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The East Coast Economic Region: Poised For Tra
The ECER At A Glance
Kuala Terengganu City Centre (KTCC)
• A Vibrant Heritage Waterfront City
• Muara North and Muara South: Embracing Gro
of Kuala Terengganu
• Three Major Catalysts to Drive KTCC
Integrated Lifestyle Enclave
• An Iconic Lifestyle Concept Enclave
The Learning Quarter
• An Inspiring Hub for Nurturing Top Talents
Health and Wellness Village
• An Uplifting Enclave for Medical and Wellness
Towards Sustainable Development
Getting There
• Well-Connected, Global Access
Investment Opportunities
The ECER Incentives Package – Kuala Terenggan
Other Incentives
Contact Us
Contents
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The East Coast Economic Region: Pois
2
The East Coast Economic Region (ECE
Pahang and the district of Mersing in Jo
South East Asia by offering various oppo
Strategically located in the east coast o
to become the main gateway for trade
commands a total population of about 2 b
The vision and mission that will guide the t
by 2020 is dened by three main characte
The distinctiveness of the ECER is portra
unique culture and heritage known throu
balanced and sustainable development is
The dynamism of the ECER reects the
a faster pace through innovation and a s
and mindset. The competitiveness of the
direct investments.
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The ECER At A Glance
To accelerate the growth and development
through the East Coast Economic Region D
The ECERDC plays a leading role in promot
as well as private sector investment in the R
track investment applications and approvals
It provides counselling, advisory services an
projects. To meet the varying needs of inves
basis to be recommended for approval by th
4
Scope of ECERLand Area : 66,736 sq km (51% of Peninsular Malaysia)
Total Population : 3.9 million (2005), or 14.5% of Malaysia’s total population
Total Initiatives : 189 projects
Total Investment : RM 112 billion (2008 – 2020)
Key Enablers
• Social & Human Capital Development
• Transportation
• Infrastructure
• Property
• Environment
Key Clusters• Tourism
• Oil, Gas & Petrochemical
• Manufacturing
• Agriculture
• Education
Mission• To move the economy up the value chain
• To raise the capacity for knowledge and innovation
• To address persistent socio-economic inequalities,
constructively and productively
• To improve the standard and sustainability of the quality of life
• To strengthen the institutional and implementation capacity
The ECER’s vision is dened by t hree main characteristics:
• Distinctive • Dynamic • Competitive
The vision is for ECER to be a developed Region by 2020.
Key Clusters
Key Enablers
Source: Strategic Framework for the ECER SEZ
ECER Projected Growth by 2020:-
2020
GDP Growth Rate 8.5%
GDP RM 65,930 million
GDP Per Capita RM 13,510
Population 4.88 million
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Kuala Terengganu will remain as the m
education centre. Additionally, it will have a
main tourism gateway for ECER.
The development of KTCC will strengthen
Waterfront City (Bandaraya Warisan Pes
State Government.
KTCC will be promoted as a Tourism Gatew
• A Royal Township• A Waterfront Destination
• A Hub for Meetings, Incentives,
Conventions, Exhibitions (MICE)
In terms of land development, KTCC cov
Kuala Terengganu district.
Five Key Development Areas (KDAs) have b
will spark the growth of the whole developm
• Muara North Reclaimed Area
• Muara South Reclaimed Area
• Kampung Ladang/Tanjung
Ready for immediate development are M
reclaimed by the state and are free of encu
South is approximately 140 acres and 40 ac
N
A Vibrant Heritage Waterfront City Kuala Terengganu is situated about 500 kilometres north-east of Kuala Lumpur at the estuary of
Sungai Terengganu, facing the South China Sea. Kuala Terengganu City Centre (KTCC) covers anarea of 7 km radiating from the centre of Sungai Terengganu estuary extending north, east and
south of Kuala Terengganu city area.
KTCC is envisioned to become a cit y centre that will excite t he senses, energising and connecting
the broader city to the wat erfront. KTCC will also provide a special sense of place, where the local
cultural heritage and character is respected and celebrated. Leveraging on its public spaces, it will
offer a variety of exciting experiences with an international-standard setting to live, work and play.
KELANTAN
PAHANG
South China Sea
Besut
Setiu
Kuala Terengganu
Marang
Dungun
Kemaman
Hulu Terengganu
TERENGGANU
Belara
BatuRakit
Kuala Nerus
Gelugur Kedai Cenering
Serada PengadangBuluh
Manir
Kuala TerengganuCity Centre
Kuala Terengganu City Centre (KTCC)
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Muara North and Muara South:
Embracing Growthas the New Urban Centreof Kuala Terengganu
Muara North and Muara South represent two arms that embrace and nurture the growth that
distinguishes a new era of prosperity for Kuala Terengganu.
The area where Sungai Terengganu meets the sea has now been fully reclaimed and offers
investors vast opportunities to shape the extended cit y of Kuala Terengganu.
The development in Muara South will ow naturally as an extension to Kuala Terengganu itself and
will ourish as the city’s immediate active commercial waterfront address.
Muara North is positioned as the new gateway to the city, opening up new avenues to establish
a variety of development components covering tourism, commerce, business, education
and entertainment.
To connect Muara North across Sungai Terengganu to Muara South, an iconic drawbridge will be
constructed, creating a distinctive landmark that will establish a seamless connection between the
northern and southern parts of Kuala Terengganu.
There is ample room for future development as investors see the potential to i ntroduce supporting
services to cater to the needs of residents and visitors who will be drawn by the vibrant growth of
Kuala Terengganu.
Artist’s impression of Muara North and M
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Growth fuels more growth. That in essence
KTCC. At the core are these catalyst comp
1. Integrated Lifestyle Enclave
• KTCC will be promoted as an
drawing more and more family uni
purchasing power.
• In serving these growing numbers
generated for investors in the resid
• Components include zones for
& Cruise.
2. The Learning Quarter
• Malaysia’s reputation as a reg
reproduced at KTCC through the
the Learning Quarter.
• It will in turn attract a critica
who will collectively stimulate de
KTCC components.
• Components include City Universi
Studies and Research Centre.
3. Health and Wellness Village
• A well-balanced range of specia
communities within and in the vicin
growing wellness sector.
• The quality and professionalism th
clearly establish Kuala Terengganu
of discerning residents and visitors
• Components include Medical Cen
and Spa Resort.
In summary, the three catalysts will stimu
Retail; Residential and Commercial & Bu
Three Major Cataly
KTCC
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KTCC’s rst integrated family leisure destination within the waterfront living enclave will
feature wholesome family entertainment for residents and visitors. There will be a wide
range of fashion retail outlets, F&B chains, recreational activities and lifestyle attractions for
investors and operators to develop to their fullest potential.
The growth of the enclave will leverage on a number of advantages – the growing incomes of
residents attracted to KTCC, their aspirations to rise to a higher quality of life, the increasing
numbers of tourists, Terengganu’s track record for holding successful annual events, and the
country’s reputation as a shopping haven, among others.
Anchoring this growth for the mid- and lo
KTCC, a premium attraction for the city d
of Peninsular Malaysia, which will includ
the year.
Overall, KTCC will come to dene a new
modern, yet holistic and in touch with na
Integrated Lifestyle Enclave
An Iconic Lifestyle Concept
Enclave
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KTCC’s prole as a heritage waterfront city is also its strength in attracting a youthful and
energetic population of students and academia. The Learning Quarter in KTCC will be
established on a long-term path of growth and constant rejuvenation. That in turn spells
good news for businesses and ancillary development in the residential, retail and shopping,
and lifestyle and recreation sectors.
Muara North and Muara South are extens
Terengganu itself. The captivating estuary
and night, provide further inspiration to
from undergraduates to those pursuing p
KTCC’s Learning Quarter will be one of th
as an education hub.
As a result of the Learning Quarter’s appe
it is perfectly poised to attract investors e
• Tertiary Education
• Corporate Training Centres
• Specialised Studies
• Research Park
The Learning Quarter
An Inspiring Hub for Nurturing
Top Talents
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Private healthcare for basic wellness and recuperative treatments are on the rise and a
combination of medical tourism and spa treatment is potentially a viable attraction for
investors and operators.
There is scope for the development of a wellness and recuperative centre by leveraging
on the availability of tourism destinations nearby. Potential services can combine
medical, spa treatment and holiday elements. Signicant synergies from hotels and
resorts, tourism destinations and the airport, will make this a viable and exciting venture.
Being the rst medical tourism establish
advantage in addition to proximity and cu
and Singapore.
In order to be competitive with these reg
benchmarked at international standards
Medicine, Spa Resort and Retirement Vill
Health and Wellness Village
An Uplifting Enclave for
Medical and Wellness
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KTCC can be reached by modern road, r
• Kuala Terengganu Airport has been up
envisioned to be a Low-Cost Carrier H
• Th e East Coast Expressway provides
and will be further extended northwar
southwards to Johor Bahru and Singap
• The second East-West Link has been
Kuala Berang in Terengganu.
• To enhance accessibility, other modes
A study is being carried out to connect
the west of the Peninsula.
Guided by the ECER Master Plan, the development of KTCC will place utmost importance
to safeguard the quality of the environment. Green technologies will be utilised to optimise
the use of natural resources and necessary actions for waste management and pollution
prevention will be adopted to manage any adverse environmental impacts.
ECERDC resolutely subscribe to the principles of sustainable development and stewardship
of the environment within the framework of socio-economic viability so as to meet the n eeds
of the present society while respecting the ability of the future generations to thrive.
Getting There
Well-Connected, Glo
Towards Sustainable Development
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Investors have responded positively to the government’s pragmatic policies, political and
economic stability, sound economic fundamentals, well-developed infrastructural facilities
and an educated skilled labour force.
Opportunites abound for investors in the following industries:
• Tourism-related Industry
• Food & Entertainment Industry
• MICE Industry
• Hotel Industry
• Commercial & Residential Development Industry
• Service Industry
Key benets to Investors in the ECER
The ECER is a pro-business and an invest
to grow and reap maximum benets from
• Well-connected with modern road, rail
• Supported by quality ICT services, easily
Investment Opportunities
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Contact Us
East Coast Economic RTel : +603 2035 00
Fax : +603 2035 00
E-mail : secretariat@e
Website : www.ecerdc.c
Kuala Lumpur Ofce
Level 69, Tower 2
PETRONAS Twin Towers
50088 Kuala Lumpur
MALAYSIA
Tel : +603 2035 0000
Fax : +603 2035 0020
Terengganu State Ofce
Ground Floor & 1st Floor
100B Jalan Sultan Zainal Abidin
20000 Kuala Terengganu, Terengganu
MALAYSIA
Tel : +609 620 0021
Fax : +609 620 0020
© East Coast Economic Region Development Council (ECERDC) 2010 All rights reserved. No part of this document may be r eproduced, stored in a retrieval system, transmitted in any me
permission of the copyright owner (ECERDC).
Disclaimer: While every reasonable care has been taken in preparing this document, ECERDC cannot be held respons
of preparation and are subject to change as may be required. Renderings and illustrations are artist’s impressions only
If you are an investor planning to estabEast Coast Economic Region (ECER) we wbe the rst point-of-contact for all your inv
Companies planning to start or expandassistance from the East Coast Economharness ECER’s competitive edge and ca
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