / questions Not an overview of
all Travel Oregon programs Programs subject to change based on
Commission approval and budget forecasts OREGON. WE LOVE
DREAMERS.
Travel Oregon Strategic Plan 2009-11 Biennium Strategic Plan
Fall survey sent to DMOs and tourism industry Oct. through March
building plan Public forums at Commission Meetings Dec. & Feb.
April Review draft plan highlights at Commission meeting. Plan will
be posted after conference for minimum of 30 days June final plan
approval OREGON. WE LOVE DREAMERS.
Regional Cooperative Marketing Program (RCMP) RCMP is a Travel
Oregon program Within the scope of the legislation, the Oregon
Tourism Commission may appropriate as much as 15% of the revenue
from the statewide lodging tax to Oregons tourism regions for
cooperative regional and multi-regional marketing efforts Goals of
the Regional Cooperative Marketing Program: Maximize the benefits
to Oregons economy from the statewide lodging tax Encourage
multi-regional and targeted niche marketing (focused on out of
state and international visitors) Maximize economic benefits
provided by the RCMP program to the seven regions Leverage Oregon
Tourism Commissions programs Deliver consistent messages,
outstanding experiences, and efficient use of resources Implement
program in a manner that is efficient for both the RDMOs and the
Travel Oregon staff OREGON. WE LOVE DREAMERS.
RCMP Timeline Dec. kick off Feb. Todd provides revenue
forecasts to Commission at Feb. Commission meeting. RCMP forecasts
then provided to regions Jan.-March - RDMO marketing committees
build plans April RDMOs present proposed programs/budgets to Travel
Oregon (week of Govs Conference) April/May Plan negotiation between
Travel Oregon team and regions. Travel Oregon team gives approval
pending Commission review June Plans reviewed by Commissioners and
approved at Commission meeting OREGON. WE LOVE DREAMERS.
International Sales & Marketing and Domestic Travel Trade
OREGON. WE LOVE DREAMERS.
International Marketing & Sales Highlights of Strategic
Plan 2009-11 Promote inbound leisure travel with focus on target
markets and international PDX non-stop flights and non- stops to
Seattle and SFO Increase marketing efforts in Canada, with focus on
B.C. Motor-coach operators, FIT and Golf operators Leverage Travel
Channel Europe marketing opportunities with Tour Operators and
Journalists in all markets Build product in emerging markets,
Korea, China, India, Russia and Australia OREGON. WE LOVE
DREAMERS.
All Markets Research Trips Media and Travel Trade Research
Trips Focus of fall and winter months to host research trips
(summer is preferred travel time) Recommend: RDMO budget minimum
-$5000 to $10,000 funds for Research Trips Local DMO participation
is highly recommended, join for dinners or activities, including
non-financially supported trips OREGON. WE LOVE DREAMERS.
European Marketing Activities Partner Opportunities UK: WTM
2010, $3000, 2009 Sales Mission opportunity TBD Germany: ITB
2009-11, March, $3,000* All Markets: Pow Wow 2010-11, Spring,
$3,000 (waitlist) All Markets: NAJ East and West, January/June,
2009-11 $1100 All Markets: Go West, 2009-11, $1300 Visit USA shows
in Netherlands, France, and other markets will be attended by TO
staff, leads distributed, no delegations planned Media and
Journalist Research Trips are planned for all key markets, Germany,
UK, France, Netherlands and Italy, on going Exploring Russia,
Eastern Europe and Scandinavia for product development *all costs
on this page reflect cost per show each year OREGON. WE LOVE
DREAMERS.
Europe Marketing & Promotions Travel Channel Europe
television series: website advertising due by Dec. 29, 2009, rate
sheet available Special promotions with tour operators for
streaming video and website links. Special Events at ITB 09, POW
WOW 09 and WTM 09 Radio promotion in France will offer giveaways
for accommodations, meals and attractions Online Niche, Incentive,
and Social Networking Marketing. Example: Goseeoregon.com tour
operator advertising Co-op Advertising with Receptive and Tour
Operators: $500-$1500 OREGON. WE LOVE DREAMERS.
Asia Marketing Activities September 2009-11: JATA World Travel
Fair, Japan, $2,000*, Sales Mission tied into JATA TBD November
2010: CITM China International Travel Mart, Shanghai, China, $2,000
NAJ West January 2010-11, $1,100 Active America Spring 2010-11,
Travel Oregon staff to attend May 2009-11: International Pow Wow,
wait list June 2009-11: KOTFA Korea Travel Expo, Seoul, Korea,
$2,000, TO staff to attend Media and Journalist Research Trips,
focus on shoulder seasons, culinary, student trips and golf,
ongoing *all costs on this page reflect cost per show each year
OREGON. WE LOVE DREAMERS.
Asia / Pacific Rim Strategies South Korea now a visa waiver
country, with predicted inbound leisure travel to grow. Attending
Kofta in June 09 to develop opportunities for new product in tour
operator brochures and media trips; focus on golf China and India
are both emerging markets Targeted efforts include CITM, working
with NTA Tour Operators, official operators for China market.
Education of suppliers is key for both markets Culinary and Golf
will be targets for Asia and water-related tourism for India
Australia: US is the most popular international destination with an
average of 22 days per stay Australian dollar has gained against
the US dollar Australian vacation time corresponds to Oregons
shoulder seasons TO will attend Visit USA Show in Australia in 2009
OREGON. WE LOVE DREAMERS.
Domestic & Canada Travel Trade Strategies Increase Oregon
tourism product through packaged tour operators, focusing on
Oregons unique experiences Focus: family travel, smaller groups,
girlfriend getaways, culinary Build on success of NTA 08 sponsored
lunch and tour operator dinner Implement action items to support
above strategies in collaboration with OTTA Increased focus on
Canadian market, targeting BC motor coach, FIT, shopping and golf
packages, consumer direct online and print advertising OREGON. WE
LOVE DREAMERS.
Domestic and Canada Travel Trade Activities Domestic Market NTA
Spring Meet, 09/11 TBD National Tour Association Convention,
November 09-11 Cost: $2,300 LA Sales Mission, dates TBD American
Bus Association: January/February 09-11 Cost: $1,150 Travel
Alliance Partners, June 09-11 Travel Oregon staff attends by
invitation only OTTA membership Canada Market Addison Travel Show,
Vancouver: January 0911, and Calgary/Toronto: August 09-11, $1,400
Media and Tour Operator Research Trips are ongoing in both markets
OREGON. WE LOVE DREAMERS.
Advertising Co-ops All Markets Travel Channel Europe Website,
rate sheet available Discover America USA Travel Guide: Travel
Oregon 1,250,000 distribution in German speaking countries, Japan,
Mexico, Italy, France, and UK, American Journal, Scandinavia,
Netherlands 1 page Travel Oregon ad. Variety of co-op rates
available based on TIA membership, etc. Example: page ad: (based on
2008 prices) $11,960-$14,260 Germany: Travel Oregon 3 inserts per
year Co-op rates available from $1000-$6000. 40,000 distribution,
six issues per year Courier: Travel Oregon 2 inserts per year, page
$500 per partner, 6,000 distribution, monthly Canada: Consumer Pubs
and online: TBD Adhoc opportunities for niche pubs, tour operator
brochures and online, all markets: $500-$2000 OREGON. WE LOVE
DREAMERS.
Domestic Consumer Marketing OREGON. WE LOVE DREAMERS.
Consumer Marketing Programs 2 Year/$5+ million campaign
Media/Advertising Public Relations & Publications Media
outreach and production of visitor guides Promotions, Broadcast
& Strategic Alliances Oregon Bounty, Livewire, Golf Promotion
Interactive Website, blog, e-newsletter Fulfillment Guide
distribution, call center, CRM, TOOL, TORP OREGON. WE LOVE
DREAMERS.
Consumer Marketing Objectives Direction for new Biennium Plan
Continue to engage consumers in the Oregon Brand Breakthrough
clutter by focusing our messaging Drill down messaging to key
themes during key time frames Build community and connection with
consumers who identify with the Oregon mindset Leverage Oregon fans
to tell their stories/share their tips OREGON. WE LOVE
DREAMERS.
Strategic Enhancements in Domestic Consumer Marketing Seasonal
Focus Culinary in Fall/Outdoor Recreation in Spring New spring
outdoor promotion Golf Leveraging Oregon Fans Development of tools
to help them share their experiences Co-operative Marketing
Opportunities Increased opportunities that are more affordable
Sustainability Internal/external programs OREGON. WE LOVE
DREAMERS.
Longwoods Research $ 2.00 $ 1.80 Ad Accountability: $ 1.60 $
1.40 The results from 2004 show the $ 1.20 Oregon Dreamer ads work
$ 1.00 $ 0.80 6:1 ROI $ 0.60 Spending generated per ad dollar is $
0.40 at $159 (up 39% from 01) $ 0.20 The study is fielded every 4
years $ 0.00 2001 2004 Cost to Generate One Trip Has Decreased by
32% Visitor Profile: Funded by Travel Oregon and the 7 regions
Fielded every 2 years OREGON. WE LOVE DREAMERS.
Overall Response Rates Response to Advertising (2004-2008)
250,000 200,000 150,000 100,000 50,000 2004 2005 2006 2007 2008 0
January February March April OREGON. WE LOVE DREAMERS. May June
July August September October November December
Oregon. We Love Dreamers. Oregon is home to an inordinate
number of people who not only dream big, but who make those dreams
happen OREGON. WE LOVE DREAMERS. Genuine. Visionary.
Stewardship.
Advertising/Media Objectives Overall Continue to grow awareness
that Oregon is a premier travel destination Stimulate
interest/response for additional information Target: Adults 25-64
Spend $1,000+ on Vacation Travel Live in CA, OR, ID, WA (secondary:
NY and Vancouver BC) This Year Continue to stand out in a crowded
category Address the evolving trends in travel More trips being
planned on the internet Economic Realities Effectively utilize our
budget, which is comparable to last year OREGON. WE LOVE
DREAMERS.
Advertising/Media Strategy Break fiscal year into two focused
seasonal marketing pillars: Fall '09 - Culinary Tourism Spring '10
- Outdoor Recreation Communication: Oregon chefs, vintners,
brewers, Oregon golf, hiking, fishing, skiing, wind farmers,
farmers markets, etc. surfing, cycling, etc. Media: Titles/Websites
appealing to culinary Titles/Websites appealing to adventure
tourists within our target audience tourists within our target
audience Promotion: Oregon Bounty Develop Golf Promotion Advantages
Oregon stands out with focused advertising messages Highlights the
States greatest assetswithin season Leverages the success of Oregon
Bounty Partners can build co-ops around seasonal focuswhen
consumers are more likely to plan seasonal travel OREGON. WE LOVE
DREAMERS.
FY09/10 Media Plan Snapshot 2009 2010 TOTAL TOTAL MEDIA J A S O
N D J F M A M J Impressions Spend % CULINARY/BOUNTY -
national/local print 18,634,000 $758,685 32.4% - online banners
& sponsorships 17,500,000 $250,000 10.7% - google keyword
search 1,375,000 $50,000 2.1% - mobile banners & call to click
3,000,000 $50,000 2.1% - bounty radio partnership 8,894,500
$200,000 8.5% CULINARY SUBTOTAL 49,403,500 $1,308,685 56.2%
OUTDOOR/RECREATION - national/local print 14,160,000 $327,287 14.0%
- online banners & sponsorships 17,500,000 $250,000 10.7% -
google keyword search 1,375,000 $50,000 2.1% - madden insert
875,000 $37,000 1.6% - golf initiative 10,020,000 $305,000 13.0%
OUTDOOR REC SUBTOTAL 43,930,000 $969,287 41.6% OPPORTUNISTIC/TEST
FUNDING $50,000 2.1% MEDIA TOTALS 93,333,500 $2,327,971 100.0%
BUDGET $2,340,000 OVER/UNDER $12,029 1+ REACH = 62% // AVG
FREQUENCY = 5.7x // 3+ REACH = 38.6% Note: Confidential and subject
to change OREGON. WE LOVE DREAMERS.
Magazine Highlights Culinary (Fall 09) OREGON. WE LOVE
DREAMERS. Outdoor (Spring 10) Note: Confidential and subject to
change
Vancouver BC Consumer Test Market In conjunction with the TO
International team, were exploring a possible advertising
initiative in Vancouver BC Opportunity to build Travel Oregon brand
awareness in this city Mine this nearby International market Target
Audience: A25-64 who live in BC & traveled to Western States in
past 3 yrs Timing: one campaign season in FY09/10 Potential plan:
would feature a media mix based on similar deliveries in domestic
plan (single season) OREGON. WE LOVE DREAMERS. Note: Images do not
represent a final media mix
Co-op Programs Takes Consumer From Inspiration to Purchase
Provides a platform for our partners to highlight what their
regions have to offer Brand Campaign Co-op Partner Pg Dreamer ads
create Showcases tangible awareness for and travel experiences,
provide inspiration products and to visit our State by move
visitors farther packages that can telling a wide down the buying
cycle be purchased breadth of unique throughout Oregon stories that
capture the depth of the Oregon experience OREGON. WE LOVE
DREAMERS.
Print Co-ops: Creative Revised co-op units in the works 2 pages
Page 1: Oregon Dreamer Page (new format) Page 2: Co-op page unit
(similar to last years) Features the Travel Oregon brand elements
Provides efficiencies to the Travel Oregon media buy Standard Pg 2
Co-op Ad OREGON. WE LOVE DREAMERS.
Print Co-ops: Opportunities Planned Co-ops GEOGRAPHIC COST OF
MAGAZINE ISSUE SEASON DISTRIBUTION CIRC. DEADLINE PG Bon Appetit
July 2009 Culinary OR, CA, WA, ID 331,000 3/20/2009 $15,937 August
2009 Culinary OR, CA, WA, ID 331,000 4/20/2009 $15,937 September
2009 Culinary OR, CA, WA, ID 331,000 5/20/2009 $15,937 October 2009
Culinary OR, CA, WA, ID 331,000 6/21/2009 $15,937 Budget Travel
Jul/Aug 2009 Culinary OR, CA, WA, ID 125,000 4/1/2008 $4,556 Sep
2009 Culinary OR, CA, WA, ID 125,000 6/1/2008 $4,556 Oct 2009
Culinary OR, CA, WA, ID 125,000 7/1/2008 $4,556 March 2010 Outdoor
Rec. OR, CA, WA, ID 125,000 12/1/2008 $4,736 April 2010 Outdoor
Rec. OR, CA, WA, ID 125,000 1/1/2009 $4,736 May 2010 Outdoor Rec.
OR, CA, WA, ID 125,000 2/1/2009 $4,736 Golf Digest March 2010
Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000 11/20/2008 $10,641
April 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT 270,000
12/18/2008 $10,483 May 2010 Outdoor Rec. OR, CA, WA, ID, UT, AZ, MT
270,000 1/18/2009 $10,483 Gourmet July 2009 Culinary OR, N.CA, N.
NV, WA, ID 147,000 4/1/2008 $10,478 August 2009 Culinary OR, N.CA,
N. NV, WA, ID 147,000 5/1/2008 $10,478 September 2009 Culinary OR,
N.CA, N. NV, WA, ID 147,000 6/1/2008 $10,478 October 2009 Culinary
OR, N.CA, N. NV, WA, ID 147,000 7/1/2008 $10,478 National
Geographic March 2010 Outdoor Rec. National 625,000 11/23/2008
$8,663 Adventure April 2010 Outdoor Rec. National 625,000
12/23/2008 $8,663 May 2010 Outdoor Rec. National 625,000 2/1/2009
$8,663 The New Yorker July 2009 Culinary OR, SF, SAC, LA, SEA, NYC
372,000 5/15/2008 $25,783 August 2009 Culinary OR, SF, SAC, LA,
SEA, NYC 372,000 6/15/2008 $25,783 September 2009 OREGON. WE SAC,
LA, SEA, NYC Culinary OR, SF, LOVE DREAMERS. 372,000 7/15/2008
$25,783 Note: rates and media schedule subject to change
Madden Integrated Media Campaign Planning to participate in
this lead-generating program for Spring 2010 Distribution: CA - Los
Angeles, Sacramento, SF; OR - Eugene, Medford, Portland, Salem; WA
- Kennewick/Tri-City, Seattle, Spokane, Vancouver, Yakima; ID
Boise; Canada Vancouver BC Circulation: 874,000 2008 Results:
averaged 8,000 leads 40% more than in 2007 Rates: Contact Lisa
Heavers for final rates (866-921-0130) Estimated net rates range
from $33K (full page) to $3K (for small space brochure ad) OREGON.
WE LOVE DREAMERS.
Oregon Golf Promotion Travel Oregon is developing a Golf
Promotion that builds awareness amongst high-yield golf consumers
that Oregon is a great golf travel destination where they can
experience world-class (but affordable) golf, culinary/dining, and
shopping experiences Drive leads and overnight visits from vacation
golfers Increase rounds played Final program is TBD but will likely
be a combination of print and online Leverage existing Travel
Oregon channels and purchase relevant golf media Educate vacation
golfers Various tiers for our partners to buy into, ranging from
$2,500-$30,000 Timing: Spring 2010 OREGON. WE LOVE DREAMERS.
Online Co-op Opportunities Additional online co-op
opportunities to consider in your budgets: Possible Oregon Bounty
promotion on Travelocity.com Fall 2009 Dependant on results of 2008
buy Travel Oregon brand online co-op buy in development. Possible
directions include Display banner model Shared search engine buy
OREGON. WE LOVE DREAMERS.
Oregon Bounty 2008 OREGON. WE LOVE DREAMERS.
Bounty Direction 2009 Idea TBC: Focus on recipes and chefs
Bounty Co-op Opportunities: All regions will be featured Set aside
funds for late summer/fall advertising to support regional push
(SOVA example next slides) Buy a Bounty co-op insert on TO plan Buy
into the online co-op (Travelocity or other range TBD
$2,500-$30,000) OREGON. WE LOVE DREAMERS.
OREGON. WE LOVE DREAMERS.
OREGON. WE LOVE DREAMERS.
Interactive Marketing 2009-10 Strategic Direction Goal: ENGAGE
in a conversation with consumers and provide them INSPIRATION,
INFORMATION and TOOLS for their OREGON vacation experience 1.
Showcase the Oregon experience 2. Engage at every stage of the trip
3. Improve connectivity & partnerships OREGON. WE LOVE
DREAMERS.
#1: Showcasing The Oregon Experience Continue to build TO as
the go-to source for the Oregon experience OREGON. WE LOVE
DREAMERS.
#1: Showcasing The Oregon Experience(contd) TravelOregon.com:
Continue to offer wide breadth of contentbut evolve Surfacing and
storytelling OREGON. WE LOVE DREAMERS.
#1: Showcasing The Oregon Experience(contd) Extend the brand
and connect with fans wherever they are via applications and
embassies Provide platform and encourage fans to tell their stories
via aps and embassies OREGON. WE LOVE DREAMERS.
#1: Showcasing The Oregon Experience(contd) Close storytelling
gap via compelling video stories Travel Oregon w/ Grant McOmie
(working title) 28 episodes in 3 months Airing: TO.com; KGW.COM
& KGW & NWCN TV Start date: Spring 2009 OREGON. WE LOVE
DREAMERS.
#2 Engage At Every Stage of Trip Experience Engage at Every
Stage of Trip Inspiration Information Compare/ Decide Buy Trip Post
Trip OREGON. WE LOVE DREAMERS.
#3: Connectivity & Partnerships Introducing the ORB Partner
sites: Oregon Coast, Wine Country, Oregon Wine Board Introducing:
Beta TO Digital Ad Network Display ad program Initial Rollout: 11
pages, 16 spots on TravelOregon.com only TORP + TOOL OREGON. WE
LOVE DREAMERS.
The ORB (Working title!) What is it? Repository of all consumer
Oregon tourism data (attractions, events, lodging, outdoors,
dining) OREGON. WE LOVE DREAMERS.
ORB Timeline & Rollout Feb. 1: Orb Version 0.5 (Beta!) Orb
Events database What: Authoritative source for statewide visitor
friendly events How can we interact? API or web based tools RESTful
API (Representational State Transfer, Application Programming
Interface) What can I do?: Allow authenticated users to upload,
download, and interact with Events from their own websites and/or
applications OREGON. WE LOVE DREAMERS.
#3 Connectivity & Partnerships (contd) Introducing: Beta TO
Digital Ad Network Display ad program Initial Rollout: 11 pages, 16
spots on TravelOregon.com only Cost: $400/position (3 month
commitment required; TO family advertisers rate: $300/month)
OREGON. WE LOVE DREAMERS.
Placement Locations Content Page Unit Size 2008 Estimated # of
spots Traffic (impressions/page views) Explore Oregon 728 x 90
400,000 4 Explore Oregon/Oregon Coast 300 x 250 315,000 3 Explore
Oregon/Southern Oregon 300 x 250 140,000 1 Explore Oregon/Portland
Metro 300 x 250 150,000 1 Explore Oregon/Mt Hood Columbia 300 x 250
145,000 1 Explore Oregon/Willamette Valley 300 x 250 127,000 1
Explore Oregon/Central Oregon 300 x 250 97,000 1 Explore
Oregon/Eastern Oregon 300 x 250 83,000 1 Experiences Landing 300 x
250 108,000 1 Seasonal Offerings Landing 728 x 90 97,000 1 Travel
Tools Landing 300 x 250 100,000 OREGON. WE LOVE DREAMERS. 1
Fulfillment Current functions: Call center Fulfillment TOOL
TORP Consumer database CRM Enhancements Engage consumers: Provide
tools consumers can use to share their experiences before, during
and post trip. Make travel planning fun Enhanced service: Find out
more about consumers to better provide the info they seek when they
need it Connect them to their destination Automated CRM-based lead
system Online chat/connect with regional partners OREGON. WE LOVE
DREAMERS.
Public Relations Strategy: engagement - bring Oregon to the
media Generate coverage that engages consumers, inspires them to
request material and plan a trip Reinforce Travel Oregon as the
respected media resource and Oregon as a must-see destination
Prompt consumer interaction with the brand Travel Oregon media kit
Share Your Stories, Personalities, Images, Video for National Media
Outreach: we proactively pitch stories of whats new, emerging, and
special in Oregon Oregon Oddities: 5x/yr, themed stories, quick and
quirky, short-lead Only in Oregon: 2x/yr, seasonal stories,
feature-oriented, long-lead Travel Oregon Image/Video Library:
offered when journalists request images or b-roll for stories,
often on deadline OREGON. WE LOVE DREAMERS.
Publications Published by Travel Oregon: Travel Oregon Magazine
Oregon Trip Planner Scenic Byways Guide Travel Oregon Kids Guide
Published with partners: Ski Oregon Guide Storyline and advertising
opportunities OREGON. WE LOVE DREAMERS.
Consumer Trade Shows Objective: Travel Oregon to assist RDMO
and DMOs to have a unified presence at existing domestic leisure
travel shows. Testing 2 shows this year: Times Adventure and Travel
Expo: Los Angeles, CA February 14-15, 2009 Potential sales mission
Sunset Celebration: Menlo Park, CA June 6-7, 2009 Contact: Linea
Gagliano, [email protected] OREGON. WE LOVE DREAMERS.
Tourism Development Mission To assist communities and
organizations to develop, enhance and implement quality tourism
plans and products Travel Oregon, strategic marketing plan &
budget 2007 - 2009 OREGON. WE LOVE DREAMERS.
Tourism & Hospitality Consortium Business & Tourism
Town Halls Each Town Hall Event is an open conversation about the
perceptions and realities of Oregons tourism and hospitality
industry as it relates to the business environment in Oregon. It
serves as an opportunity to hear from and interact with tourism and
business leaders as they address the important topics facing our
local area and the state. Town Hall Dates: November 4 Eugene
November 20 - Jacksonville December 12 Lincoln City December 18 La
Grande TBA, 2009 Central Oregon TBA, 2009 Mt. Hood/Gorge TBA, 2009
Willamette Valley OREGON. WE LOVE DREAMERS.
State Welcome Center updates Portland International Airport
Opening Spring 2009 Brookings/Crissey Field Welcome Center Soft
Opening December 4 Public Opening June 6 Ashland/Siskiyou Welcome
Center OREGON. WE LOVE DREAMERS.
Governors Conference on Tourism April 19-21, 2009 25th
Anniversary Salem Conference Center Theme: Celebrate the Past,
Envision the Future Exhibitor, Sponsor and Advertiser opportunities
available now 25th Anniversary Commemorative Program Attendee
registration opens in January OREGON. WE LOVE DREAMERS.
Oregon Q CARE Customer Service Training OregonQCare.com Two
levels of partnerships: Oregon Q Care Preferred Partner An
organization that is actively marketing the Oregon Q Care customer
service training program to its members and industry as a whole:
ORA, OLA, Associations, etc. Silver Star of Service Partner Visitor
industry businesses: restaurants, attractions, lodging facilities,
gas stations, museums, etc. OREGON. WE LOVE DREAMERS.
Matching Grants Program Problems and suggested changes to the
RDMO/DMO Letter of Support requirement of the Matching Grants
Program: #1 YOU need more info from the grantee before you can
decide if you support their project. We can make it a requirement
that they send their grant project idea form that they have to fill
out and send to Travel Oregon to their DMO and RDMO so you have all
of that same information ahead of time. #2 Deadline for grantees to
contact their DMOs and RDMOs for Letters of Support. The deadline
to apply in 2008 was Friday, August 22. We can set a 2 week before
deadline (For 2008 would have been August 8) that we tell them is
the latest date they can contact you for a letter. After that date
(and you know there will be people asking!) they either cannot ask
you OR if they do ask you, you know that you can tell them NO! #3
Communication. We encourage you to work with these grantees to fine
tune their grant project ideas so they fit in with your strategic
plan as much as possible. AND PLEASE communicate with us any
information you would like us to know about this project or
organization. We can share with the Grant Review Committee if you
would like and can keep it confidential if you prefer. OREGON. WE
LOVE DREAMERS.
TIAS Sustainable Tourism Initiative Launching new site,
www.travelgreen.org in January 2009 Soliciting case studies from
tourism organizations environmental sustainability programs Due
Friday December 12th Contact: Kristin Dahl [email protected]
OREGON. WE LOVE DREAMERS.
Rural Tourism Studio Winter 08-09 Program Design Wallowa County
has been selected as the first pilot region to receive assistance,
Spring 09 Working with the pilot region to establish their local
steering committee which will shape the program Looking to execute
the program in 2 more test regions for the fall of 2009 OREGON. WE
LOVE DREAMERS.
First Stewardship Council met the first week of December
Program launch January 12, 2009 National Geographic rep will visit
region in Oregon Jan 14-16 Community forums to solicit nominations:
January-March Deadline to nominate: March 29, 2009
www.thecentralcascades.com Central Cascades Geotourism Initiative
OREGON. WE LOVE DREAMERS.
Oregon: The Land that Bicycles Dream About (.COM) OREGON. WE
LOVE DREAMERS.