1 0 m i s t a k e s k i l l i n g t h e s u c c e s so f y o u r p a y - p e r - c l i c k
a d v e r t i s i n g
B E R L I N 2 0 1 5
Ads CAMPAIGNS ARE VERY COMPLEXAND MAKING MISTAKES CAN LOOSE YOUA LOT OF MONEY BUT...
SO WHAT?
THESE 10 ARE THEKILLERS
#PPCMASTERS
THE
SOLUTION
E-Commerce Test Lead Generation Test
Case 1 Case 2
The winners: Shop now and Today The winners: Learn more and More information
"Reanimate your conversion rate.Do A/B Test and find the winners".
#PPCMASTERS
THE
PROBLEM
YOU ARE DRIVING TRAFFIC TO YOURHOMEPAGE OR TO A NON-CONVERSION OPTIMAZED PAGE
Landing Page
Monster
#PPCMASTERS
THE
SOLUTION
DELIGHT YOUR USERS WITH APERFECT MESSAGE
Your ad text needs to
reflect the ad copy on
your landing page.
#PPCMASTERS
THE
SOLUTION
To get a sense of your audience usekeyword research tools.
It’s important to understand your targetaudience, their online behavior andwhat channels they are active in.
#PPCMASTERS
THE
PROBLEM
NOT USING THE FULL RANGE OF ADSEXTENSIONS IS A BAD IDEA.
Research by Google suggests that site link extensionsincrease CTR by 10-20%.
CASE 1: Local Ad Extension increased CTR in 4%
#PPCMASTERS
THE
Solution
MAKE SURE THAT YOU TAKE FULLADVANTAGE OF ALL OF THE ADSEXTENSIONS FEATURES. THEY ARE FREE!
AppsCallsLocationsReviewsSitelinksCallouts
ManualCustomer ratingsNumber of visits Social extensions Dynamic sitelinksSeller ratings
Automatic
SOCIALLOCATION
SITELINKS
#PPCMASTERS
THE
PROBLEM
67.5% OF THE IMAGE ADS YOU SEEWHEN YOU’RE BROWSING THEINTERNET AREN’T EVEN IMAGES
For obvious reasons, the average CTR on text ads ismuch lower than on image ads.
THE
PROBLEM
DO YOU REALLY WANT TO GET THATCLICK AT 3:00 AM?
YOU BETTER SHOW YOURADS WHEN PEOPLE AREABLE TO SEE THEM.
THE
SOLUTION
53% of click-through conversions on traditional displayoccurred during the prime conversion hours of 4-8 pm PST.
UNLESS YOU HAVE A 24 HOURBUSINESS, SCHEDULE YOUR ADS
THE
SOLUTION DO A CHECKLIST
CHECK THE DESIGNCHECK THE GRAMMAR, PUNCTUATION,SPELLINGCHECK THE ENGAGING TEXTSCHECK THE IMAGESCHECK IF YOU FEEL COMFORTABLE TOPROMOTE THAT PAGE.
THE
PROBLEM
YOU HAVE COMPETITORS
Do you know what your competitors are doing? Do you know what’s working for them and what’sfailing? Do you know what they’re doing and when they’redoing it? And the big question…Why don’t you know anythingabout your competitors?