10ish THINGS SOMEONE ELSE TOLD ME THAT

YOU MIGHT ALREADY KNOW

1GETTING TO THE TOP CAN

HAPPEN OVER NIGHT. STAYING THERE IS HARD WORK.

PRODUCT LIFE CYCLEINTRODUCTION GROWTH MATURITY DECLINE

PRO

DU

CT

SALE

S

-

+

2THE HIGHER THE PERCEIVED

VALUE OF YOUR PRODUCT IS, THE MORE SUCCESSFUL IT IS.

PRODUCT HIERARCHY OF NEEDS

FUNCTIONALITY

RELIABILITY

USABILITY

PROFIENCY

CREATIVITY

The Perceived Value Of A Design Corresponds To Its Place In The Heirarchy–I.E., Higher Levels In The Hierarchy Correspond To Higher Levels Of Perceived Value.

3AN ACTIVITY WILL BE PURSUED

ONLY IF ITS BENEFITS ARE EQUAL TO OR GREATER THAN THE

COSTS.

COST BENEFITAN ACTIVITY WILL BE PURSUED ONLY IF ITS BENEFITS ARE EQUAL TO OR GREATER THAN THE COSTS.

4IMPROVING THE DESIGN &

USABILITY OF A PRODUCT CAN INCREASE IT’S COST BENEFIT.

HAPPY USERSBUY THINGS & TELL PEOPLE& CREATE NEW CUSTOMERS

5WHEN PEOPLE HAVE A GOOD

EXPERIENCE WITH YOUR PRODUCT THEY TELL PEOPLE.

5.5WHEN PEOPLE HAVE A BAD

EXPERIENCE WITH YOUR PRODUCT THEY TELL PEOPLE.

6YOU HAVE THE POWER TO

CREATE A GOOD EXPERIENCE.

FLOW THE MENTAL STATE OF OPERATION IN WHICH THE PERSON IS FULLY IMMERSED IN WHAT HE OR SHE IS DOING BY A FEELING OF ENERGIZED FOCUS, FULL INVOLVEMENT, AND SUCCESS IN THE PROCESS OF THE ACTIVITY.

HOW DO WE CREATE FLOW?

PRACTICE CONSISTENCYSET CONTEXTSHOW VALUE

GIVE FEEDBACKPRACTICE FORGIVENESS

CREATE FLOW

7THE USABILITY OF A SYSTEM IS

IMPROVED WHEN SIMILAR PARTS ARE EXPRESSED IN SIMILAR

WAYS.

CONSISTENCYTHE USABILITY OF A SYSTEM IS IMPROVED WHEN SIMILAR PARTS ARE EXPRESSED IN SIMILAR WAYS.

7.5ELEMENTS THAT ARE

CONNECTED BY UNIFORM VISUAL PROPERTIES ARE PERCEIVED TO

BE MORE RELATED THAN ELEMENTS THAT ARE NOT.

UNIFORM CONNECTEDNESSELEMENTS THAT ARE CONNECTED BY UNIFORM VISUAL PROPERTIES, SUCH AS COLOR, ARE PERCEIVED TO BE MORE RELATED THAN ELEMENTS THAT ARE NOT CONNECTED.

8CHUNKING MANY UNITS OF

INFORMATION INTO A LIMITED NUMBER OF UNITS MAKES IT

EASIER TO PROCESS.

CHUNKINGA TECHNIQUE OF COMBINING MANY UNITS OF INFORMATION INTO A LIMITED NUMBER OF UNITS SO THE INFORMATION IS EASIER TO PROCESS.

9THE GREATER THE EFFORT TO

ACCOMPLISH A TASK, THE LESS LIKELY THE TASK WILL BE

ACCOMPLISHED SUCCESSFULLY.

PERFORMANCE LOADTHE GREATER THE EFFORT TO ACCOMPLISH A TASK, THE LESS LIKELY THE TASK WILL BE ACCOMPLISHED SUCCESSFULLY.

9.5PRACTICING FORGIVENESS IN

DESIGN MINIMIZES ERRORS AND REINFORCES POSITIVE

BEHAVIORS & EXPERIENCE.

FORGIVENESSDESIGNS SHOULD HELP PEOPLE AVOID ERRORS AND MINIMIZE THE NEGATIVE CONSEQUENCES OF ERRORS WHEN THEY DO OCCUR.

10AN ACTIVITY WILL BE PURSUED

ONLY IF ITS BENEFITS ARE EQUAL TO OR GREATER THAN THE COSTS. (Yup, said it twice)

PRACTICE CONSISTENCYSET CONTEXTSHOW VALUE

GIVE FEEDBACKPRACTICE FORGIVENESS

CREATE FLOW

REFERENCESCsikszentmihalyi, Mihaly. (1990). Flow – the Psychology of Optimal

Experience. New York: Harper Perennial.

King, Andrew B. “Chapter 2 – Flow in Web Design.” 2003. http://www.websiteoptimization.com/speed/2/ accessed on March 21/2009.

Lidwell, William. (2003). Universal Principles of Design: a cross-disciplinary reference / William Lidwell, Kritina Holden and Jim Butler.

Simon, H. A. (1971), “Designing Organizations for an Information-Rich World”, in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Press, ISBN 0-8018-1135-X. pp. 40-41.