10 REASONS YOU SHOULD FIRE YOUR SOCIAL
MEDIA AGENCY
PRESENTED BY
THEY MAKE FOLLOWER COUNTS A PRIORITY
If they say anything l ike big follower counts or high l ike numbers or even mention it as a success metric, f ire them. These are empty metrics; you can buy these numbers in a heartbeat.
THEY MENTION‘KLOUT’
Influencer marketing deserves is bespoke. You take different metrics into hand dependent
on the campaign.
THE SOCIAL MEDIA REPORT IS 60 PAGES LONG The report needs to be straight to the point, show what’s worked, what hasn’t, how it ’s being changed and so forth with a summary. Done
THE CONTENT PLAN ISVAGUE
The content plan needs to have data behind it. Your
agency or consultant should be using some sort of system
or tool that justif ies what content you are sharing. You
need to know why its being suggested as content.
NO SCIENCE BEHIND HASHTAGS
When looking for related hashtags or even ones that are doing well , use something l ike Ritetag. Ritetag wil l help show connotations or show you popular tags you could use
ONE SIZE FITS ALL AUTOMATION
There are different audiences on each channel; content needs to be repurposed for each one. Hashtags serve no purpose on Linkedin, so why would you have them? Some images need to be resized to best-fit feeds.
NO AUDITING OF EFFORTS
You need to audit your channels. This way you can easily see what works, what doesn’t, what's needed and more. If they aren’t asking for this they are just taking over the account and trying some stuff.
NO ESTABLISHED KPIS
Your agency needs to show you some form of success
measurement. Even if they are merely contributing to a user
journey they need to show this. They can show some pretty graph of growth or reach but what does that mean to the sales team?
NOT SUGGESTING PAID
Organic needs help. A good agency or consultant wil l recommend paid activity balanced with organic activity. They wil l know when you should spend and when a piece of content needs a boost.
USING GOOGLE FORINFLUENCERS
There is a process. There is research; there are metrics to
take into account for the campaign goals. Use the tools available; there are plenty out there. Create your formula for
the task at hand and then fi lter through the influencers
you need
FULL BLOG POST HERE: BIT.LY/VHBLOG32
This deck is based on a blog post from VHDigital. To read the full post head over here
T w i t t e r : @ v i n c e n t h a y w o o d I n s t a g r a m : @ v i n c e n t h S n a p c h a t : v i n c e n t h a y w o o d W e b s i t e : w w w . v h d i g i t a l . c o . u k
THANK YOU
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