Segment your Audience
Business persons
Couples
Tourists
Families
Single
Market Analysis
Segment your audience based on the purpose of visit, i.e. leisure, business, or family vacation. This will allow you to evaluate the visit duration and plan to get the best ROI out of the paid media budget.
Booking behavior and habits within Asia in Q1 of 2015.
Seasonality, as it relates to your Hotel
Plan your hotel ad budget based on peak demand times or slower months.
BookingRevenue
Month
Wise Budget Allocation
Evenly distribute your budget across all relevant platforms.
PPC
DealsMobile
Website
Walk-ins
CRS
SEO Email
SocialMedia
SEM
Analyze the Marketing Funnel
It helps you get insight into your users behaviour so that you can optimize your marketing efforts at every stage of the funnel.
Right Ads to the Right Audience
Connect with your audience.The Right story,person,time.
Age
Define your target audience Gender
Education
InterestsOccupation
Location
Google Ad Extensions –Give Potential Guests More Reasons to Click.
Adding relevant information such as your address, phone number,more website page links, or a third-party review within text ads ALWAYS HELPS.
Retarget your audience - don't let your customers go. 7
Hotel
A prospective guestsearches for a hotel
Your Website
The guest findsyour website
The guest leaves yoursite without booking
Hotel Booked
The guest clicks your ad andarrives at your site ready to book
Brand Recall! The guest sees your adwhile surfing the web later
7 Your Landing Page
Your landing page is the first impression a potential guest gets of your hotel.Have a strong and visible call-to-action such as “Book Now” and “Reserve Now”.
Book Now ”“
Clear Navigation
Promos
Discounts
CTA(call to action)
Word-of-Mouth Advertising
An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.
92%Of people trust
recommendation from individuals whom they
know
72%Of consumers trust
online reviews as much as personal recommendations
Repeat the Process!
Research &Discovery Strategy
Data Collection
Track &Optimize
Implementation
Analyse Data
happymarketer
Reach out to us for a Paid Media Consultation atwww.happymarketer.com
Roshan SalianHead-Paid Media, Happymarketer
@roshan_ms
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