ProblemDigital communication has lost meaning &
In the time it took you to read this sentence,
20 MILLION emails were written
cards take time and energy to send
What we offer• E-Commerce Platform• Mobile App ($1.99 & Free iOS)• CRM Software Plug-in
Market Size
Bulk Products44%
Personalized Paper Cards
32%
Adver-tisement
Sales16%
E-Cards4%
Print-at-Home Cards4%
Target Market Ages 25-34 Envelopost App & Web Platform
Client-focused BusinessesApplication for CRM software
IBIS World
Market Validation
CRM Market
Business Services• Accountants & Consultants• Software companies• Insurance providers• Equipment manufacturers• Realtors Capterra, 2015
Gartner predicts it will be a $36 Billion dollar Industry by 2017
Salesforce CRM
Marketing Strategy
Features Punkpost Just Greet Postable Inkly Envelopost
Custom Fonts
100% Recycled
Photo Upload
Social Network
Bulk Orders
Import Data
Mobile App
Postcards
Competitive Advantage
Meet the Team
Katie HeitkemperGlobal Business: EIM, BBA
• Artists• 6 Senior CS Engineering• Students• Faculty Advisors• Patent Attorney
Sim PammaOTM & Finance, BBA
Key Events
June
Sept.
Nov.
Font Workshop
iOS App Beta RunSaturday Market
Launch App
Feb.
MayFile U.S. patent
Aug.
Expand to
CRM Market
2017
Revenue Model & Sales Projections
Gross Profit Margin: 81%
Ask
$80,000 for 20% equity
Software Development
Printing EquipmentMarketing
Patent
Studio
First Year Financials
Second Year Financials
Third Year Financials
Revenue Model & Sales Projections
Gross Profit Margin: 81%
B2B Client Use-Case
1. Thank You After Listing Presentation 2. Thank You for the Listing
3. Thank You After Not Getting the Listing4. Thank You to Buyer After Showing
5. Thank You After Purchase 6. Buyer Thank You After Close of Escrow
7. For Sale By Owner Thank You 8. Happy Anniversary 9. Referral Thank You
10. New on the Market Card 11. Thank You to Anyone Who Gives You Service
12. Telephone Contact
Customer Feedback
Cost Breakdown• Software Development: $ 5,000• Printing Equipment: $ 3,000• Marketing: $ 2,000• Patent: $ 10,000• Studio: $ 18,000
Software Integration Potential
Third-Party Keyboard
Market Facts• Americans purchase approximately 6.5 billion greeting cards each year• The online greeting card industry is a $274 million dollar industry• Consumers aged 25-34 represent 20.2% of online sales• Consumers aged 24 and younger are underrepresented in this industry and provides an opportunity for Envelopost to capture this
market• Long-term Marketing Strategy: • Engage younger consumers through mobile app and social platform "paint the world with words" Free app where users can create
a profile: notified of upcoming birthdays, location based photos + stories in their own handwriting.
• Cards can also be purchased through the app + recorded throughout time
Sources• Columbus, Lois. "Gartner Predicts CRM Will Be A $36B Market By 2017."Forbes. Forbes
Magazine, 2013. Web. 21 Apr. 2016.
• Hollar, Katie. "CRM Industry User Research Report." CRM Industry User Research Report. Capterra, 15 July 2015. Web. 14 Apr. 2016. <http://www.capterra.com/customer-relationship-management-software/user-research>.
•"Salesforce tops CRM software provider in Gartner report." Internet Business News (May 22, 2015): NA. Small Business Resource Center. Gale. UNIV OF PORTLAND. 13 Apr. 2016 <http://find.galegroup.com.ezproxy-eres.up.edu:2048/sbrc/start.do?prodId=SBRC>.